ABC Creative recently hired CASEY HICKS as social-media strategist. She brings a wealth of marketing agency and social-media management experience to her new role at ABC. The Ithaca College Roy H. Park School of Communication graduate will also handle influencer outreach to get popular personalities on board with the company’s brands, as well as traditional public relations. As a member of ABC’s content-marketing department, she will also author articles and blog posts.

ABC Creative also recently added KATHRYN LOU THOMAS as media manager. She comes to ABC with a strong background in digital marketing. In her new role, Thomas will oversee all media planning and placement, while also handling campaign analytics. She is a graduate of SUNY Cortland.

PIETRA YOZZO, marketing operations manager at NBT Bank, has been promoted to vice president. She joined NBT Bank in 2012 as strategic project coordinator. For nearly two years, starting in 2016, she served as majority legislative analyst for the Oneida County Board of Legislators, before returning to the bank in her current role. Yozzo oversees the implementation and management of new technologies to improve and optimize marketing-team performance and customer engagement, including marketing automation. She earned a master’s degree from the University at Albany and a bachelor’s degree from Siena College.

NBT Bank elevated TIM DORN, LDCC manager, to assistant vice president. He joined NBT in 2014 and oversees the pre- and post-close commercial documentation review team, as well as the letter-of-credit team. Prior to joining NBT Bank, Dorn worked for BNY Mellon for 15 years in multiple roles. He earned an associate degree from Mohawk Valley Community College.

DEBORAH HAIRSTON, New Hartford branch manager, was also promoted to assistant VP at NBT Bank. She joined NBT in 2019 and has more than 25 years of experience in the banking industry. Before joining NBT Bank, she served as manager of Key Bank’s Whitesboro location.

CATHERINE MANION, PR and social media manager at NBT, was also elevated to assistant VP. She joined the bank in 2019 and has more than a decade of public relations and social-media experience. Before joining NBT, she worked as a reporter for the Observer-Dispatch, before serving as media and public relations manager for the Paige Group for nine years. Manion holds a bachelor’s degree from Ithaca College.

Generations Bank has hired CARRIE VINCENT as assistant VP, business development officer, serving the Cayuga County area. She brings more than 17 years of experience in the financial services and banking field. Most recently, Vincent was the manager of Lyons National Bank in Jordan. She went to business school at Mildred Elley, a private, for-profit college.

LORETTA MOSHER has achieved nurse-executive status at Little Falls Hospital (part of Bassett Healthcare Network) after receiving her master’s degree in nursing. Bassett notes that nurse executives are responsible for performing leadership roles in the nursing field and promoting creativity within nursing teams. Additionally, they demonstrate financial responsibility and provide employees with continuing-education opportunities. Nurse executives design and manage patient-care plans and cultivate networks for quality care and wellness. To become a nurse executive, individuals must earn a bachelor’s degree in nursing followed by a master’s. The master’s program generally takes two years to complete. Mosher received her master’s at Chamberlain University’s College of Nursing based in Chicago, Illinois. She started work at Little Falls Hospital (LFH) in 2006. From 2006 to 2014, she worked in LFH’s emergency department then transitioned to Quality Resources until 2017. From 2017 to now, Mosher has worked in nursing education, most recently accepting a position as Bassett Healthcare Network’s regional nurse manager of education in December 2020. 

LUKE CHEN, M.D. has joined Finger Lakes Health as a primary care provider. He will continue to see patients at his office located at 60 Fall St. in Seneca Falls. Chen has been practicing internal medicine and pediatrics in Seneca County since 1986. He finished his internal-medicine residency at the Brooklyn Hospital in Brooklyn and completed his pediatric residency at SUNY Downstate Medical Center in Brooklyn. Chen graduated from medical school in Taiwan. 

DONALD J. MARTIN has joined the Syracuse office of Westfall Law PLLC as senior counsel. He will be counselling the firm on complex litigation and family-law matters at the firm. Martin has significant experience in matrimonial and family law, civil and criminal litigation, and personal-injury litigation. Before joining Westfall Law, Martin was a partner in the firms of Sargent, Sargent & Martin; Martin, Martin & Woodard, LLC; and Harris Beach PLLC, and subsequently was a sole practitioner in the Donald J. Martin Law Firm, P.C. Martin holds a juris doctorate from the Syracuse University College of Law, where he is now an adjunct professor teaching in the disciplines of civil trial advocacy and criminal law.

WENDY L. BAKER has joined the Syracuse office of Westfall Law PLLC as senior paralegal. She has 40 years of experience and will be focusing on matrimonial and family law, as well as civil litigation. Prior to Westfall Law, Baker served as a paralegal to a senior member attorney at a large law firm with offices throughout New York, where she assisted in matrimonial and family law matters, estate planning, foreclosures, insurance defense, personal injury, and bookkeeping.