UTICA, N.Y. — Oneida County hotels registered a robust rise in overnight guests in March, as two other key benchmarks of business performance also improved.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) increased 8.6 percent to 58.4 percent in the third month of 2025 compared to the year-ago month, according to a report from STR, a Tennessee–based hotel-market data and analytics company. Year to date through March, occupancy was up 5.1 percent to 51.5 percent.
Revenue per available room (RevPar), an important industry gauge that measures how much money hotels are bringing in per available room, climbed 9.1 percent to $74.60 in March in the Mohawk Valley’s largest county versus March 2024. In the first quarter of 2025, RevPar was higher by 7.3 percent to $65.55.
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Average daily rate (ADR), which represents the average rental rate for a sold room, edged up 0.5 percent to $127.71 in Oneida County in March 2025, compared to the same month a year before. Through March 31 of this year, ADR was up 2.1 percent to $127.18.
