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Upstate consumer sentiment inches up in ‘strange’ September results
The continued “uncertainty” about the national economy led to statewide consumer-sentiment numbers in September that one analyst called “strange.” Consumer sentiment in upstate New York rose 0.6 points to 71.7 in September, according to the latest monthly survey from the Siena (College) Research Institute (SRI) released on Oct. 2. Upstate’s overall-sentiment index of 71.7 is […]
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The continued “uncertainty” about the national economy led to statewide consumer-sentiment numbers in September that one analyst called “strange.”
Consumer sentiment in upstate New York rose 0.6 points to 71.7 in September, according to the latest monthly survey from the Siena (College) Research Institute (SRI) released on Oct. 2.
Upstate’s overall-sentiment index of 71.7 is a combination of the current-sentiment and future-sentiment components. Upstate’s current-sentiment index of 80 is down 2.2 points from August, while the future-sentiment level increased 2.4 points to 66.4, according to the SRI data.
The Upstate figure was 4.5 points below the statewide consumer-sentiment level of 76.2, which was up 2.9 points from August, SRI said.
New York’s consumer-sentiment index was 1.3 points lower than the figure for the entire nation of 77.5, which was down 4.6 points from August, as measured by the University of Michigan’s consumer-sentiment index.
The analysis of the sentiment levels involved led to some head scratching at SRI.
“It’s probably the strangest set of results I’ve ever seen,” says Douglas Lonnstrom, professor of statistics and finance at Siena College and SRI founding director.
The nation’s sentiment figure is down nearly five points, while New York’s sentiment level rose three points, he notes.
If the fear of the government shutdown and concern about the debt limit are factors in those sentiment levels, Lonnstrom figures it would affect consumers the same way everywhere because it’s a “big national issue,” he says.
“And yet we [New York] went up and the nation went down, so that was kind of strange,” he says.
Within the state, the consumer-sentiment level in New York City was up 4.1 points, while the Upstate region remained “flat,” rising just 0.6 points; older New Yorkers rose 4 points, while younger New Yorkers (under age 55) remained unchanged; and low-income New Yorkers (annual salary below $50,000) rose nearly 6 points, while higher-income New Yorkers sentiment decreased 2.4 points, according to the SRI data.
“Most of these strange, mixed results are the result of fear, as opposed to the economics of the situation,” Lonnstrom believes.
September wasn’t a bad month for economic news, he contends, but also notes that concerns remain about the debt ceiling, along with predictions of slow economic growth, a job market that remains “weak,” fear of higher interest rates, concern about inflation, and the ongoing debate about the federal health-care reform law.
“There’s just a tremendous amount of uncertainty out there and that produced this weird mixture of results,” Lonnstrom says.
When compared with the previous three years, the state’s overall-confidence sentiment of 76.2 is down 2 points from September 2012, up 14.5 points from September 2011, and has increased 13.4 points compared to September 2010, according to the SRI data. The sentiment index measured 56.3 in September 2008.
Besides determining consumer sentiment, SRI’s monthly survey also examines respondents’ plans for buying big-ticket items in the next six months.
In September, buying plans were up 1.3 points to 35.8 percent for consumer electronics; rose 5.1 points to 23.1 percent for furniture; increased 1.9 points to 5.7 percent for homes; and inched up 1.1 points to 17.3 percent for major home improvements.
Buying plans remained unchanged for cars and trucks at 12.9 percent, according to the SRI data.
Gas and food prices
In SRI’s monthly analysis of gas and food prices, 71 percent of upstate respondents said the price of gas was having a serious impact on their monthly budgets, which remained unchanged from August and is up from 66 percent in July.
In addition, 57 percent of statewide respondents indicated concern about the price of gas, down from 59 percent in August, according to SRI.
When asked about food prices, 71 percent of Upstate respondents indicated the price of groceries was having a serious impact on their finances, up from 66 percent in August. About 66 percent of statewide respondents expressed concern about their food bills, down from 67 percent in August.
SRI conducted its consumer-sentiment survey in September by random telephone calls to 811 New York residents over the age of 18.
As consumer sentiment is expressed as an index number developed after statistical calculations to a series of questions, “margin of error” does not apply, SRI says. Buying plans, which are listed as a percentage based on answers to specific questions, have a margin of error of plus or minus 3.4 points, according to SRI.
Contact Reinhardt at ereinhardt@cnybj.com
Hackers for hire weed out corporate bad seeds
SYRACUSE — Dressed in a workman’s uniform, he blends into the office. Unnoticed, he locks onto his target’s computer, and, within moments, gains access to critical files. These files, if put in the hands of a competitor, could wreak serious financial damage to the company. As unobserved as when he arrived, the workman leaves and
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SYRACUSE — Dressed in a workman’s uniform, he blends into the office. Unnoticed, he locks onto his target’s computer, and, within moments, gains access to critical files. These files, if put in the hands of a competitor, could wreak serious financial damage to the company.
As unobserved as when he arrived, the workman leaves and returns to his computer, where he now has access to his target’s computer, and begins his work. His mission, however, isn’t what you think. Yes, he’s a hacker, but in this case, the hacker wears a white hat. His goal is to ferret out workplace fraud such as corporate espionage. He works for Secure Network Technologies, Inc., located at 115 E. Jefferson St. in downtown Syracuse, and his job is to find the corporate bad guys.
“There is no shortage of bad people,” says Steve Stasiukonis, president and owner of Secure Network Technologies (SNT). As hackers for hire, it’s his company’s job to find those people and stop them.
Take the case of a New Jersey company that contacted SNT after terminating its systems administrator. The employee of two years, who came to the company from a staffing agency, showed a lot of promise and the business was poised to offer him a full-time position when the employee made some troubling statements during his interview with human resources, Stasiukonis recalls. The employee indicated that if the company didn’t hire him, it would regret that choice because he would be able to hack the company’s computer system. The employee was immediately terminated, Stasiukonis says, but the company knew it needed to take steps to ensure that he could not, in fact, hack into its system.
That’s when it called SNT (www.securenetworkinc.com), which came in and discovered the employee had secretly loaded remote Trojans onto the network that would indeed give him access. “His complete intent was retaliation,” Stasiukonis says, and the story is not an uncommon one.
When most companies think of the threat of hackers, they think of outside sources — shadowy hacker groups from China or Eastern Europe — looking to break in. So often, Stasiukonis says, companies forget to consider employees, who are already in, moving sensitive information outside of the business.
It could be as simple as a salesperson that leaves to join a competitor and takes his client list with him. Or it could be as complex as an engineer set on starting her own company who has been secretly copying research files and other sensitive information, Stasiukonis says. It happens more often than people think, Stasiukonis says. He and his team of seven employees have seen incident-response calls triple over the past year alone.
“Companies call up and say, ‘We’ve got a bad guy on the inside,’” he says. His job is to find them.
Stasiukonis does it with an array of tools including the expected rooms full of sophisticated computers and technology. The array of tools also includes a room full of costumes and vehicle signs that allow Stasiukonis and his employees to move about an office without suspicion.
Along with finding the bad guys, Stasiukonis also works with clients to help them reduce their future vulnerability to such inside attacks. The easiest way to do that, he instructs, is by limiting what information employees can access.
Not every employee needs access to every file, he says, and technology is available to help employers limit access. Those limitations should be in place not just for company files, but also for Internet access in general, Stasiukonis says. For example, an employee who is allowed to access his Gmail account now has an easy means to email company information elsewhere.
“You want to be a good employer, and you want to be fair to your employees, but there have to be strict policies,” Stasiukonis cautions.
Policies should also include measures to protect the company from outside attacks as well, he says. Teach employees not to open attachments or click on links in emails from unfamiliar sources. One popular means of gaining access to computer systems right now, he says, is to send a “phishing” email telling recipients they have a package waiting for them that was undeliverable. If they just click on the link, they can arrange for delivery. If an employee clicks that link, malware is loaded onto their computer, giving the bad guys access not only to that computer but to the company’s whole system.
Hackers, both internal and external, are constantly switching up their game and coming out with better programs to help them gain access. Companies have to work to stay ahead of the game, Stasiukonis says, with strong policies that are strictly enforced. “If you don’t have protection in place and do your due diligence, you’re going to be a victim.”
And that’s when you can call Stasiukonis and his team of white-hat hackers to save you.
Secure Network Technologies’ (www.securenetworkinc.com) full array of services includes network security, social-engineering assessments, application security, physical security, computer forensics, mobile forensics, digital investigations, incident response, and real-time network investigations. The firm’s website boasts that it has been “hacking networks since 1997.”
Smart Business Solutions offers clients options to prevent workplace fraud
NEW HARTFORD — Smart Business Solutions is a young New Hartford–based firm that aims to help its clients develop the strategies necessary to obtain and grow “optimal” profits, according to the home page of its website. Company president Michelle Tuttle, who has more than 19 years of corporate-management experience, is the sole owner of Smart
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NEW HARTFORD — Smart Business Solutions is a young New Hartford–based firm that aims to help its clients develop the strategies necessary to obtain and grow “optimal” profits, according to the home page of its website.
Company president Michelle Tuttle, who has more than 19 years of corporate-management experience, is the sole owner of Smart Business Solutions.
The firm’s offerings include a review to ensure a client complies with certain federal rules regarding identity theft, protected against cyber crime, and complies with rules regarding financial records.
When she launched the company in early 2008, Tuttle conducted identity-theft seminars and discussions with clients and individuals because that was part of her background.
“That … grew into, on its own, this whole other revenue stream for the business,” she says.
Her interest in the compliance area began in a previous job, she says.
Prior to starting Smart Business Solutions, Tuttle served in a marketing role for Rome–based AmeriCU Credit Union.
The credit union’s product-manager position was “dissolved one day,” Tuttle says, and at the same time, AmeriCU had been promoting a series on identity theft that it promised to different businesses.
The series became Tuttle’s responsibility and she had less than a day to prepare for her first presentation, she recalls.
“That’s when I became very passionate about the compliance side,” Tuttle says.
When Tuttle launched Smart Business Solutions, the business initially offered marketing and public relations, website design, strategic planning, budgeting, and needs assessment, and those services remain, Tuttle says.
She didn’t add the compliance services until 2009 and it has generated success for her firm.
“The compliance piece has really taken off,” she says.
Tuttle is now in the process of separating the two parts of the company (Internet marketing/social media/web design and compliance) designating Smart Business Solutions as a limited-liability corporation.
“I kind of want to be able to market them differently and it’s becoming more and more challenging trying to tie all them together,” she says.
Both parts will remain under the name Smart Business Solutions, but the Internet marketing and website design will become a subsidiary, Tuttle says.
Most of her recent marketing efforts have targeted the compliance and cyber crime service.
The company’s reconfiguring is part of Tuttle’s focus in the fourth quarter, she says.
Compliance offerings
Smart Business Solutions can review a company’s operations to ensure it’s in compliance with the Red Flags Rule, which the Federal Trade Commission (FTC) created to help prevent identity theft.
Tuttle explained it as a way for companies to make sure they’re not dealing with an identity thief when they’re extending credit.
“The [federal] government says that anyone, financial institutions, car dealers, anyone extending credit has to develop and implement a program and continue to monitor and audit the program and keep their employees trained,” Tuttle says.
The federal government didn’t provide businesses with much guidance beyond that explanation, she adds.
Tuttle’s firm also offers help complying with the Safeguards Rule, which is another FTC regulation that’s intended to prevent identity theft through the protection of “physical, tangible information,” she says.
The rule requires companies to have safety measures in place to protect the information an individual provides for a medical record, a credit application, or a credit-card purchase, Tuttle says.
Tuttle explained it using the example of cloud computing, or operating a program over a several connected computers at the same time.
With all that information sitting in databases somewhere, companies need to make sure they’re compliant and protect that information, she says.
“They have to minimize the amount of people who have access to it,” Tuttle adds.
In addition to the Red Flags and Safeguards rules, Smart Business Solutions also offers a compliance review of stipulations from the Office of Foreign Assets Control, which is part of the U.S. Department of the Treasury.
Firms, no matter how large or small can’t sell their products or services to anyone that the government has identified as a terrorist, a money launderer, or a risk to the country, Tuttle says.
Business owners risk fines totaling in the millions of dollars, or even imprisonment, if they sell to anyone or company that the federal government has deemed a threat, she adds.
“A lot of these small companies they have no idea that this stuff is out there or how to navigate it or how to set up a program or what they need to do, but ignorance is not an acceptable excuse,” Tuttle says.
Smart Business Solutions’ compliance work generated a revenue increase of 5 percent in 2012, compared to the previous year, according to Tuttle.
About Tuttle
Tuttle is the lone full-time employee at Smart Business Solutions, but Jon Williams, a business consultant and certified fraud examiner, subcontracts his services to the company, she says.
Tuttle would like to add one or two additional full-time employees in 2014.
Smart Business Solutions is a state-certified minority and women-owned business enterprise, she says.
Tuttle earned an associate degree in business management from Mohawk Valley Community College in 1986. From there, she worked in several roles at the the Bank of New York in Oriskany.
She then returned to school at SUNYIT in Marcy, where she earned a degree in professional-technical communication in 2001.
Tuttle’s career also included stints at Dart Communications of Utica and Mountain Media, Inc. of Saratoga Springs.
Contact Reinhardt at ereinhardt@cnybj.com
“It has been said that Democracy is the worst of form of government except all the others that have been tried.” — Winston Churchill Well, I did it. I took one for my team of nonprofit colleagues and board members. That is, I read every word of the 67 pages that constitutes the Nonprofit Revitalization
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“It has been said that Democracy is the worst of form of government except all the others that have been tried.” — Winston Churchill
Well, I did it. I took one for my team of nonprofit colleagues and board members. That is, I read every word of the 67 pages that constitutes the Nonprofit Revitalization Act of 2013. It was recently passed by the New York State Senate and Assembly and has been sent to Gov. Cuomo for his likely signature.
For those of you who have never had the pleasure of reading a legislative bill, it is a mind-numbing experience. The proposed changes are intended to both revitalize and reform the nonprofit sector in the state and have actually been considered for the last five to seven years. The origin of many of these reform initiatives dates back to Eliot Spitzer when he was attorney general, prior to his ill-fated tenure as New York Governor.
The reform initiatives were reintroduced in early 2012 by our current Attorney General Eric Schneiderman.
This bill, when signed by Gov. Cuomo, continues the government regulators’ focus on the following areas of nonprofit management and operations:
§ Effective board governance and oversight
§ Conflict-of-interest disclosures and due process
§ Related party transactions conducted at fair market value
§ Accountability and transparency by adopting a whistleblower policy
§ Mergers and asset transfers
In many cases, you will find the requirements of the act to have already been adopted by your nonprofit organization. However, since the requirements of the act are very specific, every nonprofit should conduct a “gap analysis” to identify what policy and procedure changes need to occur within your organization in order to comply with these new requirements.
The following represents my latest top 10 list of actions / requirements that should be considered by your organization. Keep in mind that there may be other requirements in the legislation’s 67 pages that you should evaluate since they may affect your specific organization. However, the following list addresses those requirements that affect virtually all tax-exempt organizations.
1. Effective date — Assuming signature by Gov. Cuomo, the effective date of the act’s requirements is July 1, 2014. However, many of the requirements described below can and should be implemented prior to that date.
2. Corporate type of organization — In an effort to both simplify and clarify New York State Nonprofit Corporation Law (NPCL), the act eliminates the segregation of nonprofits as Type A, B, C, or D corporations. All nonprofit corporations will now fall under statutory definitions of either a “Charitable Corporation” or a “Non-charitable Corporation.” Each organization should verify that its corporate type under previous NPCL translates appropriately to these new definitions. Generally speaking, Type A corporations are Non-charitable. Type B or C corporations are Charitable. Type D corporations can be either classification based on the organization’s original purpose. Fortunately, no additional filings with New York State are required in this area since existing nonprofits will be grandfathered.
3. Whistleblower policy — If you are a health- and human-services provider, you should already have a whistleblower policy. The act requires all nonprofit corporations with more than 20 employees and annual revenue in excess of $1 million to adopt a whistleblower policy. Organizations with existing policies will most likely not have to make changes. However, all nonprofits should adopt a whistleblower policy well in advance of the act’s effective date. Jan. 1, 2014, would be a reasonable target.
4. Audit oversight / board governance — From my perspective, this section of the act adopts requirements for independent auditors and the nonprofit boards that are long overdue. In a nutshell, the act requires the nonprofit board or its designated audit committee (comprised of independent directors) to do the following:
§ Review directly with the independent auditor the audit scope and planning prior to the commencement of the audit.
§ At audit completion, meet with the independent auditor to review all required audit reports, including internal control recommendations, required communications, and the audited financial statements.
§ An annual requirement to consider the performance and independence of the independent auditor.
If the requirements above are completed by the audit committee, periodic reports of the audit committee must be made to the full board.
5. Merger approvals by the Attorney General — The act significantly expands the role of the New York State attorney general regarding:
§ Approvals for mergers of nonprofit organizations.
§ Approvals to sell, lease, or otherwise dispose of all, or substantially all, of a corporation’s assets.
§ Specific reporting requirements are detailed in the act. The attorney general may refer the final approval in certain circumstances to the Supreme Court of the applicable judicial district.
6. New definition of “entire board” — In order to address the issue of significant decisions being made by a small group of eligible voting board members, the act provides a definition for the “entire board.” The “entire board” is defined as the total number of directors entitled to a vote if the organization had no board vacancies. The bylaws control this number if a fixed number of directors is specified. In the event of a bylaw range for directors, the “entire board” is the number of directors elected at the most recently held election of directors.
This particular provision relates directly to significant transactions involving the purchase or sale of significant assets of the organization. Specifically, in these applicable situations, an affirmative vote of two-thirds of the entire board is required.
7. Conflicts of interest — The act requires every nonprofit corporation to adopt a Conflict of Interest policy that is intended to ensure that its directors, officers, and key employees act in the corporation’s best interest. As stated previously, many nonprofits have an existing policy in this area. If you need a template for either conflict of interest or whistleblower policies, please email me at garchibald@bonadio.com.
8. Electronic technology updates — The act recognizes that a significant amount of corporate business activity is completed electronically. However, existing regulations are outdated in this area. The act provides the following guidance:
§ A continued prohibition on board voting by email or fax transmission.
§ Proxies may now be submitted by board members via email, which authorizes another board member in attendance to vote on his/her behalf.
§ Notice provisions for membership meetings can be provided by either fax or email.
9. New York Supreme Court Personal Jurisdiction Provision — All directors, officers, key employees, or agents of the nonprofit organization will be subject to the personal jurisdiction of the Supreme Court of New York related to attorney general proceedings. This particular provision appears to be directed at addressing issues regarding directors, officers, or employees who are not New York State residents. However, depending upon interpretation of this provision, recruitment of volunteer board members may be more difficult.
10. Related-Party transactions and independent directors — The act defines a related-party transaction as any transaction, agreement, or other arrangement in which a related party has a financial interest and in which the corporation or any affiliate of the corporation is a participant.
[“Independent Director” is defined as an individual who has not, within the last three years, been an employee of the corporation or an affiliate, and does not have a relative who was a key employee within the last three years. Additional details regarding the independent director definition are specified in the act.
Every organization should identify whether individual directors are independent or not under the definition provided in the Act. In addition, all related party transactions should be thoroughly documented at fair-market value, with no involvement of the related party in the decision-making process.
The act has a number of additional references regarding requirements and roles that must be fulfilled by independent directors. For example, the audit committee must consist of only independent directors.]
In my view, the requirements of this act should be viewed by nonprofit organizations as “best practices” that should be adopted and implemented as soon as possible. While signature by Gov. Cuomo is expected, your organization must recognize that these requirements originated with the New York State attorney general. Therefore, whether legally adopted or not, the requirements clearly set the standard of expectation for all New York nonprofit organizations.
Gerald J. Archibald, CPA, is a partner in charge of the management advisory services at The Bonadio Group. Contact him at (585) 381-1000, or via email at garchibald@bonadio.com
Checks and balances are key to fraud protection
If I only had a dollar for every time that I have heard that statement. The fact is, workplace fraud happens, and it happens frequently. Newspaper headlines featuring employees stealing large sums of money are becoming more frequent. It happens to all businesses, large and small. It also happens in the nonprofit and municipal sectors
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If I only had a dollar for every time that I have heard that statement.
The fact is, workplace fraud happens, and it happens frequently. Newspaper headlines featuring employees stealing large sums of money are becoming more frequent. It happens to all businesses, large and small. It also happens in the nonprofit and municipal sectors with alarming frequency. No one will argue that economic times are tough and many employees are under financial pressure. Often this pressure translates into incentive or rationalization for employees to steal from your business to make ends meet.
Even with all the statistics and news, many business owners think it can never happen to their company. It is often this type of thinking that makes a business more vulnerable. While it is true that fraud can happen in even the best controlled environments, a few simple changes and safeguards can often go a long way.
Small-office environments are particularly vulnerable to fraud because of their size. Fraud can happen in any size company. However, the fewer people involved in the accounting function, the more opportunity there is for an individual to commit fraud and go undetected.
A common term often used when accountants discuss internal control is “segregation of duties.” Simply put, the more segregated the accounting function is, the better the control environment. If the same individual is responsible for collecting payments from customers, adjusting customer accounts, and making bank deposits, there is a lot of opportunity for that person to steal money and cover up his/her tracks.
Fully segregating all of the accounting duties is a struggle for many small businesses because they simply do not have enough people in the accounting department to segregate duties adequately. This does not mean that small businesses have to live with this risk. There are some simple questions all business owners can ask themselves to help improve controls at their company.
Do you really see all the checks your business issues?
Having the business owner sign all the checks is probably one of the most common controls among small businesses. While this is a great control to have in place, many fraud investigations uncover checks being issued that the owner did not know about. In addition to signing the checks, business owners should keep track of check numbers.
Simply put, the first check number in the pile of checks that the payables person requests a signature for this week should be one check number higher than the last check number in the pile the owner signed last week. Any breaks in sequencing should be investigated as these could be unauthorized checks being issued.
Do you review the cancelled checks for the month?
While most banks no longer provide the cancelled-check copies in the mail anymore, most provide access to scanned copies of the cancelled checks online. You would be surprised at how many fraud investigations often uncover alternate manual checkbooks that business owners never knew existed. With the availability of online banking, owners have instant access to review all banking activity.
Who has access to the company credit card?
Abuse of corporate credit cards is one of the most common sources of fraudulent activity at small businesses. Company credit cards should be used for just that, company expenses only. Often, small-business owners will use one credit card for both business and personal expenses. Some will provide the number or even a card to their office or business manager. If the credit-card activity is not monitored, the opportunity for authorized users to use the card for personal charges is unlimited.
It is very easy for employees with the company card to rationalize that they will pay the company back, etc. Again, this is an area where real-time monitoring of activity online is very easy to do. Any unexpected or unusual charges should be investigated, and all charges to the company credit card should require back-up receipts with explanation of business purpose. Personal charges to the company credit card should be strictly disallowed.
Who brings the deposit to the bank?
If it is the same person who reconciles the bank accounts or posts the deposits to the general ledger, there is opportunity for that person to short the deposit and adjust the records to cover it up.
Is there independent verification from the billing system or receipts ledger to ensure all deposits actually made it to the bank? A simple control small businesses can often add is having a receptionist open the mail and make a list of payments received so that that listing can be compared to the deposits actually made to the bank.
What do I do if I catch one of my employees stealing?
This is probably the one area that small businesses differ from larger ones. Large companies often have “no tolerance” policies requiring prosecution of employees caught stealing from the firm. This sends a strong message to employees that if you decide to steal from the company, the consequences are going to be great.
In small businesses, however, the reaction and punishment of the employee can vary tremendously. While no one wants to see a long-time employee arrested or named in the newspaper, the bottom line is that that employee stole from the company and there should be consequences. The message business owners send by how they deal with an employee caught stealing is very important. Any employee caught stealing should have his/her employment terminated and should be prosecuted.
Many times, small-business owners do not prosecute because they just want it to be over, they don’t think they will ever recover the money, they don’t want to ruin the person’s reputation, etc. However, the employee who stole from the company will most likely go on to steal from his next employer. In no case should an employee caught stealing from the company be allowed to remain employed. Especially in a small-business environment where everyone talks, it is very easy to send a message that stealing from the business will be brushed off and it becomes more likely that others within the organization will try it because they think they can get away with it.
When looking at their office environment and controls in place, all business owners should always remember that for fraud to happen, three underlying factors must be present — incentive, rationalization, and opportunity. These three factors are commonly referred to as the “fraud triangle.” While most companies have little control of why an employee commits fraud or how the employee rationalizes his actions, a good control environment will strive to limit the opportunities for fraud to occur and go undetected. The beginning of a good fraud-deterrence program starts with asking a few simple questions and maybe trusting employees just a little bit less. While no control environment is fool-proof, a few simple changes can often go a long way.
Linda Gabor is a certified public accountant and certified fraud examiner. She is the partner-in-charge of audit services at Grossman St. Amour CPAs PLLC. Contact Gabor at lgabor@gsacpas.com or (315) 701-6346.
Crisis Communications Planning: Now You’re Ready
No one can prepare for a crisis. Well, actually, they can — and they do. A lot of businesses and nonprofits have operational disaster plans. But few also have a crisis-communications plan. Recently, however, we have started to see an increased trend in organizations coming to us to help them plan their communications roles, strategies,
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No one can prepare for a crisis.
Well, actually, they can — and they do. A lot of businesses and nonprofits have operational disaster plans. But few also have a crisis-communications plan.
Recently, however, we have started to see an increased trend in organizations coming to us to help them plan their communications roles, strategies, and even messages before a crisis event. What a crisis-communications plan does is help you to manage information and the messages you deliver to employees, the media, the public, and other audiences affected by a crisis situation.
The most important goals of a crisis-communications plan are to identify the potential and emerging risk scenarios for your organization and to determine who will serve in what roles for making and delivering communications decisions during a crisis. You also want to outline the specific action steps to take and even develop some of the messages that you might use during any of the potential scenarios that you identified. And, you want to prepare to do all of this while your team is calm and focused — not during a crisis.
But it doesn’t do you much good to spend weeks, even months, creating this plan if you’re not going to be able to use it during a crisis. We use a secure and customized mobile app to access a crisis-communications plan, which gives your team members the ability to access the most critical information quickly when they are away from the office or their computers.
The result of developing, and using, this plan is always a better reputation for your organization than if you did not have this resource.
Are you being heard?
Crystal Smith is director of integrated media for public relations at Strategic Communications, LLC, which says it provides “trusted counsel” for public relations, crisis communications, government relations, and business strategy. Contact her at csmith@stratcomllc.com
Cuomo announces new $18 million hotel for Syracuse Inner Harbor
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