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Owners renovating Small Plates, will reopen as Aster Pantry & Parlor this fall
SYRACUSE — The Armory Square restaurant, most recently known as Small Plates Detroit, has closed for renovation work but plans to reopen under a new name and restaurant concept next month. Aster Pantry & Parlor will open in mid-September at 116 Walton St. in Syracuse — a location that also was once home to […]
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SYRACUSE — The Armory Square restaurant, most recently known as Small Plates Detroit, has closed for renovation work but plans to reopen under a new name and restaurant concept next month.
Aster Pantry & Parlor will open in mid-September at 116 Walton St. in Syracuse — a location that also was once home to PJ’s Pub & Grill and PJ Dorsey’s.
The Small Plates Detroit owners wanted a concept in Syracuse “that really fits the location, the area, the region,” says Jonathan Gregory, VP of operations for Syracuse–based RainDog Hospitality Group, which owns the restaurant. He spoke with CNYBJ on Aug. 11.
Small Plates Detroit closed on Aug. 1 and plans to reopen under the new name and concept on Sept. 12, Gregory says.
Gregory contends the Small Plates format “was successful,” but the owners believed they could do “something very special” with a regional flair at the restaurant.
“We all liked Small Plates, but I think that we really had an opportunity in Syracuse to do something very special, and it felt right to take advantage of that situation,” says Gregory.
When asked if the business has any concern about customer confusion with another name change, Gregory says he has no concern about that.
Aster Pantry & Parlor will have a menu that is “regionally inspired with creative flair that is cross cultural,” according to Gregory.
He says Aster will have fine-dining level service and fine-dining level food because the guests “deserve that.”
The renovation work doesn’t involve “knocking down walls” but does focus on “aesthetic things,” says Gregory.
Jacobs Architectural Woodworking and Kingdom Hardwood Floors are two of the companies working on the ongoing renovations inside the restaurant, he says.
When asked about the renovation costs involved, Gregory didn’t provide a specific dollar figure but noted it does involve “a lot of blood, sweat, and tears.”
Owners Todd Wenzel and Patrick Danial started thinking about the change earlier in the year, and hired Gregory as the firm’s vice president of operations in May.
Wenzel is CEO of RainDog Hospitality Group. Besides the restaurant, Danial is also the co-founder of Terakeet Corporation, an Armory Square firm that focuses on “engagement marketing technologies,” according to its website.
When asked about the restaurant’s name, Gregory says Aster comes from the “widely grown” wildflower in Central New York.
The parlor side, where patrons will consume snacks and drinks, will have a “Victorian” theme, he says. The pantry side of the eatery will combine elements of both the urban feel of the city and the rural of its suburbs, he adds.
“We have such a big space that it almost makes sense to … separate them,” he says.
Aster will employ between 50 and 100 full and part-time employees. They include Damien DiPietro, who will serve as the restaurant’s executive chef.
Gregory hired DiPietro, having been familiar with his work through their involvement with the Philadelphia–based STARR Restaurants.
DiPietro, 30, who lives in Philadelphia, has been working with chefs since he was a teenager in New Jersey, he says. DiPietro spoke with CNYBJ on Aug. 11.
Gregory grew up in Albany and married a woman from Cazenovia, he says.
He previously worked for about 10 years for STARR Restaurants, which describes itself as “one of the largest multi-concept restaurant companies in the country,” according to its website. STARR Restaurants operates restaurants in the New York City and Philadelphia areas that include Buddakan, Morimoto, The Continental, and Barclay Prime.
Tech Garden Recognized for Expansion and Impact
The Northeastern Economic Developers Association (NEDA) has just recognized The Tech Garden for its growth and impact over the past year. This award is a welcomed acknowledgment for an incubator that is truly a benchmark project for fostering innovation in this region. This has been a year of growth and milestones for the Tech
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The Northeastern Economic Developers Association (NEDA) has just recognized The Tech Garden for its growth and impact over the past year. This award is a welcomed acknowledgment for an incubator that is truly a benchmark project for fostering innovation in this region.
This has been a year of growth and milestones for the Tech Garden. Last winter, it opened 18,000 square feet of new incubation space at the adjacent AXA Towers. Just last month, it celebrated its 10th anniversary. With programs to support entrepreneurs at every stage, from ideation to commercialization and acceleration, the Tech Garden is well positioned to continue growing its programs and offer an even more robust ecosystem for entrepreneurs. As we look to the future of this region and work to create a sustainable economy, there is no doubt the Tech Garden has a key role to play.
We are proud of the Tech Garden and what it has accomplished to date, and are grateful to NEDA for their recognition of this work. In addition to the award received by the Tech Garden, NEDA has recognized several CenterState CEO partners and members for their outstanding achievements in the field of economic development (see the box above for a list of awardees). We extend our congratulations to them and all of this year’s recipients.
Best Practice Award winners
L. Michael Treadwell, Operation Oswego County — Lifetime Achievement Award
Mike Treadwell is honored for his 32 years of service as the executive director of Operation Oswego County, Inc., a not-for-profit, economic-development corporation serving Oswego County.
Brian Anderson, National Grid
— Member of the Year Award
Brian Anderson is recognized for his commitment and service to NEDA over the last three years, serving as both a board member and board president.
M&T Bank — Business of the Year Award
M&T is recognized for its long history of providing financing and investments that impact our communities. Specifically it is honored for its support of CenterState CEO’s “Germinator” regional business competition, the Hotel Syracuse renovation project, and its long-standing reputation as the leading SBA lender in the region.
Marketing Award winners
Mohawk Valley EDGE
— Marketing President’s Award
Mohawk Valley EDGE is recognized for its outstanding overall contributions to economic-development marketing, specifically the EDGE Annual Report, the Marcy Nanocenter website, and the Cyber-NY Alliance Brochure.
Operation Oswego County — Outstanding Marketing of Economic Development Products and Services
Operation Oswego County is recognized for its economic-development newsletter. “OOC E-News” has become a valuable tool to report important information about current economic-development activity to its constituents and for potential business customers to learn about the resources and assets of the Oswego County community.
Robert M. (Rob) Simpson is president and CEO of CenterState CEO, the primary economic-development organization for Central New York. This editorial is drawn and edited from the “CEO FOCUS” email newsletter the organization sent to members on Aug. 6.
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Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.