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Who is this third-party person they keep talking about?
Everywhere you look in the marketing world, people talk about third-party generation or content curation. You may be asking, “Who is this third person at the party anyway?” It’s actually simple: when someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense. Then why don’t […]
Steal a page from winning football teams for your marketing playbook in 2016
This past December, many of us sat in on or facilitated team meetings that focused on what we were going to change for the better in 2016. You may have named competitors who are getting under your skin, or dreamed of a day when you could rebrand yourself, build the new website you need, or climb
The R&D Tax Credit: Major Changes, Big Tax Savings for Startups, Small Businesses
This year is already shaping up to be a banner one for startups — and believe it or not, CEOs and investors of these innovative software and technology companies have Congress to thank. In December, as part of the bipartisan tax deal reached by Congress and signed into law by the president, the federal Research
A Technique to Tap into Your Creative Muscle
magination is the difference between the problems plaguing our every day and the future solutions to those issues; imagination is step one for answers that work. Imagine that you could work on an app that better informs financial decisions to help users get out of debt; imagine working with technology that helps patients and doctors
What you and your company can do to ensure your email security
Is your email secure? Or, to put it another way, if you were Hillary Clinton, would you be comfortable defending your email security at a Congressional hearing? The first thing you would probably say is that you have secure, encrypted email. Let’s say that you have a lock. You give a key to one individual
I’m often surprised at how I can complicate things, both in business and life. We get so busy planning and doing that we sometimes forget why we are doing it in the first place. There is so much to do, so many places to go, so much to accumulate, that sometimes we are unable to
What Stops Salespeople From Moving Forward?
No matter what we sell, there are times when the brakes are on. Something is holding us back, keeping us from moving forward. Then, we feel even worse when hearing about someone who gets ahead by overcoming unspeakable adversity. “You can do it. Just change your thinking.” It sounds easy and most of us have
Discussing International Business with Mike Wetzel
The purpose of this column series has been to provide a platform for individuals that are involved in international trade to share their stories and
Sweeping Changes to Claiming Social Security Benefits
The budget bill signed on Nov. 2, 2015 by President Obama included sweeping changes in the claiming of Social Security benefits. The changes ended two major Social Security claiming strategies for married couples. No more file and suspend or restricted application. If you have not filed for Social Security benefits within 180 days of the
Reduce Fiduciary Risk with an Effective Investment Policy
Human-resource officers and managers are often asked to chair or sit on a retirement-plan committee responsible for administrative tasks. In this role, a committee member takes on fiduciary responsibilities to plan participants and beneficiaries, and can be held personally liable for fiduciary breaches under federal law. As legal counsel, we endeavor to manage this risk
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Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.