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VIEWPOINT: Revamping Your Cybersecurity Policies & Procedures
Tips and Tricks As each year passes and technology advances, businesses face an increasingly difficult task to maintain adequate security measures to protect their organizations’ assets and data. With this in mind, it is important to review your cybersecurity policies and procedures at least annually to ensure they are up to date and reflect advancements […]
VIEWPOINT: Manufacturing Growth Needs Realistic Energy Approaches
Manufacturing is under-appreciated in New York state. Why is this? One of the main reasons is that there is a negative perception of manufacturing as an industry that is dirty, polluting, and low-skilled. This perception is blatantly false. Manufacturers are real innovators in protecting our environment and building sustainable facilities and they make meaningful progress
Ask Rusty: About Disability Benefits While Still Working
Dear Rusty: I retired at my full retirement age, am now 79, and will be 80 in December. I have been working consistently since. I get a meager Social Security (SS) benefit, only about $800 [per month] due to my federal retirement offset. Most jobs I have held since filing and collecting SS have involved
VIEWPOINT: The Business of Fundraising: Top Marketing Trends for 2025
Digital and mail continue to co-exist Development, foundation, and marketing-communications offices pivoting from mail to digital need to think hard about brand awareness and the long multi-media game. Using just one without the other makes prospective donors less informed and leaves potential revenue on the table. For a recent and familiar example, while we don’t
VIEWPOINT: Navigating the PR Landscape: Small-Business Strategies for Success
Running a small business is demanding. Fifty-six percent of owners have less than an hour a day for marketing, and 73 percent lack confidence in their efforts’ effectiveness. With so much focus on operations, customer service, and growth, marketing and communications often get sidelined. Budget limitations, lack of formal training, and the pressure to manage
VIEWPOINT: ROI Begins With Creativity
Maintaining creative independence in a world of marketing shortcuts The best digital marketers can never have too much information. The ability to harness the quantitative insights relevant to any campaign, and use them to create actionable strategies, is essential to every successful marketing enterprise in 2024. At the same time, it’s easy to get lost
Ask Rusty: About Special Credits for Military Service
Dear Rusty: I just learned that if I served in the military during an active-duty period, I could get extra earnings for Social Security and that these benefits would be automatically added to my record, but I was never asked by the Social Security Administration (SSA) employee who calculated my benefits if I was in
HISTORY FROM OHA: The story of Brennan Motors
The company that transported Syracusans by velocipede, vehicle, and vessel The Brennan Motor Manufacturing Company was a prominent producer of automobile and marine engines that thrived in Syracuse for more than 70 years. Patrick H. Brennan, an immigrant to America from Ireland, founded Brennan Motors in 1897, and he served as general manager of the
VIEWPOINT: DOE Backs Away from Plan to Regulat TPSPs
In a recent policy shift, the U.S. Department of Education (DOE) agreed in a court filing to end its plan to impose additional regulations on third-party service providers (TPSPs) contracting with colleges and universities. These regulations were initially designed to ensure greater oversight of and transparency for the relationships between educational institutions and TPSPs. This
VIEWPOINT: Testimonials are a Winning Marketing Strategy for Financial Institutions
In an increasingly competitive financial sector, banks and credit unions are constantly seeking out best practices to build trust, grow “share of wallet,” and attract new customers. One effective and often underutilized tool in their marketing arsenal is the testimonial. Leveraging customer testimonials can significantly enhance credibility, foster trust, and differentiate financial institutions in a
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