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SOHO show returns to calendar with April 2013 date
SYRACUSE — Now Central New York small businesses get their show in the spring. The Small Office Home Office (SOHO) small-business show is slated for April this year after holding down a fall spot on the calendar for 13 of its previous 14 iterations. It’s set for April 24 from 9 a.m. to 5 p.m.
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SYRACUSE — Now Central New York small businesses get their show in the spring.
The Small Office Home Office (SOHO) small-business show is slated for April this year after holding down a fall spot on the calendar for 13 of its previous 14 iterations. It’s set for April 24 from 9 a.m. to 5 p.m. at the Nicholas J. Pirro Convention Center at the Oncenter in Syracuse.
In a way, rescheduling the show — which caters to new or existing businesses with 30 or fewer employees — brings it back to its roots. The first SOHO took place in April of 1998. Subsequent versions were held later in the year, including the most recent show in October 2011.
But SOHO didn’t go on in October 2012. Steve Becker, owner and president of Clay–based Premier Promotions and SOHO show producer, opted not to hold it that month.
Becker made that decision after learning that the Central New York economic-development organization CenterState CEO planned to move its own Business Showcase to October — about seven months later than that show’s traditional slot.
“It didn’t make sense for us to do the SOHO show two weeks before the chamber show,” Becker says. “When it was announced that the Business Showcase would go into the fall, I didn’t have enough time to do a show in spring 2012.”
Becker says he worked with Business Showcase partner Galaxy Events to help bring in exhibitors for CenterState’s rescheduled show. Then he turned his attention back to the SOHO show late in 2012, ultimately deciding to bring it back in the spring of 2013.
Although they’re best held at different times in the year, CenterState’s Business Showcase and SOHO fill distinct niches in Central New York, Becker says.
“There’s no competition here,” he says. “The other show is a much broader stroke. SOHO is a different show, because it’s more focused on small-business owners, managers, entrepreneurs. It’s a lot different if you’re dealing with a company with thousands of people than if you have a company with 10 people on your payroll.”
Becker isn’t yet sure how the new date will affect SOHO attendance. Past shows have averaged between 800 and 1,000 people passing through the gates, with another 500 to 700 people staffing display booths. Previous shows have been filled with between 125 and 170 of those booths. The most recent show in 2011 had more than 130 booths.
Attendance will be free for anyone who prints or orders tickets before the show from its website, http://www.sohosyracuse.com. They will cost $5 at the door on the day of the event.
In addition, Becker is currently recruiting exhibitors. A space measuring 10 feet by 10 feet costs $595, or $545 for nonprofit organizations. Exhibitors registering after March 24 will have to pay a $25 late fee. More information is available by visiting the show’s website or by contacting Becker directly at (315) 622-2249 or steve@premierpromo.com.
“The exhibitors we’re looking at would have products, services, resources that are going to be focused on small businesses,” Becker says. “We will have small, medium, and large companies exhibiting, but they want to connect with small businesses.”
Contact Seltzer at rseltzer@cnybj.com
CXtec plans to open sales office in Rochester
Company also expects to boost hiring in Syracuse area SALINA — CXtec is set to open a sales office in Rochester later this year to tap into the talent base in that market. CXtec, which sells new and used data networking and voice equipment and its own line of cabling, expects the Rochester office
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Company also expects to boost hiring in Syracuse area
SALINA — CXtec is set to open a sales office in Rochester later this year to tap into the talent base in that market.
CXtec, which sells new and used data networking and voice equipment and its own line of cabling, expects the Rochester office to house 12 to 15 people by the end of the year. That will include at least one employee of Teracai, a separate company spun off from CXtec in 2009.
Teracai focuses on sales of new and used Cisco products and offers services and support such as installation, network assessments, and project management.
CXtec, based in Salina, serves customer nationwide and finding top salespeople is a priority for the company, says Peter Belyea, president. The firm already has a regional sales manager based in Rochester who will lead the new office, he adds.
The company’s vice president of sales is also from that area, Belyea notes.
“People are really the key to our organization,” he says. “We see the opportunity to grow as being an opportunity to try to attract the best talent we can.”
For Teracai, the move into Rochester will also be a chance to generate more business there, Belyea adds.
Some current CXtec employees who live in the Rochester area will work from that office once it opens, but most of the staff there will be new hires.
Both Teracai and CXtec had strong years in 2012, Belyea says. The companies haven’t yet reported revenue for the year, but CXtec generated $62 million in 2011 and Teracai produced $40 million.
CXtec currently employs about 230 people and Teracai has 45 employees.
The firms are expecting more growth in 2013 as well. The strength made now a good time to open the Rochester office, Belyea says.
The location is scheduled to open March 1.
Belyea says success at CXtec has been driven by strong performance CABLExpress division, which focuses on cabling, and its equal2new business, which focuses on reclaiming old office equipment for resale.
An outgrowth of the equal2new business, LIFECYCLExpress, launched in 2010. That business is aimed at recycling old computers and other electronic equipment that can’t be resold. The addition allowed CXtec to serve as a single stop for customers looking to dispose of their e-waste.
Teracai, Belyea says, has grown to be one of the top Cisco resellers in the country. Both companies posted double-digit revenue growth in 2012, he adds.
And both companies expect hiring in 2013 outside of Rochester. The firms will probably add 20 to 25 people in the Syracuse area this year, Belyea says.
The hiring will come in areas including sales, warehousing, testing, and operations, he says.
CXtec could look to open additional satellite offices in the future as well, Belyea says. Belyea took over as president of CXtec and Teracai in 2011.
Contact Tampone at ktampone@cnybj.com
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