MARCY, N.Y. — SUNY Polytechnic Institute (SUNY Poly) has hired Erin Bushinger as its new assistant vice president (AVP) for marketing and communications.

A SUNY Poly graduate, Bushinger brings more than 20 years of experience in strategic marketing, communications, and brand development to the role.

Bushinger most recently worked as VP of marketing at Standard Heating, Cooling & Insulating, where she directed and executed all marketing strategies, according to a SUNY Poly announcement. Prior to that, she spent seven years at Assured Information Security (AIS), where she built the company’s Marketing and Communications Department from the ground up, expanding its reach and enhancing its reputation in the cybersecurity industry. Bushinger’s career also includes nearly a decade at Mohawk Valley Health System (MVHS), where she led media relations, major marketing campaigns, and strategic communication initiatives.

In her new position at SUNY Poly, Bushinger will oversee its institutional branding, communications, marketing, and public relations, managing the Office of Marketing and Communications and serving as the university’s spokesperson. She will also guide the creation and implementation of an integrated marketing plan that elevates SUNY Poly’s profile, supports enrollment and engagement, and strengthens connections with students, alumni, and the community.

Bushinger is in her fourth term on the board of directors for the United Way of the Mohawk Valley, serves on its Marketing Committee, and is a graduate of the Leadership Mohawk Valley civic-leadership development program. She is also a recipient of the Central New York Business Journal’s 40 Under Forty Award.

“I’m honored to return to my alma mater in this role and contribute to an institution that has had a profound impact on my life and career,” Bushinger said in the SUNY Poly announcement. “By working collaboratively across departments, we will develop and implement a comprehensive marketing and communications strategy that tells SUNY Poly’s story of innovation, excellence, and societal impact.”

Bushinger holds a master’s degree in information design and technology from SUNY Polytechnic Institute and a bachelor’s degree in public relations from Syracuse University’s S.I. Newhouse School of Public Communications.