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Le Moyne programs help entrepreneurs, family businesses

SYRACUSE — The Madden School of Business at Le Moyne College is home to programs that focus on helping young entrepreneurs and the area’s family businesses. The Keenan Center for Entrepreneurship, Creativity, and Innovation is one of three “centers of excellence” within the business school, according to Le Moyne. The Keenan Center includes the Family […]

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OCC pursuing federal funding for mechatronics training

DeWITT, N.Y. — Development of the local workforce is part of the “critical mission” of a community college. “… to make sure that [we’re] training students for the kinds of jobs they can get here right at home,” said Casey Crabill, president of Onondaga Community College (OCC). OCC is among the community colleges of the

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Who should be making commitments in the sales process?

Are you in sales? If so, are you the one making commitments or is it the buyer? Who should be making commitments in the sales process? If you already follow a sales process, you may know the right answer to this question. Or you may be very surprised — without commitments and a sales process,

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Learning About Ethical Leadership from College Students

Back-to-school season wasn’t just for those that headed back to formal classrooms. We should all take this opportunity to reset our minds to learning modes. But there is certainly great value that comes from classrooms. One of my favorite courses to teach at the Newhouse School at Syracuse University is ethics. The formal title of

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Become a Resource for Your Customers with Content Marketing

There is a reason we write so much about social media. It’s a key driver, if not the driver of content marketing. Content has graduated from buzzword to basic form of marketing. And just what is content marketing? It’s becoming a resource for your customers. It’s about connecting with clients on a deeper level. To

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Refreshing Content Marketing with Webinars

Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers, is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. Providing potential and current clients great content allows you

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Why Can’t Many Working Americans Afford Medical Insurance?

In previous columns (see Sept. 5 and Sept. 19 issues of The Central New York Business Journal) we have explored the economics of health care based on the challenging questions from patients that Dr. Michael Kirsch, a practicing physician and newspaper columnist, has lamented that he has difficulty answering. This week, we address his question,

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Robert Snyder

Envisage Information Systems (EIS) has promoted Robert Snyder to vice president of solutions and innovation from director of application development.  Receiving his bachelor’s degree from Ithaca College, he joined

Kim Moore

CXtec has promoted Kim Moore to regional sales manager, leading the enterprise cabling-solutions team, focusing on sales of the company’s CABLExpress data center cabling solutions.

Stephen Fiorella

The Syracuse Crunch have promoted Stephen Fiorella to senior director of new business development and special events. After joining the Crunch in 2011 as an

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