JIM RANDALL has been named VP of strategic development at BeerBoard, a Syracuse–based provider of technology and automated business intelligence to bars, restaurants, breweries, and other on-premise retailers. Randall, who has almost 15 years of experience, joins BeerBoard from Lagunitas Brewing Company, which is owned by international brewer Heineken. Working at Lagunitas for almost nine years, Randall served in roles with growing responsibility throughout his tenure. Most recently, he was head of national accounts while previously serving as both VP of on-premise and director of on-premise national accounts. Prior to Lagunitas, Randall was a sales specialist for both Windy City Distributing and Louis Glunz Beer Inc., both located in Chicago. In his new role at BeerBoard, Randall will strengthen the company’s capabilities in strategy, market intelligence, and go-to-market planning and execution. He will also be responsible for creating and managing tactical partnerships among the three industry verticals — retailers, suppliers, and distributors.