ERYL CHRISTIANSEN was promoted from president to CEO and president of Eastern Shore Associates Insurance (ESA), at the agency’s annual meeting in April. Christiansen has been with ESA for 10 years and served as president for the past two years.

JOSHUA WILLIAMS was recently hired as a life-insurance agent and broker at ESA. He is based at ESA’s Fulton office. Before joining the firm, Williams worked for the past five years in financial services. He holds an associate degree in business administration and management from Mohawk Community College.

THOMAS ANTHIS joined the ESA board as a member at large. Anthis, an insurance agent and broker in ESA’s North Syracuse office, has been with the firm for five years.

Terakeet, an enterprise search engine technology company headquartered in Syracuse, recently hired AMY HATCH as senior director of content. She comes to Terakeet most recently from CVS, where she served as the senior director of content strategy. Prior to that, Hatch held positions at Marketo and SAP, serving as the head of content strategy and global head of content marketing, respectively. Her background is varied. She began as a reporter in the newspaper business before launching a popular mom blog. Hatch’s keen instinct for content and engagement supported a thriving 10 years of freelancing for brands like AOL, Johnson & Johnson, Meredith Corp., Huffington Post, and more. She was hired by SAP to oversee the content strategy for its customer experience business unit, which she transformed into an award-winning content engine complete with a multitalented team of content creators. The SAP results drew recruiters from Marketo/Adobe, as well as CVS. Hatch’s immediate objectives as senior director of content include assuming responsibility for Terakeet’s content marketing practice inclusive of overall quality, editorial, workflow, cross-discipline integration, and content-team development. Hatch will also be a member of Terakeet’s leadership team.