“Our focus is on helping successful businesses grow, whether it’s growing their business, growing their brand, rebranding. That’s really what we’re about,” Calvin McNeely, president of Runningboards Marketing, told reporters during a Tuesday morning press conference.
McNeely and his business partner, Zachariah Yelle, launched the firm in 2018.
“We started in Syracuse earlier this year, and now we’re excited to have an office in Syracuse,” said McNeely.
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The firm uses a digital advertising vehicle, or DAV — which is pronounced “dave.”
DAV has three independent screens, which can display “anything you can do on a computer, a television,” said McNeely. That could include video, audio, or streaming from a drone.
“Pretty much endless possibilities,” he noted.
The firm’s local employees include John DeSantis, digital marketing sales representative. DeSantis is also known locally as the founder of the nonprofit Believe in Syracuse. The organization works to “promote positive perceptions and improve the quality of life in the greater Syracuse area,” per its website.
Its effort also includes promoting local businesses, according to DeSantis.
Runningboards Marketing has also hired some drivers and wants to deploy two or three vehicles in the downtown area.
“I definitely expect we’ll increase our numbers this fall here in Syracuse and by next year, we should have six to 10 employees working out of the Syracuse office, with two or three digital advertising vehicles,” said McNeely.
Contact Reinhardt at ereinhardt@cnybj.com
