Some recent tweets that came across the @cnybj Twitter feed, offering various small business, tech, HR, career, and personal tips.

SBA @SBAgov
The SBA and @FTC have teamed up to offer resources to protect your small business against cyber threats and scams http://ow.ly/RpWV50umM5S

Small Business Expo @SmallBizExpo
Thinking of Starting a Business? Make Sure You Have These Skills First http://twib.in/l/KxEjna7oe78K

NFIB @NFIB
Craft a vacation policy that doesn’t conflict with the needs of your #SmallBiz – here’s how: https://www.nfib.com/content/resources/economy/how-to-develop-a-vacation-policy-that-works-for-your-small-business/

Entrepreneur @Entrepreneur
Good networking is a learned skill, and all entrepreneurs have made mistakes with their networking at some point. https://www.entrepreneur.com/article/335014

Syracuse University @SyracuseU
More than 100 Central New York businesses attended #SyracuseU’s first-ever Procurement Fair as part of the new Building Local initiative: http://ow.ly/GvyP50uo7MV

Veterans Experience @VetsExperience
A library of over 14,000 business, technical, and creative courses are on @LinkedIn Learning. Veterans and transitioning military are eligible for a free year of premium service, get more info here: https://bddy.me/2KOWzLQ

PwC @PwC
#AI, blockchain and machine learning — how are they driving the future of business travel? https://pwc.to/2WU4Np9

Mitch Mitchell @Mitch_M
6 #Blogging Tips That You Need To Consider http://www.imjustsharing.com/6-blogging-tips-that-you-need-to-consider/ …

Hunter Heywood @HunterHeywood
“Five Rules Of Millennial Recruitment And Retention” – https://buff.ly/31rmcb4 (Via @Forbes)

Mark C. Crowley @MarkCCrowley
“Manager” & “Coach” Are Synonymous: “Great coaches lie awake at night thinking about how to make you better….Most people don’t spend a lot of time thinking about how they’re going to make someone else better. But that’s what coaches do.” — NFL Great, Ronnie Lott

Dave Ulrich @dave_ulrich
Over years of coaching 1000’s of people, I have discovered 5 questions that help leaders reflect on their next career move. These questions might help any employee make a more conscious choice about when to stay and when to go. https://www.linkedin.com/pulse/should-i-stay-go-5-questions-manage-your-next-career-move-dave-ulrich/ …

Hannah Morgan @careersherpa
27 surprising things that affect whether you get hired after a job interview http://ow.ly/TlCt30oV3F8 by @ShanaDLebowitz and @IvanDeLuce1 via @businessinsider @phyllismufson 

CBR Fitness @cbrfitness
Clean your fridge and pantry. Get rid of processed foods in the process. http://hlty.us/6uDS 

Skillednursinginc @sninursinginc
Eat your greens! Every Single Day. You’ll find that the more you eat them, the more you like them and the better you’ll feel.

Hard skills and soft skills aren’t enough

The job world is changing so rapidly that it’s next to impossible to know what to do even in the short term to get ahead, let alone five years down the road. 

Now, a debate rages between which are more important, hard skills or soft skills. Those for hard skills focus on the need for specific knowledge to meet job-performance standards and expectations.

On the other side of the table are those who say the hard-skills path can lead to dead ends, to obsolescence. They bet on possessing interpersonal skills, such as the ability to relate to others, being a good team member, and communicating effectively.

A case can be made for a combination of both hard and soft skills. Yet, it may be too narrow a view for dealing with what is arguably the most critical need facing companies today — people who can fix things.

The need to fix things

A Department of Labor bulletin describes the fix-it problem clearly: “Employers want employees who can work through problems on their own or as an effective member of a team. Ideal employees think critically and creatively, share thoughts and opinions, use good judgment, and make decisions.” 

Employers say they need people who not only how know how to do things, but more importantly, they need people who know how to fix things. The goal is not just doing a good job, but also having the ability to identify, analyze, and solve problems.

“No manager wants to hire someone who can’t think for themselves and comes running every time things go wrong,” writes Courtenay Crawford in Graduateland, while another employer survey named complex problem solving as the number one desired skill. It also revealed that by 2020, “36 percent of all jobs across all industries” will require complex problem solving as a core skill.

In other words, businesses need people who not only recognize problems, but also take ownership and fix them:

• “Thanks for letting us know, I can take care of that for you.” 

• “If we made this change, we could reduce costs.”

• “We’re replacing this part. It will solve the problem.”

Whether you call it problem solving or more accurately, the ability to “fix things,” the need is clear. 

What it takes to fix things

1. Get the message

“I didn’t see it coming.” Whether it’s layoffs, the closing of a business, the sale of their company, or being fired, it’s surprising how many workers say they didn’t see it coming. Some are totally shocked and actually speechless, while others sensed that “something” was about to happen. “It was obvious,” they say, “How could you miss it?”

In other words, how can people fix something when they’re unable to recognize problems? Anyone who is pre-occupied with himself and his own issues has his antennae turned off. Lacking awareness, he literally doesn’t get the message.

2. Figure out the problem

Salespeople, for example, can easily miss the mark with customers by offering solutions that are way off-base, that don’t fit customer needs or expectations. Being focused on getting to the close, they don’t pick up on what the customer is saying or what they want to accomplish. This is what happens when we don’t take time to ask enough questions so we can accurately identify and understand what’s going on in the customer’s head.

We assume that customers will find our questions bothersome, boring, or taking up too much of their time. Yet, Google CEO Eric Schmidt has a totally different view when it comes to asking questions. “We run this company on questions,” he says, “not answers.”

This is good advice. If we don’t ask sufficient questions, our personal beliefs and assumptions influence our thinking. This leads to inaccurate conclusions and interferes with our ability to come up with solutions that grab our customers’ attention.

3. Keep your eye on the goal

“The hard skills are changing,” says Kelli Jordan, who is in charge of IBM’s career and skills initiatives. “Just because we do a role one way today, doesn’t mean we were doing it that way three years ago.”

Even though the emphasis is on “being a good team member,” some workers take a “lord of the manor” approach. It’s as if they possess job ownership and woe to anyone who attempts to invade their territory.

There’s another view: keep your eye on the goal, not yourself. Daniel Goleman, author of “Adaptability: A Primer,” calls it adaptability competency and he describes it as “being able to juggle multiple demands, and adapting to new situations with fresh ideas or innovative approaches.” 

The implications are described by Goleman in follow-ups with MBA students — five to 19 years after graduation. “A strength in adaptability predicted their life satisfaction, and, in fact their career success,” he says.

When you keep your eye on the goal, the path forward becomes clear.

All of which is to say, fixing it isn’t a job; it’s a mission that becomes a career.       

John Graham of GrahamComm is a marketing and sales strategist-consultant and business writer. He is the creator of “Magnet Marketing,” and publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Contact him at jgraham@grahamcomm.com or visit: johnrgraham.com