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VIEWPOINT: Demystifying Market Research: Data-Driven Insights for Mid-Market Firms
Leading a mid-market company has never been more challenging than it is today. Barely having had the time to adjust to a post-pandemic market — with its massive impact on buyer needs and the customer journey — companies are now confronted with a looming recession and record inflation. So what can CEOs do? Only data-driven […]
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Leading a mid-market company has never been more challenging than it is today. Barely having had the time to adjust to a post-pandemic market — with its massive impact on buyer needs and the customer journey — companies are now confronted with a looming recession and record inflation. So what can CEOs do? Only data-driven marketing decisions can help businesses navigate these uncharted waters.
To get data, you need market research. Sadly enough, mid-market companies’ market-research initiatives are much too often without directional assurance, which causes the data output of their research to be of subpar quality. Six very persistent market-research myths will often lead mid-market market research initiatives astray — in what follows, we will examine and dispel these myths.
Myth 1: We Won’t Learn Anything New
This misperception is one of the biggest reasons people choose not to conduct research. Unfortunately, making decisions based on internal opinion versus getting an objective, outside view from relevant prospects and customers has led more than one business to throw good money after bad on product development and marketing.
Myth 2: Research Takes Too Long
With the right learning plan and research design, market research doesn’t have to take months or weeks to complete. Some research, for example, getting an audience’s opinion on a new logo, can take as little as a single day.
Myth 3: It is Too Expensive
The cost of market research depends on several factors. The first is scale. How many people do you need to reach? How narrow is the target? Do you need to buy access to a panel, or will you be conducting research among your customers? Another factor is the learning objectives. Not all research requires a large number of respondents or complex surveys. Access to professional online-survey panels to garner enough responses to have statistically significant crosstabs is available at about $5,000.
Myth 4: We Can Do It Ourselves on SurveyMonkey
This myth is the most widely held and the most dangerous to believe. Failing to understand the scientific aspects of market research can lead to inaccurate findings, resulting in lost time and money. Effective market research requires objectivity, professional questionnaire design, strong interviewing capabilities, expertise in survey platform coding, analytics, and reporting, and the ability to perform advanced statistical analysis. Furthermore, the surveyors must recognize patterns to glean actionable insights. Therefore, it is better to leave the market research and analysis to the professionals.
Myth 5: We Can’t Get the Right or Enough Respondents
In today’s digital world, numerous ways exist to reach the right targets. However, they vary in quality, size, geographic, demographic, and firmographic reach as well as cost. Therefore, understanding the right qualifying questions to ask a provider is essential. In addition, businesses must include practical screening questions to ensure that results reflect the intended audience (i.e., customer profile). A quality provider will help balance the respondent total across your desired segments and help ensure statistical validity.
Myth 6: Participants Don’t Tell the Truth
Participants don’t tell the truth. Knowing the most objective way to set up questions can help avoid this problem. In addition, research participants often respond differently depending on the medium used. Interestingly, people tend to be more honest online than on the phone for quantitative surveys using a scripted questionnaire. This phenomenon is known as the “mode effect,” meaning that for very sensitive topics, online surveys yield more accurate feedback than phone interviews.
One might argue that these myths hold some validity and that market research is not always a reliable or cost-effective strategy. However, we must understand that when market research is conducted correctly and managed by experienced professionals, it yields valuable insights and data to inform marketing decisions. Moreover, the perceived drawbacks of market research can be addressed and mitigated through careful planning, informed provider selection, and thoughtful survey design. In summary, the benefits of market research far outweigh the potential limitations, making it a vital tool for mid-market businesses seeking to thrive in an increasingly competitive landscape.
In conclusion, our exploration of the six common market-research myths sheds light on the importance of data-driven decision-making for mid-market companies striving to stay competitive in today’s challenging business environment. By dispelling these misconceptions, we have demonstrated that market research is feasible and essential for businesses to make well-informed decisions, allowing them to adapt and thrive in a rapidly evolving marketplace. Furthermore, businesses will be better equipped to invest in and direct their market research as they recognize and address these myths.
Beth VanStory and Beth Somplatsky-Martori are chief marketing officers (CMOs) with Chief Outsiders, a fractional CMO firm.

Hamilton’s Sept. 5 Common Ground event discussed U.S. ag policy
CLINTON, N.Y. — A conversation between U.S. Secretary of Agriculture Tom Vilsack and Congressman G.T. Thompson, chairman of the House Committee on Agriculture, moderated by journalist Edvige Jean-François, kicked off this year’s Common Ground series at Hamilton College. This event — which was held Sept. 5, at 7 p.m. in Wellin Hall (Schambach Center) —
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CLINTON, N.Y. — A conversation between U.S. Secretary of Agriculture Tom Vilsack and Congressman G.T. Thompson, chairman of the House Committee on Agriculture, moderated by journalist Edvige Jean-François, kicked off this year’s Common Ground series at Hamilton College.
This event — which was held Sept. 5, at 7 p.m. in Wellin Hall (Schambach Center) — offered a discussion on bipartisanship and the speakers’ respective careers in agriculture, and the current state of agricultural policy in the U.S.
Vilsack, a 1972 graduate of Hamilton College, was confirmed as the U.S. secretary of agriculture in February. 2021, a return to the position after serving as secretary from 2009-2017 under the Obama administration. Prior to returning to USDA, he served as president and CEO of the U.S. Dairy Export Council. “Vilsack is spearheading a transformation of the food system to ensure that future markets are more resilient and Americans have access to affordable, nutritious food grown closer to home,” the release stated. He received his law degree from Albany Law School.
Thompson (R) was elected to the U.S. House of Representatives in 2008 and represents Pennsylvania’s 15th District. He is the chairman of the House Committee on Agriculture, which he has been a member of for more than a decade. He’s also served as chairman of the Subcommittees on Conservation and Forestry and Nutrition, and ranking member of the Subcommittee on General Farm Commodities and Risk Management.
Common Ground Moderator Jean-François is a global journalist and 1990 graduate of Hamilton College. During her more than 20 years as a journalist and television producer, she held positions at ABC News in New York City, Associated Press Television News in Washington, D.C., and CNN International in Atlanta. Last year, Jean-François began a career in academia when she was appointed the inaugural executive director of the Center for Studies on Africa and Its Diaspora (CSAD) at Georgia State University’s College of Arts and Sciences in Atlanta. In June 2023, Jean-François was elected to Hamilton College’s board of trustees.
Common Ground is Hamilton’s multi-format program designed to explore cross-boundary political thought and complex social issues. Topics intertwined with the college’s curriculum are chosen to foster critical thinking and holistic examination of difficult and often contentious national and global policy issues. The primary theme Common Ground will explore this academic year is climate change, with some events spotlighting other hot topics, the college said.

Work starts on sanitary-sewer project in the town of Oswego
OSWEGO, N.Y. — Construction work is underway on a $4.8 million sanitary-sewer project in the town of Oswego.. The effort is part of the state’s Lake Ontario Resiliency and Economic Development Initiative (REDI), the office of Gov. Kathy Hochul announced on Aug. 30. Once complete, the project will establish a municipal sewer-collection system for the
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OSWEGO, N.Y. — Construction work is underway on a $4.8 million sanitary-sewer project in the town of Oswego..
The effort is part of the state’s Lake Ontario Resiliency and Economic Development Initiative (REDI), the office of Gov. Kathy Hochul announced on Aug. 30.
Once complete, the project will establish a municipal sewer-collection system for the residents and businesses situated along portions of County Route 89, State Route 104, and Fred Haynes Boulevard — adjacent to Lake Ontario and SUNY Oswego.
The new system will serve about 176 users, including an estimated 140 homes, and seven businesses with sewers along Fred Haynes Boulevard for future commercial development.
“This is the largest infrastructure project the town has undertaken, and the benefits of the project are far reaching for future commercial development along the Fred Haynes Corridor and for town residents,” Oswego Town Supervisor Daniel Gurney said in a New York State news release. “This process has been an excellent example of the feats we can accomplish when state and local government work together.”
The project’s resiliency measures will include about 33,000 linear feet of mainline pipe and lateral connections to establishments, as well as the installation of two primary pumping stations to transmit wastewater to the City of Oswego.
The New York State Environmental Facilities Corporation is administering the $4.8 million grant for the project.
High lake levels and inadequate subsurface conditions have significantly affected onsite private treatment systems, especially for many local businesses. Affected business owners have had to install holding tanks and/or complex onsite treatment systems “thus hindering sustainability and future development,” Hochul’s office said.
“This transformative sewer-collection system project will benefit hundreds of users including homes and businesses in the Lake Ontario shoreline community,” Assembly Minority Leader William Barclay (R–Pulaski) said in the release. “I am thrilled to share my support for this infrastructure initiative, which will contribute to a cleaner, more sustainable environment and cultivate future economic development opportunities for the region. The REDI fund remains a welcome investment in our community as these projects provide significant upgrades and improvements to the coastline area.”

T5 Insurance uses technology to connect with clients
UTICA, N.Y. — Stephen Turnbull always knew he wanted to work in the insurance industry, and a year ago, he made his vision of creating a new insurance experience with a more modern approach a reality when he opened T5 Insurance Services. While his insurance agency has an office, located at 287 Genesee St., most
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UTICA, N.Y. — Stephen Turnbull always knew he wanted to work in the insurance industry, and a year ago, he made his vision of creating a new insurance experience with a more modern approach a reality when he opened T5 Insurance Services.
While his insurance agency has an office, located at 287 Genesee St., most of the work takes place elsewhere, he notes.
Clients today want faster service in different ways. While he wants that same connected feel of sitting at the dining-room table with a client, Turnbull says as a young consumer himself, he knew he needed to interact with clients where and how they needed to fit into their lifestyle.
“I think we’ve done that,” he says of the formula T5 has perfected in the one year it’s been open.
First and foremost, the experience needs to be educational for clients and not just feel like a transaction, Turnbull notes. It’s about developing a relationship and trust, and then proving that trust through the client experience.
Clients can request a quote online, and Turnbull will research and compare carriers, and then present options to the client. His motto is understand, educate, and protect. That means understanding clients’ needs, educating clients on their options, and making sure whatever product clients select provides the protection they need.
“One thing we’ve implemented that we have had huge success with is video proposals,” he says. Rather than that dining-room table meeting, Turnbull uses 10 minute pre-recorded presentations that he sends to clients. “It allows customers to do this on their own time.”
What he has found is that most people open the videos between 9 p.m. and 11 p.m. and almost 90 percent of the videos are rewatched, he says. The videos allow spouses to watch at different times and take time to digest the information before making any decisions, he adds.
Customers can then reach out — with texting as an option — to move forward. And in-person meetings are still an option for those who want something more traditional, Turnbull adds.
The formula must be working, Turnbull says, because he is gaining clients and his agency boasts nearly 120 five-star reviews on Google. Word is getting out about the agency from both existing clients and from Turnbull’s efforts to be active in the community.
He is a past president of the Utica Rotary Club, serves on the Greater Utica Chamber of Commerce board, and has been involved with organizations like Business Networking International.
“I’m very happy with where things are,” he says, but of course, he also has plans to grow the agency. “I want to grow a large, impactful agency.”
By impactful, he means both for clients and for the people he hopes to employ one day. Insurance might not seem like a “sexy” industry, but Turnbull says he can create a fun and inviting place to work where employees can enjoy their jobs while knowing they are helping clients.
Right now, Turnbull is the agency’s only employee. “I’ve been very lucky and blessed to have mentors,” he notes.
As an independent agency, T5 represents numerous carriers ranging from national companies to New York–based ones. The agency offers personal and commercial lines.
Turnbull is a 2016 graduate of St. John Fisher University, where he majored in business management and financial services.

Connecticut insurance company plans growth in New York
A Connecticut insurance agency is growing its presence across the Northeast, including in New York state. Hartford–based Smith Brothers Insurance, LLC, which has Empire State offices in Owego, Rensselaer, Vestal, and Waverly, recently acquired the assets of the Palmer Family Insurance Agency in Marathon (Cortland County) from third-generation owner Cassie Mauser. The deal, which closed
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A Connecticut insurance agency is growing its presence across the Northeast, including in New York state.
Hartford–based Smith Brothers Insurance, LLC, which has Empire State offices in Owego, Rensselaer, Vestal, and Waverly, recently acquired the assets of the Palmer Family Insurance Agency in Marathon (Cortland County) from third-generation owner Cassie Mauser.
The deal, which closed on Aug. 1, added 1,000 clients to the Smith Brothers portfolio, says Michael Constantine, the agency’s New York region leader.
“We will hopefully use that as a springboard for more opportunity,” he adds. Smith Brothers employs about 40 people across its Southern Tier locations and has about 250 employees companywide. “We’re super excited about our growth here in the Southern Tier and in the Capital District.”

The agency’s growth is not driven by ego, but rather by a desire to provide for people — employees and clients, alike, Regional Director Jared Carillo tells The Central New York Business Journal.
Growth isn’t just about revenue, he explains. It’s about total development. “Are we growing our skills, our capabilities.” The agency has to be a good place to work, he says, with employees that are valued and encouraged to grow.
That said, the agency is actively seeking out more acquisition opportunities. In July, Smith Brothers acquired Rawson & Sons Insurance Group in Worcester, Massachusetts, further expanding the agency’s footprint in New York, Connecticut, New Jersey, and Massachusetts. Many of the acquisitions, like the Palmer purchase, happen because the owner is looking to change careers or retire and doesn’t have anyone who wants to take over the business. That’s where Smith Brothers comes in.

Acquisitions have to be the right fit between like-minded organizations, Carillo says. For Smith Brothers, that means putting people first.
“We feel very, very strongly that our people-first operational model and our diligent processes are what set us apart as truly valuable resources to our clients,” he explains. Agents take the time to learn their clients’ needs and ensure they are getting the product that best meets those needs.
Going the extra mile can prove invaluable to clients, Carillo says. He notes one instance where a client came looking for a bond for a parking-lot paving project. In reading the paperwork, the agent handling the matter realized it stated the paving contractor could be liable for any component of the construction project — not just the paving. The client ended up passing on the deal — and the associated liability, Carillo says.
Founded in 1971 by brothers Bob and Brian Smith, the full-service agency and independent broker is licensed in every state.

SUNY’s new provost begins duties in November
ALBANY, N.Y. — He earned his doctorate in mechanical engineering from Syracuse University and will begin new duties as SUNY’s executive vice chancellor for academic affairs and provost on Nov. 6. The SUNY board of trustees appointed Melur (Ram) Ramasubramanian to the role. In addition, the board of directors of the SUNY Research Foundation also
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ALBANY, N.Y. — He earned his doctorate in mechanical engineering from Syracuse University and will begin new duties as SUNY’s executive vice chancellor for academic affairs and provost on Nov. 6.
The SUNY board of trustees appointed Melur (Ram) Ramasubramanian to the role.
In addition, the board of directors of the SUNY Research Foundation also approved Ramasubramanian as president of the SUNY Research Foundation, SUNY said in a news release.
The SUNY board of trustees and SUNY Research Foundation (RF) board of directors unified these leadership roles “in recognition of the seamless integration necessary to achieve SUNY’s ambitious academic, research, and scholarship goals,” SUNY said.
“We are excited to welcome Dr. Ramasubramanian as he joins SUNY to help us push academic excellence to new heights and advance upward mobility for our students and communities,” the SUNY Board of Trustees said. “At the same time, we are grateful to Dr. F. Shadi Shahedipour-Sandvik for her outstanding work and partnership as interim provost in addition to her roles in research and as a faculty member.”
Ramasubramanian recently served as VP for research at the University of Virginia and professor of mechanical and aerospace engineering.
In reaction to the appointment, SUNY Chancellor John King, Jr said, “Dr. Ramasubramanian came to our country with few financial resources but an incredible drive to get the most from his education. He is an inspiration to first-generation college students like himself and to every student taking advantage of what an excellent education at SUNY can provide.”
Ramasubramanian is a “first-generation graduate who arrived in the United States with modest financial resources” after earning his bachelor’s degree in mechanical engineering from the National Institute of Technology in Durgapur, India, the release stated. He received a master’s degree in applied science from Miami University and before earning his doctorate at Syracuse University.
Ramasubramanian said he is “honored” that SUNY appointed him to this leadership role.
“This is an exciting opportunity to have a direct impact on upward mobility for students and the growth of research at this tremendous scale,” he added. “I am grateful to SUNY Board Chairman Merryl Tisch, Research Foundation Board Chairman Daniel Tomson, the entire Board of Trustees of SUNY and the RF, and Chancellor King for their support. I am ready to get started with Chancellor King and the team of senior leaders, faculty, and staff to make SUNY the best system of higher education.”

New SUNY union pact with state runs through mid-2026
ALBANY, N.Y. — Members of United University Professions (UUP) have ratified a new four-year labor contract with New York State that runs until July 1, 2026. The union includes more than 37,000 SUNY system faculty and professional employees. The agreement won the approval of 96.4 percent of UUP members who cast ballots. “This contract fairly
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ALBANY, N.Y. — Members of United University Professions (UUP) have ratified a new four-year labor contract with New York State that runs until July 1, 2026.
The union includes more than 37,000 SUNY system faculty and professional employees. The agreement won the approval of 96.4 percent of UUP members who cast ballots.
“This contract fairly compensates the hard-working members of the United University Professions who provide critical expertise to benefit New York’s college students each day,” Gov. Kathy Hochul contended in an Aug. 25 announcement.
The ratified contract includes raises in each year of the agreement “consistent” with other recently negotiated agreements, Hochul’s office said.
The pact includes other increases in compensation such as a lump-sum bonus and up to 12 weeks of fully paid parental leave. The contract also includes changes in the health-insurance program that will encourage in-network employee utilization and help control health-insurance costs. The agreement includes funding of labor-management initiatives, Hochul’s office added.
More than 15,400 members voted — 14,900 voted for the new contract, 556 voted against it, UUP said in a separate statement.
MK Election Services, which conducted the ratification vote, tallied the votes. This is the first time that UUP members voted electronically to ratify a contract. Members cast votes between Aug. 10 and Aug. 24.
“This contract contains historic gains for our members and builds on advances made in our last contract,” UUP President Frederick Kowal said in the UUP announcement. “It rewards our members at SUNY’s public teaching hospitals — who were on the front lines of the pandemic — raises minimum salaries for our lowest-paid members and provides 12 weeks of parental leave with pay.”
N.Y.’s small-group health premiums to rise 7.4% on average in 2024
Health insurers serving New York state’s small-group market will raise their premiums by 7.4 percent, on average, in 2024 after an initial request of an average 15.3 percent increase. It represents a cut of 52 percent by the New York State Department of Financial Services (DFS), saving small businesses $607 million, DFS said in an
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Health insurers serving New York state’s small-group market will raise their premiums by 7.4 percent, on average, in 2024 after an initial request of an average 15.3 percent increase.
It represents a cut of 52 percent by the New York State Department of Financial Services (DFS), saving small businesses $607 million, DFS said in an Aug. 31 announcement.
A number of small businesses also will be eligible for tax credits that may lower those premium costs even further, such as the Small Business Health Care Tax Credit, DFS said.
The department on Aug. 31 said it had approved health-insurers’ premium-rate increases for 2024, adding that it saved consumers and small businesses a total of almost $732 million.
Almost 800,000 New Yorkers are enrolled in small-group plans, which cover employers with up to 100 employees.
More than 1.05 million New Yorkers are enrolled in individual and small-group plans.
In the individual market, DFS said it reduced insurers’ requested rates by 44 percent.
The rising cost of medical care — including in-patient hospital stays as well as rapid increases in drug prices — “continues to be the main driver” of health-insurance premium increases.
In light of the continued increases in costs of health care and other consumer goods and services, DFS held insurers’ profit provisions to only 1 percent, the department said.
The chart lists health-insurance carriers’ initial requests and DFS approved rate increases.
VIEWPOINT: NLRB Further Erodes Employer Rights and Promotes Unionization
The National Labor Relations Board (NLRB) continues to drastically change the law and tilt the playing field against employers and in favor of labor unions. Recently, the Biden Administration’s NLRB issued new rules governing the unionization process that mark a return to the “quickie elections” from the Obama era. The NLRB issued a landmark decision
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The National Labor Relations Board (NLRB) continues to drastically change the law and tilt the playing field against employers and in favor of labor unions. Recently, the Biden Administration’s NLRB issued new rules governing the unionization process that mark a return to the “quickie elections” from the Obama era. The NLRB issued a landmark decision in Cemex Construction Materials Pacific (372 NLRB No. 130) that seriously undermines both employer and employee rights by disfavoring secret-ballot elections.
Under Cemex, unions can now more easily secure recognition from an employer based solely on signed union-authorization cards, rather than garnering a majority of votes in a secret-ballot election among the employer’s employees. Union-authorization cards are often an unreliable indicator of true employee sentiments because of the potential for signatures being obtained through pressure tactics, card signers having incomplete or inaccurate information, and the lack of a private expression of employee sentiments. The secret-ballot election process, a cornerstone of a democratic system of government, is designed to cure this by affording each employee the opportunity to make a private decision about the kind of workplace that employee wants after an opportunity to consider arguments both for and against unionization.
The union-organizing process in place for most of the last century has consisted of the following steps:
Union organizers solicit the employees to sign union-authorization cards demonstrating their interest in potential unionization.
To invoke an NLRB election, the union needs signed cards from at least 30% of the employees in an appropriate bargaining unit.
A union that obtains signed cards from more than 50% of the employees in an appropriate unit can request the employer to automatically recognize the union as the exclusive bargaining representative rather than going through a formal voting process.
An employer has the right to decline a union’s request for voluntary recognition, thus allowing the final outcome to be determined via a secret-ballot election process conducted by neutral government officials from the NLRB.
Absent voluntary recognition, the union must file a petition for an election.
The petition initiates a review process to determine the proper scope and composition of the potential bargaining unit, along with the timing and mechanics for a secret-ballot election among the employees.
During the weeks leading up to an election, both the union and the employer have the right to communicate with employees about the pros and cons of union representation.
The election results are determined by a majority of ballots actually cast in the election by the employees.
There is an appeal process if the losing party believes that the prevailing party engaged in any rules violations, potentially triggering a re-run election, or, in rare cases, a bargaining order remedy, based on severe violations by an employer, meaning the union is installed as the bargaining representative despite having failed to win the election.
In a split decision, along political-party lines, in Cemex, the NLRB now holds that whenever a union requests recognition on the basis of signed union authorization cards or files an election petition, an employer faces a significant risk of a bargaining order from the NLRB without the union winning an election and, in some scenarios, without an election being held at all.
Under Cemex, after the union demands recognition (step 3, above), the employer must recognize and bargain with the union, or file an NLRB petition for an election within two weeks of the union’s demand. If the employer does not file timely for an election (and assuming the union has not also commenced an election proceeding), the employer is at risk of a section 8(a)(5) unfair labor practice (ULP) for declining to recognize the union based solely on the request for recognition. Any defense related to a claim that the union lacks majority status or that the union’s bargaining-unit designation is inappropriate would be litigated in that ULP proceeding. The current NLRB law on both of these issues heavily favors the union. Thus, the employer’s failure to act promptly when a union demands recognition will eliminate the employees’ fundamental right to choose their representative through a secret ballot election.
Moreover, after either party files an election petition, if the employer commits any unfair labor practice that would historically result in setting aside the election and conducting a second election after other remedial actions were implemented, now the election petition will be dismissed, and — rather than re-running the election — the NLRB intends to order the employer to recognize and bargain with the union. Thus, in any union-organizing campaign, it appears that the presumptive remedy for even minor or isolated violations by the employer will be a bargaining order, rather than a re-run election, in cases in which the union obtained signed cards from a majority of employees, without regard to the circumstances under which those cards were obtained. Significantly, the unfair-labor practices that could trigger board-ordered union recognition are not necessarily related to the organizing campaign and could theoretically, for example, arise from the NLRB’s recently expanded scrutiny of handbooks and other employment policies.
The NLRB’s decision in Cemex not only diminishes important employer rights, but it effectively disenfranchises employees by denying them the opportunity to make a personal decision in a private voting booth after considering all relevant information. Cemex drastically raises the stakes for any employer missteps when facing union-organizing activity. Prior to Cemex, bargaining orders were only issued in cases of severe violations, but now such orders may be issued on less significant, or isolated alleged violations, such that a poorly phrased comment by a supervisor, or simply following through on a pre-existing practice and/or a decision made before the organizing activity, later deemed coercive, could result in the waiver of an election and automatic installation of the union.
While the legal path the NLRB has charted in Cemex will certainly be challenged in the courts, it may be years before the federal circuit courts, or the U.S. Supreme Court settles the issues. In the meantime, the Cemex principles will be applied by the NLRB to some pending cases, and to future NLRB proceedings. Employers facing union-organizing drives — now or in the future — should consider consulting with trusted counsel and ensure they are strategic and proactive in their responses to the new legal landscape created by the NLRB’s recent activism.
Raymond J. Pascucci and Thomas G. Eron are members (partners) at Bond, Schoeneck & King PLLC, specializing in labor and employment law. Contact Pascucci at rpascucci@bsk.com. Contact Eron at teron@bsk.com. This article is drawn from the Bond website.

Gilroy Kernan & Gilroy acquires the Burns Agency
NEW HARTFORD, N.Y. — The Burns and Gilroy families say Gilroy Kernan & Gilroy, Inc. (GKG) of New Hartford has acquired the Burns Agency of Clinton in a combination involving two insurance agencies that have served the Mohawk Valley for more than a century. The acquisition closed Aug. 18, and the Burns Agency will move
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NEW HARTFORD, N.Y. — The Burns and Gilroy families say Gilroy Kernan & Gilroy, Inc. (GKG) of New Hartford has acquired the Burns Agency of Clinton in a combination involving two insurance agencies that have served the Mohawk Valley for more than a century.
The acquisition closed Aug. 18, and the Burns Agency will move forward as a division of Gilroy Kernan & Gilroy, the acquiring firm tells CNYBJ in an email message.
The Aug. 24 announcement didn’t include any financial terms of the acquisition agreement.
After 104 years — and four generations — the Burns family says it is “proud to leave their customers and their family’s legacy in the hands of another local, family-owned, independent insurance agency with deep ties to the local community,” per the announcement.
The Burns Agency, founded in 1919, specializes in personal and commercial insurance. Dave Burns served as president of the firm until his death in September 2022.
GKG, founded in 1904, specializes in personal and commercial insurance, along with risk management, employee benefits, and retirement.
“Dave was not only a trusted advisor, but a great leader and friend to many in our community. This acquisition brings together two firms with over 225 years of combined history and demonstrates the strong commitment of both to our local community. We are proud to continue Dave’s legacy as we move into the future,” Larry Gilroy, president of GKG, said.
Effective immediately, the Burns Agency’s clients are now clients of GKG, with access to the services that GKG offers. On the GKG website, both Larry Gilroy and Lisa Burns authored a message to the clients of the Burns Agency about the acquisition.
The GKG agency has more than 60 employees with a “diverse range of experience, knowledge, and expertise.” The Burns Agency staff —Wendy Lawlor, Julie Freemire, Sandra Freeman, and Elaine Wallace — are now employees of GKG, the acquiring agency noted.
“GKG is committed to minimizing any disruption to clients during the transition. As far as the day to day goes, little will change,” the New Hartford agency said.
The Burns Agency’s 29 West Park Row location will remain open to clients and the staff will continue to operate primarily from the Clinton location.
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