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VIEWPOINT: Four Tips for Defining & Reaching Your Target Audience

When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts blindfolded. To increase your odds of reaching people who might be interested in your product or service, you need to effectively and accurately define your target audience first.  It might […]

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OPINION: New Biden HUD regulation interferes in local zoning

A Few proposed regulation by President Joe Biden’s Department Of Housing and Urban Development (HUD) would once again attempt to meddle in state and local governments’ affairs by conditioning federal funding including Community Development Block Grants on changes to local zoning laws. The rule, once again titled, “Affirmatively Furthering Fair Housing,” was offered in January

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OPINION: The House GOP Caucus Revolt Isn’t All Bad

Now that it’s settled down to just a low simmer, the revolt by members of the ultra-conservative Freedom Caucus in the U.S. House of Representatives has mostly left the front pages. But it would be fair to say that it hasn’t been resolved — merely cooled for the moment. Since it could flare up again

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CFCU Community Credit Union

CFCU Community Credit Union recently announced several new and promoted employees. MALLORIE DAVID was appointed chief people officer at the credit union. She is responsible for overseeing the human capital and administrative functions of the credit union. David serves on and collaborates with the credit union’s executive leadership team while planning, developing, and executing business

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MICHELLE CUTTLER

MICHELLE CUTTLER has been promoted to manager of retention for Loretto’s employees. She was Loretto’s first employee coach when the organization launched its coaching program in early 2020. In her new role as manager of retention, Cuttler will lead Loretto’s long-term employee-engagement strategy by developing employee training and retention initiatives that support the organization’s employee-engagement

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LAURA AMES

Security Mutual has hired LAURA AMES as an underwriting support. In her role, Ames will provide underwriting support by checking information on and making changes to insurance policies. She formerly worked at Maguire Honda.

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The Syracuse Crunch

The Syracuse Crunch have announced the hiring of ANNIKA TYSON as community & partnership activation manager. Tyson joins the Crunch full time after spending the 2022-23 campaign as a seasonal intern. In her position, she will oversee the Crunch Foundation, the charitable arm of the Syracuse Crunch, which works to positively impact the Central New

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Loretto employee coach promoted to manage new employee experience

SYRACUSE, N.Y. — Loretto recently announced it has promoted Eleanor Williams to manager of new employee experience, a newly created position at the long-term care organization, from her prior role as employee coach. In this role, Williams will lead and manage Loretto’s employee coaches to help connect new employees with internal and external resources needed

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