UTICA, N.Y. — Oneida County hotels posted an increase in overnight guests in April, as two other key indicators of business performance declined.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) rose 3.2 percent to 63.7 percent in the fourth month of 2025 compared to the year-prior month, according to a report from STR, a Tennessee–based hotel-market data and analytics company. Year to date through April, occupancy was up 4.6 percent to 54.6 percent.
Revenue per available room (RevPar), an important industry gauge that measures how much money hotels are bringing in per available room, dipped 2 percent to $84.20 in April in the Mohawk Valley’s largest county versus April 2024. In the first four months of the year, RevPar gained 4.4 percent to $70.17.
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Average daily rate (ADR), which represents the average rental rate for a sold room, fell 5.1 percent to $132.13 in Oneida County in April 2025, compared to the same month a year earlier. Through April 30 of this year, ADR was off 0.2 percent to $128.62.
