UTICA, N.Y. — Oneida County hotels registered a rise in overnight guests in July, as two other key indicators of business performance also improved.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) increased 4.5 percent to 75.7 percent in the seventh month of 2025 compared to the year-prior month, according to a report from STR, a Tennessee–based hotel-market data and analytics company. Year to date through July, occupancy in the county was up 5.3 percent to 61.6 percent.
Revenue per available room (RevPar), an important industry gauge that measures how much money hotels are bringing in per available room, went up 5.5 percent to $118.28 in July in the Mohawk Valley’s largest county versus July 2024. In the first seven months of this year, RevPar gained 5.9 percent to $85.84.
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Average daily rate (ADR), which represents the average rental rate for a sold room, edged up 1 percent to $156.26 in Oneida County in July 2025, compared to the same month a year before. Through July 31 of this year, ADR was up 0.6 percent to $139.41.
