Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.
Syracuse CVB formally unveils new brand: “Syracuse. Do Your Thing.”
SYRACUSE — The Syracuse Convention & Visitors Bureau (CVB) on Feb. 13 formally unveiled its new destination brand for the Greater Syracuse area, with the slogan: “Syracuse. Do Your Thing.” The Syracuse CVB, itself, has also rebranded and now goes by the name, Visit Syracuse. Visit Syracuse indicated that the “Syracuse. Do Your […]
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
SYRACUSE — The Syracuse Convention & Visitors Bureau (CVB) on Feb. 13 formally unveiled its new destination brand for the Greater Syracuse area, with the slogan: “Syracuse. Do Your Thing.”
The Syracuse CVB, itself, has also rebranded and now goes by the name, Visit Syracuse.
Visit Syracuse indicated that the “Syracuse. Do Your Thing” brand is a nod to the variety of things visitors can do during their stay in the area and the energy and individuality of the region. The brand comes with a new logo, video, and song.
“This is a game changer,” Visit Syracuse President David Holder, boasted in a news release. “Our role is to attract more business to the area and economic growth through tourism — this brand will take us to the next level and build on our initiatives.”
Visit Syracuse (www.VisitSyracuse.com) said the brand promise is: “It’s time to rally your passion. Find life’s shining moments and celebrate them in a place where true colors never fade; a place where independent spirits and an energetic community come together in perfect harmony. Here is where you find your center. Reconnect the dots with the things that truly matter and make memories on historic streets. Do what makes you happy. Syracuse. Do Your Thing.”
Local artist Jason Evans designed the new logo. Its four specific colors represent: tranquility/trust (blue), energy/active (orange), creativity/individuality (purple), and optimism/cheer (green), according to the release. The colors are interchangeable and available in four different versions of the logo. The logo also uses Syracuse’s regional code, SYR, used on flight listings.
Bob Murdock, a local cinematographer with Cinetic Productions, created the new “Syracuse. Do Your Thing” video. The song featured in the video was created by several musicians from Syracuse that now live on the West Coast, according to Visit Syracuse. They include the song’s composer, writer, and guitarist Ben Mauro (lead guitarist for Lionel Richie), producer Gary Davenport, and saxophonist/horn arranger Paulie Cerra (currently on tour with Joe Bonamassa).
Tennessee firm acquires 30 percent stake in Bankers Healthcare Group for $75 million
Pinnacle Financial Partners, Inc. (NASDAQ: PNFP) announced that its subsidiary, Pinnacle Bank, has acquired a 30 percent interest in Bankers Healthcare Group, LLC (BHG), a
New York tackles Medicaid reform with DSRIP
New York state, at Gov. Andrew Cuomo’s direction, continues to implement the most dramatic health-care reform of any state in the country. The state’s reform initiatives directly affect the 25 percent of New Yorkers (6 million citizens) who are eligible for Medicaid. Beginning with the 79 recommendations of the Cuomo-appointed Medicaid Redesign Team (MRT)
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
New York state, at Gov. Andrew Cuomo’s direction, continues to implement the most dramatic health-care reform of any state in the country. The state’s reform initiatives directly affect the 25 percent of New Yorkers (6 million citizens) who are eligible for Medicaid.
Beginning with the 79 recommendations of the Cuomo-appointed Medicaid Redesign Team (MRT) in 2011, the state Department of Health has been on an ambitious Medicaid-reform track to try to control the more than $50 billion of annual New York state (NYS) Medicaid expenditures. In March 2014, the state negotiated an agreement with the federal Centers for Medicare and Medicaid Services that requires transformation of the NYS Medicaid program from a fee-for-service (or FFS) to a value / performance-based reimbursement system, commonly referred to as pay-for-performance (P4P). Most health-care experts acknowledge that a transformation of this magnitude should take up to 10 years. New York continues to focus on a 3-5 year implementation plan, with 2015 representing a key transition point toward satisfying the transformational objectives.
As you know, we can’t do anything in health care without creating a few more acronyms. The Delivery System Reform Incentive Payment Program (DSRIP) serves as the umbrella description for the process of Medicaid reform. Under the DSRIP agreement between the state and federal governments, NYS can receive up to $8.5 billion of performance incentive payments ($6.5 billion for non-governmental service providers). The primary objectives of the DSRIP implementation over the next five years are as follows:
– Reduce/Eliminate avoidable hospital emergency room visits by 25 percent
– Reduce avoidable hospital in-patient admissions by 25 percent
– Reduce hospital readmissions by 25 percent
Reducing hospital utilization is the same objective that spawned the implementation of managed-care insurance plans some 40 years ago, following the federal Health Maintenance Organization (HMO) Act of 1973. Managed care for the employed population covered by HMOs essentially failed in its objective, which has led us to the proliferation of consumer-directed health plans, employer self-insurance, and medical cost shifting from employers to employees.
The stated goals of the DSRIP initiative are addressing a monumental challenge. The foundation structure of DSRIP is dependent upon the success of Performing Provider Systems (PPS). A PPS is a coalition of regional health and human-service providers linked to a lead hospital/health system.
The stated goals of DSRIP are:
– Promote community-based collaboration among health and human-service providers working in concert with the PPS lead health-care systems.
– Improve clinical performance, quality, and service outcomes to achieve primary P4P objectives.
– The $6.5 billion of DSRIP performance incentives will require a 25 percent reduction in “avoidable hospital use” over the next five years (i.e., primarily ER visits and hospital admissions/readmissions)
The success of the DSRIP initiative will be dependent upon the unprecedented cooperation and collaboration of hundreds of health and human-service providers in each of the 11 PPS regions of the state.
Last August, 88 applications were submitted for consideration and state approval to form PPS organizations. After approving 42 of the applications, coupled with consolidation of certain applicants, we now have 25 PPS organizations being formed in response to the DSRIP initiative. Each of these 25 fledgling PPSs generally involves hundreds of community-based network providers who will have to learn quickly to “play in the sandbox” together.
The DSRIP design structure identified more than 35 project initiatives for the PPS entities to address in their recently submitted Project Plan Applications (December 2014), in the following areas:
– Health-care system transformation projects
– Clinical-improvement projects emphasizing care coordination
– “Population Health” focused on a preventive-care agenda
The entire DSRIP initiative is proceeding at a break-neck pace. For example, the PPS Project Plan initiatives submitted in December require each PPS to select up to 10 initiatives from the 35 identified by the DSRIP team, These applications are being evaluated in the first quarter of 2015 with approval of project plans and grant awards in April.
As a taxpayer, it is hard to argue with the concept and stated objectives of the DSRIP initiative. The timing and coordination of Project Plan implementation, along with provider collaboration, will be a critical component of success. For many health and human-service providers, these project initiatives represent a seismic restructuring of the service-delivery system which has been carefully developed by NYS over the past 50 years since the enactment of Medicaid and Medicare legislation in 1965.
As a nonprofit board and/or management team member, the DSRIP PPS initiative will require timely evaluation and decision-making processes. Organizations that serve one or more of the high-cost vulnerable populations will be most significantly affected:
– Elderly — nursing-home residents/home-care services
– Mental health — Community-based integration coupled with case management to avoid hospital utilization
– Substance abuse — Rehabilitation intoxication in community-based program sites
– Intellectual/developmentally disabled — provide services in the least-costly, community-integrated location emphasizing independence and self-sufficiency
– At-risk youth — increased use of foster care in the home while diverting services away from institutional-based services
Services to these vulnerable populations will require effective strategic positioning of your organization to achieve success in this transformational restructuring of Medicaid service delivery.
.
Gerald J. Archibald, CPA, is a partner in charge of the management advisory services at The Bonadio Group. Contact him at garchibald@bonadio.com
Five ‘Deadly’ Mistakes Doctors Make When They Sign Employment Contracts
Their training and education make physicians highly skilled at what they do, but a hole may exist in their knowledge that has nothing to do
Syracuse Orthopedic Specialists partners with Urgent Care of Auburn
AUBURN — Syracuse Orthopedic Specialists (SOS) announced recently it has begun a partnership with Urgent Care of Auburn (formerly Insource Urgent Care) to provide “convenient”
Onondaga Community College offers medical-billing and coding training
ONONDAGA — Onondaga Community College (OCC) is offering training for those interested in the field of medical billing and coding. “We’re offering this class
VNA Homecare names Cheryl Manna COO
SYRACUSE — VNA Homecare announced it has promoted Cheryl Manna to chief operating officer (COO). In her new role, Manna will be responsible for
Binghamton firm that helps prevent medical fraud is poised for growth
BINGHAMTON — Background checks for employment and medical-fraud avoidance purposes are a hot topic. The U.S. Equal Employment Opportunity Commission has brought suit for
Health-care jobs are prominent on trending jobs list for CNY, Southern Tier
The Central New York and Southern Tier job markets are hardly booming, but for some jobs, candidates are in demand. The health-care field has a few of those positions. The New York State Department of Labor on Jan. 20 issued a list of the top five trending jobs for this year in regions around
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
The Central New York and Southern Tier job markets are hardly booming, but for some jobs, candidates are in demand. The health-care field has a few of those positions.
The New York State Department of Labor on Jan. 20 issued a list of the top five trending jobs for this year in regions around the state, based on what employers are telling the agency are the positions they are struggling to fill.
In Central New York (Cayuga, Cortland, Madison, Onondaga, and Oswego counties), the following job titles (and their annual median wage) are likely to see greater than normal growth through the end of 2015, the Labor Department said:
• Industrial-machinery mechanic ($49,620)
• Certified nursing assistant ($27,630)
• Electrician ($52,870)
• Welder ($36,710)
• Registered nurse ($59,130)
In the Southern Tier (Broome, Chemung, Chenango, Delaware, Schuyler, Steuben, Tioga, and Tompkins counties), these five job titles (and their annual median wage) are likely to see higher than normal growth through the end of 2015:
• Heavy and tractor-trailer truck drivers ($37,290)
• Nursing assistants ($28,480)
• Personal-care aides ($23,200)
• Customer-service representatives ($31,380)
• egistered nurses ($65,660)
The lists are based on occupational survey data and regional needs projected by the state Labor Department’s regional analysts, the agency said in a news release.
These jobs are in demand despite a tepid overall job market in Central New York and the Southern Tier. The Syracuse metro area lost 1,800 total jobs between December 2013 and this past December, the most jobs lost of any New York state metro area, according to Labor Department data released Jan. 22.
The Binghamton metro area gained 500 jobs over the same 12-month span, an increase of 0.5 percent. But, that’s still shy of the state’s 1.2 percent job growth.
Karen Knapik-Scalzo, the state Labor Department’s regional labor-market analyst for Central New York, says the list looks at short- and long-term projections for job openings. The top five trending jobs are a sampling of employer-reported shortages, she says.
In CNY, health care and skilled manufacturing workers are in demand, according to Knapik-Scalzo. “Those two industries were the two largest ones in terms of need,” she says.
The list also helps apprenticeship programs and community colleges determine where to focus their training, Knapik-Scalzo says.
The Southern Tier is not seeing much growth in the private sector, which is making it difficult for people to find jobs and keep their skills up to date, says Christian Harris, the agency’s regional labor-market analyst for the Southern Tier. Many potential workers lack the soft skills — getting to work on time, problem solving and communication — that are needed for many of these in-demand jobs, Harris says.
Health-care services is an industry where an aging population demands more workers, he adds.
The New York Labor Department encourages job seekers to visit the Jobs Express website (www.jobs.ny.gov), a database of job openings sorted by occupation and region throughout the state. Businesses can also post job listings on the site.
Small-business lending at credit unions may get a boost from SBA, NCUA partnership
The U.S. Small Business Administration (SBA) and the National Credit Union Administration (NCUA) have signed an agreement to expand the accessibility of small-dollar SBA loans from credit unions. Alexandria, Virginia–based NCUA is the independent federal agency that regulates, charters, and supervises federal credit unions. By partnering, the two groups will be able to
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
The U.S. Small Business Administration (SBA) and the National Credit Union Administration (NCUA) have signed an agreement to expand the accessibility of small-dollar SBA loans from credit unions.
Alexandria, Virginia–based NCUA is the independent federal agency that regulates, charters, and supervises federal credit unions.
By partnering, the two groups will be able to “increase awareness” about SBA’s loan programs for credit unions and the NCUA, the SBA said in a news release issued Feb. 6.
SBA administrator Maria Contreras-Sweet and Debbie Matz, NCUA board chairman, signed the memorandum of understanding “to invest in America’s entrepreneurial potential.”
SBA small-dollar loans don’t count against credit unions’ business-loan cap, so they are “well suited to expanding access to these loans,” Contreras-Sweet said in the SBA release.
“This provides flexibility to credit unions to distribute small-dollar loans, increasing access to capital to local economies and enriching the entrepreneurial communities which credit unions serve. Since 2011, the outstanding balance of SBA loans by credit unions has seen nearly a 50 percent increase … from $810 million to $1.2 billion. This signals a growing demand for SBA-loan programs. Millions of Americans have used their credit union to finance their car, home, or children’s education. We want to empower credit unions to finance small-business start-ups, too,” said Contreras-Sweet.
The SBA is making small-dollar loans a “top priority” in efforts to increase business lending and reach out to “underserved” borrowers, the agency added.
The agency is defining small-dollar loans as ones in the amount of $50,000 or less, the SBA said in response to an email inquiry from CNYBJ.
The federal government isn’t providing any additional funding for the loans, describing the arrangement as a “strategic outreach agreement on both sides,” the SBA added in its response.
The NCUA’s Matz calls it a “tremendous opportunity” for credit unions and small-business owners.
“SBA-guaranteed loans made by credit unions provide needed capital for existing small businesses and start-ups that might have difficulty obtaining loans from other institutions. With a significant portion of principal guaranteed by the full faith and credit of the United States government, SBA loans rank among credit unions’ safest loans. There is a vast untapped capacity for credit unions to make more SBA loans. This initiative will help us unlock that capacity and put it to work for credit unions, their members, and their communities,” Matz said in the news release.
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.