Slow, Strategic, Safe: Preparing for a Return to the Workplace
“The worst economy ever,” Federal Reserve Chairman Jerome Powell recently said. Let that sink in for a moment. More than 30 million workers have filed for unemployment benefits in the last six weeks. Read More
Three Rules for Connecting in a Crisis
Silence can be a dangerous strategy for companies right now, but striking the right tone in communications isn’t easy. Here are three rules for staying connected through the crisis. In the midst of t Read More
New York Enacts Paid Sick-Leave Law
The budget bill signed by Gov. Andrew Cuomo on April 3, includes an amendment to the Labor Law that requires New York employers to provide sick leave to employees. The legislation becomes effective 18 Read More
Is Your Company’s Bench Deep Enough During Difficult Times?
In the uncertain times that COVID-19 produced, business leaders were forced to face the fact that employees might not be available every day to do their jobs. That is either because of their own healt Read More
How to be an informed consumer of polling and survey data
We live in a world awash with polling and survey data. Any time you read or watch the news, you are likely to encounter a story reporting the results of a public-opinion poll. That is especially true Read More
How To Make Smart Marketing Decisions Through a Pandemic
Exploring the Five Rs In the midst of the unexpected COVID-19 pandemic, many companies may be facing uncertainty around their advertising and public-relations strategies. With changing budgets, staff Read More
The Only Message Customers Want from You Right Now
It only took the pandemic a couple of weeks to turn it all upside down — including marketing and sales. And along with it has come an endless tsunami of email messages flooding consumer email mailboxe Read More
How Working Capital can Help Small Businesses Cover Immediate Costs
Companies of all sizes, across most industries, are experiencing financial hardship as a result of the COVID-19 crisis. With businesses mandated to pause or restructure, owners are facing layoffs, red Read More
The Shifting Future of Banking
In this digital age of speed and convenience, bank branches remain valuable to customers. The number of U.S. bank branches has shrunk by more than 3,000 since 2010, yet most customers still regularly Read More
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