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Knowing What’s Actually Newsworthy
Organizations do or accomplish many good things every day. Some of them are nice internal efforts or achievements, some involve new initiatives for the organization, and some stuff has a real impact on the community that the organization serves. There is a time and place for all of this news to be shared, but […]
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Organizations do or accomplish many good things every day. Some of them are nice internal efforts or achievements, some involve new initiatives for the organization, and some stuff has a real impact on the community that the organization serves.
There is a time and place for all of this news to be shared, but not all of it will make the cut for your local newspaper or TV newscast. Certainly, be sure to share all of your accomplishments — no matter how large or small — internally within your company. But being more selective about what you issue in news releases and media alerts will actually help to improve your media coverage. This skill, knowing what’s newsworthy, is something that journalists, editors, and news directors love to see in the organizations they cover.
If your business has hired or promoted someone, most local newspapers and news websites have a “Company News” or “People News” section to which you can submit basic information (usually limited to a few sentences) and a photo. Unless you have a new CEO, the media probably won’t run any more than this. If you have started doing something that’s new for your organization, but others in your industry already do it, too, then it’s probably not newsworthy to anyone other than your internal staff and your directly affected audiences — like customers. But, if you have something new to announce — or a truly significant update on an annual or year-round initiative — that will affect the audience that the news outlet reaches, then you might have something newsworthy.
It’s not always an “all-or-nothing” deal, either. If you have a major financial achievement or receive an industry award, for example, consider targeting your news toward local business media, as opposed to all of the general news outlets. But, no matter which media outlets you’re contacting, it is basic etiquette to know what they have covered recently. If they just did a story on a similar topic, following up with your story isn’t helpful to them. In fact, that’s the worst time to share it.
When you are on the inside of an organization, it’s not always easy to be able to decipher what the outside world would consider to be more or less newsworthy.
You believe in the mission of your organization, and you’re proud of everything that your team accomplishes. That’s why it’s helpful to have an external, objective opinion when building your strategy for sharing good news.
No matter how you get there, finding a way to deliver more of the newsworthy content that your local media wants — and less of what they don’t want — will have a big impact on your relationship with these journalists, and on the news coverage your company receives.
Are you being heard?
Crystal DeStefano is president and director of public relations at Strategic Communications, LLC, which says it provides trusted counsel for public relations, including media relations, employee relations, and community relations. Contact DeStefano at Crystal@stratcomllc.com.
Oneida County microenterprise business-grant program still has funding available
ROME — Oneida County microenterprise companies that need working capital may be eligible for a grant program that Mohawk Valley EDGE is administering. The organization defines a microenterprise company as one with five or fewer employees. Grant recipients can request funding awards between $5,000 and $35,000 for machinery, equipment, and working capital, according
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ROME — Oneida County microenterprise companies that need working capital may be eligible for a grant program that Mohawk Valley EDGE is administering.
The organization defines a microenterprise company as one with five or fewer employees.
Grant recipients can request funding awards between $5,000 and $35,000 for machinery, equipment, and working capital, according to a recent news release.
Recipients will need to provide a minimum of 10 percent equity in the project.
Eligible applicants must locate and operate their businesses outside the cities of Utica and Rome and must create at least one new job as a result of grant funding.
Mohawk Valley EDGE refers to Utica and Rome as U.S. Department of Housing and Urban Development (HUD) entitlement cities, so businesses located in those cities aren’t eligible to apply.
The eligibility requirements indicate that “utilization of funds must be eligible pursuant to the guidelines governing the HUD community-development block grant program and as amended,” Mohawk Valley EDGE said.
The New York State Department of Homes and Community Renewal provides the community development block-grant funding for Oneida County, the organization added.
Mohawk Valley EDGE will accept applications on a “rolling basis” and a volunteer committee will review them.
The program will continue until Mohawk Valley EDGE awards all grant dollars, it said.
Interested candidates can visit www.mvedge.org to complete a pre-qualification questionnaire and review the program details.
Applicant eligibility
To be an eligible applicant, a microenterprise owner needs to be registered as a U.S. corporation, partnership, or sole proprietorship; demonstrate the ability to repay if found in default of program objectives; have “good character and reputation;” and be of legal age, Mohawk Valley EDGE said.
Businesses must be involved in sectors that include manufacturing, warehousing and distribution, agri-business, high technology, research and development, and “traditional and innovative” small-business endeavors.
An applicant also needs to work with the SUNY Small Business Development Center (SBDC) for help with business-plan development “and/or a demonstrated track record of success along with an adherence to a business plan,” Mohawk Valley EDGE said.
If the business has been operating for less than 24 months, the grant program requires the owner or principal to participate in the SBDC training course, called “Small Business In Depth.”
The cost of $95 per attendee will be an eligible expense of microenterprise grant funds.
The program will provide grants for any microbusiness activity that supports the program objectives and leads to the creation or retention of jobs for “low or moderate” income people as the New York State Office of Community Renewal guidelines define the status.
The owner must meet the low or moderate income criterion if the company has no plans to hire new or retain existing employees.
The microenterprise must demonstrate a “reasonable likelihood” for long-term viability, based upon issues such as “feasibility, marketability, management, competition, and capitalization,” according to Mohawk Valley EDGE.
Northern Safety to be acquired by German conglomerate
FRANKFORT, N.Y. — Northern Safety and Industrial, a company based about 10 miles east of Utica that sells safety and industrial supplies, is being bought by the Würth Group, a Germany–based company whose main business is in assembly and fastening materials. No job cuts are planned as a result of the pending change in ownership,
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FRANKFORT, N.Y. — Northern Safety and Industrial, a company based about 10 miles east of Utica that sells safety and industrial supplies, is being bought by the Würth Group, a Germany–based company whose main business is in assembly and fastening materials.
No job cuts are planned as a result of the pending change in ownership, according to a company news release. Northern Safety has nearly 500 employees, about half of whom work in New York state, according to Northern Safety’s vice president of marketing, Kathleen Pezzulo.
The acquisition is scheduled to close at the end of July, according to Pezzulo, who declines to disclose terms of the acquisition.
Northern Safety has two New York state facilities, both in the Herkimer County town of Frankfort. One is its headquarters, situated at 232 Industrial Park Drive, which will not be moved as a result of the pending acquisition, the company says.
“Northern Safety has been one of the largest privately owned companies in this market for a long time,” Marc Strandquist, executive vice president of the Würth Group, says in the release. “The Würth Group has a long-standing strategy of enhancing our product offering. The acquisition of Northern Safety supports that strategy. Their core competency of personal protective equipment and safety supplies is a great complement to our current offerings.”
Northern Safety’s current owner and CEO, Salvatore Longo, who founded the company in 1983, says in the release that the firm is excited about joining the Würth Group.
“Northern Safety will be the platform company for safety and industrial supplies in North America,” Longo says. “We have a large long-term investment with the Würth Group, and they’ve committed substantial resources to grow this company,”
Northern Safety has 16 other facilities outside of New York state, according to its website — five in Texas, three in Tennessee, two in Oklahoma and Louisiana, and one in Delaware, Missouri, South Carolina, and Georgia.
The Würth Group is privately held, and comprised of more than 400 companies, located in over 80 countries, according to the release. It employs more than 66,000 people.
Contact Nick Kapteyn at nkapteyn@cnybj.com
New York posts second-largest rise in jobless claims in latest week
New York reported the second-biggest increase in jobless claims of all 50 states in the latest week, according to a U.S. Department of Labor news
People news: ACEC New York appoints Kime as a director
AUBURN, N.Y. — Beardsley Architects + Engineers announced that its employee Joseph S. Kime, structural engineer, was recently appointed as a director of ACEC New York (the American Council of Engineering Companies of New York). Kime will represent the ACEC Central Region, acting as the liaison between the state organization and the Central New York
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AUBURN, N.Y. — Beardsley Architects + Engineers announced that its employee Joseph S. Kime, structural engineer, was recently appointed as a director of ACEC New York (the American Council of Engineering Companies of New York).
Kime will represent the ACEC Central Region, acting as the liaison between the state organization and the Central New York Chapter, Beardsley said in a news release.
In addition to ACEC New York (www.acecny.org), Kime is also a member of the Society of American Military Engineers and the American Society of Civil Engineers.
First Niagara hires former HSBC executive to lead commercial card and payments unit
BUFFALO, N.Y. — First Niagara Financial Group, Inc. (NASDAQ: FNFG) on Wednesday announced that Peggy Yankovich has joined its treasury management group to lead its
Greater Watertown Chamber’s recently named president not coming aboard
WATERTOWN, N.Y. — The Greater Watertown North Country Chamber of Commerce (GWNC) says the man it chose as its next president has decided to remain
PSC approves overlay for 315 area-code region
The New York State Public Service Commission (PSC) has approved an area-code overlay in the 315 area-code region serving all or part of 18 counties
NYS Labor Department: CNY job growth mixed in the last year
The Syracuse, Utica–Rome, and Ithaca regions gained jobs between June 2014 and this past June. At the same time, the Binghamton and Watertown-Fort Drum regions
U.S. Navy awards Lockheed Martin a contract modification worth nearly $154M
SALINA, N.Y. — The U.S. Navy has awarded Lockheed Martin Corp. (NYSE: LMT) a nearly $154 million modification to a previously awarded contract for block
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.