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SU Education School formally opens new meeting space
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International Wire sales, profit fall in Q1
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Community Bank announces dividend, annual meeting results
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MVP Health Care acquires Hudson Valley health insurer, reduces workforce
MVP Health Care on Friday announced the acquisition of Hudson Health Plan, a health insurer and Medicaid managed-care organization headquartered in Tarrytown. Neither organization is
Gannon’s Isle to open downtown Syracuse location
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SYRACUSE — Eric Mower + Associates (EMA), the largest advertising agency in Central New York, has launched a new unit that aims to get clients marketing materials fast and is “hungry” to take work off their plate. EMA describes the new Hungry Pup Studio as an express-design studio for clients that need high-volume materials produced
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SYRACUSE — Eric Mower + Associates (EMA), the largest advertising agency in Central New York, has launched a new unit that aims to get clients marketing materials fast and is “hungry” to take work off their plate.
EMA describes the new Hungry Pup Studio as an express-design studio for clients that need high-volume materials produced both “quickly and cost effectively, without strategic planning or creative concepts.”
The advertising business has a “very big market” for graphic-design production work, says Christine (Chris) Steenstra, managing partner and leader of EMA’s Syracuse office.
“Once the campaign strategy is developed and the creative concepts are developed … there’s a whole lot of execution work that typical clients need,” Steenstra says.
Nestled inside EMA’s headquarters in downtown Syracuse, Hungry Pup Studio offers capabilities that include digital production (HTML emails, banner ads, landing pages, e-newsletters); “traditional” production, such as print/outdoor advertisements, tradeshow graphics, white papers, and direct mail; and asset management (digital, media, image purchasing and retouching), according to EMA.
It’s not a “high level of creativity,” but they might need a hundred sell sheets, a 100-page catalogue, or thousands of counter cards for retail locations around the country, Steenstra says.
“They need a cost-effective, fast way to get this work done,” Steenstra adds.
The difference between Hungry Pup Studio and EMA’s graphic-studio department is that the client “is in control” by supplying the content, brand guidelines, and/or templates. All Hungry Pup has to do is “execute,” says Joseph DiVirgilio, director of client services for Hungry Pup Studio.
That’s a lot different, he adds, than the normal studio, which would be working in tandem with the creative department.
“There is no creative strategy in Hungry Pup Studio,” DiVirgilio says.
The studio uses a web-based workflow system that streamlines “project implementation, process and accuracy,” according to EMA. Online-content submission, electronic-file review, and final file e-delivery of the project are part of the process, according to DiVirgilio.
The studio focuses on work that a small shop or a freelancer would do in the past, but they might only work part time, Steenstra says. EMA created the web-based service “that makes it very easy for a client to order exactly what they need for graphic-design production work,” she adds.
EMA arrived at the name, Hungry Pup Studio, based on the attributes its wants associated with the studio, including “eager, fast, [and] flexible,” says Steenstra.
The studio’s tag line, “let us take it off your plate,” is its way of saying it’ll help a client handle that work.
“This is graphic-design production work. It’s high volume. We [the client might] need it tomorrow. Let’s just get it done, and when they [clients] come to us, that’s usually their mindset,” Steenstra says.
It explains why we’re “hungry pups,” she adds.
Clients
EMA will work with clients to create a pricing menu, so they’ll know in advance how much it will cost for the typical types of work that they need done. For instance, if a client needs a post-card mailer or counter cards, each has a certain cost.
“It all depends on what each client needs. We’ll customize a price list,” Steenstra says.
Hungry Pup Studio has worked with clients that include KeyBank; Syracuse University; Domtar Corporation, a paper manufacturer and distributor; Chartlotte, N.C.–based AmWINS Group, Inc., a wholesale-insurance broker; and Galson Laboratories of DeWitt, which specializes in industrial hygiene analysis and monitoring products.
About 10 employees dedicate a portion of their daily-work time during the start-up process for Hungry Pup Studio, says Steenstra.
“And that covers business development, operations, planning, graphic-design production, digital-design production, and as the business grows, we will be adding full-time, dedicated staff,” she says.
Besides DiVirgilio, those employees include Valerie Hill, who serves as director of operations and Matt Read, senior marketing-services manager.
EMA currently employs about 90 people in Syracuse, including two part-time employees, with room for up to 130 employees, says Steenstra. EMA’s managing partner isn’t making any promises for the remainder of 2013, but Steenstra says the firm has room to bring in between 10 and 20 more employees for the Hungry Pup venture.
“We serve at the pleasure of our clients and it all depends on how fast the business grows,” Steenstra says.
The Syracuse headquarters of Eric Mower + Associates operates in a 35,000-square-foot space in the Jefferson Clinton Commons building at 211 W. Jefferson St. EMA also has upstate New York locations in Buffalo, Rochester, and Albany, as well as Atlanta, Charlotte, and Cincinnati.
The firm generated $36 million in revenue in 2012.
Contact Reinhardt at ereinhardt@cnybj.com
Delmonico Agency expects 20 percent revenue growth after acquisition
SYRACUSE — Fresh off an acquisition of another local, family owned insurance agency, the Delmonico Insurance Agency is projecting 20 percent revenue growth in 2013. The agency, which is located at 901 Lodi St. in Syracuse and also operates an office at 39 Jordan St. in Skaneateles, generated revenue growth of 8 percent in 2012
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SYRACUSE — Fresh off an acquisition of another local, family owned insurance agency, the Delmonico Insurance Agency is projecting 20 percent revenue growth in 2013.
The agency, which is located at 901 Lodi St. in Syracuse and also operates an office at 39 Jordan St. in Skaneateles, generated revenue growth of 8 percent in 2012
On March 5, the Delmonico Insurance Agency closed on its acquisition of Betts, Strickland & Munro, Inc., an agency previously located in the University Building at 120 E. Washington St. in Syracuse.
The acquisition brought the Delmonico agency three additional employees to boost its total to 40 full-time employees, says J.D. Delmonico, who owns the business with his father, Joseph (Jed) Delmonico. It plans to add between three and five new employees before the end of the year, he adds.
The agencies “mirrored up perfectly” in their insurance-coverage offerings and the acquisition won’t result in any “new products,” says J.D. Delmonico.
J.D. Delmonico is the “minority owner” of his agency, according to Jed Delmonico, declining to disclose what percentage each man owns.
The Betts, Strickland & Munro agency brings “a deeper exposure” to the region as the newly-acquired agency dates back to the beginning of the 20th century, according to the younger Delmonico.
“A lot of the customers that we’ve been talking to have been doing business there for generations,” J.D. Delmonico says.
The Betts, Strickland & Munro agency approached the Delmonico agency following a recommendation from Richard Poppa, president and CEO of the Independent Insurance Agents & Brokers of New York, Inc. (IIABNY), according to Jed Delmonico.
“We’re … one of the companies he had recommended for them to approach,” Jed Delmonico says.
The Betts, Strickland, & Munro agency sought the help of IIABNY following the death of agency president William Strickland last December, according to the Delmonicos.
The Delmonico agency learned about the situation in January, and it didn’t take long to finalize the transaction.
“We closed the deal … within 45 days of first being approached,” J.D. Delmonico says.
The Delmonico agency used its own cash to fund the acquisition but declined to disclose the price or other financial details. In the transaction, the Delmonico agency acquired the Betts-Strickland customer list in addition to its three employees.
The employees included Eric Strickland, who J.D. Delmonico referred to as an “officer” of the Betts, Strickland agency, but declined to elaborate further.
Hiscock & Barclay LLP of Syracuse represented the Delmonico Insurance Agency in the transaction. Eric Strickland served as the contact for the Betts, Strickland Agency, during the transaction discussion, says Ryan Trombino, director of operations for the Delmonico Insurance Agency.
Trombino says he’s not aware of any legal representation the Betts, Strickland Agency may have had in the process.
Regarding his agency’s growth plans, Trombino says his firm needs more people to handle the increasing number of accounts it’s getting.
“Our number of clients is increasing … so we’re trying to get more account managers to service those accounts,” says Trombino.
The agency declined to disclose a specific number of clients it services, but indicated commercial clients comprise 60 percent of its customer base and 40 percent carry personal lines of insurance.
The Delmonico Insurance Agency operates in a 4,000-square-foot space at 901 Lodi St. and leases the space from Joseph Falcone. The agency also operates in a 2,000-square-foot space in Skaneateles, which it leases from Charles Richard.
As an independent agent, the Delmonico agency offers about 13 commercial insurance lines that include automobile, bonds, liability, professional malpractice, and workers’ compensation, according to its website. It also offers family insurance lines, including automobile, homeowner, flood, motorcycle, and rental-property protection.
“We represent the customer to the insurance company,” J.D. Delmonico says, noting the agency offers lines of insurance from more than 30 national carriers. They include Allstate, Farmers, the Hanover Insurance Group, Progressive, and Travelers, according to its website.
Contact Reinhardt at ereinhardt@cnybj.com
Growing IT hardware reseller ZIP Networks readies for new home
SYRACUSE — ZIP Networks, Inc., a Syracuse–based reseller of IT hardware founded in 2011, is getting ready to move across town to accommodate its growth. ZIP Networks expects to complete its move to a 53,000-square foot structure at 100 Wilkinson St. on June 1, departing its 3,000-square-foot headquarters at 524 N. Salina St. This move,
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SYRACUSE — ZIP Networks, Inc., a Syracuse–based reseller of IT hardware founded in 2011, is getting ready to move across town to accommodate its growth.
ZIP Networks expects to complete its move to a 53,000-square foot structure at 100 Wilkinson St. on June 1, departing its 3,000-square-foot headquarters at 524 N. Salina St.
This move, according to ZIP Networks president and co-owner Claudia Tooley, 49, will help accommodate the company’s growing customer needs.
“This is a wonderful deal. It gives us an opportunity to expand, even from a personnel perspective,” says Tooley. “As we expand and move our equipment, we will be able to do everything right there.”
ZIP Networks purchased the former warehouse building at 100 Wilkinson St. from Inland Supply, Inc. in January for $175,000, according to Onondaga County property tax records. Edward Kiesa, senior broker with CBRE Syracuse, represented ZIP Networks while CBD Companies represented the seller in the real-estate transaction. The property is assessed at $274,000 and has a full market value of $334,146, according to the county’s tax records.
ZIP Networks has generated rapid growth since its founding. Its first-quarter 2013 sales exceeded the $182,000 in revenue it generated for the full year in 2012 and the $140,000 the company produced in 2011, according to Tooley.
ZIP Networks offers both new and refurbished hardware to customers. The constant purchasing of legacy equipment requires greater stocking space, Tooley says, and the N. Salina Street space was too small.
“The new space will help expand our inventory,” Tooley says. “We will be able to offer more to our customers [of] in-stock [items].”
Another reason for the move, Tooley noted, is St. Joseph’s Hospital Health Center’s expansion project, which will likely take away the parking space most of ZIP Networks’ employees were using.
Company background
ZIP Networks provides IT networking hardware and services. The firm currently has six employees and is owned by Tooley and her husband Al Tooley, 63.
The products ZIP Networks sells include Ethernet switches, modular access routers, WAN interface cards, modules, wireless adapters, bandwidth cables, and converters. The company also collects and recycles outdated or unwanted appliances, refurbishes them and sell them to customers. “We deal with both new and old solutions for businesses,” says Tooley.
Some of the partners ZIP Networks is working with on recycling are Computer Connection of Central New York, Inc. near Utica and Coast 2 Coast Electronic Recyclers, Inc. in DeWitt.
ZIP Networks’ customers range from individuals to large organizations like universities and government agencies. Claudia Tooley declined to disclose the customer list.
Tooley, holds a bachelor’s degree in business administration and management from Le Moyne College. Her first job after college graduation was working in the data processing department of Dairylea Cooperative Inc. in DeWitt. Tooley went on to serve as a data-processing manager at NRS Circulation, Inc. and then as a manager for the Syracuse–based magazine-subscription management company, Nationwide Processing Center, Inc. Both companies are owned by her husband.
In 2011, after listening to suggestions from her friends, Tooley decided to leave the shrinking publishing market and venture into the hardware retailing industry. It was an area that was completely out of her zone of expertise, Tooley says. She hired experts and tried to learn the IT hardware market from scratch.
“It’s amazing what you learn every day,” Tooley says. “The product might be different” but sound management and operational principles apply no matter the business or industry, she adds.
Strategic plans
When talking about development strategies in the future, Tooley says she will continue to expand her customer base at ZIP Networks, but she stressed that the public sector will become the company’s major focus. She also seeks to broaden the equipment-maintenance services the firm provides, a task that’s difficult with the firm’s current small staff.
As a state-certified Woman Owned Business Enterprise, a National Women Business Owners Corporation-certified enterprise, and a certified Historically Underutilized Business Zones (HUBZone) business, ZIP Networks gains contracting and subcontracting opportunities with various government agencies while benefiting from preferential policies. As part of the Small Business Administration’s HUBZone’s certified benefits, for example, ZIP Networks enjoys 10 percent leeway of price evaluation in full and open contract competitions. In return, ZIP Networks must hire at least 35 percent of its employees from among those who reside in the HUBZone.
Tooley concedes that working for the government is very competitive and businesses must offer the best price. However, it can provide a steady revenue stream, particularly when the private sector is in a downturn.
“Even when the private sector is little down, you still have a steady stream of cash flow and stable work for your people,” she says. “I think it provides a good base to keep working. And then you can spend time working on your private-sector customers.”
In the IT market, competition and opportunities abound. There are a lot of companies out there, like ZIP Networks, that are providing similar services, Tooley says. It takes a lot of hard work, persistence, and relationship development to be successful.
“We certainly want to be better at marketing.” Tooley plans to hire more sales and marketing people after moving. “We tend to attract sales people who have been in the business for a long time. Oftentimes they can come with some good relationships with other customers.”
Contact The Business Journal at news@cnybj.com
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.