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Business Mentors

Erik Michal

VIEWPOINT: Accurate ROI measurement

Solving for B2B performance marketing’s greatest challenge  Necessity is famously the mother of invention. With uncertainty surrounding marketing budgets big and small, the current need for business-to-business (B2B) marketers is almost universal: the ability to accurately measure return on investment (ROI), justifying every line-item to the penny. Here’s a wide-angle look at the trends shaping […]

Downtown Syracuse

VIEWPOINT: Celebrating downtown Syracuse & looking ahead to exciting future

Downtown Syracuse is a lively and dynamic community. It’s a place where people live, work, and play, at it’s always changing and growing. The revitalization of downtown Syracuse reflects the collaborative efforts of community partners, residents, business owners, and investors, all driven by a shared vision for our city center. This vibrant social hub serves

Ben Walsh

VIEWPOINT: Meeting the Demand for Syracuse’s Resurgence

One step at a time Syracuse is undergoing tremendous growth and revitalization — as evidenced by the flurry of construction activity around us today. Earlier this year, I announced the City of Syracuse Central Permit Office reported 2024 marked the highest permitted construction value in Syracuse history. The $413.5 million record includes both residential and

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Joe Greene

VIEWPOINT: How the OBBBA’s Tax Reform Could Fuel Your Company’s Growth

The One Big Beautiful Bill Act (OBBBA), a sweeping tax-reform package that includes significant provisions for businesses of all sizes, was signed into law on July 4. While many headlines have focused on individual tax cuts, the bill contains several game-changing business provisions that deserve the attention of every entrepreneur, CFO, and business owner. Three

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