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The Impact of Media Coverage on your Reputation

As public-relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But today, visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impression of you.  So […]

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What does the Affordable Care Act’s Contraceptive-Mandate Controversy Mean for your Benefits Plan?

This past summer, the U.S. Supreme Court decided a monumental case regarding the Affordable Care Act’s (ACA) contraceptive mandate, with potential implications for employers across the nation offering employee health benefits.  Though the Supreme Court issued a final ruling, much debate has continued regarding the rights of nonprofit and for-profit, religious-based organizations, specifically in complying

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Five Lessons from the Whiskey Rebellion

Citizens are more willing to support tax increases when they believe someone else will be paying them, especially if they think that someone deserves it.  Consequently, when looking for sources of revenue, government officials like to find an unpopular vice and slap a tax on it.  The earliest and first U.S. tax-inspired revolt was the

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Six tips for improving your business communications

It’s easy to roll your eyes and complain about the state of business communications. I mean everything from incomplete, inaccurate, and confusing emails and memos to meeting minutes and reports that don’t make sense. Ineffective business letters, most of which are peppered with the first person singular pronoun, are fodder for the recycling bin. All

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Cazenovia’s Tierno sets goals for final 21 months before retirement

CAZENOVIA — A renovation project and a new curriculum are two of the objectives that Cazenovia College President Mark Tierno hopes to meet in the final 21 months of his tenure leading the college. Tierno has announced plans to retire from his position on June 30, 2016. He made the announcement during a recent campus-update

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Work begins on Southern Tier High Technology Incubator

BINGHAMTON — The design phase is under way on the Southern Tier High Technology Incubator, which the state describes as a “major” economic-development project in downtown Binghamton.  Binghamton University broke ground on the project on Oct. 2. The incubator seeks to be an “entrepreneurial ecosystem for emerging high-technology companies” and should help create more than

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National Pipe & Plastics ramps up production at new site

“The greatest risk is to do nothing”  — a sign on Dave Culbertson’s desk. VESTAL — The year is 1967. Dustin Hoffman, who played the lead in the movie “The Graduate,” is pulled aside by a friend of his parents who wants to share one word — “plastics.” The idea is that the future will

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