SYRACUSE — Sarah Pallo has recently begun serving as public information officer for neighborhood and business development for the City of Syracuse.

As part of the city Communications Office, Pallo is responsible for a wide range of public information and communication activities supporting neighborhood development, business development, code enforcement, and planning and sustainability, according to a Sept. 1 release from the office of Syracuse Mayor Ben Walsh.

Pallo is tasked with providing information to businesses and neighborhoods by producing communications and content for web, print, and social media. She will develop and distribute public information to educate and engage businesses, residents, and media on ongoing and upcoming projects and initiatives related to housing, neighborhood health and safety, property development, business opportunities, historic preservation, and land use. Pallo will also work with the public to answer questions and receive recommendations to help inform and improve agency programs, the release stated.

A Syracuse native, Pallo has spent the last 15 years involved in support and development of local businesses in the city of Syracuse. Most recently, she was the general manager at Otro Cinco, where she led the reopening of the restaurant’s new concept and design. She directed restaurant branding and developed a comprehensive marketing strategy to drive business, while working to ensure customers enjoyed their dining experience, the mayor’s office said.

Pallo also worked for the Northside Urban Partnership as a program coordinator for business development. In this role, she shaped the creation and launch of Up Start, a collaborative business-development program that connects local, service-based businesses and aspiring entrepreneurs to the tools and networks that help them thrive, per the release. She also strengthened the local business community by providing engagement opportunities, marketing assistance, and support to Northside businesses and members of SyracuseFirst, a nonprofit that encourages citizens to “think local first”.

Pallo received a bachelor’s degree in environmental science and communications at SUNY College of Environmental Science and Forestry, or ESF.