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OCRRA names Zaccaria to board of directors
SALINA — The Onondaga County Resource Recovery Agency (OCRRA) recently announced the appointment of Rick Zaccaria of Baldwinsville to its board of directors. Zaccaria is an entrepreneur, inventor, and president of Zaccaria Development, LLC, as well as a multi-center franchise owner of local UPS Stores. He brings “decades of business acumen and creativity to OCRRA,” […]
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SALINA — The Onondaga County Resource Recovery Agency (OCRRA) recently announced the appointment of Rick Zaccaria of Baldwinsville to its board of directors.
Zaccaria is an entrepreneur, inventor, and president of Zaccaria Development, LLC, as well as a multi-center franchise owner of local UPS Stores. He brings “decades of business acumen and creativity to OCRRA,” the agency said in a release.
Zaccaria has served on the Van Buren Town Board, Onondaga Civic Development Corporation, as well as the Cicero Chamber of Commerce.
OCRRA implements the community’s solid-waste management plan on behalf of Onondaga County, including its recycling and composting programs.

Gorczynski takes over as M&T Bank’s CNY regional president
Gorczynski, a 16-year M&T veteran, previously served as commercial bank senior group manager for M&T in CNY, after working as a commercial-relationship manager. Earlier in his career, he worked as a regional commercial executive at HSBC in CNY and as an auditor at KPMG Peat Marwick. Gorczynski says he’s excited to take on his new
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Gorczynski, a 16-year M&T veteran, previously served as commercial bank senior group manager for M&T in CNY, after working as a commercial-relationship manager. Earlier in his career, he worked as a regional commercial executive at HSBC in CNY and as an auditor at KPMG Peat Marwick.
Gorczynski says he’s excited to take on his new challenge and build upon the work of Naples, who retired after 16 years with M&T Bank. Naples’ 48-year banking career culminated in his role as M&T’s regional president, overseeing an area that stretches across Central New York and the Mohawk Valley.
“The good news is Allen left the ship in great shape. I think we fared during the pandemic pretty well,” Gorczynski says in a May 14 interview with CNYBJ. “My job is to just continue to carry the torch that Allen has carried so well here for so many years. Being really attuned to our customer needs, being able to act quickly when we need to, and then delivering it with that personalized touch — those things never go out of style whether it’s Allen, whether it’s me, whether it’s my successor someday.”
Gorczynski started as M&T Bank’s CNY regional president in mid-May. Naples’ last day with the bank was May 28.

Naples, in the same interview with CNYBJ as Gorczynski, reflected on his long career and posited that now was a good time for a change in leadership.
“I thought of [retiring] a couple years ago but I just wasn’t ready and then COVID hit, and I couldn’t do anything while we were in that kind of a scenario with all the support that everybody locally needed. So I stuck with it [until the timing was better],” Naples says.
He continues, “I’m a real change agent. I believe in change in terms of the way we operate. It was time for a change. We have a lot of young folks here … I just felt they needed a change in terms of managers and outlooks and Steve brought that. Steve has been with me for about 20 years between HSBC and M&T Bank, and he was the perfect person to take over the helm and drive our process and our ability to deliver to customers, to the next level.”
M&T Bank has 45 offices and employs nearly 450 people in its Central New York region, which covers Onondaga, Cayuga, Oswego, Madison, Herkimer, Jefferson, Lewis, Oneida, and Seneca Counties.
The bank recently opened a new branch in downtown Syracuse’s Armory Square on the ground floor of M&T’s new Central New York banking headquarters at 250 S. Clinton St., which will soon open to employees who are now working remotely.
M&T says it invested about $7 million to renovate its new regional headquarters and branch, as well as to upgrade them with the latest technology, furniture, and equipment. More than 125 financial professionals — including those working in retail and commercial banking, wealth management, and insurance — will have offices on the building’s fourth floor.
VIEWPOINT: How to Find Donors, Volunteers, and Employee Retirees Now
“Those who are happiest are those who do the most for others.” — Booker T. Washington Fifteen months has now passed since the COVID-19 pandemic was officially announced. We have an entire country of individuals, apart from our front-line heroes, who are desperately trying to reconnect and return to life in the “new normal.” The three ideas and
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“Those who are happiest are those who do the most for others.” — Booker T. Washington
Fifteen months has now passed since the COVID-19 pandemic was officially announced. We have an entire country of individuals, apart from our front-line heroes, who are desperately trying to reconnect and return to life in the “new normal.” The three ideas and corresponding suggestions described further below should not and cannot wait until the second half of 2021. “Now” is the operative word for board and management team members of every tax-exempt organization.
The quotation above from Booker T. Washington is so true. If you live a life of giving to others, you will be happier, and the satisfaction level of being a giver, not a taker, is emotionally gratifying. The feeling is the exact opposite of the Rolling Stones song, “(I Can’t Get No) Satisfaction.”
Finding donors now
Stock markets are at or near all-time highs. Many individuals of wealth have accumulated an extraordinary amount of disposable income, and virtually every American has been affected by the pandemic crisis. I am not a psychologist or a psychiatrist, but I do believe that the opportunity to connect and cultivate donors is now.
Please consider the following suggestions
• The Central New York Community Foundation has an extensive array of alternatives that provide maximum flexibility to donors through its various trust-and-estate service offerings and donor-advised funds where individuals can donate a variety of assets, including appreciated securities, stock in closely held businesses, or real estate.
• If you, as a donor, are more interested in direct contributions for the benefit of organizations that you want to support, now is an excellent time to consider appreciated stock donations that will provide the donor with substantial tax benefits in the form of charitable deductions. We know that the recently passed New York State budget included an increase in tax rates for high net worth and wealthy individuals. At the federal level, President Joe Biden has announced several initiatives that will result in increased federal-tax rates as well.
• Based on my 48 years of experience in serving tax-exempt organizations, I strongly recommend that you consider making donations to organizations that address poverty, hunger, shelter, and education, particularly those serving city residents and those less fortunate among us.
Finding volunteers now
Those born in the final year of the “Baby Boom” will be turning 65 in 2029. From now until then, about 10,000 people a month, on average, will be retiring from employment and walking away from their careers. If you consider that people born in the first year of the Baby Boom began retiring in 2011, there has been no better opportunity for the available pool of volunteers to be cultivated. After all, many of them want to reconnect with society and possibly support charitable causes. Please consider reaching out to the following individuals or organizations:
• Former employees who have retired
• Retiree friends of current employees
• Radio and television public-service announcements and/or community support programming slots
• Digital and social media — Facebook, Instagram, Twitter, Tik Tok, YouTube, etc.
• Rotary, Kiwanis clubs, and other fraternal organizations
Finding employee retirees
The number of retired individuals in New York state has never been greater than it is right now. In addition, there are about 7 million New Yorkers who are eligible for Medicaid benefits. As you may know, the Medicaid program was developed in 1965 as a “safety net” program for supporting the poor, disabled individuals, and those with serious chronic health conditions. We all know that once we started driving around this spring, virtually every employer is hiring due to an ongoing workforce crisis exacerbated by the pandemic and supplemental unemployment benefits. Many tax-exempt health and human-service providers are desperate to fill vacant positions in serving individuals in need.
I believe that the pool of early retirees and Baby Boom retirees represent a significant opportunity for employers. Please consider the following strategies:
1) Offering extremely flexible part-time work schedules that will establish a “float pool of part-time shift replacement staff”.
2) Connecting with Baby Boomers wanting to expand their job satisfaction through a “labor of love.”
3) If you don’t ask, you’ll never know. A number of Baby Boomers and retirees may be willing to donate a portion of their compensation back to your organization. While this may not be a significant percentage of your “float pool,” cultivating just a couple of individuals to fill vacancies while also establishing a new donor relationship would truly be a win-win.
4) Schedule organized-program site tours instead of or in addition to job fairs. I have been amazed by the red-hot real estate market both in our area and throughout the country. People are wanting to get outside and reconnect. There is no better way to ask a Baby Boomer about volunteering or part-time employment than for the individual to see first-hand the impact of their service coupled with the emotional satisfaction derived from a purpose-driven commitment.
5) Go where they go, with direct recruitment activities. In the post-pandemic “new normal,” we’ll see increasingly more gatherings of individuals anxious to re-establish social interaction. And now, in many cases, you can Zoom into book clubs, wine tastings, memorial services, car shows, golf tournament dinners, and many, many more gatherings that are attended by Baby Boomers.
No one will readily acknowledge that the suggestions provided above represent easy solutions. If the solution were easy, there would be no workforce crisis, and the need for this column would disappear. As management and board members, your leadership in pressing forward to identify unique approaches to solving the workforce crisis is now a necessity.
Gerald J. Archibald, CPA, is a partner in charge of the management advisory services at The Bonadio Group. Contact him at garchibald@bonadio.com

Syracuse’s NISA soccer club to start playing next year
ONONDAGA — Samir Belhseine wants to bring professional soccer back to Central New York, and his group has applied to the National Independent Soccer Association (NISA) to make that happen. AC Syracuse Athletic Club expects to begin play in 2022. Team and Onondaga County officials on May 20 made the announcement at Onondaga Community College
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ONONDAGA — Samir Belhseine wants to bring professional soccer back to Central New York, and his group has applied to the National Independent Soccer Association (NISA) to make that happen.
AC Syracuse Athletic Club expects to begin play in 2022. Team and Onondaga County officials on May 20 made the announcement at Onondaga Community College where the club will play its home games.
“I am very excited to bring a professional soccer team back to Central New York,” Belhseine said in a release. “Syracuse hasn’t had an outdoor professional team since 2004. AC Syracuse believes this is the right time to establish something very special and give players the unique pathway to transcend from grassroots to the professional level.”
Belhseine spent 29 years as a Dunkin’ Donuts franchisee with stores in Syracuse, Rochester, and East Orange, New Jersey. In 2019, he sold his franchises and bought Ecars USA, an automotive sales and service company based in Rochester.
The club’s development pyramid includes a youth program that features an academy team, club and recreational teams, as well as a club in United Women’s Soccer.
The group hopes to “provide a clear path” for players to develop and ascend through the pyramid and on to the professional team, per the release.
AC Syracuse is looking for community input, support, and participation. The club has also launched a contest, inviting the entire Syracuse community to vote on its favorite club mascot. The top 32 names at the end of the voting-submission window will be entered into a bracket where fans will vote bi-weekly until a winner is selected at the New York State Fair.
About NISA
Founded in 2017, the Chicago, Illinois–based National Independent Soccer Association wants to bring professional soccer to “every city in the United States.”
A pro-league member of U.S. Soccer, NISA contends that its model is based on meritocracy, independent clubs controlling their own league, and clubs owning their intellectual property, all without the barrier of territorial rights. A member of the U.S. Soccer Federation, NISA also operates the mid-summer Independent Cup, which is open to both independent professional and amateur clubs.
VIEWPOINT: Does Your Company Care About The Environment As Much As Consumers Do?
It’s not just a product’s quality that compels consumers to purchase it. More people today care about how the item was manufactured and whether the company is harming the environment. Studies show sustainability is a factor driving customers’ buying decisions. Recent research by IBM revealed that nearly six in 10 consumers surveyed are willing to change
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It’s not just a product’s quality that compels consumers to purchase it. More people today care about how the item was manufactured and whether the company is harming the environment.
Studies show sustainability is a factor driving customers’ buying decisions. Recent research by IBM revealed that nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact, and nearly eight in 10 indicated sustainability is important to them.
That’s why companies can’t afford to pay only lip service to sustainability issues.
Organizations are under increasing pressure from customers, investors, employees, banks, legislators, and insurance companies to embrace social and environmental concerns. Studies increasingly show that the business benefits of sustainable strategies can be quantified and are real. There is a significant amount of money to be made and saved in the area of sustainability. It can give you a competitive advantage and improve your brand image, and it can also spur innovation.
Here are four ways in which companies can prioritize and improve sustainability while turning it into a win-win for the environment and their business:
• Assess your company’s sustainability level. Most businesses don’t know where to start. You start with a complete assessment. As it is conducted, link your sustainability efforts to the strategic plan and how it will impact your stakeholders. Determine your current status and what improvements you’d like to make.
• Identify ways to reduce waste and emissions. Waste and pollution are indicators of inefficiencies, which tend to generate unneeded costs and environmental problems. The goal is to achieve breakthroughs that would lead to manufacturing without any form of waste and no carbon-equivalent emissions. Waste elimination is achieved at the source through product design, producer responsibility, and waste-reduction strategies down the supply chain. Some concepts to eliminate waste include cleaner production, product dismantling, recycling, reuse, and composting.
• Create an implementation plan and operationalize. Develop your people for this important transition. Along the way, improve your processes and focus on the outcomes you wish to achieve. What measurement can you put into place concerning your customers, employees, stakeholders, and shareholder loyalty?
• Permeate the work culture, in addition to financial sustainability, with a go-green mentality. The more that overall sustainability is ingrained and practiced in your culture, the stronger the company’s commitment is, and the message spreads organically and authentically. When your organization becomes a steward of the environment, and you fully integrate sustainability into your culture, the company now has a long-term vision and the processes in place to continue it.
Sustainability works for the greater good of any organization, and it creates progress toward environmental and social improvement.
David Radlo (www.davidradlo.com) is author of “Principles of Cartel Disruption: Accelerate and Maximize Performance,” a partner with RB Markets-Achievemost, a professional outside director, a growth coach, and an international Fortune 500 speaker. Radlo is experienced in the U.S. and globally, building sustainable consumer-food brands such as Born Free, Farmer’s Best, and Egg-Land’s Best.

Five Star Bank parent company to pay Q2 dividend in early July
WARSAW, N.Y. — Financial Institutions, Inc. (NASDAQ: FISI), parent of Five Star Bank, announced that its board of directors has approved a quarterly cash dividend of 27 cents per share of its common stock for the second quarter. The dividend is the same amount that the banking company paid for the first quarter, when it
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WARSAW, N.Y. — Financial Institutions, Inc. (NASDAQ: FISI), parent of Five Star Bank, announced that its board of directors has approved a quarterly cash dividend of 27 cents per share of its common stock for the second quarter.
The dividend is the same amount that the banking company paid for the first quarter, when it boosted the payment by a penny from the 26 cents a share it paid for the fourth quarter.
Financial Institutions said it will pay its quarterly dividend on July 2, to shareholders of record on June 18.
At the banking company’s current stock price, the dividend yields about 3.35 percent on an annual basis.
Five Star Bank, based in Warsaw in Wyoming County, has more than 45 branches throughout Western and Central New York. Its CNY branches include offices in Auburn, Seneca Falls, Geneva, Ovid, Horseheads, and Elmira.
Financial Institutions and its subsidiaries employ about 600 people.

SUNY Oswego to have new leader to begin 2022
OSWEGO — SUNY Oswego will have a new president when the calendar turns to 2022 as Deborah Stanley, the school’s current president, plans to retire on Dec. 31. Stanley, the school’s 10th president, has served in the role for more than 25 years. Her retirement will complete 44 years of service to SUNY Oswego, the
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OSWEGO — SUNY Oswego will have a new president when the calendar turns to 2022 as Deborah Stanley, the school’s current president, plans to retire on Dec. 31.
Stanley, the school’s 10th president, has served in the role for more than 25 years. Her retirement will complete 44 years of service to SUNY Oswego, the university said in a May 24 news release.
Prior to her appointment as president in 1997, Stanley taught and earned tenure in the School of Business and served in the school’s administration as the VP for academic affairs and provost.
Stanley had served as interim president between 1995 and 1997.
In a letter to the campus community, Stanley wrote, “I have been incredibly fortunate in so many ways in my life, and certainly in the people, places and circumstances of my professional work for SUNY Oswego … It is beyond a blessing to have been allowed to contribute leadership to, and collaborate broadly on, the inspirations and initiatives that have lifted our work and produced amazing outcomes for our college, our students and our communities.”
Accomplishments
In her time as president, Stanley initiated national accreditation for the School of Education, national and international accreditation for the School of Business, and global accreditation by the Engineering Accreditation Commission (EAC) of ABET for Oswego’s electrical and computer engineering and software engineering programs.
She led the creation of the School of Communication, Media, and the Arts, and established the college’s Syracuse campus, located in the Clinton Square area of downtown Syracuse.
Under her leadership, the school established new programs such as electrical and computer engineering; human-computer interaction; human development; biomedical and health informatics; cinema and screen studies; and the online MBA programs, including the design of an MBA model in partnership with SRC, Inc. of Cicero.
Additionally, Stanley has overseen “substantial” growth of full-time faculty at SUNY Oswego over the past decade.
In addition, Stanley established the presidential scholarship program for outstanding academic achievers that awards more than $6 million each year along with the possibility scholarship program for disadvantaged students in the sciences.
Stanley also launched the Oswego Guarantee that promises necessary classes will be available for students to complete a degree within four consecutive years and, during those years, the cost for room and meal plans will not increase.
She enhanced the Oswego Guarantee with the Graduation ROI in 2013, which is a $300 return on investment (ROI) awarded to all first-time students who complete their bachelor’s degree in four years or less.
Stanley is currently completing the Path Forward campaign to double the amount of need based privately funded scholarships.
“President Deborah Stanley has led SUNY Oswego throughout a myriad of issues in her more than 25 years as their leader,” SUNY Chancellor Jim Malatras said in a statement. “She is a leader that produces results, and her story for SUNY Oswego has been one of growth in programs for our students, increases in faculty, and financial stability.”
VIEWPOINT: Ask Rusty: Will Taking 401(k) Distributions Affect my Social Security Benefit?
Dear Rusty: I’m 63 and retired from work, but not drawing Social Security. I have accumulated just over $300,000 in my rollover 401(k) IRA. My wife is still working full time, so we have medical, dental, and vision coverage. I have a few questions: 1) When I take IRA distributions throughout the year, do those dollar
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Dear Rusty: I’m 63 and retired from work, but not drawing Social Security. I have accumulated just over $300,000 in my rollover 401(k) IRA. My wife is still working full time, so we have medical, dental, and vision coverage. I have a few questions:
1) When I take IRA distributions throughout the year, do those dollar amounts get reported to the Social Security Administration as income?
2) If not, will my Social Security benefit change (will I be penalized?) for not working and having zero income as I continue to withdraw investments and show no income?
3) If my benefit will drop because of the last few years of no income, would it be advisable to start drawing Social Security now?
Signed: Planning Ahead
Dear Planning Ahead: Whenever you decide to claim Social Security, the agency will compute your benefit amount from your lifetime earnings history. It will adjust your earnings for inflation in all years prior to the year you turned 60, finding the 35 years in which you had the highest (inflation-adjusted) earnings, and use that “average indexed monthly earnings” (AIME) amount to determine your Primary Insurance Amount (PIA), which is your benefit entitlement at your full retirement age (FRA). From there, your age when you claim determines your final Social Security payment amount. Born in 1958, your FRA is 66 plus 8 months, and that is the age at which you will get 100 percent of your PIA. If you claim benefits before your FRA, your payment will be reduced; and if you wait until after your FRA to claim your benefit will be increased. If you wait until you are 70 to claim, your Social Security payment will reach maximum (about 27 percent more than your FRA benefit amount). Now, to your specific questions:
1) Distributions taken from your 401(k) or IRA are not reported to Social Security as “earnings” and do not count toward your Social Security benefit entitlement.
2) If you have already retired from working, having zero earnings now won’t further affect your final Social Security payment amount because your benefit will be based upon your 35 highest-earning years. However, if you have a recent benefit estimate from Social Security, that estimate assumed that you would continue to earn at the same level you most recently reported to the IRS until you reached your FRA. So, if you got the estimate while you were still working (or shortly thereafter), the estimate is higher than your actual benefit will be. If you received the estimate a year or more after you stopped working, the estimate is more accurate. In any case, your 401(k) withdrawals will not count as Social Security earnings.
3) Claiming now would result in a permanently reduced Social Security benefit amount because you haven’t yet reached your full retirement age. But claiming now wouldn’t be a hedge against your current lack of earnings because your benefit will be based upon the highest earning 35 years over your lifetime.
If you don’t already have a full 35 years of Social Security-covered earnings the agency will still use 35 years in the benefit calculation, adding $0 earnings for enough years to make it 35. If that is the case, you could offset some of those zero years in your lifetime history by returning to work now, thus increasing your benefit when you claim. If you already have at least 35 years of earnings, enjoy your retirement.
One last thing to consider: if you predecease your wife, at her FRA, she will be entitled to 100 percent of the benefit you were receiving at your death (if that is more than her own). In other words, when you claim your benefit will affect the amount your wife can get as your widow. The longer you wait to claim, the higher your wife’s survivor benefit from you will be.
Russell Gloor is a certified Social Security advisor with the Association of Mature American Citizens (AMAC). The 2.3 million member AMAC says it is a senior-advocacy organization. Send your questions to: SSadvisor@amacfoundation.org.
Author note: This article is intended for information purposes only and does not represent legal or financial guidance. It presents the opinions and interpretations of the AMAC Foundation’s staff, trained and accredited by the National Social Security Association (NSSA). The NSSA and the AMAC Foundation and its staff are not affiliated with or endorsed by the Social Security Administration or any other governmental entity.
VIEWPOINT: Leadership’s Need for More Courageous Authenticity
As a leadership-development specialist and certified executive coach, I work with leaders who are interested in scaling their leadership. Scaling leadership is defined as building organizational capacity to create outcomes that matter most. The scope of development is typically in three focus areas: 1. The leader as an individual 2. The leader’s team(s) 3. The organization the
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As a leadership-development specialist and certified executive coach, I work with leaders who are interested in scaling their leadership. Scaling leadership is defined as building organizational capacity to create outcomes that matter most. The scope of development is typically in three focus areas:
1. The leader as an individual
2. The leader’s team(s)
3. The organization the leader works within.
The interest for this “scaling of leadership” is in results; the results must matter, which is as much about purpose and meaning as it is about hard and fast metrics such as profit and loss.
This type of leadership is plentiful in our world today, despite the polarized political landscape. Focusing on the “big stories” is a recipe for missing the groundswell of initiatives and efforts being conducted all over the world by people making a difference in their communities, families, and jobs. It need not take a nation’s or state’s leader, a CEO, CFO, or other C-suite executive to scale leadership. Instead, it takes an individual with courageous authenticity.
A quick glance at the headlines or a breeze through YouTube’s “trending news stories” will often result in a story about politically playing it safe, purposely polarizing or attempting to reinforce ego than authentic leadership. These are not examples of authenticity, and in today’s landscape of sensationalized stories, we rarely know what is authentic and what’s not.
Being authentic is not always received as agreeable or popular. As a matter of fact, it seems that to simply think differently in today’s world will likely offend more than it will align. At some level we know this to be true, and we therefore listen to our inner critic and play it safe by not sharing our complete voice. We comply to be emotionally and socially safe, and complying, while sometimes the appropriate response, can have significant limitations, may stifle creativity, and will come at the cost of our authenticity.
What can we do? Are we simply to speak up more and voice our thoughts? Are we supposed to not care, or care less?
I’d like to take a cue from Star Trek here. The prime directive of the crew of the Enterprise was to do no harm. They were “prohibited to interfere with the internal and natural development of other cultures and civilizations” while they explored. Yet Captain Kirk broke the prime directive 11 times to date. Leadership is messy. Kirk wasn’t out to break the rules, but he knew that he could not get results without being boldly authentic.
When Kirk broke the prime directive, it was always to achieve some greater good. It was never for greed or personal gain, never for the gain of his people over another … and in fact, quite the opposite, as he often put himself, his ship, and his crew at personal risk.
Should he have complied more often? That’s typically the dividing question between Kirk fans and Kirk critics. But without authenticity of leaders, much is at risk.
So for those of us leading here on Earth, what to do?
1. Surround yourself with good relationships. Don’t surround yourself with people who will necessarily agree with you all the time. Rather, find the people who will: a) trust you, b) validate you, and c) disagree with you toward a collaborative solution — not an antagonistic fight or dissonance (or even worse, to simply be rooted in their feelings of being offended).
2. Get in touch with what you really believe and think. Be aware of your internal assumptions and challenge them. We cannot be always guaranteed favorable results by being authentic, so we are constantly making “risk and reward “calculations to gauge our behaviors. These calculations often start with our internal assumptions, the beliefs we use to organize our identity. We follow them like inner rules that help define how we see ourselves and our relationships, but they are not always aligned with what we truly think, know and believe.
3. Practice. Just keep practicing your authenticity. It’s like a muscle and for many of us, it is atrophied. As you gain more clarity of what it is you know to be true, practice it with self and others.
It takes courage to be authentic — the type of courage that allows us to take some risks and the type of courage we call upon when there is ambiguity and uncertainty. I write about being more authentic because I have been playing it safe for most of my life. Playing it safe, in part, is authentically me. I value relationships and most of all, doing no harm. However, when my values, my voice, or my needs are self-sacrificed, I am not doing well. And like you, I want to do well. I want to scale my own leadership, so I can continue to help others scale theirs.
Bill Berthel is a partner with Emergent, L.L.C., a provider of executive coaching and leadership training, based in Syracuse. Contact him at Bill@GetEmergent.com
Jefferson County hotel occupancy rate skyrockets in April
WATERTOWN — Hotels in Jefferson County posted another huge increase in guests in April compared to a year ago, as the hospitality industry recovers from the pandemic’s disruptions to travel and business, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county soared 157.8 percent
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WATERTOWN — Hotels in Jefferson County posted another huge increase in guests in April compared to a year ago, as the hospitality industry recovers from the pandemic’s disruptions to travel and business, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county soared 157.8 percent to 43.3 percent in April, according to STR, a Tennessee–based hotel market data and analytics company.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, tripled (up 200.7 percent) to $36.50 in the fourth month of the year compared to April 2020.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 16.6 percent to $84.23 in April from the year-prior month.
The strong April 2021 hotel-occupancy report follows the March result when occupancy in Jefferson County rose nearly 50 percent from a year earlier. These are the first two months in which the year-over-year comparisons were to a month affected significantly by the COVID crisis. The prior 12 reports each featured double-digit declines in occupancy as the comparisons were to a pre-pandemic month.
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