CANTON — The St. Lawrence County Chamber of Commerce, in collaboration with Cimarron Global Solutions, in early April announced it is entering the next phase of its sport tourism initiative. The project is moving into the implementation phase with the formation of a sport tourism group. Sport tourism has been identified as a key […]
CANTON — The St. Lawrence County Chamber of Commerce, in collaboration with Cimarron Global Solutions, in early April announced it is entering the next phase of its sport tourism initiative.
The project is moving into the implementation phase with the formation of a sport tourism group. Sport tourism has been identified as a key economic driver for the region, and the initiative aims to leverage St. Lawrence County’s existing assets to support established community events while also attracting and hosting a variety of new opportunities.
The sport tourism initiative will focus primarily on three priority tiers, including college and professional sporting events, youth and amateur sporting events, and amateur sporting events including outdoor recreation that use the region’s abundant trails and waterways, the chamber said in its announcement.
The sport tourism group is intended to include representatives from all facets of sport tourism, from asset managers and event planners to lodging partners and industry leaders. The St. Lawrence County Chamber was scheduled to be holding targeted meetings in mid-April with various stakeholder groups and leaders to start forming committee membership and representation, explain the objectives and potential functionality of the formation of a sport tourism group, and gauge membership interest and gather critical feedback from those who are directly involved in the growing industry.
“After so many months spent laying the groundwork and strategizing, we are thrilled to be taking real action now,” Tiffani Amo, director of tourism at the St. Lawrence County Chamber of Commerce, said in the announcement. “Forming a Sport Tourism group is a pivotal step forward…”
The chamber has also developed a St. Lawrence County sport tourism toolkit to help current and future stakeholders get involved and understand how they can contribute to the initiative. In the coming months, a sustainable funding approach will also be developed to ensure long-term viability of sport tourism efforts. Additionally, marketing assets will be created to promote St. Lawrence County as a premier destination for sporting events, and an evaluation model will be established to forecast potential impacts and measure the success of sport tourism efforts, the chamber said.
