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Ronald McDonald House Charities of CNY names new board members, officers
SYRACUSE — Ronald McDonald House Charities of Central New York announced it has appointed Rich Krahling, McDonald’s franchise owner/operator, and Jennifer Speicher, administrator at Upstate Golisano Children’s Hospital, to its board of directors for 2019. Krahling and Speicher join 12 other members currently on the board. The nonprofit also said its board officers for 2019 […]
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SYRACUSE — Ronald McDonald House Charities of Central New York announced it has appointed Rich Krahling, McDonald’s franchise owner/operator, and Jennifer Speicher, administrator at Upstate Golisano Children’s Hospital, to its board of directors for 2019. Krahling and Speicher join 12 other members currently on the board.
The nonprofit also said its board officers for 2019 are: President, Colleen Schmidt, president of Molina Healthcare of New York; 1st VP, Amy Collins, general manager at CNY Central Media Group including NBC3, CBS5, CW6 and CNYCentral.com; 2nd VP, Mark Renquin, McDonald’s owner/operator; Treasurer, Karen Ohliger, relationship manager at KeyBank; and Secretary, Alan Peterman, partner at Barclay Damon LLP.
The Ronald McDonald House Charities of Central New York’s other board members are: Nader H. Atallah, M.D., cardiologist and managing member of Pediatric Cardiology Associates LLC and clinical associate professor at SUNY Upstate Medical University and the University of Rochester; Paul Hatty, chief financial officer at Byrne Dairy; Colleen Kernan, director of public relations at Pinckney Hugo Group; Mike Madigan, CPA, senior VP of finance at XPO Logistics; Steve Malone, director of finance at JMA Wireless; Anthony J. Paris, Supreme Court Justice in the New York State 5th Judicial District; and Jonathan V. Riddell, M.D., pediatric urologist at Upstate University Hospital and assistant professor at SUNY Upstate Medical University.
Ronald McDonald House Charities of CNY says it operates the Ronald McDonald House in Syracuse 24 hours a day, year-round as a “home away from home” for families whose children are hospitalized with serious illnesses or injuries.
Cazenovia building sold for more than $1.5M
CAZENOVIA — The Class A office building located at 1 Remington Park Drive in Cazenovia was recently sold. Ten Albany LLC sold the more than 36,500-square-foot building, situated on 8.6 acres, to Cleghorn Properties LLC for $1,540,000, according to a release from Cushman & Wakefield/Pyramid Brokerage Company. The sale closed in December. John L.
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CAZENOVIA — The Class A office building located at 1 Remington Park Drive in Cazenovia was recently sold.
Ten Albany LLC sold the more than 36,500-square-foot building, situated on 8.6 acres, to Cleghorn Properties LLC for $1,540,000, according to a release from Cushman & Wakefield/Pyramid Brokerage Company. The sale closed in December.
John L. Clark, Joyce Mawhinney MacKnight, and Stephen Scuderi of Cushman & Wakefield/Pyramid Brokerage marketed this investment property and facilitated the sale on behalf of the seller.
The property was assessed at $3.2 million in both 2017 and 2018, according to Madison County online property records. The building was built in 1989 and has been home to the engineering firm GHD since the start.
Some recent tweets that came across the @cnybj Twitter feed, offering various small business, tech, social media, HR, career, and personal tips. Onondaga SBDC @onondagabizwizThe U.S. Department of Labor announced the launch of the New and Small Business Assistance web page and the Compliance Assistance Tool-kits web page. #smallbusiness #CNY #syracuse #SBDC https://sbdcrn.blogspot.com/2018/11/us-department-of-labor-announces.html … Sachin
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Some recent tweets that came across the @cnybj Twitter feed, offering various small business, tech, social media, HR, career, and personal tips.
Onondaga SBDC @onondagabizwiz
The U.S. Department of Labor announced the launch of the New and Small Business Assistance web page and the Compliance Assistance Tool-kits web page. #smallbusiness #CNY #syracuse #SBDC https://sbdcrn.blogspot.com/2018/11/us-department-of-labor-announces.html …
Sachin Mehta @SachinsWorld17
The Global App Economy – What Every Entrepreneur Should Know http://yfsmagazine.com/2018/10/04/the-global-app-economy/ … #smallbiz
Opus Virtual Offices @OpusVO
Maximizing the Value of Experience Data https://www.entrepreneur.com/article/325692 via
VIP Structures @VIPStructures
#Technology is innovating #design #build! Here’s how #IoT is being used in #building #engineering: https://buff.ly/2IwazGI
HANYS @HANYScomm
How to establish a patient-physician relationship via telemedicine, according to the American College of Physicians https://www.beckershospitalreview.com/telehealth/how-to-establish-a-patient-physician-relationship-via-telemedicine-according-to-the-american-college-of-physicians.html …
Jimmy Bates @jim_s_bates
Top digital transformation tech investment priorities for 2019: Cloud, cybersecurity, and AI http://bit.ly/2S3d4I9 via @ZDNet & @ValaAfshar #cloud #AI #cloudera #aws #mapr #Azure
John Ewert @jewert001
Good learning: Real-life applications of #AI and machine learning – https://buff.ly/2OyL9eC
Brittany Picard @brittanyp513
Google Data Studio: How Marketers Can Build Powerful Dashboards http://bit.ly/2MA0avM #socialmedia #digitalmarketing #socialmediamarketing
PwC @PwC
Could retraining your workforce be the key to closing the skills gap? CEOs say ‘yes’. Access our #CEOSurvey report for the details: https://pwc.to/22ndCEOSurvey
Mark C. Crowley @MarkCCrowley
When you think about the best managers you’ve ever had in your #career, it’s unlikely their technical abilities stand out in your memory. But descriptors like #kindness, #courage, #persistence & #humility likely do — and all of them boil down to #heart.
Dave Ulrich @dave_ulrich
Future leaders will be less concerned with saying what they will deliver and more concerned with delivering what they have said they would. #HR #Leadership
Steve Browne @sbrownehr
A “new” skill for #HR would be for us to be more pliable and agile ourselves and help build that into our organizations. We shouldn’t be giant brick walls or gatekeepers. We should be the ones who connect people to people and help them perform!!
Mitch Mitchell @Mitch_M
What Do You Do When There’s Nothing To Lose? http://www.ttmitchellconsulting.com/Mitchblog/what-do-you-do-when-theres-nothing-to-lose/ … #leadership #behavior
Hannah Morgan @careersherpa
How To Respond When Someone Shares A Job On LinkedIn https://buff.ly/2BjBOS7 #jobsearch #LinkedIn
Andrea Okopny @AndreaOkopnyCK
17 Surprising Ways to Use Hydrogen Peroxide Around the Home! https://buff.ly/2RMPXOK #tips #homeowners
NPR @NPR
To equip children with ADHD with the skills they need to thrive, one expert advocates the Five C’s method: self-Control, Compassion, Collaboration, Consistency and Celebration: https://www.kqed.org/mindshift/52852/five-ways-to-help-children-with-adhd-develop-their-strengths
Iva Benjamin @IndyHealthStore
If you’re starting out on a new #fitness plan, take a before and after pic so that you can see how far you’ve come.
Mothering At Home @MotheringAtHome
Parenting and Fitness https://buff.ly/2BtFqkk https://buff.ly/2BtFqkk

Albany–area fitness company to use CNY expansion as springboard to franchising
SYRACUSE — Metabolic, an Albany–area-based fitness company, is planning to use its recent expansion into the Syracuse region as a launching pad to franchising. Metabolic in September opened a 3,500-square-foot fitness center in the Bayberry Plaza on Route 57 in the town of Clay. It’s the company’s sixth location but first outside the Capital Region.
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SYRACUSE — Metabolic, an Albany–area-based fitness company, is planning to use its recent expansion into the Syracuse region as a launching pad to franchising.
Metabolic in September opened a 3,500-square-foot fitness center in the Bayberry Plaza on Route 57 in the town of Clay. It’s the company’s sixth location but first outside the Capital Region.
Metabolic gyms offer its signature 45-minute workout of the same name, which combines strength training and cardio workouts. The company calls it “strength training at a pace.”
Metabolic now expects to open more Central New York gyms, and elsewhere, by selling franchises.
“I knew I wanted to franchise but I knew that if I was going to franchise I had to prove I could succeed out of market,” says Matt Phelps, Metabolic founder and CEO, who spoke with CNYBJ on Jan. 10.
That process is underway now and Metabolic is targeting personal trainers who would like to be their own boss instead of working for someone else.
“We are slated to start selling franchises this April and hope to have the first one sold by the end of the year,” says Phelps. He’s working with iFranchise Group, a franchise consulting firm based in the Chicago area, to help do it.
Josh Swearingen, the head trainer and studio manager at Metabolic’s new Clay gym, is interested in becoming one of the franchisees, perhaps the first, according to Phelps. Swearingen, a certified personal trainer and Syracuse–area native, worked for Phelps for two years in his Albany–region gyms before taking on his new role in his hometown.
Possible future Central New York locations for Metabolic include the towns of Onondaga and DeWitt, Phelps says.
“I love Syracuse. It’s a great town and I knew it would be a great fit for the type of business we have,” he says, when asked why he chose Central New York for its first foray outside the Capital District.
“The risk in CNY is low because the cost to operate is low. It made a lot of sense to me,” Phelps says.
His wife Cara Phelps, the company’s project manager, is a native of the Syracuse area and graduate of Westhill High School, he adds. So, he’s very familiar with the area and its suburbs.
Matt Phelps’ sister, Kirstie Harris, also works for Metabolic as its director of business administration. So it’s a family business, he says.
Metabolic Meltdown, LLC is the name of the operating company. Phelps started the business about a decade ago, operating from a small garage-style gym and later, at an area farmer’s market, before opening its first facility.
Metabolic’s large flagship gym, measuring 7,500 square feet, in Green Island, N.Y. (the Troy area) has 800 members. The firm’s other four Albany–region fitness centers, which average about 4,000 square feet each, have about 400 clients each. Those gyms are in Colonie, Clifton Park, Delmar, and Saratoga Springs.
In its first four months of operation, Metabolic’s Clay gym has so far signed up 65 members. “We have a great product to offer but getting our brand out there in CNY is something we’re obviously trying to work on,” says Phelps.
The Clay fitness center has three employees and offers the Metabolic training program in 10 classes per day. The capacity is 48 people per class, says Phelps. It offers a range of membership options with most of them monthly-based.
“I’m super excited to be in CNY,” Phelps concludes.
Upstate business leaders’ confidence little changed in ‘18
This is the 12th installment of Siena College Research Institute’s (SRI) Upstate Business Leader Study CEO confidence across upstate New York in 2018 was measured at 96.6, down 0.5 points and “virtually unchanged” compared to 2017. That’s according to the annual Siena College Research Institute (SRI) Upstate Business Leader Study, which the school released Jan.
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This is the 12th installment of Siena College Research Institute’s (SRI) Upstate Business Leader Study
CEO confidence across upstate New York in 2018 was measured at 96.6, down 0.5 points and “virtually unchanged” compared to 2017. That’s according to the annual Siena College Research Institute (SRI) Upstate Business Leader Study, which the school released Jan. 25. The survey, conducted in 2018, is now in its 12th year.
Current confidence was up 2.1 points while future confidence fell 3.1 points. With all indexes just below 100, collectively, New York CEOs describe and predict a “stable economic marketplace,” SRI said.
The overall confidence reading in Syracuse was 96.7, “virtually identical” to the Upstate CEO confidence figure. The 96.7 index level fell 3.3 points from 2017 and 4.7 points from two years ago, but was still below the 100-point breakeven point at which optimism and pessimism are balanced.
“When you consider all the CEOs we spoke to, the collective sentiment is one of holding steady, of status quo,” Donald Levy, director of SRI, tells CNYBJ.
Current confidence in Syracuse was measured at 100.7 in 2018, up 4.4 points from a year prior and 3.4 points higher than the Upstate number (97.3). The current confidence in Syracuse is higher today than in 10 of the last 11 years, SRI said.
Future confidence in Syracuse, measured at 92.8, was down 10.9 points from a year before (103.7) and was 3.1 points lower than the Upstate number. The future-confidence reading in Syracuse illustrates leaders’ growing concern over future economic conditions.
“They say, right now, I’m okay, but they’re looking ahead and they express more concern,” says Levy.
The Business Council of New York State, Inc. sponsored the survey, which SRI researchers conducted between October 2018 and Jan. 4, 2019.
“We are seeing several significant recurring themes. While business leaders feel confident in how they are addressing factors within their control, and that they have benefited from some major federal policy initiatives, they still feel that a major burden is being imposed by New York State, with little expectation of relief,” Heather Briccetti, president and CEO of the Business Council of New York State, Inc., said in a Siena news release, unveiling the study results. “As an example, nearly half of upstate CEOs say that the state’s paid family leave mandate has negatively impacted their business, adding to the challenges of operating in New York. They are expressing concerns about other labor-law mandates and restrictions being considered in Albany. Moreover, their survey responses continue to reflect the reality of modest economic growth across upstate New York. Importantly, businesses are continuing to make capital investments in order to improve productivity, but most are projecting modest job growth, and moderate sales growth, for 2019. Not surprising, employers remain concerned about the availability to obtain skilled workers. To us, the message is clear — the state needs to both promote economic growth, and reduce self-imposed economic headwinds.”
SRI interviewed 427 Upstate CEOs of private for-profit companies, including 76 in the Syracuse region.
In the Syracuse area, 25 percent of the CEOs work in the service industry; 16 percent in engineering and construction; 17 percent in manufacturing; 16 percent in retail; 12 percent in wholesale; 11 percent in the financial sector; and 4 percent in the food and beverage industry.
Across Upstate, 30 percent of the CEOs interviewed work in the service industry; 17 percent in engineering and construction; 20 percent in manufacturing; 13 percent in retail; 9 percent in wholesale; 6 percent in the financial sector; and 5 percent in the food and beverage industry.
Syracuse CEOs on index questions
The four questions that comprise the index seek CEOs’ input on their current assessment of the state’s economy, its impact on CEOs’ industry, their view of the future of the state’s economy, and their industry prospects.
The survey found 26 percent (down from 29 percent a year prior) say that New York business conditions have improved over the last six months; 18 percent say that they have worsened (an improvement from 28 percent); and 55 percent say that conditions are about the same.
Looking forward, 22 percent expect improvement in the state economy, 23 percent anticipate worsening, and 55 percent expect conditions to remain the same.
“Except for about one-quarter of CEOs, it doesn’t say, hey, things are going to really take off this year,” says Levy.
Within their industry, 23 percent say business conditions have improved and 20 percent expect conditions to improve in 2019. The survey also found 29 percent say conditions have worsened and 34 percent expect things to deteriorate in 2019.
The 3-point drop in Syracuse’s index resulted from a decline in percentage of CEOs that are optimistic about the state’s economy over the coming year. A year ago, 41 percent were optimistic about the state’s prospects, compared to only 22 percent in this survey. Many did not move to being pessimistic, but rather expect conditions to remain the same as they are now. In fact, the percentage that anticipate statewide economic decline has fallen from 34 percent to 23 percent.
Simultaneously, considering all four index questions — current, future, the overall economy, and within industry — SRI identified 24 percent of Syracuse’s CEOs as being positive about business conditions, 20 percent as negative, and 57 percent as holding steady. Across Upstate, those numbers were 28 percent positive, 22 percent negative, and 50 percent holding steady.
CEO plans for 2019
Syracuse CEOs expect their revenues to increase at the rate of 52 percent this year, up from last year’s 42 percent and just above the 50 percent rate across Upstate. The survey also found 10 percent anticipate that revenues will decrease, down from 16 percent a year ago. Another 38 percent expect revenues to remain about the same.
The survey also found 39 percent of CEOs anticipate an increase in profits, 37 percent expect profitability to remain constant, and 25 percent foresee a decline. In the 2017 survey, 42 percent expected an increase, 32 percent anticipated the same profitability level, and 25 percent foresaw a decline.
The survey also found 55 percent intend to invest in fixed assets this year, down from 56 percent a year ago and up from 46 percent two years ago. This rate is “one sign that CEOs are more confident” as they invest in equipment for their businesses, SRI contends.
In addition, 34 percent of Syracuse respondents intend to increase their workforce in 2019, “virtually unchanged” from last year (35 percent). The survey also found 5 percent expect to decrease their workforce, down from 7 percent last year. Across Upstate, 38 percent of CEOs plan to hire, while 8 percent plan to downsize.
Again this year, a plurality of CEOs (32 percent) in Syracuse intend to enhance profitability through increasing the demand for their product or service. Still, 23 percent, look to reduce costs to enhance profitability, which is “virtually unchanged” from last year. The survey also found 21 percent say that they will enhance profitability through price increases, also unchanged from a year prior.
Siena researchers found an increasing percentage of CEOs across Upstate that are now prepared to raise their prices. Across Upstate, 21 percent look to increase prices, representing the “highest rate” Siena has seen in the 12 years of this study.
“One out of five now for the first time across all of Upstate feel as though they’re ready to raise their prices,” says Levy.
Profit-enhancement strategies in Syracuse are “little changed” this year, consistent with an overall sense of holding steady among Syracuse CEOs.
Offered a list of potential challenges, Syracuse CEOs say they are concerned with health-care costs (80 percent, down from 81 percent); governmental regulation (64 percent, up from 63 percent), and taxation (62 percent, down from 69 percent).
Other issues — adverse economic conditions, rising supplier costs, and human resources — were mentioned by about 40 percent of CEOs and “now approach the big three challenges of health care, regulation and taxes,” per Siena’s Syracuse fact sheet for the survey.
State government
Syracuse CEOs gave poor grades to New York State government again this year. The survey found only 7 percent (down one point from 8 percent a year ago) say that state government is doing an excellent or good job of creating a business climate in which companies like theirs can succeed. At the same time, 90 percent (68 percent poor) give the state government either a fair or poor grade.
These numbers “vary very little” across Upstate, and “essentially, CEOs’ negative assessment has not changed much for six years,” per the SRI report.
Looking to the future, 11 percent (down from 22 percent a year ago) are somewhat or very confident in the ability of state government to improve the business climate over the next year. Eighty-nine percent are either not very confident (39 percent) or not at all (50 percent) confident.
The survey found the top three areas that CEOs would like to see Gov. Cuomo and state lawmakers focus on include spending cuts (61 percent), personal income-tax reform (57 percent), and business income-tax reform (55 percent). The two second-tier areas of focus, according to CEOs, are infrastructure (46 percent) and ethics reform (47 percent).
In addition, the survey found 48 percent of Upstate CEOs and 46 percent of Syracuse CEOs say that the new New York State Paid Family Leave law has had a negative impact on their business, while 50 percent across Upstate and 53 percent in Syracuse say that it has had no impact.
Federal government
The federal government receives “significantly higher” grades from Upstate CEOs than the state government.
CEOs’ assessments of the federal government’s performance and their confidence in its contribution to the business climate are up “significantly” from last year when data collection took place both prior to and after the 2016 election that put President Donald Trump in office and up enormously from the 2012-2015 period while President Barack Obama was in office.
Today, the business leaders see the federal government doing an improving job of creating a business climate where they can succeed, are more confident that the federal government has the ability to improve the business climate for them, and is headed to a greater degree on the right track than is the government of New York State.
The survey found 48 percent (up from 29 percent last year and up from 6 percent in 2016) say the federal government is doing an excellent or good job of creating a business climate in which companies like theirs can succeed. At the same time, 52 percent (down from 67 percent last year and down from 90 percent the year before) say the federal government is doing either a fair or poor job.
Company culture
For the first time, SRI this year asked CEOs to comment on the state of their company’s culture by indicating how descriptive of their business is a series of 12 statements that seek to measure the degree to which companies are operating efficiently, collaboratively, responding to external conditions, engendering employee engagement, and achieving a shared purpose.
Siena has been asking these same questions to entire staffs of selected companies. “So we thought we’d put them in with CEOs and see what sort of assessment of their own company CEOs would offer,” says Levy.
Overall, Levy thinks the grades are good. Syracuse CEOs scored their companies highest on responding to the needs of their customers, operating as a team, encouraging the personal and professional growth of employees, and receiving and acting on feedback.
They were most critical of their level of innovation, departmental goal setting and assessment, and responding to market and societal change.
Scores between 70 and 80 that include employee love for coming to work, having a shared vision and a widely known strategic plan, always striving to get better, and making sure that all departments are working seamlessly together toward the same goals display collective strength but self-described room for improvement.
“Our hope with these questions was that the CEOs would take them, think about them, and perhaps even use them when they go back to their reports, their department heads, and say, ‘Do you see it the same way?’” says Levy.

Georgia firm’s purchase of Sunoco’s Volney ethanol plant to close in Q1
VOLNEY — A Georgia firm expects to take ownership of Sunoco LP’s (NYSE: SUN) corn ethanol plant and grain-malting operation near Fulton during the first quarter of 2019. Attis Industries Inc. (NASDAQ: ATIS) on Jan. 22 announced that it plans to pay $20 million in cash for the property at 376 Owens Road in the
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VOLNEY — A Georgia firm expects to take ownership of Sunoco LP’s (NYSE: SUN) corn ethanol plant and grain-malting operation near Fulton during the first quarter of 2019.
Attis Industries Inc. (NASDAQ: ATIS) on Jan. 22 announced that it plans to pay $20 million in cash for the property at 376 Owens Road in the town of Volney.
Its overall plan for the site includes adding up to 100 new jobs.
The plant, which produces 80 million gallons of ethanol annually, will become the “essential element” of Attis’ “expanding” technology portfolio as it develops the site into the “most comprehensive Green Tech campus for renewable fuels in the country,” the firm proclaimed in a news release.
Milton, Georgia–based Attis Industries describes itself as a “diversified innovation and technology holding company.” Attis’ management team has a “long-standing” relationship with Sunoco and the operational team in place at the Volney ethanol facility, per the release.
Attis Industries’ plan
Attis plans to spend $80 million to renovate the facility into a research and development campus for renewable fuels. As part of this plan, the company also expects to add up to 100 new high-paying, skilled jobs in the region.
The Volney plant currently has 75 employees and spans more than 90 acres, according to the plant’s page on the Sunoco ethanol website.
The deal also involves a 10-year agreement for Sunoco to purchase all ethanol produced at the facility, which Attis considers “the key to the success of this transaction.”
The improvements made at the facility over the next 24 months will transform the site into a renewable-energy campus.
For its part, Sunoco said in a separate news release that it expects to use the proceeds of the ethanol-plant sale to “repay indebtedness as it continues to maintain its targeted leverage ratio.”
“The acquisition of Sunoco’s Fulton ethanol plant is a significant step in Attis establishing a foothold in the renewable fuel space, while accessing the fourth largest gasoline market in the United States,” Jeff Cosman, CEO of Attis Industries, said in the release. “Attis’ familiarity with the facility as well as the progressive business environment in the state of New York provide us with a unique opportunity to transform an asset with incredible potential into an innovative campus for bio-based fuel that is consistent with our short and long-term growth strategy.”
Attis believes the demand for low-carbon energy sources will “continue to increase” in the coming years and Attis is “well positioned to be able to grow with that trend,” he added.
“The Fulton ethanol facility generates significant revenue for our growing company, it greatly changes the perspective of our investors in Attis and enables Attis to roll-out additional technology platforms under the innovations division to expand our revenue and cash flow projections over the next two years. Having an established asset like the Fulton, NY ethanol plant on the books allows us greater access to financing opportunities, as well as provides us with a shovel ready site to begin the development and commercialization of some of our previously announced technologies,” said Cosman.
1886 Malt House
Included within the acquisition is the 1886 Malt House, which is a “direct beneficiary of incentives” designed to promote the local farm to brewery industry, Attis said.
The 1886 Malt House is located on the site of the Sunoco agri-business complex in Volney, per its website. Sunoco in 2015 announced the creation of the craft-malting facility co-located with the Sunoco ethanol plant.
In 2013, New York created a farm-brewery law to provide licenses only to those farmers whose beer is made primarily from locally grown farm products, Attis said. Under this program, the Malt House will receive some tax-exempt status and contribute to the $4 billion per year craft-brewery business in the state of New York.
Don’t Let Low-Hanging Fruit Hold Back Your Sales
When things aren’t going well, salespeople often give in to the quick and easy sale in an effort to get through the troublesome “dry spells.” Others become so addicted, they never reach higher. It’s easy to fall under the spell of the lure of low-hanging fruit. Yet, those who excel in sales develop skills that
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When things aren’t going well, salespeople often give in to the quick and easy sale in an effort to get through the troublesome “dry spells.” Others become so addicted, they never reach higher. It’s easy to fall under the spell of the lure of low-hanging fruit.
Yet, those who excel in sales develop skills that add value to their careers and enhance their confidence. They also know that going after low-hanging fruit prevents them from raising their sights, caps their capabilities, and keeps them from embracing challenges.
It also earns salespeople a reputation they deserve, but not as members of the A team. It doesn’t prepare them for either tougher times or for new and more demanding opportunities. Transaction dependent, they’re known for what they are, order takers.
At the same time, going after the low-hanging fruit has its rewards. It boosts dented egos, and salespeople feel busy and productive. But that comes with the high cost of keeping their minds off moving them forward to where they want to be.
The problem isn’t just low-hanging fruit. The mindset it fosters does the permanent damage:
• They never have enough leads. They often complain that the good leads go to other salespeople, particularly the sales manager’s “favorites.”
• They don’t cultivate prospects. They just want to sell and view staying in touch with prospects as a waste of time. “Why waste your time, they’ll never buy” is a common refrain.
• They change jobs frequently and offer excuses such as: “That wasn’t a good fit.” “The manager was always looking over my shoulder.” “They didn’t know what they were doing.”
Even so, the lure of the low-hanging fruit is not about to disappear. For some in sales, it’s just too good to pass up. “Someone’s going to get the easy ones, so why not me?” they say.
But that’s not the whole story. Turn the page and come face-to-face with the illusion of low-hanging fruit. It’s another instance in which the past isn’t prologue — just because there’s low-hanging fruit today doesn’t mean it will be plentiful tomorrow. In fact, it may be an illusion to act as if it there’s an endless supply. If that’s what we believe, we may be “whistling Dixie,” keeping our fingers crossed, and hoping for the best, when more than likely, we’re only kidding ourselves.
Whether we like it or not, more and more business is purely transactional — non-relational. When customers say, “I’ll get back to you” what they mean is that “I’ll get back to you if I can’t find a lower price.” If this is where salespeople choose to pursue their profession, they fall into the trap of competing for business in the largest pool of piranha-like customers.
This applies to every type of sale: price trumps quality, reliability, and guarantees. It’s true whether something costs $0.59, $59, $590, or $590,000. The search, online or otherwise, cuts through the clutter to reach the lowest price. When sales are purely transactional, selling is no longer a legacy profession.
While some in sales may not be proud of falling prey to the lure of low-hanging fruit and try to hide it as best they can, others see the fallacy. Once hooked, breaking dependence on a low-hanging fruit habit isn’t easy. But answering the following three questions may help:
1. Which prospects can help you reach your sales objectives?
What are their characteristics? What makes them a good fit for you? What do you know about each one? What more do you need to know so you’ll be thoroughly prepared before making contact?
Be selfish and disciplined. You only have so much time, so spend it where it counts. Pass up the others or hand them off to a colleague. This isn’t easy and it takes discipline not to be seduced by the lure of the easy sale.
2. Why should they do business with you?
Identifying the appropriate prospects isn’t good enough. Now comes the critical question, “Why should each one want do business with you?”
They may be a good match for you (or even a perfect one), but that won’t get you to the goal. Gut instinct doesn’t count and neither does intuition. By itself, being a good match won’t do it. Neither will having a referral or even a personal introduction. You must know enough about them so you can stake your life on why it’s in their best interest to do business with you.
Don’t even think about asking for an appointment until you know them as well as they know themselves.
3. What’s your plan so they want to meet with you?
After getting information on a prospect, most salespeople go for the appointment. Overly eager, they stumble. They think they’re ready when they’re not — so they blow it.
They need to ask themselves, “What have I done to prepare prospects so they want to accept my request for an appointment?” In other words, what have you done to provoke their interest?
It won’t work if you think you can start on Thursday, call the next Monday, and expect to get a positive response. It takes time to cultivate interest with top prospects. They want to feel comfortable with salespeople before saying yes for an appointment. This requires a well-crafted plan to establish your credentials and credibility.
All this may sound like a lot of work and unnecessary delays. Perhaps. There is, of course, an alternative: Being left with the low-hanging fruit.
John Graham of GrahamComm is a marketing and sales strategy consultant and business writer. He is the creator of “Magnet Marketing,” and publishes a monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Contact him at jgraham@grahamcomm.com or visit johnrgraham.com
Lockheed Martin to pay first-quarter dividend of $2.20 a share in late March
The Lockheed Martin Corporation (NYSE: LMT) board of directors has authorized a first quarter 2019 dividend of $2.20 per share. The dividend is payable on March 29, to holders of record as of the close of business on March 1. It’s the same amount that Lockheed paid for its fourth-quarter dividend, when it raised the
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The Lockheed Martin Corporation (NYSE: LMT) board of directors has authorized a first quarter 2019 dividend of $2.20 per share.
The dividend is payable on March 29, to holders of record as of the close of business on March 1.
It’s the same amount that Lockheed paid for its fourth-quarter dividend, when it raised the payment from the $2 paid out in the third quarter. At Lockheed’s current stock price, the dividend yields more than 3 percent on an annual basis.
Headquartered in Bethesda, Maryland, Lockheed Martin is a global security and aerospace company that employs about 100,000 people worldwide. Locally, Lockheed Martin currently employs about 1,600 people at its Salina plant and 2,500 at its Owego facility.

2019 Leadership Tioga program kicks off
OWEGO — The Leadership Tioga program announced that it held the kick-off session for its 2019 class on Jan. 9 at the Belva Lockwood Inn in Owego. The Leadership Tioga Program, run by the Tioga County Chamber of Commerce, says it is “committed to inspiring and connecting participants to services in our community by promoting
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OWEGO — The Leadership Tioga program announced that it held the kick-off session for its 2019 class on Jan. 9 at the Belva Lockwood Inn in Owego.
The Leadership Tioga Program, run by the Tioga County Chamber of Commerce, says it is “committed to inspiring and connecting participants to services in our community by promoting personal growth, leadership development, networking, and skill building.” The organization hosts classes at various locations across the county to give participants the opportunity to learn more about what Tioga County has to offer. Speakers cover topics ranging from volunteerism, performance management, public safety, and human services.
At the Jan. 9 event, the class heard from speaker Robert Williams on the importance of community and volunteerism. Facilitator Jill Teeter introduced the class project for this year, which will include community service for a nonprofit organization in Tioga County. The class was provided with a comprehensive list of organizations, agencies, and groups in Tioga County from which to choose. Upon completion of their community service, they will be expected to give a class report on the details of their experience.
This year’s Leadership Tioga class has 21 attendees and includes a student from Owego Free Academy. “We are excited to have a student with us this year; I think it will bring a fresh new perspective and viewpoint to our discussions,” Teeter said in a news release. ν
Faxton-St. Luke’s, St. Elizabeth Medical Center foundations merge
UTICA, N.Y. — The Faxton-St. Luke’s Healthcare (FSLH) Foundation and the St. Elizabeth Medical Center (SEMC) Foundation have merged to become the Mohawk Valley Health System (MVHS) Foundation. The New York State Department of State on Dec. 31 accepted a certificate of incorporation to consolidate the fundraising activities of both organizations, MVHS said in a
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UTICA, N.Y. — The Faxton-St. Luke’s Healthcare (FSLH) Foundation and the St. Elizabeth Medical Center (SEMC) Foundation have merged to become the Mohawk Valley Health System (MVHS) Foundation.
The New York State Department of State on Dec. 31 accepted a certificate of incorporation to consolidate the fundraising activities of both organizations, MVHS said in a news release.
The change in status means the organization can standardize protocols, investments, and shared processes among the MVHS Foundation and will provide an “easier process” for donations. Donors will still be able to direct their gift within the organization, MVHS said.
“The merger of the fund-raising activities of the FSLH Foundation and SEMC Foundation will have tremendous benefits for the community and allow us to better contribute toward providing the best possible care to our patients and residents,” John Forbes, VP of philanthropy at MVHS, contended. “We couldn’t have reached this point without the generosity from our past donors and are eager to have the ability to expand the scope of funding we can provide and make it very easy for our donors moving forward.”
The mission of the MVHS Foundation is to raise money for MVHS to help it purchase equipment and expand and improve its health-care services.
“The merger of the foundations’ fund-raising activities will make it much easier [easier] to achieve our mission,” Terry Mielnicki, president of the MVHS Foundation board, said in the release. “Donors no longer have to choose between the two foundations when making a donation. However, they still have the option to direct gifts to a specific hospital, nursing home, affiliate, service or department. Additionally, they can now choose to support MVHS as a whole.”
Process history
In June 2016, following the 2014 affiliation of FSLH and SEMC to form MVHS, the two foundations began holding foundation board meetings together which allowed for both boards to share ideas and hear information simultaneously. In April 2017, the two foundation boards decided to create a mirror board, which enabled the FSLH Foundation and SEMC Foundation to “essentially operate as one board.”
Last September, the organizations submitted a letter to the New York State Public Health and Health Planning Council (PHHPC), requesting approval of a plan to merge the fundraising activities of the two foundations. In October, the PHHPC had approved the request. Following the approval, they filed a petition with the Oneida County Supreme Court seeking approval of the plan. In December, a Supreme Court judge granted the request. The filing of a restated certificate of incorporation with the New York Secretary of State made the changes official, MVHS said.
Contact Reinhardt at ereinhardt@cnybj.com
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