SYRACUSE — The Coca-Cola Company (NYSE: KO) is now the official non-alcoholic beverage partner of Syracuse University (SU), including at its athletic venues, following an agreement that SU announced on Aug. 11. The pact will span 10 years, running through June 2035. The deal means several Coca-Cola beverages will be available on campus. They include […]
SYRACUSE — The Coca-Cola Company (NYSE: KO) is now the official non-alcoholic beverage partner of Syracuse University (SU), including at its athletic venues, following an agreement that SU announced on Aug. 11.
The pact will span 10 years, running through June 2035. The deal means several Coca-Cola beverages will be available on campus. They include Coca-Cola, Coke Zero Sugar, Diet Coke, Powerade, Sprite, Fanta, Dasani, smartwater, BODYARMOR, fairlife, Gold Peak, and Minute Maid.
Besides providing products for campus events, campus-dining facilities, and vending machines, Coca-Cola’s products will also be available at Syracuse Orange sporting events with Coca-Cola recognized as the exclusive non-alcoholic beverage sponsor in the JMA Wireless Dome.
The agreement with the Atlanta, Georgia–based multi-national company took effect on July 1. It comes after a “competitive year-long strategic evaluation process,” Syracuse University said in its announcement. The effort was led by a working group made up of representatives from athletics, auxiliary services, student experience, the Office of Sustainability Management, the Office of the General Counsel, and procurement and supplier payment.
Syracuse University switched to Coca-Cola from PepsiCo, Inc. (NASDAQ: PEP), with which it had a pouring-rights agreement for nearly the last three decades. No financial terms of the new Coca-Cola pact were disclosed.
