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Cornell study: hotels’ green efforts don’t help or hurt revenue
ITHACA — As hotels around the world work to improve their sustainability and reduce their carbon footprint, those efforts don’t appear to have an effect, either way, on their sales and bookings. That’s according to a new study from two professors at Cornell University’s School of Hotel Administration (SHA). Howard Chong, assistant professor of economics […]
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ITHACA — As hotels around the world work to improve their sustainability and reduce their carbon footprint, those efforts don’t appear to have an effect, either way, on their sales and bookings.
That’s according to a new study from two professors at Cornell University’s School of Hotel Administration (SHA).
Howard Chong, assistant professor of economics and sustainability, and Rohit Verma, professor of service operations management, conducted the analysis for the study.
The Cornell Center for Hospitality Research published the study, entitled “Hotel Sustainability: Financial Analysis Shines a Cautious Green Light,” and presented the report on Oct. 18 at the 2013 Sustainability Roundtable at the SHA.
To conduct their analysis, Chong and Verma used a database that Sabre Holdings, including the website Travelocity.com, maintains.
Southlake, Texas–based Sabre Holdings is a global, travel-technology company serving the travel and tourism industry.
The report is part of a series of studies the school has been conducting over the last four years, says Verma, who worked with Chong on the analysis for much of 2013, he says.
To answer the question of whether implementing sustainable measures hurts or helps revenues, the study used data that Sabre provided to determine any effect widespread advertising of eco-certified hotels had on bookings, according to the report’s executive summary.
When Travelocity started including a “green leaf” insignia on its listings, Chong and Verma figured it represented a “great” opportunity to analyze the data as an experiment because the leaf meant “a new piece of information for the customers,” Verma says.
“They [customers] can get influenced by it either in a positive way or negative way,” he adds.
Sabre’s Travelocity site uses an eco-friendly hotel label to flag hotels that have earned any of a dozen environmental certifications, including Leadership in Energy & Environmental Design (LEED) and Energy Star, a voluntary program of the U.S. Environmental Protection Agency.
Based on an analysis of millions of individual bookings in more than 3,000 eco-certified hotels and a comparison group of 6,000 properties, the study found that, on average, booking revenue neither increased nor decreased for the certified hotels, says Verma.
The analysis doesn’t address the situation of any individual hotel, but the authors can conclude that going green is compatible with existing quality standards of hotel service, according to the report’s executive summary.
The authors also concluded that advertising green status doesn’t hurt a hotel’s revenues.
Earning a green certification does not automatically result in a large revenue bump nor a revenue decline. In short, green is not a “silver bullet” strategy, according to the executive summary.
Finally, although the average effect is revenue neutral, individual properties have widely varied experiences with eco-certification, depending on their individual situation, according to the report summary.
The work of Chong and Verma was subject to blind-peer review, meaning their supervisor submitted the report to several people in industry and academia who review the work without knowing the identity of the authors.
The hotel industry has “moved ahead with sustainability,” Chong said in a news release on the website of the Cornell Chronicle, which publishes daily news about research, outreach, events, and the Cornell community.
“…but there’s a nagging question about whether installing green programs interferes with the hotel’s quality standards and its ability to provide guest luxury. Some hotels have been reluctant to go green because they might lose business. This study shows that, on average, the hotel industry doesn’t lose sales … from sustainability,” Chong said.
Chong and Verma have also conducted a similar study using data from Westlake Village, Calif.–based J.D. Power and Associates, a global marketing-information services company that provides customer-satisfaction research.
In that study, they wanted to find out if sustainability measures had any impact on customer-satisfaction ratings, Verma says.
“And what we found again is that, on average, for some people maybe it goes up if they’re more sustainable, for some it goes down, but on average, the effect is neutral,” he adds.
Contact Reinhardt at ereinhardt@cnybj.com
Photovoltaic testing facility opens in Cortland
CORTLAND — A new solar-panel testing laboratory in Cortland, the only such facility in the Northeast, should help promote the growth of the solar-power industry as well as solar research and development, the New York State Energy Research and Development Authority (NYSERDA) contends. NYERDA partnered with Intertek Group plc — a London–based, global testing company
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CORTLAND — A new solar-panel testing laboratory in Cortland, the only such facility in the Northeast, should help promote the growth of the solar-power industry as well as solar research and development, the New York State Energy Research and Development Authority (NYSERDA) contends.
NYERDA partnered with Intertek Group plc — a London–based, global testing company that has operations in Cortland — to open the Center for Evaluation of Clean Energy Technology (CECET). The center formally opened on Dec. 4 with a grand-opening event.
CECET, a wholly owned subsidiary of Intertek, is a university-industry partnership for accelerating clean-energy technology market commercialization. NYSERDA is supporting the effort with grants.
The photovoltaic (PV) certification testing lab at CECET provides both indoor and outdoor testing of solar panels for indicators such as generating capacity, performance over time, impacts of weather, and more. The center is located at an Intertek facility at 3933 U.S. Route 11 in Cortland.
“We’re really excited,” says Richard Lewandowski, executive director of CECET. The majority of PV testing available in the United States is at facilities located in the southwest, where the weather is typically hot and sunny.
While that may seem ideal, upstate New York’s cooler climate is actually much better for solar-power generation, Lewandowski contends. That makes the area ideal for a testing facility, especially as interest in solar energy grows in New York and around the Northeast, he says.
“It’s really a great opportunity,” Lewandowski says.
The upstate New York location will allow scientists to test equipment performance during the extreme winter and summer conditions in the Northeast. The Cortland testing site is also seen as a “convenience” for solar-panel manufacturers based in the region, according to NYSERDA.
The use of certified photovoltaic equipment (such as solar panels) is a requirement of many state and federal incentive or similar programs.
CECET can offer an array of assistance to companies designing and producing PV components. Testing can include electroluminescence testing to find stress cracks and other minute damage to panel composite materials, environmental testing, and more.
“We’re doing durability, performance, and liability testing as well as certification testing,” Lewandowski says.
On top of that, CECET partners with several academic institutions including Binghamton University, Alfred State, Clarkson University, the Rochester Institute of Technology, and Syracuse University for research and development, he says.
What that ultimately means is that CECET can not only work with a company developing solar technology to find any flaws with its product, but can also work with the business to develop solutions for any flaws found. “We can guide them in the right direction,” Lewandowski says.
Such testing, research, and development are crucial, he says, as solar technology becomes a more and more popular “green” energy choice in New York and around the country. This past year, there were enough solar installations across the United States to equal the power generated by five to six nuclear power plants, Lewandowski says.
CECET will connect all the parties working on developing new technology, which ultimately will result in lower costs and more rapid returns on investment, says Jacques Roeth, a program manager at NYSERDA.
NYSERDA worked on establishing CECET for about three years, he says. NYSERDA awarded Intertek $400,000 to create CECET, a group of public, private, and educational institutions. NYSERDA also awarded $1.7 million to CECET for the Cortland site as well as $877,000 for a wind-turbine blade testing center at Clarkson University in Potsdam.
The effort is part of Governor Andrew Cuomo’s NY-Sun initiative to accelerate solar-power development in New York. NYSERDA contends that the initiative has enabled the state to generate a significant increase in the installation of solar power.
CECET currently employs four people and Lewandowski says he expects that number to grow as word gets out about the facility. He is now reaching out through the media to make the PV community aware of CECET. A current project with General Electric will also help spread the word, he adds. CECET is also working with a number of other smaller companies, but has confidentiality clauses in place to protect the new technology being developed, he says.
Intertek is a worldwide testing company with more than 30,000 employees and 1,000 offices and labs in 100 countries.
Contact The Business Journal at news@cnybj.com
New DEC Environmental-Audit Policy is Worth Considering
Let’s face it — ensuring environmental compliance can be a daunting task given the proliferation of increasingly complicated regulations. To help the regulated community, in 1995, the U.S. Environmental Protection Agency (EPA) issued a policy entitled “Incentives for Self-Policing: Discovery, Disclosure, Correction and Prevention of Violations,” more commonly known as the “EPA audit policy.” The
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Let’s face it — ensuring environmental compliance can be a daunting task given the proliferation of increasingly complicated regulations. To help the regulated community, in 1995, the U.S. Environmental Protection Agency (EPA) issued a policy entitled “Incentives for Self-Policing: Discovery, Disclosure, Correction and Prevention of Violations,” more commonly known as the “EPA audit policy.”
The EPA audit policy has provided incentives, most notably in the form of penalty reduction or waiver, to organizations that voluntarily audit their compliance with federal environmental regulations, disclose potential violations, and return to compliance. By most accounts, the EPA audit policy has been a clear “win-win” scenario, because it has improved environmental compliance and eliminated financial penalties that would otherwise have been assessed.
DEC policy
The EPA audit policy is focused exclusively on compliance with federal environmental regulations, and of course, most Central New York facilities are also subject to New York state environmental regulations. Accordingly, the performance of an environmental audit always raised the concern of what to do if potential violations of New York regulations were identified (as they frequently are). That concern has been resolved by the New York State Department of Environmental Conservation’s (DEC) recent issuance of a new Commissioner Policy, entitled “Environmental Audit Incentive Policy” (the “DEC policy), which took effect on Nov. 18, 2013.
Much like its federal counterpart, the DEC policy encourages the regulated community to audit operations, take measures to prevent violations, and to voluntarily disclose and promptly correct any violations that are discovered, thereby improving environmental compliance and protecting public health and the environment. The DEC policy applies to any entity regulated under New York State environmental laws and regulations.
Significantly, the environmental-audit program can consist of an informal, internal review or a formal third-party audit. As an incentive, the DEC can reduce or waive penalties for violations that are discovered and disclosed voluntarily. Certain violations are excluded, such as those involving alleged criminal conduct, or that are reported by a member of the public or a “whistleblower” employee, or violations required to be self-reported. Companies or organizations with a history of non-compliance, and which have not been cooperative in resolving past violations, may also ineligible to use the DEC policy.
A regulated entity must disclose a violation or suspected violation promptly in writing to the DEC regional office, generally within 30 days of discovery. This timeframe is important — a regulated entity is deemed to have discovered the violation when any officer, director, employee, or agent of the facility knows or has reason to believe that a violation has, or may have, occurred. Practically, this could mean the clock starts ticking the day an EHS manager or consultant learns of a potential violation, not later when senior management hears about it.
New owners of a facility can benefit from the DEC policy for violations discovered prior to or within 60 days of acquisition, provided they disclose within 60 days after acquisition or within 30 days of discovery of the violation, whichever is later. In all cases, unless a different time frame is specified by law, violations must be corrected within 60 days after disclosure.
To appreciate how significant the penalty waiver could be, it is important to understand how an initial penalty is calculated. A monetary penalty consists of a gravity component (how significant was the harm?) and an economic-benefit component (how much did the organization save by not complying?). The New York DEC will waive the gravity component for eligible cases, and for entities engaged in environmental audits and environmental-management systems during the ordinary course of business, the economic-benefit component may be waived where de minimis. For certain types of violations, this can easily save tens or hundreds of thousands of dollars.
Savings of this magnitude can certainly justify the cost — in time and resources — to undertake an environmental audit.
Robert R. Tyson is a partner and an environmental and energy attorney at Bond, Schoeneck & King, PLLC. His practice includes New York state and federal regulatory compliance, environmental enforcement and litigation, and environmental issues in business and property transactions. Contact him at (315) 218-8221 or email: rtyson@bsk.com
On Dec. 10, the U.S. Treasury Department sold off its last shares of General Motors’ stock (NYSE: GM). Both President Obama and the Treasury Secretary Jack Lew touted the company bailouts — Chrysler was also bailed out — as a success. Let’s do a quick review to understand what “success” means in Washington doublespeak. President
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On Dec. 10, the U.S. Treasury Department sold off its last shares of General Motors’ stock (NYSE: GM). Both President Obama and the Treasury Secretary Jack Lew touted the company bailouts — Chrysler was also bailed out — as a success. Let’s do a quick review to understand what “success” means in Washington doublespeak.
President Obama said the federal government had to step in to keep both companies from “going bankrupt.” To the uninitiated, that meant going out of business. If so, then how did American Airlines just come out of bankruptcy and merge with US Airways. Clearly, bankruptcy doesn’t always mean ceasing operations.
Our president repeatedly told us that the private sector had no interest in rescuing GM unless Uncle Sam stepped in. How do we know that, since his administration short-circuited the process? GM clearly had outsized liabilities, because management couldn’t say no to the unions and the corporate culture was sclerotic. But that doesn’t mean there wasn’t demand for the product and assets in the form of capital investments, a dealer network, loyal customers, and skilled workers.
The president further argued that the industry would collapse if GM went bankrupt. Funny thing, the government took the company through the bankruptcy process anyway while propping up GM with taxpayer money. In the process, the political appointees in charge of the process stuck it to the bond- and stock-holders, while protecting the interests of some unions.
In GM’s case, President Obama and Secretary Lew both admitted that the taxpayers took it on the nose for $10 billion (another $1 billion was lost in the Chrysler bailout); that’s called success inside the Beltway. Neither man mentioned that Chrysler is now majority-owned by Fiat and that each GM job “saved” cost more than six figures.
The U.S. government’s final argument for stepping in was the collapse of the auto manufacturers’ supplier network. That presumes the feds were the only savior. Since the Obama Administration has no problem rescuing banks, they could have politely suggested that these financial institutions lend money to those suppliers in need.
Our sitting president may be slapping himself on the back for the government’s role in the auto bailouts, but what he really did was to circumvent an established process and decide which interest group would benefit, all at the expense of the public.
The bailouts were just another form of corporate cronyism. Only in Washington would the bailouts be called a success.
Norman Poltenson is publisher of The Central New York Business Journal. Contact him at npoltenson@cnybj.com
New York Tax Reform and Fairness Commission Outlines Reforms
It is widely understood that New York is a high-tax state. New York state citizens are acutely aware of this fact. It is hardly surprising then that the governor, being the politician that he is, has appointed not one, but two, commissions to examine how to reform the Empire State’s tax system. The first commission
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It is widely understood that New York is a high-tax state. New York state citizens are acutely aware of this fact. It is hardly surprising then that the governor, being the politician that he is, has appointed not one, but two, commissions to examine how to reform the Empire State’s tax system. The first commission he appointed, with the Orwellian name, “New York State Tax Reform and Fairness Commission,” released its report last month. Notwithstanding its name, the report contains some good ideas on how New York should reform its tax structure.
The report begins by acknowledging that we are a high-tax state. In the 2012-13 fiscal year, state and local governments levied about $146 billion in taxes. Of that $146 billion, $64 billion is attributable to state taxes and the remaining $82 billion came from local tax collections. Of the $82 billion raised in local taxes, $49 billion was raised through property taxes. Although the report raises the issue of local taxes, the majority of its suggested changes deal with reforming our state’s tax system, not our local tax systems.
First, the report acknowledges that New York’s use and sales tax system is antiquated and needs to be modernized. I agree with this conclusion. At the very least, we need to simplify the system. I have heard from many small businesses about how difficult it is for them to understand and determine the products on which they need to collect sales tax. For example, if you sell bagels, you do not charge sales tax on the bagels, but if you toast the bagels, slice them, and put butter on top, then you must charge sales tax.
There are all sorts of inane examples along these lines that businesses encounter on a regular basis. The commission report states that the structure is “unduly complex” and makes “voluntary compliance more difficult, increasing the cost of doing business in the state and creates financial risk for vendors who ‘get it wrong’ and adds to the government’s tax administration costs.”
If nothing else, in the upcoming legislative session, we should make revenue-neutral changes to our sales-tax system to take out much of the complexity that has arisen over the years.
Second, the report also acknowledges that our state’s estate tax has not kept pace with changes that have made to federal estate-tax laws. As characteristic of our high-tax reputation, New York is one of only 17 states that has an estate tax. Moreover, only two states have estate-tax exemption amounts lower than New York’s $1 million sum.
I was pleased that the report notes New York’s estate tax may be a factor in taxpayer migration from New York to states without an estate tax. In Central New York, we have seen many area residents change their residency to Florida, a state without an estate tax, in an effort to avoid New York’s estate tax.
It is hard enough competing with Florida on the basis of the weather. We shouldn’t also be giving people an economic incentive to move there. To try to alleviate this problem, the commission recommends in its report to raise New York’s estate-tax exemption from $1 million to $3 million. This is a start. However, I would rather see us eliminate our estate tax entirely or, at the very least, match the exemption amount to the federal amount, which is $5.25 million.
Third, the commission recommends an accelerated phase out of the 18-a surcharge. This surcharge is a 2 percent assessment on electric, gas, water, and steam utilities. Like all taxes on businesses, these levies are passed on to the consumers. This surcharge is no different. It places an additional burden on New York families and businesses because we already pay high utility bills notwithstanding our taxes.
In last year’s budget, the state legislature and governor agreed to phase out this charge over a three and one-half year period. As mentioned, the commission recommends phasing this out more quickly because it has such a detrimental effect, particularly on businesses. I agree and indeed sponsor legislation to fully repeal this surcharge.
The commission also recommends many other changes to our state’s tax code. Some of their other recommendations I agree with, some I do not. However, I am pleased that at least there is some focus being brought to what is a primary economic problem in our state.
As mentioned above, the governor also has appointed a second commission to look at our state’s tax system. Apparently, this second commission is supposed to focus on coming up with proposals to relieve New Yorkers from our high property-tax burden. I look forward to seeing its proposals and hope that the ideas will be broad-based. Solutions will have to get at the reasons why we have high property taxes in this state and not simply shift the burden of our taxes from one group of citizens to another. I will provide an update once this second commission’s report becomes available.
William (Will) A. Barclay is the Republican representative of the 120th New York Assembly District, which encompasses most of Oswego County, including the cities of Oswego and Fulton, as well as the town of Lysander in Onondaga County and town of Ellisburg in Jefferson County. Contact him at barclaw@assembly.state.ny.us, or (315) 598-5185.
Mohawk Valley Chamber rebrands as Greater Utica Chamber of Commerce
UTICA — The Mohawk Valley Chamber of Commerce today announced it is rebranding as the Greater Utica Chamber of Commerce, effective today. The name
Wilmorite proposes casino for Seneca County
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State awards funding in third round of Regional Economic Development Council initiative
New York has awarded Central New York nearly $67 million, the Southern Tier almost $82 million, and the Mohawk Valley more than $84 million in
Clear Channel names Yacobush new Syracuse market manager
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N.Y. AG settles with Utica hospitals to address competitive concerns
UTICA — New York Attorney General Eric Schneiderman today announced a settlement with Utica hospitals Faxton-St. Luke’s Healthcare and St. Elizabeth Medical Center, resolving concerns
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