UTICA, N.Y. — Oneida County hotels posted an increase in a trio of key indicators of business performance in October.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) rose 5.8 percent to 70.4 percent in the 10th month of 2025 compared to the year-ago month, according to a report from STR, a Tennessee–based hotel-market data and analytics company. Year to date through October, occupancy in the county was up 4.2 percent to 65 percent.
Revenue per available room (RevPar), an important industry gauge that measures how much money hotels are bringing in per available room, jumped 6.3 percent to $105.42 in October in the Mohawk Valley’s largest county versus October 2024. In the first 10 months of this year, RevPar gained 4 percent to $93.13.
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Average daily rate (ADR), which represents the average rental rate for a sold room, edged up 0.5 percent to $149.65 in Oneida County in October 2025, compared to the same month a year before. Through Oct. 31 of this year, ADR was down 0.2 percent to $143.19.
