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Rome Memorial Hospital holds health-care academy with 21 area students
ROME, N.Y. — Rome Memorial Hospital’s (RMH) three-day, health-care academy program introduced 21 students from area schools to various options for health-care careers. RMH held

Utica MHA to host Tuesday evening workshop on starting a small business
UTICA, N.Y. —The Utica Municipal Housing Authority (UMHA) announced it will sponsor a free workshop on starting a business on Tuesday evening. “The Building Blocks

Tompkins Trust’s Moore elected board chair of United Way of Tompkins County
ITHACA — The United Way of Tompkins County (UWTC) has recently elected Jason Moore, VP of commercial lending at Tompkins Trust Company, to chair of its board of directors. Moore has been with Tompkins Trust Company, in commercial lending, for eight years, the banking company said in a news release. His responsibilities include growing and
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ITHACA — The United Way of Tompkins County (UWTC) has recently elected Jason Moore, VP of commercial lending at Tompkins Trust Company, to chair of its board of directors.
Moore has been with Tompkins Trust Company, in commercial lending, for eight years, the banking company said in a news release. His responsibilities include growing and maintaining Tompkins Trust’s commercial-loan portfolio, building and cultivating lending-client relationships that include real-estate developers and investors, the agriculture industry, the energy sector, nonprofit organizations, and municipalities.
“Speaking on behalf of the United Way of Tompkins County, our funded and community partners, and my staff team, it is challenging to express the collective appreciation and excitement generated by Jason Moore’s election as Chair of the Board of Directors. Jason has been a part of UWTC since his days at Cornell Real Estate, and his service has continued through his time at Tompkins Trust Company. He is a tireless volunteer who leads and inspires by example and an uncompromising ethical and professional compass,” James Brown, United Way of Tompkins County president and CEO, said in the release.
Moore has been a volunteer with United Way since 2009. He has a bachelor’s degree in agriculture and life science and master’s degree in real estate investment and finance, both from Cornell University.

New Hartford Chamber of Commerce announces Bjornland as new board member
NEW HARTFORD — The New Hartford Chamber of Commerce recently announced the election of Eric Bjornland as a new member of its board of directors. Bjornland has been serving as chair of the chamber’s membership committee and has been a “major contributor to the growth the chamber has achieved so far this year,” according to
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NEW HARTFORD — The New Hartford Chamber of Commerce recently announced the election of Eric Bjornland as a new member of its board of directors.
Bjornland has been serving as chair of the chamber’s membership committee and has been a “major contributor to the growth the chamber has achieved so far this year,” according to a New Hartford Chamber news release.
Bjornland is president of Technology Innovations CNY, located at 2617 Genesee St. in Utica, near the New Hartford town line. He has more than 20 years of experience in the office technology industry. His company provides customers with laser toner and ink cartridges, postage meter ink and supplies, laser printers, computers, software, and more, according to its website. Bjornland’s customers include many local companies, as well as universities, hospitals. and nonprofit organizations between Albany and Buffalo.
Some recent tweets that came across the @cnybj Twitter feed, offering various small business, tech, leadership, HR, and career tips. SBA @SBAgov8 Ways to Find Your First #Customers — (link: http://ow.ly/Teeq50vtiks) Small Business Expo @SmallBizExpoIf You Love Doing Something, Chances Are That Other People Do, Too. Here’s How to Start an Experience-Based Business: (link: http://twib.in/l/nXpp7AXrXb65)
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Some recent tweets that came across the @cnybj Twitter feed, offering various small business, tech, leadership, HR, and career tips.
SBA @SBAgov
8 Ways to Find Your First #Customers — (link: http://ow.ly/Teeq50vtiks)
Small Business Expo @SmallBizExpo
If You Love Doing Something, Chances Are That Other People Do, Too. Here’s How to Start an Experience-Based Business: (link: http://twib.in/l/nXpp7AXrXb65)
Alexandra Beauregard @productivityzne
Color code these 5 things in your business so your job as a business owner is funner, easier, and way less stressful!! — (link: http://bit.ly/2Q80naE) #smallbiz #solopreneur
ezClocker @ezClocker
Digital Marketing: a Beginners Guide for Small Business: (link: https://bit.ly/2Gs0hcy)
Mitch Mitchell @Mitch_M
Bootstrap Business: How to Start a YouTube Channel That Makes You Money (link: https://www.myfrugalbusiness.com/2019/06/how-to-start-a-youtube-channel-that-makes-money.html) … via @MikeSchiemer
NFIB @NFIB
#ICYMI: #SmallBiz is a “juicy target” for online phishing scams, according to @nfib_mo member Joe Balsarotti. Learn how to keep your business safe: https://www.nfib.com/content/news/national/spear-phishing-3-things-you-need-to-know/
NNI @NNInanonews
Current models of #wearable human-machine interfaces can be bulky and uncomfortable. Researchers have now discovered an ultra-thin wearable electronic device that allows the wearer to move naturally. (link: https://bit.ly/2YRUn9E) (Work funded by @NSF)
Tech Insider @techinsider
If you want your battery to have the longest life possible, be sure to always keep your phone at room temperature.
Kerry Alison Wekelo @kerrywekelo
“Successful leaders fully utilize the varying assets, personalities, and ages of their employees to facilitate individual and corporate well-being.” #HR #leadershipcoach
workplaceON @workplaceON
Why basic kindness is still a leaders greatest asset: (link: https://buff.ly/2KvPsHr)
Mark C. Crowley @MarkCCrowley
US News looked at the resumés of the top 100 Fortune 500 CEOs & found most only have an undergraduate degree. Only a third earned an MBA, & only a handful from a prestigious school. The findings suggest #leadership #success requires much more than intellectual smarts.
Ahmed Osman @AhmedOs34074895
Managing Turnover: 8 Tips for Keeping Your Best Talent #HR #turnover #talentoptimization (link: http://gag.gl/ZW9BhD)
Hannah Morgan @careersherpa
Key Criteria for Choosing Your Next Job and Career – Job-Hunt.org by @VAFrancoResumes #career #jobsearch (link: https://buff.ly/2YVLUlB)
Work Coach Cafe @WorkCoachCafe
For a successful #JobSearch and #Career: 10 Ways to Gain More Confidence in Your Work by Pritam Nagrale via @Addictd2Success — (link: https://buff.ly/2rAOqT2)

Scrap Paper Social: Best friends & social-media slayers
Anyone in the business world will say that partnerships are the toughest form of business organization, but not for Aurora Roe and Caity Pfohl. These two childhood friends turned their dream of working with one another into a reality by forming Scrap Paper Social, a small business based in Hamilton, in Madison County. Although they
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Anyone in the business world will say that partnerships are the toughest form of business organization, but not for Aurora Roe and Caity Pfohl. These two childhood friends turned their dream of working with one another into a reality by forming Scrap Paper Social, a small business based in Hamilton, in Madison County.
Although they had no formal education in social-media management — Roe studied television-radio and Pfohl studied hotel & restaurant management — they learned on the job at the Central New York–based Chobani Greek yogurt company. Roe worked on the experiential marketing team at Chobani, writing various blog posts about the group’s “Cho-mobile” travels. Pfohl worked on the Chobani internal communications team, working on projects like the company’s weekly e-newsletter and employee intranet.
Roe and Pfohl eventually began managing social-media platforms for smaller, local businesses such as Good Nature Brewing and Michael’s Fine Dining. As they were first developing their professional social-media skills, they noticed that many businesses in their area lacked a quality social-media presence. Or, worse yet, many local small businesses had no social-media accounts at all. Roe and Pfohl started to get the idea of forming a partnership. They could work together like they had always dreamed of doing. Instead of being employed by only one company at a time, they could provide a variety of small-business owners with their services by independently managing many social-media accounts at once.
However, like many entrepreneurs in the startup stage, Roe and Pfohl struggled with uncertainty. The fear of not having steady paychecks or guaranteed benefits kept them from pursuing entrepreneurship for a long time. Although they continued to seek out entrepreneurial training and one-on-one counseling, they viewed their business as a pipe dream that probably would not come to fruition.
That all changed one day in May 2017, when they decided to take the plunge. “After all,” as they like to jokingly declare to one another (nearly every day), “what could possibly go wrong?!” And just like that, Scrap Paper Social was born. Through help from local organizations such as the Mohawk Valley and Onondaga offices of the Small Business Development Center (SBDC), along with invaluable guidance from friends and family, they slowly started to learn the ropes. They relate that, “it’s been an ever-evolving mix of exciting, confusing, terrifying, surreal, and amazing ever since.”
In 2017, the Scrap Paper Social team of two participated in a business pitch program through the Onondaga SBDC Rural Pitch Competition. There they went on to attend multiple nights of training on how to communicate their business needs. The last night of the program required them to present a five-minute pitch to a panel of experts. Roe and Pfohl were awarded a first-place cash prize of $1,000. The money was used to purchase a new software feature, which they used to generate more revenue for their business. The partners continue to expand on their knowledge as entrepreneurs, taking workshops and trainings whenever and where-ever possible.
Now an established small business, Scrap Paper Social combines creativity and social-media savvy to deliver uniquely customized content. Yes, they post for their client’s various social-media accounts, but what they do is more involved than it sounds.

“We stay in the loop on specials, events, and announcements, we visit our client’s businesses regularly to take photos, and then we turn that information and those photos into posting calendars, where we plan what will be shared each day of the week while ensuring timeliness and relevancy among other factors,” Roe and Pfohl say. Their goal is to curate and maintain a steady online presence for their clients. They create engaging and consistent content to attract more customers, improve the business’ overall brand presence. That leads to increased sales, allowing for more growth potential and ensuring long-term business success.
Scrap Paper Social started with one client, but within two short years the business has grown tremendously. Roe and Pfohl are now running social-media accounts for eight clients with a handful of small businesses for which they do “one-off” projects. More and more, small businesses are starting to recognize the importance of their social-media presence, and Scrap Paper Social will be sure to pick up traction throughout Central New York as a result. So, be on the look-out for their work. You will be able to tell that Aurora Roe and Caity Pfohl had a hand in a company’s social-media management process by their dynamic pictures, brand consistency, and overall engaging content.
For more information on Scrap Paper Social, visit www.scrappapersocial.com.
Advisor’s Business Tip: Search for and take advantage of local entrepreneurial training, workshops, and local business competitions to develop your business skills.
Melissa Zomro Davis is a New York State advanced certified business advisor at the SBDC, located at Onondaga Community College. Contact her at m.l.zomro@sunyocc.edu

Art Werksman Associates to open DeWitt showroom
DeWITT — Art Werksman Associates recently leased 2,660 square feet at 6295 East Molloy Road in DeWitt for the firm’s planned, new office furniture showroom. The company owners have been operating the business from their home in Cicero. Recent growth enabled the business to lease a space that includes private offices, storage space, and a
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DeWITT — Art Werksman Associates recently leased 2,660 square feet at 6295 East Molloy Road in DeWitt for the firm’s planned, new office furniture showroom.
The company owners have been operating the business from their home in Cicero. Recent growth enabled the business to lease a space that includes private offices, storage space, and a showroom for clients, according to a news release from JF Real Estate.
Matt Funiciello of JF Real Estate represented Art Werksman Associates in the lease transaction, while Ed Rogers of Oliva Companies represented the landlord.
Art Werksman Associates says it is a manufacturers’ representative firm that focuses on the corporate, education, health care, and hospitality sectors. The office-furniture manufacturers it represents include Boss, ESI, Lesro, OFGO, Trendway, and Trinity, according to its website. Art Werksman started the business in 1977.

Carrols expects Burger King promos to boost sales in second half
SYRACUSE — The top official at Carrols Restaurant Group, Inc. (NASDAQ: TAST) believes upcoming Burger King promotions will help boost restaurant sales in the second half of the year, following a disappointing first six months. “Looking ahead, we are confident that the Burger King marketing calendar, including the Impossible Whopper launch … and more effective
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SYRACUSE — The top official at Carrols Restaurant Group, Inc. (NASDAQ: TAST) believes upcoming Burger King promotions will help boost restaurant sales in the second half of the year, following a disappointing first six months.
“Looking ahead, we are confident that the Burger King marketing calendar, including the Impossible Whopper launch … and more effective promotions, can generate stronger sales performance and better restaurant-level margins through the remainder of the year,” Daniel Accordino, chairman and CEO of Carrols, said in the company’s quarterly earnings report issued on Aug. 8.
His comment came after Carrols, the largest Burger King franchisee in the U.S., reported a net loss of $3.7 million, or 9 cents a share, in the second quarter. That compares to net income of $7.8 million, or 17 cents, in the prior-year quarter, Syracuse–based Carrols said.
The company’s net loss in the second quarter included a $7.4 million loss on extinguishment of debt due to the 2019 refinancing and write-off of previously deferred financing costs, $400,000 of impairment and other lease charges, $1.4 million of acquisition expenses, and $1.2 million of integration expenses.
“While we are disappointed with our 2019 first-half performance, we do not believe that these short-term results reflect a shift in the fundamentals of our business model,” said Accordino.
He also noted that restaurant-level profitability and adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) during the second quarter were challenged by a number of factors, specifically higher commodity costs, labor-cost pressures, and less effective promotions compared to the year-ago period.
“In addition, as we are early in our integration of the Cambridge merger, our results do not yet reflect any of the gains in sales and efficiencies that we expect to achieve once the integration is complete. Based on our experience and track record, we are confident that we can improve the sales and overall financial performance of the Cambridge restaurants over time as we assimilate them into our platform and implement our financial and operating systems,” said Accordino.
Carrols owned and operated 1,023 Burger King restaurants and 58 Popeyes restaurants in 23 states on June 30.
The company on April 30 completed its merger with Memphis, Tennessee–based Cambridge Franchise Holdings, LLC which resulted in Carrols acquiring 165 additional Burger King and 55 Popeyes restaurants in 10 Southeastern states.
Carrols on June 11 also completed the acquisition of 13 Burger King restaurants in the Baltimore, Maryland market, the firm said.

Morrisville College Foundation names three new board members
MORRISVILLE — The Morrisville College Foundation board of directors recently elected three new members to its 23-member board. The new members — John DeVito, Brian Haugli, and Mary Claire Helmer — took office on July 1. They will serve three-year terms. DeVito, of Averill Park, is senior VP and director of government banking and cash
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MORRISVILLE — The Morrisville College Foundation board of directors recently elected three new members to its 23-member board.
The new members — John DeVito, Brian Haugli, and Mary Claire Helmer — took office on July 1. They will serve three-year terms.
DeVito, of Averill Park, is senior VP and director of government banking and cash management for Berkshire Bank, in Albany. Prior to Berkshire Bank, DeVito worked at KeyBank, where he managed the government banking line of business. He is a member of the NYS Government Finance Officers Association and the NYS Bankers Association and serves on multiple committees for both organizations. DeVito, originally of Utica, earned a bachelor’s degree from Le Moyne College and an MBA degree from Sage Graduate School.
Haugli is co-founder and partner at Side Channel Security, an executive-level security consulting firm located in the Greater Boston area. He previously served as VP and chief security officer at the Hanover Insurance Group, in Massachusetts. Prior to that, he was senior advisor for the U.S. Department of Defense, where he handled strategic initiatives at the Pentagon which involved cybersecurity, information risk management, auditing, and compliance. Haugli earned a bachelor’s degree in information technology – network administration from SUNY Morrisville in 2006.
Helmer, of Morrisville, is a reading teacher in the Troy City School District, where she has served for more than 20 years. Her parents, William and Joan Helmer, are both former SUNY Morrisville faculty members. Helmer earned an associate degree from SUNY Morrisville in 1981, a bachelor’s degree from SUNY Oswego, a master’s degree from Syracuse University, and also a master’s degree from the University at Albany.
The Morrisville College Foundation was founded in 1976 to serve as the fundraising vehicle for SUNY Morrisville. The foundation seeks and distributes charitable gifts from private sources to fund programs and services for students and the college that are not funded by state resources. That includes scholarships, academic-enrichment programs, and co-curricular programming like intercollegiate athletics.

Luminati VTOL buys former Redco Foods property on Hansen Island in Little Falls
LITTLE FALLS — The more than 110,000-square-foot, former Redco Foods, Inc. manufacturing facility located on Hansen Island in Little Falls was recently sold. Redco Foods sold the property to Luminati VTOL in July for $750,000 with plans to utilize the facility to design manned and unmanned vehicles for commercial and defense applications. The island is
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LITTLE FALLS — The more than 110,000-square-foot, former Redco Foods, Inc. manufacturing facility located on Hansen Island in Little Falls was recently sold.
Redco Foods sold the property to Luminati VTOL in July for $750,000 with plans to utilize the facility to design manned and unmanned vehicles for commercial and defense applications. The island is located in the middle of the Mohawk River.
Jeffrey D’Amore of Cushman & Wakefield/Pyramid Brokerage Company exclusively represented the marketing of the property and facilitated the sale on behalf of the seller, Redco Foods, according to a news release from the real-estate firm.
Luminati VTOL says on its website that it was formed through the acquisition of a number of rotorcraft companies, as well as purchases of designs and manufacturing rights. The firm says it is designing manned and unmanned vehicles for commercial and defense applications. Daniel Preston is the company’s owner. It was previously located on Long Island.
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.