NEW HARTFORD, N.Y. — PAR Technology Corp. (NYSE: PAR) says it has launched PAR AI, the new intelligence layer embedded directly into the PAR product suite.
PAR AI introduces Coach AI, a purpose-built intelligent assistant designed for critical roles in restaurant operations, as described in the company’s Tuesday announcement.
PAR Technology, based in New Hartford, is a foodservice-technology provider.
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PAR AI-powered features are built into the core of PAR’s products — spanning POS (point of service), back office, loyalty, drive-thru, and payments — with no technical training or new apps required. This embeds AI directly in an existing workflow to “deliver actionable insights seamlessly and create unique outcomes.”
“PAR AI marks a turning point in how we serve our customers,” Savneet Singh, CEO of PAR Technology, said in the announcement. “We’re going AI native, embedding it into everything we do. It’s not about building tools anymore — it’s about owning the workflows to drive new outcomes within existing processes. The result? Automation that’s not just efficient, but intelligent — driving unique outcomes that were unthinkable before Gen AI. Systems that don’t just respond — they anticipate, adapt, and evolve. PAR AI isn’t just powering tasks; it’s the foundation for running a smarter, faster, more agile business. Coach AI is just the beginning of a future where AI drives clarity, speed, and performance across the entire restaurant experience.”
PAR describes Coach AI as the operational intelligence assistant for corporate leaders, area coaches, and managers, embedded into the PAR OPS platform. Coach AI provides instant answers, eliminating manual data analysis and interpretation, and redirects valuable time to train staff or engage with guests.
Through simple, natural language questions, Coach AI pulls live data from POS, inventory, labor scheduling, and external disparate files to deliver clear visualizations, KPI grids, and actionable recommendations — all without platform-hopping, PAR said.
The company went on to say that coming this fall is a marketing-intelligence assistant for marketers, integrated into the PAR Engagement platform. It will “transform” campaigns and customer data into “instant, actionable” insights.
This conversational AI assistant will provide real-time analytics on loyalty program performance, digital ordering, and customer-engagement metrics, eliminating wait times for custom reports and manual feedback analysis, per the PAR Technology announcement.
