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Syracuse is home to Density’s new manufacturing facility
SYRACUSE — Garrett Bastable, VP of operations at Density, Inc., provided a story to begin his remarks at the formal-opening of the company’s new manufacturing plant. A group of Syracuse University graduates in March 2014 were helping to operate a software consultancy in the Tech Garden. The group of would-be co-founders of Density, also liked […]
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SYRACUSE — Garrett Bastable, VP of operations at Density, Inc., provided a story to begin his remarks at the formal-opening of the company’s new manufacturing plant.
A group of Syracuse University graduates in March 2014 were helping to operate a software consultancy in the Tech Garden. The group of would-be co-founders of Density, also liked getting coffee from Café Kubal,
As Bastable explains it, they would often find that the location on South Salina Street was full of patrons and the line to get coffee was long. He also notes that the group would sometimes make their walk to get coffee in the cold, winter weather of Syracuse.
“It dawned on them that if we have a way to know the weather anywhere in the world, we should also have a way to know a busy space was a few blocks away,” said Bastable. “This is how Density was born.”
Density, a tenant of the Syracuse Tech Garden, on March 8 opened its new 21,000-square-foot manufacturing facility inside the Whitlock building at 550 S. Clinton St. in Syracuse.
Density describes itself as an analytics platform for measuring and optimizing workplace performance. Density’s technology allows for anonymous measurement of how people use space, “creating better workplace experiences,” per a news release.
The company also made headlines in June 2019 when it became the first Tech Garden tenant to use the facility’s hardware center.
Destiny discovered the Whitlock building in the spring of 2020 as it was searching for its future home in upstate New York, Bastable recalled during his remarks at the March 8 event.
The South Clinton Street building is located near the Salt City Market.
“Though it was [in] mid-construction at the time, we saw great promise in the Whitlock building, thanks to the vision and substantial investments made by Tom and Ryan Goodfellow of Goodfellow Construction Management,” Bastable said.
Two years later, the firm is operating in the same structure.
In addition to expanding its production capabilities by seven times to nearly 400,000 sensors per year. Density foresees housing its future offices, labs, warehouse, shipping, and receiving centers all within the downtown Syracuse building.
“Amazingly, with solar on the roof above us, Density’s sensor production will be powered by the sun,” Bastable said in his remarks.
The product that Density employees will research, design, develop, build, and ship from this facility will reach customers around the world. The company is already shipping tens of thousands of devices to more than 40 countries, he noted.
In speaking with CNYBJ after the ribbon cutting, Bastable said Destiny still has research and development (R&D) operations in the Tech Garden.
“We still have our R&D labs in the Tech Garden. We still have our original anchor office there, and we have the hardware center that we’re considering repurposing for additional R&D activity,” says Bastable. “As our business expands, having some physical diversity in where we locate is also helpful.”
Since launching in 2014, Density has raised more than $225 million in funds from investors and is now valued at $1.05 billion, a figure that Bastable called “staggering” during his remarks to open the event. It makes Density the “first home grown unicorn in Syracuse.” A unicorn in the investment world is a privately held business valued at more than $1 billion.
The business now has nearly 200 employees across 29 states and eight countries, including about 30 in Syracuse. Even though it is headquartered in San Francisco, Bastable called Syracuse Density’s “hometown.” He said the March 8 opening of the manufacturing facility represents the firm’s effort “to embark on our next stage of growth in the same city [where] it all started.”
Onondaga County hotels see more than 30 percent gain in occupancy in January
SYRACUSE — Onondaga County hotels welcomed more guests in the first month of 2022 than they did in January 2021 as the travel and leisure business continued to bounce back, according to a new report. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 30.4 percent to 40.5 percent
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SYRACUSE — Onondaga County hotels welcomed more guests in the first month of 2022 than they did in January 2021 as the travel and leisure business continued to bounce back, according to a new report.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 30.4 percent to 40.5 percent this January from the year-prior month, according to STR, a Tennessee–based hotel market data and analytics company. It was the 11th consecutive month of big gains in occupancy, but the smallest increase in that time. These are the first 11 months in which the year-over-year comparisons were to a month incumbered by the COVID crisis. The last year of monthly reports before that showed substantial declines in occupancy as the comparisons were to a pre-pandemic month.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 63.6 percent to $38.11 in Onondaga County in January from a year before.
Average daily rate (or ADR), which represents the average rental rate for a sold room, climbed 25.4 percent to $94.19 in January compared to a year ago.

One Park Place building renovations near completion
SYRACUSE — One Park Place owner Zamir Equities is headed into the home stretch of a multi-year, multi-million-dollar renovation of the property at 300 South State St. in Syracuse. Zamir purchased the office building in 2017 — for $9.9 million, according to Onondaga County property records — and decided a year later to invest in upgrading
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SYRACUSE — One Park Place owner Zamir Equities is headed into the home stretch of a multi-year, multi-million-dollar renovation of the property at 300 South State St. in Syracuse.
Zamir purchased the office building in 2017 — for $9.9 million, according to Onondaga County property records — and decided a year later to invest in upgrading the amenities, aesthetics, and HVAC system in the building, which was built in 1983.
“We’ve done a lot,” Jenni Sullivan, property manager, says. To date, Zamir has spent $7.8 million on the nearly 297,000-square-foot building including upgraded exterior lights and a completely renovated lobby.
New modern elevators use a destination dispatch system for the 10-story building. Tenants now use a kiosk in the lobby and push a button for the floor they need. The elevator system is then able to group passengers based on the floors needed and lets people know which elevator to board. “It’s a quicker response to get people to and from their destination,” Sullivan notes.
Along with modernizing the elevators, Zamir Equities also created a common space on the building’s garden level that features games, tables, televisions, and other amenities that tenants can enjoy during break times or utilize for meetings.
Zamir also recently wrapped up construction of a new fitness center for building tenants, which include The Hartford, several federal-government offices including the Social Security Administration, and Haylor, Freyer & Coon. The building is also home to Jail Hoss Rock Café on the ground floor.
The new 4,200-square-foot fitness center features a variety of exercise equipment such as steppers, bikes, treadmills, and elliptical machines, along with free weights, locker rooms, a meditation room, and a yoga room.
“It’s a really nice amenity for our building,” Sullivan says. “I think it’s going to be very busy and very well used.”
Next on the agenda is a conference center, she says. The building previously had a conference room on the first floor, but a tenant took over that space. Zamir plans to build out a two-room conference center with a large room that can hold 75 people and a second smaller room that can hold 30-40 people.
“We had kind of put that on hold because there weren’t very many people in the building,” Sullivan says, referencing the effect the COVID-19 pandemic has had on employees working at offices. Many of the building’s tenants split their workforce between working on site and working from home in order to follow COVID protocols.
Now, businesses are bringing more people back to the office as new cases fall to new lows, which has made the conference center a priority again, she says.
Available to all tenants on a reservation system, the conference center allows tenants to better utilize their office spaces, Sullivan notes. Zamir Equities will also expand the current 110-space parking lot as it has purchased the former Rafferty’s site located just behind One Park Place at 318 East Fayette St. That space will be converted into additional parking. She did not provide a timeline for the conference center or parking-lot projects.
When all is done, Zamir will have invested about $10 million in the building. Zamir, which also owns the One Lincoln Center building, has benefited from the
$265 million investment in Syracuse’s central business district as part of the state’s $1.5 billion New York Upstate Revitalization Initiative.
“Work is a hard thing to do,” Sullivan says. Offering amenities to tenants helps make it a little easier. “Why not give them the opportunity to enjoy a little bit of food or amenities?” she adds.
Headquartered in New York City, Zamir Equities (www.zamirequities.com) is a real estate private-equity firm. Along with One Park Place and One Lincoln Center in Syracuse, the company owns properties in Georgia, Texas, New Jersey, Pennsylvania, Ohio, and Maryland.

Arc Herkimer to break ground on event center
LITTLE FALLS, N.Y. — Arc Herkimer will break ground this spring on its Kucerak Event Center at its Mohawk Valley Golf and Event Center at 6069 State Route 5 in Little Falls. The agency planned to open project bids on March 18 and will host a ground-breaking ceremony on April 1 — two years to
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LITTLE FALLS, N.Y. — Arc Herkimer will break ground this spring on its Kucerak Event Center at its Mohawk Valley Golf and Event Center at 6069 State Route 5 in Little Falls.
The agency planned to open project bids on March 18 and will host a ground-breaking ceremony on April 1 — two years to the day after it took ownership of the former Mohawk Valley Country Club.
“We are cautiously optimistic that materials will flow and labor will be there,” Arc Herkimer President and CEO Kevin Crosley says. He hopes the event center will open in the fourth quarter of this year.
The agency is working with Bonacci Architects on the building design, and Crosley expects the project will cost about $2 million to build. Funding comes from a $2 million gift from the Kucerak Family Limited Partnership.
The building will replace a 40-by-75-foot event tent that, in turn, replaced the original country club building and restaurant that burned down in 2017. While the tent was suitable for hosting events in warmer months, Crosley says there is a real need for a four-season event center in the area.
“The need we see is vast,” he contends. “We feel that we can compete extremely well with a quality facility.” Crosley adds that the view from the location just can’t be beat.
The two-story, 6,600-square-foot building will feature bathrooms, a coat closet, a dining area that can seat 200 people, a bar, a full kitchen, and storage areas. The second floor will hold a bridal suite, where wedding parties can relax and get ready for their event.
The center will be equipped to host a variety of events from weddings to class reunions, bridal and baby showers, business meetings, and, of course, golf tournaments, Crosley says. “We want to make it available to a diverse group of patrons.” His plan is for the Mohawk Valley Golf and Event Center to be the most inclusive public place where everyone is welcome.
Arc Herkimer acquired the property on April 1, 2020. While operating a golf course and event center is not something an agency such as Arc Herkimer would traditionally do, it’s become a gem for the agency, which serves more than 600 people with disabilities annually.
“We carry ourselves as a business with a social mission,” Crosley explains.
Last year, 59 people served by the agency were either employed at the center or received some type of day services there through one of the many clinics hosted onsite, Crosley says.
With the new event center, he expects the impact to be even greater. Along with revenue from events, the center will provide employment for even more people with disabilities.
“It will be transformational for the agency,” he says.
The agency has already transformed the former country club over the past two years. Arc Herkimer has grown the membership from 75 when it took over to more than 300 as of 2021, Crosley says. Arc Herkimer has made a number of improvements to the 160-acre property, as well as added new equipment and staff.
Along with an 18-hole golf course, the site is also home to the Tin Cup Tavern & Grille clubhouse.
The Herkimer County Chapter of NYSARC, Inc., which does business as Arc Herkimer, has seven divisions and operates more than 40 sites around Herkimer County. The agency employs 344 people.
Some of its other business sites include the Copper Café that will open in Ilion later this spring and the Arc Herkimer Goods Store in Herkimer.
VIEWPOINT: 8 Marketing Mistakes to Avoid at All Costs
Do you ever feel like you’re spending money like crazy on marketing and getting little or nothing in return? If so, you might be tempted to pull the plug on marketing altogether. That would be a big mistake. An effective marketing strategy can mean the difference between your organization’s success and failure. To maximize your strategy, there
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Do you ever feel like you’re spending money like crazy on marketing and getting little or nothing in return? If so, you might be tempted to pull the plug on marketing altogether.
That would be a big mistake.
An effective marketing strategy can mean the difference between your organization’s success and failure. To maximize your strategy, there are eight common marketing mistakes you should avoid at all costs.
#1: Focusing solely on data
Most marketers believe the old saying, “What doesn’t get measured doesn’t get improved.” They track various metrics, hoping the data will show them how to improve customer engagement.
The problem is some of the most important elements of customer engagement — like emotional response — can’t be tracked easily. How do you measure whether or not you’re tugging at their heartstrings?
The real power of marketing comes from synergy of both the left brain (data) and the right brain (emotion). Focusing solely on the data will never lead to optimal results.
#2: Defining your niche incorrectly
Don’t get me wrong: specialization is important. However, too many businesses use verticals as their focus and, in so doing, limit their future growth unnecessarily by leaving their real points of differentiation muddled up and hidden.
Discover your own unique traits and expertise and present them to any and all who might appreciate what you bring to the table. This will put you in a much-stronger position for long-term, sustained growth.
#3: Using digital marketing exclusively
It can be tempting to dismiss traditional marketing as obsolete and focus solely on digital marketing. However, the market is absolutely saturated with digital tools, options, and platforms, and they’ve created so much noise that potential customers just tune most of them out.
In a world drowning in digital ads, a billboard, print ad, or poster can have a surprising impact. By doing things a little differently, you will set yourself apart. If you only focus on digital, you might miss out on some excellent marketing opportunities that traditional media offers.
#4: Conducting ineffective customer research
When it comes to customer insight, the quality of conversation and dialogue matters far more than quantity. Getting a handful of customers to speak, deeply and honestly, is far more helpful than simply accumulating hundreds or thousands of shallow survey answers.
Focus on having a few rich, engaging conversations with individuals in your target audience. This will provide more meaningful and actionable insights. And quite likely, it will cost you much less than sending out hundreds of surveys.
#5: Buying likes and followers
Many companies sink large amounts of money into buying likes and followers. That’s a big mistake — the appearance of customer engagement is not customer engagement.
The problem with buying artificial likes and followers is they don’t really drive business. It might be exciting to see big numbers after your posts, but you’re not creating actual engagement.
Take the money you would invest in fake likes and spend it on creating deeper engagement and converting real customers into brand advocates. Just a handful of people with a positive view of your company is worth all the fake followers in the world.
#6: Constantly looking for the “latest and greatest” marketing-technology tool
If you’re not getting the most out of your current marketing-technology tools, then the newest tool probably won’t work for you either. I see so many CEOs hopping from one tool to the next — spending lots of money along the way — in hopes one of them will perform magic.
If you invest the time and money to learn the tool and train your employees, you’re going to get your money’s worth out of it. Be wary of new-tool hype, and don’t buy into the idea that some fancy tool is going to take the place of good training and hard work.
#7: Engaging in random acts of marketing
If you’re not getting good results from your marketing efforts, you probably don’t need more tactics; you need better tactics and a decent strategy upon which these tactics are premised.
Your marketing department may be doing many things well. However, if its tactics are being executed without a well-thought-out and cohesive strategy, those tactics can actually begin to counteract each other.
When that happens, you wind up with a bunch of random acts of marketing. They may look great individually, but together, they’ll lead to a suboptimal or even negative return on your total investment.
#8: Focusing exclusively on longtail phrases
Sometimes, companies will use long keyword phrases with specific terms in an attempt to climb in search-engine rankings while saving money. However, if the phrases are too long and/or esoteric, it’s very unlikely any real potential customer would ever search for them — which does you no good, no matter how high in the rankings you are placed.
Remember, your primary goal is not to save money but to make money. This goal should drive your SEO plan. So, use a combination of long-tail phrases and common terms, striking the right balance between visibility and specificity.
Atul Minocha is a partner at Chief Outsiders, a fractional CMO (chief marketing officer) firm that helps CEOs accelerate growth. He works with global health care, automotive, technology, software, and industrial-goods companies to solve seemingly inextricable growth challenges.
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OPINION: Biden needs to look in the mirror on inflation increase
President Joe Biden is pointing fingers all over the world for inflation that has been going on for more than a year for the dramatic increase in the costs of goods and services in America. Come on man. In less than 13 months, the inflation rate has gone from 1.4 percent to 7.9 percent, underscoring Biden’s
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President Joe Biden is pointing fingers all over the world for inflation that has been going on for more than a year for the dramatic increase in the costs of goods and services in America. Come on man. In less than 13 months, the inflation rate has gone from 1.4 percent to 7.9 percent, underscoring Biden’s direct responsibility for what is now runaway inflation. As a reminder, before the war in Ukraine even started, inflation was already at 7.5 percent over the prior 12 months.
Early in Biden’s term, inflation began to rise and the president dismissed it as “transitory,” while groups like Americans for Limited Government argued that rampant inflation was baked into the cake as the federal government continued to use COVID as an excuse to for massive deficit spending, borrowing, and printing totaling more than $6 trillion. Now the chickens are coming home to roost, and Biden wants to blame the war, instead of his own policies that laid the groundwork for price increases unseen in America for 40 years.
Rick Manning is president of Americans for Limited Government (ALG). The organization says it is a “non-partisan, nationwide network committed to advancing free-market reforms, private property rights, and core American liberties.” This op-ed is drawn from a news release the ALG issued on March 10, in response to the U.S. Bureau of Labor Statistics report showing that the consumer price index rose 7.9 percent in the last year.
OPINION: Democracy Takes It On The Chin In Redistricting
Around the country, states have been taking on the task of coming up with new lines for congressional districts. And with about two-thirds of the districts for the next decade mapped out, a recent New York Times analysis found something discouraging. The people drawing redistricting maps, wrote Reid J. Epstein and Nick Corasaniti, “are on pace to
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Around the country, states have been taking on the task of coming up with new lines for congressional districts. And with about two-thirds of the districts for the next decade mapped out, a recent New York Times analysis found something discouraging. The people drawing redistricting maps, wrote Reid J. Epstein and Nick Corasaniti, “are on pace to draw fewer than 40 seats — out of 435 — that are considered competitive based on the 2020 presidential election results.”
To be sure, it’s not like we used to live in a political paradise of competitive districts, where each voter could believe that he or she might make a difference. Even in the best of times, the bulk of U.S. House districts leaned toward one party or another. Politicians always want a district drawn for them that gives them the advantage, and over many decades both parties have amassed great expertise at creating districts whose voters suit them.
Still, a decade ago, the U.S. had 73 competitive districts, which was hardly ideal but was certainly better than what we’re facing now. As one former Republican member of Congress tells Epstein and Corasaniti, the parties are “taking the voters out of the equation. November becomes a constitutional formality.”
Why does this matter? To make things simple, let’s look at a current example: New Hampshire, which has just two congressional seats. At the moment, they’re both held by Democrats. But that is likely to change after this year, since the GOP-led state legislature has redrawn one of them to pack in more Republicans. Though the plan’s backers argue they’re just leveling the playing field, in fact that district swung between the parties in four consecutive elections not that long ago. The new map creates “a Blue Hampshire seat and a Red Hampshire seat,” a prominent political scientist said when it first came out.
Maybe that seems okay for a swing state. But if you’re a Democrat in the Republican seat or a Republican in the Democratic seat, you can see the problem. It feels like your vote doesn’t matter. In fact, it feels like the only election that does matter is the primary.
There’s no way to soft-pedal it — this dynamic is harmful to our system. For starters, it’s one of the big drivers of our hyper-partisan politics. If the only voters who really matter are a party’s true believers, then they’re the ones a politician will appeal to, avoiding any positions that might smack of moderation or compromise. And that, in turn, leads to gridlock in closely divided legislative bodies and no-holds-barred legislating where one party has a clear advantage. Neither produces thoughtful policy that can stand the test of time, and both stoke cynicism in the electorate.
Representative democracy depends, above all, on the willingness of ordinary people to believe that the system has integrity and that they have a stake in what happens. Congressional and legislative districts that are clearly drawn to favor a single political party at the expense of seeking actual voter input deny all of this. Many voters are under no illusions about whose nest is being feathered and consider their own participation meaningless.
I recognize that attempts to foster the impartial — or, at least, bipartisan — drawing of congressional district lines have not always been perfect. But this does not mean we shouldn’t try. Representative democracy is one of humanity’s greatest inventions. To work properly, however, it needs an underlying integrity and impartiality that reassure participants the rules are fair and the results aren’t rigged. Once we violate that basic understanding, the system falters.
At the moment, it’s not entirely clear which party will benefit most from this year’s pitched redistricting battles. The GOP has scored victories in plenty of states, but the Democrats have done their best to counter in two district-rich states, California and New York. For political partisans, this is all well and good. But for people who care about the legitimacy of our representative democracy, we already know who the loser is going to be: all of us.
Lee Hamilton, 90, is a senior advisor for the Indiana University (IU) Center on Representative Government, distinguished scholar at IU Hamilton Lugar School of Global and International Studies, and professor of practice at the IU O’Neill School of Public and Environmental Affairs. Hamilton, a Democrat, was a member of the U.S. House of Representatives for 34 years (1965-1999), representing a district in south-central Indiana.

Pinckney Hugo Group, a full-service marketing communications firm, has hired CATHERINE CIRABISI, of Syracuse, as an assistant public-relations account manager and ELIZABETH FURCINITO, of Liverpool, as an assistant social-media strategist. Prior to joining Pinckney Hugo Group, Cirabisi was a public-relations coordinator at ZE Creative Communications on Long Island. She has a bachelor’s degree in public
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Pinckney Hugo Group, a full-service marketing communications firm, has hired CATHERINE CIRABISI, of Syracuse, as an assistant public-relations account manager and ELIZABETH FURCINITO, of Liverpool, as an assistant social-media strategist. Prior to joining Pinckney Hugo Group, Cirabisi was a public-relations coordinator at ZE Creative Communications on Long Island. She has a bachelor’s degree in public relations from the Lawrence Herbert School of Communication at Hofstra University. Furcinito has a bachelor’s degree in creative leadership from Syracuse University.

Holmes, King, Kallquist & Associates, Architects LLP
JAMES WILLIAMS, C. JEFFREY TAW, and JULIA HAFFTKA-MARSHALL have been promoted to associate partner at Holmes, King, Kallquist & Associates, Architects LLP (HKK). They have each been with the firm for more than 20 years and are well known to firm clients and professional colleagues for their contribution to HKK and the architectural profession. KAMI
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JAMES WILLIAMS, C. JEFFREY TAW, and JULIA HAFFTKA-MARSHALL have been promoted to associate partner at Holmes, King, Kallquist & Associates, Architects LLP (HKK). They have each been with the firm for more than 20 years and are well known to firm clients and professional colleagues for their contribution to HKK and the architectural profession.
KAMI CHENEY and MICHAEL MALDA have been promoted to associates at HKK. Their intense and high-quality level of contribution to firm projects is well known and respected by HKK clients.
STEFANIE PRITCHARD has been promoted to senior interior designer. Since coming to HKK, she has expanded her role in the interior-design studio to encompass a wider range of project types and has grown the department’s skill set.
COURTNEY LEE, CPA has been promoted to comptroller at HKK. She has been with the firm for many years in the role of bookkeeper; her new role will allow Bruce King to reduce his role in the day-to-day management of the firm, allowing him to concentrate his efforts on his projects and client needs.
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