UTICA, N.Y. — Oneida County Tourism (OCT) has released its 2025 Destination Guide, a key resource for visitors and locals that showcases Oneida County’s offerings including special events, Erie Canal bicentennial highlights, a seasonal bucket list, family-friendly attractions, agritourism activities, and more. “This is truly my favorite guide we’ve ever produced,” OCT President Sarah Foster […]
UTICA, N.Y. — Oneida County Tourism (OCT) has released its 2025 Destination Guide, a key resource for visitors and locals that showcases Oneida County’s offerings including special events, Erie Canal bicentennial highlights, a seasonal bucket list, family-friendly attractions, agritourism activities, and more.
“This is truly my favorite guide we’ve ever produced,” OCT President Sarah Foster Calero said in announcing its distribution. “Our team put in countless hours rethinking the layout, reimagining content, and studying dozens of other tourism guides to ensure ours stands out. It’s the product of deep collaboration and a love for our region. And while we use the piece as a way to inspire people to visit Oneida County, it’s still a great resource for locals. Even if you’ve lived here your entire life, I promise you’ll learn something new.”
OCT increased its print run for the guide from 35,000 copies last year to 40,000 this year to meet growing requests including from partners like Mohawk Valley Health System, local colleges, Collins Aerospace, and others who use the guide for recruiting purposes. The guide is also used through OCT’s partnership with What’s Upstate, distributed across the northeast at welcome centers, used at more than 30 consumer shows through co-op programs, sent to people via online requests, and delivered in the mail to
Daily Sentinel subscribers.
“The 2025 Oneida County Tourism Destination Guide is a thorough reflection of everything that makes Oneida County exception from our rich history and cultural vibrancy to our thriving small businesses and natural beauty,” Oneida County Executive Anthony J. Picente, Jr. said. “As we celebrate milestones like the Erie Canal bicentennial and continue to grow as a destination for visitors and residents alike, this guide serves as an invaluable resource that highlights the heart and soul of our community.”
This year’s guide includes guest contributions from three community members — Alecia Pendasulo, Chris Lawrence, and Morgan Mielnicki — who share what makes Oneida County special to them.
Copies of the guide are free and available at OCT’s visitor center at Union Station in Utica. It can also be viewed online with a digital download at oneidacountytourism.com.
