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Local Web firm expands westward
SYRACUSE — Lerentech Solutions, LLC opened a new office in Rochester on Aug. 1 and could expand to other new cities in the future, the company’s president says. “If we get more traction, there’s no reason not to consider other markets,” Lerentech President Robert Podfigurny says. The firm, which specializes in Web development and search-engine […]
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SYRACUSE — Lerentech Solutions, LLC opened a new office in Rochester on Aug. 1 and could expand to other new cities in the future, the company’s president says.
“If we get more traction, there’s no reason not to consider other markets,” Lerentech President Robert Podfigurny says.
The firm, which specializes in Web development and search-engine optimization, doesn’t have any employees in the new office yet. The space, located at 510 Clinton Square in downtown Rochester, is just a place to have meetings with local clients at the moment.
Podfigurny wants to add someone to handle account management and sales in the market as business picks up. Lerentech employs a part-time designer based in Rochester who works from home, he says.
The company already had a few clients in the Rochester market and so a more aggressive push to expand there seemed like a good move, Podfigurny says.
“It seems like we can do a lot of what we have been doing here and just replicate it there,” he says. “We can go after the same client base.”
Lerentech got its start in 2009 and in the beginning worked mainly with small-business customers. The firm has since gained bigger clients as well, including some with multiple locations and hundreds of employees.
The company works frequently with restaurants and bars, service businesses, law firms, and accountants.
Having a physical location in Rochester will help with Lerentech’s search strategy, Podfigurny says. Search engines look favorably on companies with offices close to city centers and so the firm’s search results in Rochester should be pushed higher as a result.
Lerentech is based in downtown Syracuse at 201 E. Jefferson St. The company employs two people full time and two people part time, along with a number of contractors who are hired for specific projects or technical expertise.
In addition to designing websites and handling optimization for search engines, the company is involved in developing software like database applications for some of its larger customers, Podfigurny says. The firm also has experience designing e-commerce applications and content-management systems.
Lately, clients have been looking for services aimed at the mobile market and so Lerentech has been working more in that space, especially with QR codes, Podfigurny says. When scanned with a mobile device, the codes often redirect users to mobile-specific sites, he explains.
Lerentech says it has been growing 30 percent to 40 percent year over year. The firm’s clients are based in Central and Western New York, New York City, and throughout the U.S.
Contact Tampone at ktampone@cnybj.com
Be Known for Something, but Not for Being a Maverick
Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your minds and fear less the label of “crackpot” than the stigma of conformity. — Thomas J. Watson Even in death, Steve Jobs, the uber nonconformist, is one of the most sought-after people in the business world.
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Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your minds and fear less the label of “crackpot” than the stigma of conformity. — Thomas J. Watson
Even in death, Steve Jobs, the uber nonconformist, is one of the most sought-after people in the business world. Just ask Walter Isaacson, his biographer, who is still packing lecture halls — nonconformance = singular success.
While innovators like Jobs get a lot of attention, there are many ways to stand out in the business world. Without a doubt, if one wants to be known for something, the contrarian view is the most effective. Warren Buffet is a famously successful investor for sticking with value stocks while everyone else is chasing high-growth returns. One can also be super good at what he/she does. Thomas J. Watson was known as the one-time traveling salesman who became a great diplomat and the world’s greatest salesman. Let’s not leave out China’s Li Ka-Shing, known as “superman” due to his prowess in business; he is known for achieving whatever he sets his mind on accomplishing.
Then there is the prevalent and growing trend of being known for doing good. Many business people want to be recognized for their values. These do-gooders see themselves as mission-driven. Servant leadership and social entrepreneurship are part of this school committed to promoting social objectives while making money. The servant-leadership trend is an important one to take note of; it is about promoting people, work, and community spirit. No matter how you distinguish yourself from the pack, mavericks are out, and a collaborative spirit is in.
The annals of business lore are full of high flyers that tumbled from their perch. Steve Jobs famously flamed out at Apple as a maverick when he went ego-to-ego with his handpicked CEO Steve Scully. But then there are his comebacks — the plastic, neon-colored boxes that put Apple back in the PC game. And of course, the iPod, iPhone, and iPad.
So how do you play the nonconformist, but also play it safe? Collaboration.
Build a strong, loyal network. Successful mavericks are seldom truly alone. They have a strong foundation of support built on trust and respect.
Play with the team, cowboy! If you stand out, there will be those who will try and clip you before you can grow and prosper. Sabotage is less likely if the team members knows that they are part of your next big idea and they are going to benefit from the success.
Gain upper management buy-in. This is critical. The greatest ideas in the world will flop if the organization is not behind you. And of course, never, never undercut your higher-ups. Ensure your success makes them shine.
Surround yourself with risk managers. If your idea is so good that you are going to truly stand out above everyone else, then you likely cannot cast a safety net wide enough to cover your, uh, risks. Make sure everyone understands the risks related to their responsibilities and how to best handle that risk in the aggregate.
Be a visionary. The world’s most successful leaders are visionaries. Spreading the vision is key to gaining support for your goals.
Avoid the maverick personality. If you try to steamroll your ideas through the team meeting, you will likely not gain any personality contests. Businesses want and seek independent, out-of-the-box thinkers, but no one wants to deal with an egocentric thinker in a team meeting.
Do not live for the thrill. Those who seek to stand out in the business world are often extroverts with short attention spans who get high on risk. Once they become bored with their current projects, they seek the next challenge and thus take on more risk.
Diversify and grow. A few star accomplishments or traits are not your entire platform. Your competitors are already imitating you, so there is no time to rest on your laurels. Focus on how you can make a positive impact in your organization today.
Making the vision happen, achieving a superior level of mastery, innovating at a new level, or slam-dunking the competition will no doubt help you stand out and be recognized above your peers in the business world. But it is important to keep in mind that Steve Jobs broke the mold. Even Bill Gates regrets the bad reputation he acquired asking potential hires to justify their existence, “I was trying to be Steve Jobs,” he laments.
One last word on the maverick. Not only are his ideas less likely to take flight in today’s collaborative organization, but he also is no longer a candidate on the leadership track. The lack of coordinated risk management was the culprit behind the 2007 financial crisis. Management did not buy in to the ideas of top sales people; it just signed off. Avoid conformity but embrace collaborative work, especially for big, bold out-of-the box ideas.
Thomas Walsh, Ph.D. is president of Grenell Consulting Group, a regional firm specializing in maximizing the performance of organizations and their key contributors. Email Walsh at tcwalshphd@grenell.com
CountryMax revamps former bowling alley into store
CICERO — The site of a former bowling alley in Cicero has been transformed into a new CountryMax retail store after a six-month renovation project. CountryMax’s previous Cicero location was tucked at the end of a shopping plaza. The store was there for about six years, says Ethan Payne of CountryMax. The new site, at
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CICERO — The site of a former bowling alley in Cicero has been transformed into a new CountryMax retail store after a six-month renovation project.
CountryMax’s previous Cicero location was tucked at the end of a shopping plaza. The store was there for about six years, says Ethan Payne of CountryMax.
The new site, at 5808 Crabtree Lane, is more visible. Drivers can see it easily from the road and it’s in a high-traffic area, Payne says.
The company expects a bump in customer traffic as a result, he adds.
CountryMax has 15 locations around Western and Central New York, including Cicero, Cortland, Manlius, Norwich, and Seneca Falls. The stores offer farm and garden products, pet foods and supplies, horse supplies and equipment, livestock feeds, clothing, livestock fencing, hardware, and more.
The company aims to supply rural lifestyle customers.
The new store in Cicero includes specialized, climate-controlled rooms for fish, small animals, and reptiles, Payne notes. The 15,000-square-foot location also gives the chain space so it can add a better product mix in Cicero.
Payne declined to discuss the total cost of the renovation project, but says it was a significant investment. The work involved a new roof, new heating and cooling system, new floor, new electrical service, porches in the front and back of the store, and new front and rear entrances.
The specialized pet rooms in the new location include handcrafted cages, according to the company.
CountryMax has its own construction crew and the company did most of the work on the new location itself, Payne says. It had been about 10 years since the building had any occupants, he adds.
CountryMax opened its first location in Farmington (located just north of Canandaigua) in 1984 as Farmington Farm and Garden, an Agway franchise.
The Cicero store employs about 10 people and the company employs more than 200 people total. The new store opened Aug. 21.
The remodeled building is near two abandoned homes that were recently torn down to make room for future development, according to the town of Cicero.
Contact Tampone at ktampone@cnybj.com
Work begins on new student apartment complex in Oswego
OSWEGO — Construction work on a new student apartment complex has kicked off in Oswego with a planned opening in the fall of 2013. Premier Living Suites will feature 18 three- and four-bedroom apartments. The three-story, 29,000-square-foot building will also feature a finished basement, a recreation room, fitness center, televisions in common areas, a lounge,
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OSWEGO — Construction work on a new student apartment complex has kicked off in Oswego with a planned opening in the fall of 2013.
Premier Living Suites will feature 18 three- and four-bedroom apartments. The three-story, 29,000-square-foot building will also feature a finished basement, a recreation room, fitness center, televisions in common areas, a lounge, a movie theater, and a computer area.
The furnished apartments will have two bathrooms, a kitchen, living area, and 40-inch flat-screen televisions. Amenities like cable television and wireless Internet are included in the rent, says Greg Furlong, one of the project’s developers.
Premier Living Suites is an affiliate of Furlong Properties, which owns several student-housing properties in converted houses around Oswego. The Premier project is the first time the company has undertaken a project of this magnitude, Furlong says.
The complex will also feature a security system with an identification card required to enter the building. Residents will have access to a free continental breakfast, fitness classes, and onsite parking.
The complex will be located at 247 W. Utica St., about a half mile from the campus of the State University of New York (SUNY) Oswego. Furlong says there is a need for more premium student housing in the city.
SUNY Oswego added a complex of its own similar to Premier and has seen a good response, Furlong says. A number of other colleges around the state have done the same and private companies have been adding luxury student housing close to campuses in recent years as well, he notes.
Much off-campus student housing is run down and landlords often overcharge, Furlong contends.
“We looked at what everyone else was doing,” he says of the Premier project. “We tried to raise the bar. We felt there was a huge need for good housing.”
The apartments will be ready for leasing next fall.
Another Furlong Properties sister company, Furdi Homes, is building the complex. The company specializes in modular homes and Premier will be built using the same approach.
Using modular building techniques will allow developers to keep the project’s cost down, Furlong says. He declined to discuss the exact cost, but says it will be well under $100 per square foot.
Contact Tampone at ktampone@cnybj.com
Crouse Breast Health Center project set to wrap in September
SYRACUSE — Crouse Hospital is close to finishing a renovation and expansion of its Crouse Breast Health Center in Syracuse. Work at the center, which offers imaging services such as mammograms and follow-up breast health care, is set to wrap up Sept. 17. That’s eight months after crews started renovations on Jan. 20. The center
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SYRACUSE — Crouse Hospital is close to finishing a renovation and expansion of its Crouse Breast Health Center in Syracuse.
Work at the center, which offers imaging services such as mammograms and follow-up breast health care, is set to wrap up Sept. 17. That’s eight months after crews started renovations on Jan. 20.
The center sits across the street from Crouse Hospital in the Central New York Medical Center Building at 739 Irving Ave. Crouse leased an additional 600 square feet of space from the building’s owner, Chicago–based Lillibridge Healthcare Services, Inc., to expand the Breast Health Center to 6,200 square feet.
That additional space will be used for two new ultrasound rooms, according to Jeffrey Tetrault, Crouse Hospital’s director of engineering. The remodeling will also add patient changing rooms, he says.
The revamped center will have five patient-changing rooms, up from three. The rooms will each be about 40 square feet, much larger than the previous rooms, which were about 10 square feet each.
The new changing rooms will also offer more privacy, Tetrault says, by utilizing solid doors instead of the curtains that cordoned off the old changing rooms. And each patient will have one room dedicated to her during her time at the center.
Other improvements include a private patient-registration area and surfaces designed to make the center more comfortable, Tetrault says.
“It was your common hard-surface-floored, sterile, clinical-feeling area,” he says. “Now it’s going to be a warm, plush environment with crown molding on the ceilings and chair rail, along with multi-textured carpets.”
The center will have an energy-efficient heating, ventilation, and air-conditioning unit. And, workers are installing low-energy LED lighting systems with motion detectors.
“It’s not only to have a warm environment with multiple controls for patients for the heating and cooling systems,” Tetrault says. “We were also very sensitive to the energy efficiency.”
Crouse started consulting with physicians on the center’s redesign in March 2011, according to Tetrault. It also set up focus groups with women who had previously used the center in order to listen to their ideas on how it could be improved.
LPS Design Associates, Inc., of Stoneham, Mass. designed the upgraded center. Rochester–based LeChase Construction Services, LLC is the project’s general contractor.
Crouse expects the renovations to cost $1.5 million. The hospital is funding a majority of the work through its operations budget. Its not-for-profit fundraising organization, Crouse Health Foundation, is also helping to pay for the construction with a capital campaign.
The Crouse Breast Health Center did not shut down or relocate its operations while renovations were under way, according to Tetrault. Instead, crews planned construction in four separate phases, allowing equipment and staff members to shift as work moved to different sections of the center.
“When we flipped phases, we had to move physicians and imaging stations in a very short time frame to allow work to continue,” Tetrault says. “There was a lot of coordination with the end users, the general contractors, and ourselves.”
Crews are also on pace to perform about 60 percent of the renovations between the hours of 6 p.m. and 3 a.m., Tetrault adds. Crouse wanted a majority of the project to be done as shift work to maintain as quiet of an environment as possible during the Breast Health Center’s hours of operation, he says.
The Crouse Breast Health Center is staffed by 11 radiologists. It has a total of 20 staff members, including receptionists, patient-access personnel, mammography technicians, ultrasound technicians, and breast-health navigators. The center hired three breast-health navigators during the duration of the construction.
About 12,000 patients visit the center annually. It is not Crouse’s only facility in the Central New York Medical Center. The hospital also operates an outpatient imaging center and prompt care in the building.
Crouse Hospital, a private, not-for-profit hospital, is located at 736 Irving Ave. in Syracuse. It is licensed for 506 acute-care beds and 57 bassinets. The hospital employs 2,700 people and serves over 23,000 inpatients, 66,000 emergency-services patients, and more than 250,000 outpatients per year from 15 counties in Central New York and Northern New York.
Contact Seltzer at rseltzer@cnybj.com
Growing Health 2012 confab set for Binghamton Oct. 16-17
BINGHAMTON — The nonprofit Rural Health Network of South Central New York will host the Growing Health 2012 program at the Riverwalk Hotel & Conference Center in Binghamton Oct. 16-17. The event brings together people from throughout the region and state to discuss issues such as developing a more local/regional food system and boosting the
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BINGHAMTON — The nonprofit Rural Health Network of South Central New York will host the Growing Health 2012 program at the Riverwalk Hotel & Conference Center in Binghamton Oct. 16-17.
The event brings together people from throughout the region and state to discuss issues such as developing a more local/regional food system and boosting the use of New York State agricultural and food products to improve health.
The first day of the event will be the New York State Healthy Farms, Healthy People Meeting. Participants from throughout the state will register by region and spend the day considering four critical issues: the state’s agricultural capacity and infrastructure; individual and consumer access to NYS food products; business and institutional access to NYS food products; and state food coalitions, networks, and collaborations.
For more information about the conference, visit the Growing Health website.
Developer begins building ‘urban infill’ houses in Ithaca
ITHACA — A Skaneateles developer has started work on a project that will build 29 homes on three acres of land near Cornell University in Ithaca. “These college towns throughout the Northeast are really the places to do these kinds of ‘urban infill’ projects,” says Toby Millman, president and owner of Agora Homes and Development,
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ITHACA — A Skaneateles developer has started work on a project that will build 29 homes on three acres of land near Cornell University in Ithaca.
“These college towns throughout the Northeast are really the places to do these kinds of ‘urban infill’ projects,” says Toby Millman, president and owner of Agora Homes and Development, LLC. “These are the micro markets that a lot of the experts are talking about. There are some healthy pockets throughout the country right now.”
The project, which Millman dubbed the Belle Sherman Cottages community, will construct 19 single-family detached homes and 10 townhomes on land at 808 Mitchell St. Crews started pouring footers on Aug. 23 for the first of the homes that will be owner-occupied.
The construction comes after Agora hosted a ribbon-cutting ceremony in June at a model home built at 101 Walnut St., which is a newly laid road that runs through the land at 808 Mitchell St. Homeowners will be within walking distance of Cornell University, so Agora is targeting buyers with ties to the institution, Millman says.
Workers will build the homes as Agora sells them to residents. Millman anticipates all homes being sold and constructed in 24 to 30 months.
Agora is partnering with Lansing–based broker Audrey Edelman RealtyUSA to sell the homes. Prospective buyers currently have the choice between two stand-alone home models, and Millman expects to open townhomes for sale soon.
Both stand-alone home models have three bedrooms and two-and-a-half bathrooms, Millman says. But a model called the “bungalow” totals 1,748 square feet, while a model called the “farmhouse” has 1,835 square feet.
Millman points out some other variations.
“Architecturally, they look a bit different,” he says. “The real difference is the bungalow offers a master bedroom on the ground floor. That’s appealing to the older empty nesters. The farmhouse is a more traditional plan.”
The townhomes, by comparison, were drawn up to have two bedrooms and two-and-a-half bathrooms. Their size is set for 1,590 square feet.
Agora is using modular construction. The homes will be largely built off-site and delivered to their lots when they are about 80-percent complete. Then, local contractors will finish them on-site.
Carina Construction Services, LLC, an Ithaca–based firm specializing in modular building, is lined up to finish the homes once they are delivered to their lots, Millman says. Simplex Industries, Inc. of Scranton, Pa., fabricates them.
Millman chose Simplex because the company was willing to build custom designs, he says. He hired an architect versed in modular design, Allison Ramsey Architects Inc., of Beaufort, S.C., to draw up homes that matched the surrounding neighborhood in Ithaca.
“We really try to show that modular construction doesn’t have to look like what people think it’s going to look like,” Millman says. “I love having people walk through and telling them it’s a modular home and seeing their eyes light up.”
The single-family stand-alone homes will be priced in the mid $300,000 range. For the townhomes, Agora plans asking prices in the upper $200,000 range.
Buyers will also have the option of ordering their homes built with an eye toward the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) standards. Agora is currently pursuing LEED silver certification for Belle Sherman Cottages’ model home, Millman says.
Agora planned the homes for land it acquired from Lott Motor Lines after that company merged its operations with Sunshine Bulk Commodities, Inc. in Clifton Springs, according to Millman. He closed on the property in August of 2011 for just over
$1 million. Warren Real Estate of Ithaca, Inc. brokered that deal.
The housing project fits the neighborhood better than the trucking company, according to Millman.
“It was kind of interesting, right in the middle of this older single-family neighborhood they were running 18-wheel trucks,” he says.
And neighbors seem to be supportive of the housing development, Millman adds.
“They really did not want to see student housing here because it’s really the last owner-occupied neighborhood near Cornell,” he says. “Everyone who had looked at this site wanted to do apartments.”
The housing project will cost a total of $8.5 million, Millman estimates. Sources of financing include a loan from M&T Bank and equity investments from a group of investors who wish to remain private, he says.
Millman founded Agora Development in 2009 to specialize in modular construction. He declined to share revenue totals for the business, which he runs from his home in Skaneateles. The firm has one other development project currently under way in Northampton, Mass.
Contact Seltzer at rseltzer@cnybj.com
Hunt Real Estate ERA tops $1 billion sales mark through July
Hunt Real Estate ERA, which has a major presence in the Central New York market, announced that it has generated $1 billion in residential sales year to date through July in 6,534 transactions. Sales are up 8 percent over the year-ago period and 2.42 percent ahead of the company’s own budget. Despite a challenging real-estate
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Hunt Real Estate ERA, which has a major presence in the Central New York market, announced that it has generated $1 billion in residential sales year to date through July in 6,534 transactions. Sales are up 8 percent over the year-ago period and 2.42 percent ahead of the company’s own budget.
Despite a challenging real-estate market, Hunt Real Estate ERA says it has been investing in its business, including moving some local branches to new, higher-traffic locations.
“It should be news to no one in the business world that you get out of your business what you put into your business,” Peter F. Hunt, president and CEO of Hunt Real Estate Corp., parent company of Hunt Real Estate ERA, said in a news release. “While other companies have been scaling back we have been growing, and providing our sales professionals with the innovative, industry-leading tools they need to service clients and customers today means we are succeeding and growing our market share and systems where others are not,” Hunt said.
Buffalo–based Hunt Real Estate is a 101-year old family-owned business with 35 branches located throughout much of upstate New York, as well as Arizona.
In Central New York, Hunt Real Estate ERA has branch offices in Camillus, Carthage, Cazenovia, Chittenango, Cicero, DeWitt, Evans Mills, Liverpool, Manlius, New Hartford, and Oneida.
Hunt also operates a commercial brokerage, called Hunt Commercial Real Estate; a mortgage banking firm, Hunt Mortgage; two insurance agencies — Hunt-Vanner Associates and Hunt Insurance Agency; a title agency, Network Title Agency of New York; a relocation division; a residential building company; and a fee-for-service brokerage.
State park attendance jumps by nearly 6 percent year to date
Visits to New York’s state parks and historic sites increased 5.6 percent in the first eight months of 2012. Almost 43.7 million people visited the
Finger Lakes Boating Museum relocates office
GENEVA — The Finger Lakes Boating Museum has relocated its office from the Geneva Area Chamber of Commerce building to the former Geneva Recreation Department
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