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I’d like to share a bit about my business partner Mark Bandurchin, whose story is seldom told (as Paul Simon, one of Mark’s favorites, said best). I hope it provides some motivation for someone else out there who’s fighting the good fight in business and could use a dose of inspiration. Mark was a managing partner […]
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I’d like to share a bit about my business partner Mark Bandurchin, whose story is seldom told (as Paul Simon, one of Mark’s favorites, said best). I hope it provides some motivation for someone else out there who’s fighting the good fight in business and could use a dose of inspiration.
Mark was a managing partner at Riger before I was. In fact, Mark’s was the voice on the other end of the phone when I called Riger in 1985 from a pay phone at the Giant Market, where I worked during my college years. I was canvassing Binghamton for an internship, and all I knew was I liked to write, I liked the sound of the ad business, and I’d heard Riger was a good outfit. Mark interviewed me, and they kept me around. The rest is history.
Those who know Mark Bandurchin will tell you he is a kind, even-keeled and caring person. He is a family man, married to Valerie, proud father of Matthew and Lauren, and faithful keeper of Eddie and Jack, their little dogs. What you may not know is that Mark has been a quiet creative force and a stalwart businessman for four decades.
You may also not know that, as I write this, Mark is at his monthly chemotherapy session. For two years, he has been bravely battling this monster called lung cancer. Sparring with it, you might say. You see, Mark learned to appreciate boxing at a young age, a love of the sweet science that he shared with his father George. He always admired the guys who stood strong, hung in there, and took the punches. Because I’ve worked with Mark for 30-plus years, I know he’s taken more than a few punches himself in business and he’s certainly taking them now in chemo. He fights the good fight.
The other kind of boxing Mark enjoys is a game of light and playful verbal sparring. Was the saxophone really part of early rock and roll? Who was that general in WWII that made the fateful decision to attack? What is the name of the Syracuse Orange’s All-American football star who went on to a great NFL career and now has ALS? In all matters both important and trivial, Mark is the great debater. Just ask Val or, better yet, ask his Wednesday night trivia crew or Friday night golf-league buddies.
Mark would not want any fanfare about his business accomplishments or accolades, but it’s important to share just one. There is one Classic Telly Award in Riger’s trophy case. Just one. It belongs to Mark. He wrote a moving “friend-raising/fundraising” script and directed a video for the Broome-Tioga Association for Retarded Citizens (ARC), now known as ACHIEVE, that was recognized by the world-renowned Telly Awards for its creative, poignant, and effective storytelling. It was called “Take the Time to Get to Know Me.” I think it’s an apt title for the way Mark has carried himself in business and in life. He always takes the time to listen before speaking. He always takes time to get to know people and understand their situation. Not easy to do, but always the right thing to do.
Now, in full disclosure, I have to say he has often taken more time than I would have initially liked. But more often than not, I must concede the extra time yields more or better information, a keen insight, or a solution to a problem no one else has seen yet.
I’ve come to respect and appreciate Mark’s thorough, thoughtful nature. I know I’ve learned an awful lot from him, and I am happy to share some of it through this tribute.
Mark, I have always been glad to have you in my corner. Please know we are in yours.
Steve Johnson is managing partner of Riger Marketing Communications in Binghamton. Contact him at sdjohnson@riger.com
Five Social-Media Trends to Watch for in 2019
Now that 2019 is here, business owners and marketers should be thinking about what they can do to make their companies more successful in this New Year. Hopefully, somewhere near the top of their priorities list is finding ways to leverage their social-media channels more effectively. Gone are the days when companies can treat social
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Now that 2019 is here, business owners and marketers should be thinking about what they can do to make their companies more successful in this New Year. Hopefully, somewhere near the top of their priorities list is finding ways to leverage their social-media channels more effectively.
Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel. Today, social-media platforms are where a business has an opportunity to consistently demonstrate its value and reinforce its voice. They are the go-to places where customers ask questions, offer accolades, and air complaints. No business can ignore the significance of its social-media presence because it influences how people perceive its brand. So what can you do to bolster your brand’s success through social media in 2019?
I’ve always been cautious about making social-media predictions because the ideal social strategy is unique for every business. However, there are some online marketing trends worth considering as you evaluate what tactics will grow your business. Here are five social-media trends to observe.
1. The growing importance of personal branding to business branding
Especially for small businesses, putting a real, human face to a business name helps build loyalty. A brand that’s more relatable and has the human element naturally garners more trust — and trust is essential for building relationships.
One way to humanize a brand is to promote the personal brand of the business owner or a high-level leader. This tactic has become a staple for many organizations, as demonstrated through guest blogging, podcast and webinar appearances, and other publicity opportunities. Through allowing people to get to know the character and expertise of company leadership, a business can strengthen its brand reputation.
Businesses that embrace this in 2019 will have a distinct advantage over companies that hide behind their logo.
2. Long-form content for making an SEO impact
While word count is not the only thing that can impact how prominently an article will appear on the search-engine results page, SEO experts say long-form content will be able to give you an edge. Although Google doesn’t penalize blog posts, if they fail to reach a certain word-count threshold, it stands to reason that a high-quality article with 1,600 words will likely outrank a high-quality article with 500 words. It’s for that reason we’re seeing more publishers requiring guest authors to submit articles with a minimum of 1,000 or more words.
We’ll see more company blogs embracing long-form content and incorporating it into their content strategies. Therefore, businesses that have found they aren’t getting SEO traction with short posts may want to “go long” and add longer articles rich with information and insight that will attract readers and give Google a reason to rank them more favorably. This trend will definitely make a difference in your results in 2019.
3. Acceleration of personalized marketing
With more companies digging into their data and using it to create customized marketing campaigns that target individuals’ interests at different points in the buyer’s journey, the pressure is on. Customers have come to expect brands to tailor special offers and discounts to their wants and needs. To accommodate that expectation, more businesses will need to consider targeted advertising and retargeting campaigns on social-media channels. I anticipate that social platforms will continue to refine their targeting offerings as the demand for individualized content grows.
4. Video’s prominence as the preferred form of content
In a survey by Wyzowl “The State of Video Marketing 2018,” 97 percent of marketers said video has helped increase user understanding of their product or service and 76 percent said it has helped increase sales. Additionally, live streaming video will continue its emergence as a powerful way to engage people on social media. In fact, according to statistics compiled by Go-Globe by “2020,” 82 percent of internet traffic is expected to be live video.
Video’s prominence tied closely to the first trend, personal branding’s influence on the business brand. Video allows for a company to put a face to the business. It enables prospects and customers to get to know who leads and works in a business. Video gives businesses an opportunity to show not only what they do but also “who” they are.
Also, keep in mind that social-media algorithms might give video posts better organic reach than other types of posts.
5. “Pay to play”—the path to more exposure
In 2012, brands could expect, on average, about 16 percent of their fans would see their updates according to an article on “Hubspot.” Fast forward to today and that reach has declined even more.
With the diminishing organic reach of business content, most companies will need to invest in sponsored posts, boosted posts, and social-media ads if they want to stay top of mind. Fortunately, social-media advertising doesn’t have to break the bank; a small amount of money can go a long way and this trend should continue well into 2019.
Change: an ever-constant trend
The one trend you can always count on resurfacing year after year is that businesses must — to some degree — adjust their social-media approach to gain broader awareness and increase engagement with customers.
Mark Zuckerberg once said, “Figuring out what the next big trend is tells us what we should focus on.” While that might be true for Facebook, realize that it isn’t always so for every business. The thing about trends is that following them doesn’t guarantee success. Pay attention to social-media trends, but before you jump on the bandwagon, carefully evaluate if incorporating them in your marketing strategy will be consistent with your brand and practical for your business.
Rachel Strella is the founder of Strella Social Media (www.strellasocialmedia.com), a social media management company. She is a regular contributor to Small Business Trends and Social Media Today and has been featured in several well-known business publications.
Small Businesses Make Big Impact on Local Economy
Before the latest holiday shopping season, many voices encouraged the public to shop locally during Small Business Saturday and the rest of the holiday season, reminding consumers that gifts and services purchased locally support businesses and jobs in our backyards. Supporting local businesses beyond the holiday shopping season and into the New Year has long-term
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Before the latest holiday shopping season, many voices encouraged the public to shop locally during Small Business Saturday and the rest of the holiday season, reminding consumers that gifts and services purchased locally support businesses and jobs in our backyards.
Supporting local businesses beyond the holiday shopping season and into the New Year has long-term and far-reaching benefits for the local economy.
Nearly 98 percent of all New York businesses are small businesses — about 451,000 across the state — and more than half of all workers earn a paycheck from small businesses. They provide a vast array of goods and services — from a cup of coffee to tech support to manufacturing — and collectively, they have a substantial impact on the economy. Based on the latest U.S. Census information, gross income and cost of goods sold as reported on federal income-tax forms average more than $950 billion annually for businesses with fewer than 500 employees in New York. Together, they support 3.9 million jobs statewide and are responsible for about $190 billion in payroll each year.
Locally, their impact cannot be overstated. The jobs small businesses create in individual counties was recently outlined in a report put together by the New York State Comptroller which was based on the latest Census from 2013. Oswego County reported 1,827 small businesses which supported 14,096 employees; Onondaga County reported 9,001 small businesses which provided jobs for 103,138; and Jefferson County reported 1,894 small businesses that provided jobs for 18,091.
Small-business owners’ investment in their community strengthens the local economy and adds to the quality of life of the area. Because the businesses are owned, managed, and have employees who live in the local community they are also inherently community-minded and are more likely to create partnerships and create ties in local neighborhoods —all of which contributes to stronger and safer communities. This includes giving to community causes and supporting fellow small businesses in the area. All of this helps increase local sales-tax receipts and, in general, adds to local tax base which supports municipal services, local roads, and education.
Consumers have many options but shopping locally is an easy way to support the local economy. To learn more about small businesses in New York, visit a local chamber of commerce. Fulton and Oswego businesses are listed at http://www.oswegofultonchamber.com/. Many Baldwinsville businesses can be found at http://baldwinsvillechamber.com/, Central Square and Oneida Lake–area businesses can be found at https://www.oneidalakechamber.com/, and Pulaski area businesses can be found at http://pulaskichamberofcommerce.com/.
William (Will) A. Barclay is the Republican representative of the 120th New York Assembly District, which encompasses most of Oswego County, including the cities of Oswego and Fulton, as well as the town of Lysander in Onondaga County and town of Ellisburg in Jefferson County. Contact him at barclaw@assembly.state.ny.us or (315) 598-5185.
In the days following former President George H. W. Bush’s death, it was impossible to ignore the mood that settled over much of the country: a yearning for the civility, dignity, and inclusiveness that the former president represented. It was a form of bipartisan nostalgia for a time when the nation seemed to work. As
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In the days following former President George H. W. Bush’s death, it was impossible to ignore the mood that settled over much of the country: a yearning for the civility, dignity, and inclusiveness that the former president represented. It was a form of bipartisan nostalgia for a time when the nation seemed to work.
As we start 2019, it’s equally hard to ignore the ground that this yearning sprang from: a deep-seated doubt that the system can work, and great worry that our democratic institutions are failing. Looking at American politics today, coming into what will undoubtedly be a momentous political year, what seems most apparent is an air of disappointment in our politicians and watchful concern for our way of life.
A lot of trends are feeding this. There’s the intensifying partisan divide, which is in turn stoked by disagreements over economic priorities, over environmental awareness, over issues like affirmative action, immigration, and the role of police, and over such cultural issues as abortion and gay rights. Inequalities of wealth and education exacerbate these divisions. And the rural-urban divide that featured so prominently in the midterm elections shows no sign of narrowing.
This fraying of the American fabric might not appear so threatening if we were capable of pursuing a healthy political dialogue, but that, too, seems increasingly out of reach.
We don’t get the kind of extensive, deep, fact-based discussion of the issues we once did. Our political leaders seem less skillful than their predecessors at finding the common good or negotiating their way to compromises that give all sides the chance to leave the table with something in hand. There’s a lot of excoriating one’s opponents for misbehaving, and typically no concern at all for similar misbehavior on one’s own side. Partisanship is hardening.
I’m also impressed by the number and variety of groups and interests that seek to bring Americans to their side, using multiple avenues — the internet, television advertising, “grassroots” campaigns — to persuade them to support their point of view. A lot of people are putting a huge amount of resources, time, energy, and talent into all kinds of political groups. They always identify what they want to do as a public good, but nonetheless it’s almost invariably a plea for special consideration. They want the public to see things the way they see them.
Which, not surprisingly, has made the role of money in politics ever more important, and the amount flowing into politics ever more massive. That’s been true for a couple of generations now. What seems different, though, is that ordinary Americans seem to be more aware of the role that money plays in getting things done.
At the same time all this is going on, it’s hard to miss the sense of engagement that many Americans — whatever their political beliefs — feel at this moment. We saw this in the midterm elections, of course, but we also see it in the day to day workings of community life.
Although there are some notable exceptions, many state and local governments, disappointed by what they see as either gridlock or dysfunction at the federal level, are finding ways to improve life for their citizens on their own. And citizens of all sorts are plunging into politics and into community issues with enthusiasm and vigor.
Clearly, at the federal, state, and local levels, a lot of this activity is based on citizens’ desire to improve the quality of their lives. That’s a heartening motivation. They want to see power used to get things right. Just as they want to be productive in their own communities, they want policy makers to be serious and productive, too.
This suggests, I think, that many Americans are wearying of pure ideology and rhetoric as political tools; they want tangible progress on the issues that affect the country.
So as we start 2019, there’s a feeling afoot that we’ve got a lot of work to do — and the nagging worry that our political system isn’t up to the task. That’s why this will be a momentous year: it’s our political leaders’ opportunity to prove that they, and the institutions they run, can answer to Americans’ needs.
Lee Hamilton is a senior advisor for the Indiana University (IU) Center on Representative Government, distinguished scholar at the IU School of Global and International Studies, and professor of practice at the IU School of Public and Environmental Affairs. Hamilton, a Democrat, was a member of the U.S. House of Representatives for 34 years, representing a district in south central Indiana.
N.K. BHANDARI, Architecture & Engineering, P.C. (NKB) has promoted JILL M. RYAN to senior project coordinator. She has been with NKB for more than 20 years and has also served in accounting, office management, and marketing support roles.
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N.K. BHANDARI, Architecture & Engineering, P.C. (NKB) has promoted JILL M. RYAN to senior project coordinator. She has been with NKB for more than 20 years and has also served in accounting, office management, and marketing support roles.
ROB SHUTTS has joined HOLT Architects as a project manager. He comes to HOLT from SUNY Cortland where he spent seven years and was most recently the director of facilities planning, design, and construction. Shutts spent seven years on the SUNY campus, where he and his department were responsible for more than 50 projects annually.
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ROB SHUTTS has joined HOLT Architects as a project manager. He comes to HOLT from SUNY Cortland where he spent seven years and was most recently the director of facilities planning, design, and construction. Shutts spent seven years on the SUNY campus, where he and his department were responsible for more than 50 projects annually. Prior to SUNY Cortland, he worked for a national design/build construction company. Shutts’ experience also includes work at a Syracuse–based architectural firm. A licensed architect, he earned a bachelor’s degree from the School of Architecture at Syracuse University.
KeyBank has promoted RANI RISTAU to area retail leader. She will oversee 15 branches in Onondaga and Jefferson counties. Ristau has been with KeyBank for 19 years, starting as a relationship manager at the Syracuse main branch and then moving into a branch manager role at the Camillus branch. For the past 12 years, she
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KeyBank has promoted RANI RISTAU to area retail leader. She will oversee 15 branches in Onondaga and Jefferson counties. Ristau has been with KeyBank for 19 years, starting as a relationship manager at the Syracuse main branch and then moving into a branch manager role at the Camillus branch. For the past 12 years, she has managed KeyBank’s Nottingham branch. Prior to joining KeyBank, Ristau spent two years with Green Tree Financial Services.
CHA Consulting, Inc. (CHA) has hired CASSONDRA RASMUSSEN as an assistant system analyst to work on electric distribution design projects. She is experienced with GIS applications and GPS technology in both academic and professional settings and a certified notary public. Rasmussen received her bachelor’s degree in environmental science from SUNY Plattsburgh.
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CHA Consulting, Inc. (CHA) has hired CASSONDRA RASMUSSEN as an assistant system analyst to work on electric distribution design projects. She is experienced with GIS applications and GPS technology in both academic and professional settings and a certified notary public. Rasmussen received her bachelor’s degree in environmental science from SUNY Plattsburgh.
FAHRIDA MUJIC has joined JAS Recruitment as a recruitment and account manager in the Syracuse office. She brings extensive knowledge of human resources, customer service, and business administration. Mujic earned a bachelor’s degree with a major in psychology from Elmhurst College. MARIO BENEDETTI has joined JAS Recruitment as a recruitment and account manager in Syracuse.
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FAHRIDA MUJIC has joined JAS Recruitment as a recruitment and account manager in the Syracuse office. She brings extensive knowledge of human resources, customer service, and business administration. Mujic earned a bachelor’s degree with a major in psychology from Elmhurst College.
MARIO BENEDETTI has joined JAS Recruitment as a recruitment and account manager in Syracuse. He brings extensive knowledge of leadership, procurement, and construction contracting. Benedetti earned a bachelor’s degree with a major in logistics, materials, and supply chain management from Clarkson University.
KATHLEEN RYAN-MCLAUGHLIN has joined D.K. Griffith & Company as client-services manager. She brings four years of experience having most recently worked with another local investment advisory and financial planning firm and also has extensive experience in the insurance industry having worked for Utica National Insurance for more than 20 years. Ryan-McLaughlin is a graduate of
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KATHLEEN RYAN-MCLAUGHLIN has joined D.K. Griffith & Company as client-services manager. She brings four years of experience having most recently worked with another local investment advisory and financial planning firm and also has extensive experience in the insurance industry having worked for Utica National Insurance for more than 20 years. Ryan-McLaughlin is a graduate of SUNY Poly.
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