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Who should be making commitments in the sales process?
Are you in sales? If so, are you the one making commitments or is it the buyer? Who should be making commitments in the sales process? If you already follow a sales process, you may know the right answer to this question. Or you may be very surprised — without commitments and a sales process, […]
Learning About Ethical Leadership from College Students
Back-to-school season wasn’t just for those that headed back to formal classrooms. We should all take this opportunity to reset our minds to learning modes. But there is certainly great value that comes from classrooms. One of my favorite courses to teach at the Newhouse School at Syracuse University is ethics. The formal title of
Become a Resource for Your Customers with Content Marketing
There is a reason we write so much about social media. It’s a key driver, if not the driver of content marketing. Content has graduated from buzzword to basic form of marketing. And just what is content marketing? It’s becoming a resource for your customers. It’s about connecting with clients on a deeper level. To
Refreshing Content Marketing with Webinars
Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers, is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. Providing potential and current clients great content allows you
Explore IRA options today, save for tomorrow
Recently, I found myself in conversation with family friends who are at a number of crossroads. One child recently purchased a home, one child is moving off to a full-time professional placement, and yet another is heading to college after having finished a summer of part-time employment. While each of these paths carries distinct differences,
Cryptic Medical Bills and Health Insurance
Dr. Michael Kirsch, a practicing physician and newspaper columnist, has lamented that he has difficulty answering a number of his patients’ questions. One key question is: “Why can’t patients receive medical bills they can understand?” Recently, I happened to visit the doctor, the dentist, and the vet all in the same two weeks. We paid
Answers about the state’s Nonprofit Revitalization Act
For the last eight months, I have been responding to numerous questions from nonprofit organization board and management members related to the Nonprofit Revitalization Act of 2013, signed into law by Gov. Andrew Cuomo last December. My recent column (entitled, “Complying with the Nonprofit Revitalization Act’s rules” and appearing in the April 4, 2014 issue
U.S. Health-Care Costs versus Health Outcomes
Dr. Michael Kirsch, a practicing physician and newspaper columnist, has lamented that he has difficulty answering questions about the economics of health care. One of his questions strikes at the heart of the justification for Obamacare: “Why is our per-capita health care cost so much higher than other nations that demonstrate superior health outcomes?” Implicit
Affordable Care Act Taxes & Fees: What Employers Need to Know for 2015
Since the Affordable Care Act (ACA) was passed into law in 2010, employers who offer employee health benefits have absorbed additional costs to provide quality health-care coverage to their employees. These costs have taken the form of expanded eligibility for adult dependents, routine and preventive services covered at no member cost share for non-grandfathered plans,
How satisfied are your employees?
Of course, most of us have probably heard the legendary song “(I can’t get no) Satisfaction” by The Rolling Stones many times. Unfortunately, the words are also a feeling shared by many people these days. All you have to do is check your Facebook newsfeed or Twitter account to find people who “can’t get no
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