WILL LANDRY recently joined ABC Creative as media coordinator. In this position, he will gather information, build media strategies, and analyze campaigns at completion. Landry brings years of sales experience and media expertise to the firm. Some of his previous positions included media buyer, account manager, corporate-partnerships executive, and sales manager. Landry is a mass communications and media studies graduate of SUNY Oswego.

Digital Hyve recently hired MEGHAN ROSS, a Syracuse University alumna, as the newest senior account manager on the account-services team. In this position, she supports the account-services team and Digital Hyve’s clients in the development and execution of digital-marketing strategies and campaigns to reach client goals.

JULIA BOYER has joined the execution team as the company’s newest digital-marketing producer. She brings previous organic-marketing experience to her new position. Boyer will be executing digital-marketing campaigns for a variety of clients as well as providing support and working closely with the Digital Hyve team.

PETE THOMSON has been named VP, commercial credit officer in the business lending department at Empower Federal Credit Union. A graduate of the University at Buffalo with a bachelor’s degree in business administration, he has more than 30 years of banking experience, including 13 years in commercial lending to businesses in New York state.

MIKE DUNNE has been named VP, commercial loan officer in the business lending department at Empower. He graduated from Siena College, with a bachelor’s degree in business administration-accounting, and has more than 30 years of commercial-lending experience. Dunne is also a decorated veteran of the U.S. Army, having served five tours of duty in Desert Storm, Bosnia, Afghanistan, and Iraq (two).

The Hangar Theatre has named SHIRLEY SEROTSKY artistic director. She served as the Hangar Theatre associate artistic director and education director from September 2019 to October 2020, and as interim artistic director since October 2020. Serotsky succeeds Michael Barakiva, who served as the theatre’s artistic director from September 2016 to October 2020. R.J. Lavine was recently appointed as the Hangar Theatre managing director, and Lavine and Serotsky will co-lead the Hangar. A native of Rochester, Serotsky holds a master’s degree in directing and theatrical production from Catholic University and a bachelor’s degree in drama and directing from the University of North Carolina School of the Arts. She also studied musical theatre at the University of Michigan. Serotsky participated as an actor in the Hangar Theatre Lab Company during college and after college, spent almost two decades in the Washington, D.C. area-honing her craft as a theatre director, artistic producer, dramaturg, and educator. She held leadership and educational positions while conducting an active freelance directing career. She most recently served as staff dramaturg and public programmer for Mosaic Theater Company, and as a co-director of the Director’s Intensive for the Kennedy Center American College Theater Festival. Between 2008 and 2016 she served in a series of leadership positions. Serotsky has taught and mentored students from the age of six to 86 in the fields of directing, acting, improvisation, dramaturgy, play analysis, theatre appreciation, new-play development, and auditioning techniques in both a classroom setting and for resident theatre education programs.

DAWN S. MCWILLIAMS has been appointed director of marketing and communications at the Martin J. Whitman School of Management at Syracuse University, effective Feb. 15. She brings 30 years of higher-education experience from various colleges and universities in New York state. McWilliams recently served as director of marketing and communications at Cornell University’s College of Engineering, where she had been since 2011. Prior to that, she was the executive director for marketing and communications at the University of Rochester’s William E. Simon School of Business. Her track record of success at the two universities included managing the strategic marketing and communications functions, developing high-performing teams, managing high-level public relations campaigns, and integrating the brands and concepts worldwide. In addition, McWilliams has sat on Cornell Engineering’s Diversity & Inclusion Internal Advisory group and brings strong leadership skills. She has a bachelor’s degree in fine arts, as well as an MBA from the Rochester Institute of Technology.

DAN D’ANDREANO has joined S.E.E.D. Planning Group as a wealth manager in the firm’s Syracuse office. He will be working with individuals and families, coordinating their financial plans, including their investments, estates, and taxes. D’Andreano has acquired more than 26 years of experience working as a financial advisor. Prior to joining S.E.E.D., he worked at TIAA-CREF for seven years serving as a wealth-manager advisor, primarily to Syracuse University and SUNY Upstate Medical University. D’Andreano also worked at M&T Securities and First Niagara Bank as a VP and financial advisor.

DICK WORDEN will retire as New York Chiropractic College’s (NYCC) associate VP of administrative services on April 30, after 30 years of service. He came to the college after a number of years as office manager of the Hogan-Souhan Dairy in Auburn, and as general manager of Seneca Falls’ Gould Hotel. Worden joined NYCC as director of purchasing in 1991, just before the college’s move to Seneca Falls, and was instrumental in the openings of the new campus and NYCC health centers across New York state. Throughout his time at the college, Worden was promoted to assistant VP of administrative services and then associate VP of administrative services. He has served as a member of the college’s senior staff for the last 20 years. Worden has also provided service to the professions as a long-time test administrator for the National Board of Chiropractic Examiners, and has held leadership positions and served on the boards of the National Association of Educational Procurement (NAEP) and the United Way of Seneca County.

Current associate VP of information technology, CHRISTOPHER MCQUEENEY, was promoted to VP of administrative services and will oversee the newly established Administrative Services Division. The division includes IT, facilities, purchasing, the health and fitness center, the mailroom, and central duplication. McQueeney has been with NYCC since October 2013. He earned a bachelor’s degree in corporate communications from Ithaca College and an MBA from Syracuse University. Immediately prior to NYCC, McQueeney worked for Empower Federal Credit Union in Syracuse, where he served as VP of information technology and VP of risk management and facilities, respectively.