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Commonly Applied Strategies of Successful Small Businesses
How does a small business Become successful? This quesTion is commonly asked on Main Street across the United States. As a 30-year veteran of the banking industry, I’ve worked with countless small companies, some successful and some not so successful. In working with these businesses, I have identified some common must-have strategies that set a solid […]
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How does a small business Become successful? This quesTion is commonly asked on Main Street across the United States.
As a 30-year veteran of the banking industry, I’ve worked with countless small companies, some successful and some not so successful. In working with these businesses, I have identified some common must-have strategies that set a solid foundation, including adequate capitalization, maintaining accurate accounting records, and establishing relationships with professionals (for example: accountant, attorney, insurance agent, and banker).
Even with these essentials in place, there is unfortunately no guaranteed formula for small-business success; however, the following recommendations will hopefully position you for a good start.
Strategic business plan
A strategic business plan serves as the company’s road map. It should include measurable and quantifiable goals, and a tactical plan to achieve them. A successful business owner understands that a business plan should not be static — it’s organic and grows and changes with the business.
Customer-centric
In this day and age, excellent customer service can differentiate a small business from a big business. Happy customers equal return business and more profits.
Clear communication
Proactive communication with employees, customers, and vendors will set expectations and help avoid unnecessary confrontation. While email is an important tool, I always recommend picking up the phone or having a face-to-face meeting to establish a personal connection.
An advertising plan
Have you ever heard the phrase: If you build it, they will come? When it comes to business, this is not the case. Many small businesses fail because they do not invest in marketing their products or services. In times of hardship, resist the urge to cut advertising, as customers are the sole source of revenues and profits.
Ask for help
Work with a mentor that has had similar experiences and interests. Take advantage of your local community of small-business owners and consider establishing a peer group where you can leverage each other’s skills.
Community involvement
Community service can be an inexpensive or free method of marketing. Attending, sponsoring, or volunteering for events is an opportunity for you to advertise your business and build relationships.
Joseph F. Serbun is executive vice president and chief credit officer at Community Bank System, Inc. and its subsidiary, Community Bank N.A., one of the nation’s 150 largest financial institutions. He has been with the bank since 2008, starting as VP and commercial lending officer.
Advocating for People with Disabilities
It was less than 30 years ago when the Americans with Disabilities Act passed Congress and was signed into law by President George H.W. Bush. The law prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else. Since that time, many changes have been instituted and gradually, access and technology
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It was less than 30 years ago when the Americans with Disabilities Act passed Congress and was signed into law by President George H.W. Bush. The law prohibits discrimination and guarantees that people with disabilities have the same opportunities as everyone else. Since that time, many changes have been instituted and gradually, access and technology have improved and made dramatic differences in people’s lives.
While positive changes have been made, there is always more that can be done to improve the quality of life for those living with disabilities. Raising awareness about the challenges people with disabilities face is important and sometimes, additional changes to the law are needed. A bill that I am proud to sponsor this year would assist in protecting accessibility. If enacted, the legislation will help ensure wheelchair access for handicap-accessible vehicles in parking lots.
As most of us have noticed, some handicap parking spots in public lots feature an additional area next to them indicated by series of yellow or blue safety lines. This reserved area is known as an accessible aisle. It is designated parallel to the parking spot so that a wheelchair ramp or lift can safely extend from a handicap accessible vehicle onto the accessible aisle. It enables people in wheelchairs to get into and out of their vehicles. The legislation that I have drafted gives police the authority to ticket and, if necessary, tow away vehicles that block or park in this aisle. Currently, there is confusion as to whether police have this authority. This bill would clarify that they do.
Advocacy was key to this bill. I introduced this legislation in response to people who were personally affected by vehicles that blocked the accessible aisle. Indeed, one person in my district called to explain that he had been held up at the grocery store for more than an hour due to a vehicle that was blocking the accessibility aisle. Police responded to the call but would not ticket or tow because there was confusion about whether they had the authority to do so. Thanks to advocates’ constructive response to a frustrating situation, attention has been drawn to this issue and resulted in this bill that is gaining support in the state legislature. I remain hopeful that we can get it passed this year.
Incremental changes and building awareness over time have made tremendous differences for people with disabilities, but additional advocacy is still needed. I am pleased that the New York Assembly recognizes the value of education and outreach on behalf of those with disabilities and each year hosts the Legislative Disabilities Awareness Day in Albany. The day helps draw attention to available resources and highlights the accomplishments of persons with disabilities and I look forward to taking part in this awareness day again this year, [on May 29].
William (Will) A. Barclay is the Republican representative of the 120th New York Assembly District, which encompasses most of Oswego County, including the cities of Oswego and Fulton, as well as the town of Lysander in Onondaga County and town of Ellisburg in Jefferson County. Contact him at barclaw@assembly.state.ny.us or (315) 598-5185.
To Improve, Congress Needs to Look Inward
There are many reasons why Congress finds itself hamstrung in Washington, D.C. and discounted by the people it serves at home. These include long-term trends over which it has little control — the political polarization of the country; the oceans of money that get dumped into the political process; and, the push by successive presidents
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There are many reasons why Congress finds itself hamstrung in Washington, D.C. and discounted by the people it serves at home. These include long-term trends over which it has little control — the political polarization of the country; the oceans of money that get dumped into the political process; and, the push by successive presidents to amass as much executive power as possible.
But in the end, the demons that Congress has to fight are its own. If it is to return to relevance, effectiveness, and higher standing in public opinion, the paths it must follow start on and wind through Capitol Hill.
As I noted in a recent column [published in May 13 issue of CNYBJ], the first step is to act like the co-equal branch of government our Founding Founders intended it to be. But to get there, it needs to rehabilitate how it operates internally.
For starters, Congress has gotten into some terrible legislative habits. The worst is the omnibus bill, which is emblematic of the deeply rooted issues Congress faces. These bills are thousands of pages long and they bypass pretty much the entire legislative process: committee hearings, input by rank-and-file members, and vetting and analysis by outside experts and most staff. Instead, they put power in the hands of a few leaders and shunt openness and transparency to the sidelines.
Leaders prefer this because it makes decision-making simpler. But good process is not about efficiency. It’s about bolstering your chances of getting things right. And that means handing authority back to individual members and to the committees so that what comes out of Congress can benefit from the creativity and insights of a wide range of talented politicians.
This step, however, requires another: Congress has to spend more time legislating. Its members work very hard, but not at legislating. They raise money, they listen to well-heeled donors and interest groups, they go on television to score political points, they attend a never-ending whirl of events, dinners, parties, and receptions. They spend only a few days a week tending to legislative business, and even then get long breaks during the year.
Yet if the political and legislative process is a search for remedies to our nation’s problems, then it needs care and attention. Building expertise and finding consensus — even within one’s own party — takes patience, skill, perseverance, and a lot of time.
And honestly, if members of Congress can’t make the time to re-energize the practice of negotiation and compromise, then what hope is there? The country is divided. So is Congress, to a large extent reflecting the divisions in the country. But the definition of being a responsible lawmaker is to deal with these kinds of splits and to move the country forward anyway. Legislators need to accommodate differences and find common ground.
Yes, it’s a challenge to stick to core principles and still make progress through negotiation. But that’s the essence of political skill. Otherwise, each side just sits in its corner and maneuvers to beat the other at the next election and we, as a nation, spin in circles. Our Constitution is a fine example of talented politicians who went at each other hammer and tongs, sought the best compromises they could, and then moved forward. Somehow, they managed to forge a country out of this.
Finally, Congress needs to spend far more of its energy looking over the executive branch. The current hearings on the Mueller report highlight what’s been lacking: this kind of attention should be paid to every nook and cranny of government. Good oversight can repair unresponsive bureaucracies, expose misconduct, and make agencies and their staffers more accountable. It takes time, effort, and expertise, but robust congressional oversight has helped government avoid a lot of failures in the past, and it needs to do so again.
The point of all this is that without a functional Congress, we don’t have a functional representative democracy. I don’t expect all these things I’ve mentioned to be resolved easily or quickly. But I want to see Congress again become an institution we can be confident is playing a constructive role in our democracy. And until it gets its house in order, I don’t see how that will happen.
Lee Hamilton is a senior advisor for the Indiana University (IU) Center on Representative Government, distinguished scholar at the IU School of Global and International Studies, and professor of practice at the IU School of Public and Environmental Affairs. Hamilton, a Democrat, was a member of the U.S. House of Representatives for 34 years, representing a district in south central Indiana.
Dermody, Burke & Brown, CPAs, LLC
JIM SIKORA, CPA has been promoted to senior associate in the tax department at Dermody, Burke & Brown, CPAs, LLC. He started with the accounting firm as an associate in 2017. Sikora received both his bachelor’s degree in accounting and master’s degree in business administration from Le Moyne College. BRIAN WEGMAN, CPA has been promoted
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JIM SIKORA, CPA has been promoted to senior associate in the tax department at Dermody, Burke & Brown, CPAs, LLC. He started with the accounting firm as an associate in 2017. Sikora received both his bachelor’s degree in accounting and master’s degree in business administration from Le Moyne College.
BRIAN WEGMAN, CPA has been promoted to senior associate in the tax department at Dermody, Burke & Brown. He joined the firm in 2016 as an associate in both the tax and auditing and accounting departments. Wegman received a bachelor’s degree in management and social entrepreneurship from Roberts Wesleyan College and a bachelor’s degree in accounting from SUNY Oswego.
LEAH PAIGE has joined Mower as project manager. She brings several years of experience managing the execution of campaigns to Mower’s project management team. Paige previously worked at Terakeet. Over her more than five years with that enterprise SEO company, she served as brand strategist, brand strategy supervisor, and most recently as an account manager.
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LEAH PAIGE has joined Mower as project manager. She brings several years of experience managing the execution of campaigns to Mower’s project management team. Paige previously worked at Terakeet. Over her more than five years with that enterprise SEO company, she served as brand strategist, brand strategy supervisor, and most recently as an account manager. Paige is a graduate of SUNY Oswego.
MIA BARNELLO has joined Mower as project manager. She recently served as an account manager at Pickney Hugo Group and has experience filling both account management and project management roles. Barnello previously worked as a brand manager for Hilton in McLean, Virginia, and was responsible for the roll-out of brand communications to internal stakeholders. She is an alumnus of Keuka College earning both her bachelor’s degree in organizational communication as well as her master’s degree in management – international business.
ASHLEY MONTANARO began her career as an intern with Mower and has rejoined the agency as an account director. Prior to her second stint at Mower, she served as a senior manager of brand marketing with Aspen Dental, where during more than three years of service she led brand strategy, creative execution, and development of integrated marketing campaigns across TV, radio, print, digital, social, and CRM. A Canisius College graduate, Montanaro also spent more than seven years at Fisher Price, where she served in various roles.
CURRIE MURCH ELLIOT has joined Strategic Communications as a public relations consultant. Her emphasis is on brand strategy and reputation. She received a master’s degree in public relations from the S.I. Newhouse School of Public Communications in May. While pursuing her degree, Murch Eliot worked in the Office of Enrollment and Student Experience at Syracuse
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CURRIE MURCH ELLIOT has joined Strategic Communications as a public relations consultant. Her emphasis is on brand strategy and reputation. She received a master’s degree in public relations from the S.I. Newhouse School of Public Communications in May. While pursuing her degree, Murch Eliot worked in the Office of Enrollment and Student Experience at Syracuse University as a communications & strategy assistant. She earned her bachelor’s degree from Cornell University with a major in communication and a concentration in business.
ALISON X. HA has been named VP, business development officer at Pathfinder Bank. She brings two decades of experience in commercial lending. Ha previously served as senior commercial loan officer at Visions Federal Credit Union. She is a graduate of Syracuse University’s Whitman School of Business and holds an MBA. Ha also holds a bachelor’s
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ALISON X. HA has been named VP, business development officer at Pathfinder Bank. She brings two decades of experience in commercial lending. Ha previously served as senior commercial loan officer at Visions Federal Credit Union. She is a graduate of Syracuse University’s Whitman School of Business and holds an MBA. Ha also holds a bachelor’s degree in economics from Union College. She currently serves as the VP of the Whitman School of Management’s Alumni Club.
BJ MCCLELLAN has joined CBD Companies as a project manager. He brings environmental remediation experience to the company. McClellan graduated from Augsburg College in 2014 with a degree in business management. MIKE GREENE has joined CBD Companies as a commercial leasing agent. He previously worked as an assistant VP of asset management for the New
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BJ MCCLELLAN has joined CBD Companies as a project manager. He brings environmental remediation experience to the company. McClellan graduated from Augsburg College in 2014 with a degree in business management.
MIKE GREENE has joined CBD Companies as a commercial leasing agent. He previously worked as an assistant VP of asset management for the New York City Economic Development Corporation and as property manager for a one-million-square-foot commercial office portfolio. He has a bachelor’s degree from the Cornell University School of Industrial and Labor Relations and an MBA from the Zicklin School of Business at Baruch College (CUNY).
The Martin J. Whitman School of Management at Syracuse University recently appointed DIANE CRAWFORD to the newly created position of executive director for institutional culture. She most recently served as president of Diversity & Inclusion Professionals of Central Pennsylvania, providing professional development and networking for diversity and inclusion practitioners throughout the region. Her previous roles
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The Martin J. Whitman School of Management at Syracuse University recently appointed DIANE CRAWFORD to the newly created position of executive director for institutional culture. She most recently served as president of Diversity & Inclusion Professionals of Central Pennsylvania, providing professional development and networking for diversity and inclusion practitioners throughout the region. Her previous roles include diversity & inclusion global manager for the Hershey Company, where her responsibilities included establishing Hershey’s first employee business resource groups: Women, LGBTQ, African American, Latino, Asian American, Veterans, Abilities First, and Young Professional. While at Hershey, Crawford was also responsible for developing community partnerships between the company and nationwide community organizations. In addition, she has served as a career advisor for a unique skills-to-work program under the Harrisburg Area Community College Workforce Development Department. Crawford holds a bachelor’s degree in applied behavioral science and a master’s degree in education, both from Penn State University.
HCR Home Care has added four new home health aides to its Onondaga County operations: COURTNEY EVERSON, NICHOLE FONVILLE, NETTIE BREWER, and STACEY CAPENOS.
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HCR Home Care has added four new home health aides to its Onondaga County operations: COURTNEY EVERSON, NICHOLE FONVILLE, NETTIE BREWER, and STACEY CAPENOS.
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.