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Business Mentors

How to Take Control of Your Online Reputation

Social media isn’t new anymore. Just about everyone uses Facebook, Twitter, YouTube, LinkedIn, blogs, photo-sharing sites, and more. And it’s not new for organizations to use these sites for two-way communication with many different audiences. Does your organization have an official presence on social media? You might be surprised to find what you think is […]

Responding to Negative Posts on Social Media

Today’s technology makes it easy to engage with customers when things are going great. But what about when things are not going so well? How you engage with your audiences during difficult situations can be crucial to your organization’s survival. If a problem arises, it’s important to respond quickly, address the concerns with empathy, and

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A Listener’s View: We Are Our Presentations

The goal of every presentation is to influence how listeners will think or act. Given that objective, few presentations make the cut. Although many people treat presentations rather casually, every one counts, and each one is equally important.   And here’s why: we are our presentations. We’re the one on stage, and we’re judged by

Tax Benefits for Hiring Targeted Groups

The Work Opportunity Tax Credit (WOTC) is a valuable tax break for businesses that hire workers from certain targeted groups. Although it has been available in some form for many years, it tends to be overlooked. Currently, the WOTC is available only for businesses that hire employees that begin work before Jan. 1, 2014. Although

Wellness Programs and the Affordable Care Act

As employers prepare for open enrollment, some may be implementing new wellness programs to encourage and reward employees for taking steps toward better health. Whether starting a new program, or continuing an existing program, employers need to be aware of recent regulatory changes under the Affordable Care Act (ACA) and evaluate whether their programs are

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