ALBANY, N.Y. — The state has launched I Love NY’s new integrated summer tourism and travel campaign, which includes two new ads running through August across New York state and in traditional drive markets including Canada.
The campaign includes advertising across broadcast, streaming, and social platforms, and showcases some of the attractions and activities available, Gov. Kathy Hochul announced Wednesday.
The summer campaign also includes I Love NY’s largest mobile-marketing tour ever and additional complementary travel-industry efforts to promote visitation to the state’s 11 vacation regions, Hochul’s office added.
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I Love NY’s summer tourism campaign begins with two new ads featuring a new tagline — “New York State: Everything You Love.” — “reflecting the depth and breadth of the world-class attractions and memory-making activities available in communities throughout the state,” per the announcement. A dollar figure for the cost of the campaign was not disclosed.
The state says more information about planning a summer getaway in New York state is available at www.iloveny.com/summer.
As part of this new campaign, I Love NY is extending a special invitation to international visitors, “especially Canada,” which represents New York’s largest inbound international market, Hochul’s office said.
International visitation is key to New York state’s tourism economy. Historically, overseas visitors plan longer trips and produce more direct spending during their stays. New for this year’s campaign is a direct-to-consumer international marketing element in the United Kingdom and Australia, which includes digital billboards, plus streaming and digital advertising.
The state says I Love NY also continues to work with members of the travel trade industry, like tour operators and travel agents in Canada, the United Kingdom, Germany, and Australia through trade shows, sales missions, and familiarization tours.
