UTICA, N.Y. — Oneida County’s hotel occupancy rate (rooms sold as a percentage of rooms available) rocketed up 73.3 percent to 48.7 percent in March, compared to the same month in 2020 when the pandemic first hammered the hotel business.

That’s according to a new report from STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 73 percent to $45.62 in this year’s third month, compared to March 2020.

Average daily rate (or ADR), which represents the average rental rate for a sold room, inched down 0.2 percent to $93.74 this March. 

The March hotel-occupancy report represents the first time in which the year-over-year comparison is to a month also impacted by the COVID crisis. The last 12 reports each featured double-digit declines in occupancy as the comparisons were to a pre-pandemic month.

WATERTOWN, N.Y. — Hotels in Jefferson County saw a massive increase in guests in March compared to March 2020, which was when the COVID-19 pandemic first slammed the hospitality industry everywhere, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 49.3 percent to 40.2 percent in March, according to STR, a Tennessee–based hotel market data and analytics company. 

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, soared 51.8 percent to $33.74 in the third month of the year compared to March 2020. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, edged up 1.7 percent to $84.03 in March from the year-prior month.

The March hotel-occupancy report represents the first time in which the year-over-year comparison is to a month also affected by the COVID crisis. The last 12 reports each featured double-digit declines in occupancy as the comparisons were to a pre-pandemic month.