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A few years ago, I was contacted by a business owner whose customer had suffered a sudden, tragic loss. A fire and explosion had occurred at the customer’s home, and a young child was killed during the fire. Although the authorities did not immediately suggest the cause of the fire was in any way related to […]
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A few years ago, I was contacted by a business owner whose customer had suffered a sudden, tragic loss. A fire and explosion had occurred at the customer’s home, and a young child was killed during the fire.
Although the authorities did not immediately suggest the cause of the fire was in any way related to my client’s product or service, he felt tremendous pressure to do something — in fact, anything. Should he publicly disclose that this individual was his customer? He was torn between showing tangible, outward support for the customer’s family and exposing himself to even the slightest perception of blame or liability for something that may or may not have had anything to do with a product he sold.
Although the business owner cooperated fully with fire investigators, his company name was never mentioned in the news or discussed outside of the investigation. He was deeply concerned for the family involved, but also for the responsibility he had to his own family, employees, other customers, and business reputation.
Throughout this scenario, my role was to work with the client and his attorney to determine what to say about this situation, if anything. We carefully prepared a series of “holding statements,” which were used internally and were ready only if needed for external use, including with the news media. However, no news inquiries were made, and no public discussion ever occurred. And, we made no public statements.
It took several weeks, but investigators ultimately determined that the company’s product and workmanship had nothing to do with the fire and explosion. And in this instance, the owner’s quiet suffering and low profile helped to protect his company’s reputation. He certainly didn’t feel any better about the tragic incident which resulted in the loss of life and property, but he did feel he had made the best decision under the circumstances.
Did we make the right decision?
When faced with difficult or sensitive decisions, our minds can get clouded by the stress and uncertainty of the emotional moment. We often act impulsively without thinking the situation through completely — or suffer from “paralysis by analysis” as we look for the perfect answer, which seldom exists.
Ethical business owners or leaders don’t have to disclose every detail of every situation in order to do the right thing, but they should use a systematic process that takes them beyond their own knee-jerk reaction to ensure they make the best right choice. This can involve a several-step assessment of the potential consequences that may result from one course of action versus another for the greatest good of the greatest number — or determining a decision simply out of a sense of duty; often dictated by the special obligations they have through the relationships, actions, or roles they occupy in their organizations or society.
Applying a thoughtful business-ethics approach involves systematic thinking that moves us beyond those impulsive reactions to include careful deliberation of the situation at hand.
It’s not easy, but it can help us make the best right decision.
Michael Meath is a senior consultant at Strategic Communications, LLC, which says it provides trusted counsel for public relations, including media relations, employee relations, and community relations. Contact Meath at mmeath@stratcomllc.com

F.O.C.U.S. Greater Syracuse to continue work on citizens aging project with $25K grant
SYRACUSE — The Patient-Centered Outcomes Research Institute (PCORI) has approved a contract award of $25,000 for F.O.C.U.S. Greater Syracuse and its partners to continue work on a project focused on aging in Central New York. F.O.C.U.S. announced its initial PCORI contract award of $15,000 in May 2015 at Upstate Medical University. The organization is working
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SYRACUSE — The Patient-Centered Outcomes Research Institute (PCORI) has approved a contract award of $25,000 for F.O.C.U.S. Greater Syracuse and its partners to continue work on a project focused on aging in Central New York.
F.O.C.U.S. announced its initial PCORI contract award of $15,000 in May 2015 at Upstate Medical University.
The organization is working on the Central New York Citizens Aging Research and Action Network (CNY-CAN) in partnership with HealtheConnections, Southwest Community Center, and SUNY Upstate Medical University, the organization said in a news release issued May 13.
PCORI had to approve what F.O.C.U.S. Greater Syracuse and its partners had worked on in the first year, says Charlotte (Chuckie) Holstein, executive director of F.O.C.U.S.
“They had a team of researchers from all over the country that looked at all of the Northeastern Tier I applicants and they liked what we did and we got a unanimous approval from all of the examiners of what we had done,” says Holstein. She spoke with CNYBJ on May 16.
F.O.C.U.S. Greater Syracuse is a nonprofit, “citizen-driven” organization serving Central New York that says it “taps citizen creativity and citizen engagement to impact change in Central New York by enabling citizens, organizations, and government to work together to enhance the quality of our lives and our economic future.” F.O.C.U.S. stands for “forging our community’s united strength.
HealtheConnections is a nonprofit that supports “the meaningful use of health information exchange and technology adoption, and the use of community health data and best practices, to enable Central New York stakeholders to transform and improve patient care, improve the health of populations and lower health-care costs,” according to its website.
PCORI is an independent, nonprofit organization that Congress authorized in 2010 to fund comparative-effectiveness research that provides patients, their caregivers, and clinicians with evidence needed to make better-informed health and healthcare decisions.
The project
CNY-CAN’s focus is on developing research projects that enable older adults to “age well” in their own homes for “as long as they wish,” even as health issues arise.
PCORI awarded CNY-CAN a Tier I contract in 2015 and “unanimously” selected the project for a Tier II contract award earlier this month on May 1.
Using the Tier I award, CNY-CAN went directly to the citizens, caregivers, providers, researchers, and other stakeholders to find out what research ideas are important to them, according to Holstein.
CNY-CAN identified six research ideas that compare two or more approaches to:
Under Tier II, CNY-CAN will continue to engage stakeholders in identifying one or two of those research topics to develop as a “competitive” research proposal.
“In the second phase, we’ll probably narrow down what we really think is critical for research for the older adult to be able to stay at home,” says Holstein.
To accomplish that, F.O.C.U.S. and its partners will seek input from older adults, physicians, caretakers, nonprofit organizations, and for-profit organizations.
Those involved in the CNY-CAN project are finding that older adults need an “advocate,” says Holstein.
“…somebody who’s there to go with you and do things with you to make sure you’re getting the proper health care,” she adds.
The advocate would go with an older adult to a doctor’s appointment or the pharmacist to make sure the individual understands what the physician or pharmacist has told them.
CNY-CAN wants to help “guide” aging-related research; participate in research and project teams; be “champions” for patient-centered research; help translate research into practice; and help sustain CNY-CAN as a community resource.
PCORI funds three tiers of awards that help build community partnerships, develop research capacity, and identify a research question to develop as a competitive research proposal to submit to PCORI or other funders.
Its “pipeline to proposal” awards enable individuals and groups not typically involved in clinical research to help identify priority issues for research and participate as members of research teams, according to the F.O.C.U.S. news release.
Contact Reinhardt at ereinhardt@cnybj.com

NSF awards Upstate Medical nearly $200K in funding to fight Zika virus
The National Science Foundation has awarded Upstate Medical University a grant of nearly $200,000 to “treat, prevent and understand” the Zika virus. Researchers plan to share final data and conclusions as “rapidly and widely” as possible, U.S. Senators Charles Schumer (D–N.Y.) and Kirsten Gillibrand (D–N.Y.) said in a May 11 news release that Schumer’s office issued
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The National Science Foundation has awarded Upstate Medical University a grant of nearly $200,000 to “treat, prevent and understand” the Zika virus.
Researchers plan to share final data and conclusions as “rapidly and widely” as possible, U.S. Senators Charles Schumer (D–N.Y.) and Kirsten Gillibrand (D–N.Y.) said in a May 11 news release that Schumer’s office issued to announce the grant funding.
Upstate Medical wants to provide results that will be “relevant to the Zika public-health emergency,” according to the news release.
Schumer had earlier visited the medical school on May 4 to call for $1.9 billion in emergency federal funding to fight the epidemic nationally and internationally.
The Democrat’s May 4 call represents his support of President Barack Obama’s emergency funding request of $1.9 billion, which would help prevent and treat the spread of the Zika epidemic.
Upstate’s researchers will use the NSF funding as they work on a project called “RAPID: In-situ Zika-vector-climate dynamics in a high burden region in Ecuador,” according to the lawmakers’ news release.
The effort will enable researchers to determine the prevalence of the Zika virus co-infections in humans and mosquitoes, in addition to any climatic factors that could be affecting disease transmission.
It will also look at ways in which other species of mosquitoes might be able to transmit Zika.
The study will look at the spread of Zika through a “naïve” population and ways to control the spread of Zika in other locales, including the continental U.S.
“With so many women and families across Central New York looking for action, it is critical we find ways to treat, prevent and better understand Zika virus — and fast. This is an emerging global health crisis and, when it comes to fighting this epidemic, a stitch in time will save nine. This desperately needed federal funding will allow the global health leaders at SUNY Upstate, who are ready to assist, to look at ways we can stymie the spread of this tragic disease,” Schumer said in the release.
Zika and mosquitoes
Zika virus is spread to people through mosquito bites, according to the news release.
Mosquitoes become infected when they feed on a person who has already been infected by the virus.
The Aedes aegypti mosquito species, which have been found in Florida and Hawaii, have spread most of the cases, the lawmakers said.
The Asian Tiger mosquito is also known to transmit the virus; these types of mosquitoes have been found in New York and Chicago.
Thousands of infants in Brazil have already been born with microcephaly — a medical condition where the brain doesn’t develop properly and the child’s head is smaller than normal — since last spring.
More than 1,000 Americans have been infected with the Zika Virus, including about 100 pregnant women, in 44 states, Washington, D.C., and three U.S. territories.
New York state has had at least 89 confirmed travel-related cases.
“The imminent threat of Zika to the [U.S.] is deeply troubling; this funding through the National Science Foundation would facilitate much needed resources to help advance SUNY Upstate Medical University’s research into how to prevent the spread of the Zika Virus,” Gillibrand said in the news release. “I am an original co-sponsor of legislation to provide an additional $1.9 billion federal investment in combating the Zika virus. I will continue to push for this emergency funding to support efforts in accelerating the development of screening, treatment, and prevention methods in order to combat the future spread of the virus.”
Contact Reinhardt at ereinhardt@cnybj.com

MAS wins extension on Medicaid-transportation contract in Hudson Valley
SYRACUSE — A Syracuse–based firm will continue providing Medicaid-transportation services to the Hudson Valley region. The New York State Department of Health has extended its contract with Medical Answering Services, LLC (MAS) for an additional five years, Russ Maxwell, CEO of MAS, announced in a press conference May 12. “That saves 350 jobs right here
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SYRACUSE — A Syracuse–based firm will continue providing Medicaid-transportation services to the Hudson Valley region.
The New York State Department of Health has extended its contract with Medical Answering Services, LLC (MAS) for an additional five years, Russ Maxwell, CEO of MAS, announced in a press conference May 12.
“That saves 350 jobs right here in Syracuse,” Maxwell said in his remarks during the event.
With the new contract, MAS will also create an additional 50 positions over the next five years, he added.
In speaking with CNYBJ afterward, Maxwell called the Hudson Valley contract renewal “vital” as it represents about half of MAS’ service volume.
“Our ability to service the rest of the state would’ve been somewhat weakened without this anchor,” he said.
The Hudson Valley contract is worth between $7 million and $9 million annually, Maxwell said in the CNYBJ interview.
The firm’s most recent contract to serve the Hudson Valley was scheduled to expire at the end of May.
The state Health Department near the end of 2015 solicited bids for the next contract. MAS reapplied, along with other New York and out-of-state organizations, Maxwell added.
About MAS
Launched in 2004, MAS is headquartered at 375 W. Onondaga St. in Syracuse. It also has a Buffalo office, where it employs 50 people.
MAS serves Medicaid recipients who can’t afford to travel to their doctor’s appointments, said Maxwell.
Their health plans, he noted, include a benefit that helps them travel to those appointments.
MAS employs customer-service representatives who work directly with Medicaid enrollees who need transportation to their health-care appointments.
The MAS employees determine if the individual is eligible for the transportation benefit, if the transportation needed for a covered Medicaid service, and what type of transportation the Medicaid enrollees need.
The MAS worker has to determine if the individual has access to a public-transit system or if the person would need a ride in a taxi or an ambulette (a specially equipped van).
“Most of the work we do is in public transit and taxis,” says Maxwell.
Front-line employees earn between $25,000 and $40,000 per year, depending on their experience, says Maxwell. Senior and supervisory staff earn between $35,000 and $60,000 per year, he added.
MAS manages Medicaid transportation for a total of 55 counties, having won contracts in four consecutive bid solicitations with the state Health Department dating back to 2011, the company said.
“In the Hudson Valley contract over the last five years, we’ve saved the state over $100 million. Statewide, over $200 million from 2011 to today,” Maxwell contended in his remarks during the news conference.
The company has developed a web-based application that allows it to manage close to 15 million trips a year, he added.
Contract history
As part of Gov. Andrew Cuomo’s Medicaid redesign initiative, officials in 2011 decided that the state Health Department should administer the Medicaid transportation benefit, Maxwell explained.
New York decided to start hiring companies to manage the benefit for those recipients.
As his press-conference remarks continued, Maxwell said the department then decided to divide New York into six regions and solicit proposals in each of the regions for the management contract.
The Hudson Valley region, which includes 24 counties, was the first region, Maxwell told CNYBJ after the press event. The region extends from Westchester County to areas north of Albany.
What started in 2011 as a nine-county effort in the Hudson Valley grew into 24 counties by March 2012, Maxwell added.
“In early 2013, they put out [a request for proposal] for the Adirondacks and for the Finger Lakes area, simultaneously. We won both of those in 2013. And in 2014, they put out a bid for the Western New York area and we won that, so we have these three contracts,” Maxwell told CNYBJ.
Before the state assumed control, county governments administered this benefit, according to Maxwell.
Contact Reinhardt at ereinhardt@cnybj.com
Klepper, Hahn & Hyatt (KHH) has appointed KELLY M. COVERT, and JAMES A. PALUMBO as principals in the company. Covert, a structural engineer, has more than 18 years’ experience in the construction industry as both a project engineer and a manager on a wide variety of projects. He has been with KHH for 17 years
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Klepper, Hahn & Hyatt (KHH) has appointed KELLY M. COVERT, and JAMES A. PALUMBO as principals in the company.
Covert, a structural engineer, has more than 18 years’ experience in the construction industry as both a project engineer and a manager on a wide variety of projects. He has been with KHH for 17 years and has a master’s degree in civil engineering from Clarkson University.
Palumbo, a landscape architect, has 22 years of consulting experience, 21 of those with KHH. His projects range from existing site modifications to new sites. Palumbo earned his bachelor’s degree in landscape architecture from SUNY College of Environmental Science and Forestry.
MICHELLE BORTON has joined KHH as a civil engineer. She earned her bachelor’s degree in civil engineering from Clarkson University. Borton spent three years at Clarkson as an intermittent engineering technician with the USDA Forest Service in Rutland, Vermont and was also a project engineer for seven years with the local office of a regional engineering firm.
CHRISTOPHER BACA has joined KHH as a building information modeling (BIM) technician. He has 20 years experience as an engineering designer with BIM/CAD design skills and Revit modeling. Baca worked at several engineering and architecture firms, and earned his bachelor’s degree in mechanical engineering at the University of Texas at San Antonio.
RACHAEL ENDERS has joined the firm as human-resources coordinator. She worked for a Central New York college affiliate for five years, as a payroll and benefits administrator and senior transportation manager. Enders also has several years experience with a local bank and as a human resources representative for a private company. She received her bachelor’s degree in business administration at Empire State College.
LESLIE TERRY has joined KHH as office administrator. She worked for Carthage Area Hospital for the past eight years, most recently as clinic service manager for office functions for Carthage Community Dental Clinic and Tri-County Orthopedics. Prior to that, she held positions as clinic coordinator and dental office manager at Carthage. Terry has an associate degree in accounting from Jefferson Community College.
Contact The Business Journal News Network at news@cnybj.com
BRIAN JOYCE and GINO RUGGIO recently joined Burritt Motors as sales representatives. Joyce has worked in insurance sales for the last six years and has prior experience at dealerships in Syracuse. Ruggio graduated from SUNY Cortland, where he received his bachelor’s degree in public relations and advertising. Contact The Business Journal News Network at news@cnybj.com
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BRIAN JOYCE and GINO RUGGIO recently joined Burritt Motors as sales representatives.
Joyce has worked in insurance sales for the last six years and has prior experience at dealerships in Syracuse.
Ruggio graduated from SUNY Cortland, where he received his bachelor’s degree in public relations and advertising.
Contact The Business Journal News Network at news@cnybj.com

KEVIN NICKELS has joined Nickels Energy Solutions as company VP. He joins Steven J. Nickels, his brother, business partner, and company president in the business. Kevin Nickels will focus on sales and marketing for the company, which operates throughout upstate New York. He is a graduate of Le Moyne College and was previously employed by
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KEVIN NICKELS has joined Nickels Energy Solutions as company VP. He joins Steven J. Nickels, his brother, business partner, and company president in the business. Kevin Nickels will focus on sales and marketing for the company, which operates throughout upstate New York.
He is a graduate of Le Moyne College and was previously employed by CPS Recruitment as an account executive.
Contact The Business Journal News Network at news@cnybj.com

Family physician, HEATHER FINGER, M.D., has joined St. Joseph’s Health, St. Joseph’s Physicians Family Medicine – North Medical Center location in Clay. She earned her M.D. from SUNY Upstate Medical University in Syracuse and completed her residency in family practice at St. Joseph’s Hospital Health Center and is board-certified in family medicine. Finger previously practiced
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Family physician, HEATHER FINGER, M.D., has joined St. Joseph’s Health, St. Joseph’s Physicians Family Medicine – North Medical Center location in Clay. She earned her M.D. from SUNY Upstate Medical University in Syracuse and completed her residency in family practice at St. Joseph’s Hospital Health Center and is board-certified in family medicine. Finger previously practiced family medicine in Central Square. She has 11 years practical experience in a rural primary care environment. Finger was also coordinator for the NYS Vaccines for Children program.
Contact The Business Journal News Network at news@cnybj.com

Giovanni Food Co., Inc. has promoted JOHN DUNN to plant manager. He has 13 years of experience in food and beverage manufacturing. Before joining Giovanni’s in 2008, Dunn was production team leader at Birdseye Foods. Contact The Business Journal News Network at news@cnybj.com
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Giovanni Food Co., Inc. has promoted JOHN DUNN to plant manager. He has 13 years of experience in food and beverage manufacturing.
Before joining Giovanni’s in 2008, Dunn was production team leader at Birdseye Foods.
Contact The Business Journal News Network at news@cnybj.com

The American Diabetes Association has named NICOLE DECELLE market director for both Albany and Central New York. She will oversee development staffs in both markets. DeCelle comes to the position from a nine-year tenure with Albany Medical Center Foundation, where she most recently served as director of stewardship and donor relations. Before that, she was
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The American Diabetes Association has named NICOLE DECELLE market director for both Albany and Central New York. She will oversee development staffs in both markets. DeCelle comes to the position from a nine-year tenure with Albany Medical Center Foundation, where she most recently served as director of stewardship and donor relations. Before that, she was associate director of signature events.
DeCelle began her career as events and program manager at the Capital Region Chamber.
Contact The Business Journal News Network at news@cnybj.com
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