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Amidon Marketing launches, acquires Custom Business Services
CICERO — Amidon Marketing, a new marketing firm headquartered in Cicero, has acquired Customer Business Services, a marketing business in Auburn. Customer Business Services, also known as CBS Marketing & Development, operated at 360 Grant Ave. in Auburn. Amidon Marketing is located at 6250 South Bay Road in Cicero. Josh Amidon, co-owner of Amidon Marketing, […]
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CICERO — Amidon Marketing, a new marketing firm headquartered in Cicero, has acquired Customer Business Services, a marketing business in Auburn.
Customer Business Services, also known as CBS Marketing & Development, operated at 360 Grant Ave. in Auburn. Amidon Marketing is located at 6250 South Bay Road in Cicero.
Josh Amidon, co-owner of Amidon Marketing, had purchased CBS Marketing & Development in a transaction that closed June 14. Amidon declined to disclose the purchase price, but said he used his own cash for the acquisition.
Leaving then acquiring
Amidon had worked for CBS Marketing & Development for about two years.
Owner Kimberly Manrow, who also runs other businesses, had hired Amidon in 2015 to operate the marketing business, he notes.
Amidon earlier this year decided to pursue his own marketing firm to serve the Syracuse and Central New York area.
“There is a need for what we do here in the Syracuse area,” says Amidon, who spoke with CNYBJ on July 14.
After Amidon decided to depart Custom Business Services, Manrow offered to sell the business to him.
“She was wondering if I’d be interested in buying out the company … buying out the company contracts, buying out the files, buying out anything deemed an asset, and I jumped at the opportunity,” says Amidon.
He noted that Manrow is an accountant and tax preparer and preferred to focus on those areas, instead of marketing services.
After Amidon acquired CBS Marketing & Development, Manrow had to lay off a graphic designer, who Amidon has since helped land a new job, he says.
Besides its Auburn headquarters, CBS Marketing & Development also operated a satellite office in Camillus, which Amidon has since closed.
Amidon used the services of an attorney during the transaction process, but he declined to identify the individual.
Launching new business
Amidon acquired CBS Marketing & Development as he was launching Amidon Marketing, a venture that he and business partner Joe Scripa started discussing earlier in 2017.
Scripa owns his own real-estate firm, Scripa Group, and was a client of Amidon during his time at CBS Marketing & Development in Auburn.
They were meeting about a marketing plan when Scripa suggested they launch their own marketing firm.
Amidon “laughed it off at first,” as he was trying to launch a website for Scripa.
“He was serious and it became more of a real conversation as time went on,” says Amidon.
Amidon and Scripa share equal ownership in the firm, which leases its headquarters space from Scripa.
Besides the Cicero headquarters, Amidon Marketing on Aug. 1 will open another office in Brewerton near the Oswego County line. It also plans to open an additional office in Syracuse’s eastern suburbs, but the exact location has yet to be determined.
Amidon Marketing currently has 17 clients, including the Scripa Group, Skippy’s Ice Cream, and Auburn Leathercrafters.
Amidon declined to disclose his firm’s revenue information.
He describes Amidon Marketing as a company that provides “affordable marketing services geared toward the small-business owners of Central New York.”
It offers services that include consultation, branding, graphic design, social design, email marketing, direct mail, web design, search-engine optimization, and blogging and copywriting, according to its website.
About Amidon
Amidon is a 2003 graduate of Cicero-North Syracuse High School. He later earned an associate degree in business administration from Columbia College in 2008.
In 2005, Amidon started working for Pyramid Management Group, where he handled marketing activities before joining CBS Marketing & Development about a decade later.
While working at Pyramid, he also performed standup comedy during his free time.
Amidon developed his passion for marketing while working as a standup comedian. He’d call radio stations to request on-air appearances to talk about his shows, and passed out fliers near the hotels he stayed at to spread the word about his comedy shows.
“It’s really all about building your own brand,” says Amidon. “It became very apparent that I have a little bit of a knack for this.”

SyracuseFirst moves forward as a program of CenterState CEO
“Across Central New York, small businesses are an important driver of our regional economy as they create jobs and attract investments,” Andrew Fish, senior VP of business development at CenterState CEO, said in a news release. “We are excited to formally adopt the SyracuseFirst brand and to restructure the organization so we can become an
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“Across Central New York, small businesses are an important driver of our regional economy as they create jobs and attract investments,” Andrew Fish, senior VP of business development at CenterState CEO, said in a news release. “We are excited to formally adopt the SyracuseFirst brand and to restructure the organization so we can become an even stronger advocate for independent and locally owned businesses.”
SyracuseFirst executive director Chris Fowler “has stepped aside,” CenterState CEO said.
“Even though I will no longer be the executive director of SyracuseFirst, I am not stepping down from my commitment to small and independently owned businesses,” Fowler said in the release. “I believe SyracuseFirst’s integration into CenterState CEO’s programming enables it to evolve and grow, which will ultimately support a more vibrant community. Regardless of what opportunities I am pursuing, I will always remain a vocal advocate for these businesses which contribute to our community’s unique identity and culture.”
Fowler is running for Syracuse mayor this fall.
CenterState CEO will establish a new steering committee to “guide the future direction” of SyracuseFirst programming.
The new steering committee will also evaluate all current SyracuseFirst programs and determine ways to “enhance resources and add value” for locally owned, independent member businesses.
Founded in 2009, SyracuseFirst says its “mission is to create a thriving local economy by maximizing the potential of local businesses, and transferring market share from non-locally owned businesses to local independently owned businesses.”
SyracuseFirst and CenterState CEO in 2012 formed a legal partnership to “advance their shared goals of supporting” small and locally owned independent businesses.
Under the original agreement, CenterState CEO licensed the SyracuseFirst brand, keeping it a separate membership-based entity.
CenterState CEO, in return, provided “significant” programmatic and administrative support to SyracuseFirst.
StartFast Venture Accelerator adds Shomar to leadership team
Named program director SYRACUSE — James Shomar has joined the StartFast Venture Accelerator leadership team as program director. StartFast is a program of Upstate Venture Connect, a nonprofit group formed in 2010 to encourage the development of more small, innovative companies in upstate New York. Shomar will lead the StartFast accelerator program and broaden support
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Named program director
SYRACUSE — James Shomar has joined the StartFast Venture Accelerator leadership team as program director.
StartFast is a program of Upstate Venture Connect, a nonprofit group formed in 2010 to encourage the development of more small, innovative companies in upstate New York.
Shomar will lead the StartFast accelerator program and broaden support for alumni founders, according to a StartFast news release. He will also focus on growing the StartFast Fund and exploring new avenues for expansion.
“I’m extremely excited to be joining StartFast. The program has built an impressive track record and is perfectly positioned for both entrepreneurs and investors to bridge the gap between the very early stages of a company and larger funding rounds,” Shomar said in the release.
“We’re delighted James has joined the team. He brings the right mix of entrepreneurial experience and passion for startup community building. StartFast is now positioned for the next phase of growth.” Nasir Ali, StartFast co-founder and managing director, said.
Shomar has more than five years of experience in launching and advising innovative technology companies. Most recently, he founded and served as CEO of Solstice Power, a high-tech company in the solar industry focused on combined heat and power concentrated solar systems. Shomar also worked as the entrepreneur in residence at Syracuse University’s Whitman School of Management. He holds a master’s degree in entrepreneurship and bachelor’s degree in mechanical engineering from Syracuse University.
The StartFast program is a 12-week bootcamp for startups, providing capital, virtual co-founders and staff, space, and introductions to mentors and angel investors as well as big-name venture funds.
StartFast’s managing directors have invested in and mentored more than 37 companies, enabling them to raise more than
$100 million, according to its website. To date, four of these companies have produced exits.

Operation Oswego County presents Entrepreneur Award to Allen Chase
OSWEGO — Operation Oswego County (OOC) announced that it recently presented its 2017 Dee Heckethorn Entrepreneur Award to Allen Chase in recognition and appreciation of “exceptional entrepreneurial spirit, creativity, and dedication to fostering the growth and development” of Allen Chase Enterprises, Inc. Allen Chase Enterprises is a commercial outdoor maintenance provider for plowing, landscaping, herbicide
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OSWEGO — Operation Oswego County (OOC) announced that it recently presented its 2017 Dee Heckethorn Entrepreneur Award to Allen Chase in recognition and appreciation of “exceptional entrepreneurial spirit, creativity, and dedication to fostering the growth and development” of Allen Chase Enterprises, Inc.
Allen Chase Enterprises is a commercial outdoor maintenance provider for plowing, landscaping, herbicide application, and mechanical vegetation removal, OOC said in a news release. The business was “transformed” from a garage-based startup in 2001 to a fleet of more than 70 specialized equipped vehicles and 72 employees located in the town of Scriba.
The award recognizes Allen Chase for providing services to public and private sector customers across New York state, Pennsylvania, and beyond; for achieving annual sales growth of more than 35 percent per year since 2014; and for his vision, commitment, and focus on operating a “very successful business” in Oswego County. The OOC presented him the award at its annual meeting in June.
Thinking about driving for Uber? Tax planning for your new business
Upstate New York has finally joined the rest of the country and now allows ride-sharing companies to operate in the area. After much dispute, lawmakers agreed to a 4 percent sales tax on each fare for the state’s general fund, plus an additional 2.5 percent surcharge for workers’ compensation. Although Uber will handle collecting and
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Upstate New York has finally joined the rest of the country and now allows ride-sharing companies to operate in the area. After much dispute, lawmakers agreed to a 4 percent sales tax on each fare for the state’s general fund, plus an additional 2.5 percent surcharge for workers’ compensation. Although Uber will handle collecting and remitting these fees, if you are thinking of signing up as a driver to earn some extra money, there are several other tax issues to consider before accepting your first ride.
Uber’s policy is to treat drivers as independent contractors, meaning that drivers are considered to be self-employed business owners. Because of this, it is essential for drivers to keep good records of income, business expenses, and mileage. Recent tax cases have highlighted the importance of proper documentation, indicating that estimated deductions lacking support will not hold up under audit.
Income
At year-end, Uber will provide its drivers with a Form 1099 (instead of Form W-2) showing the amount of money earned during the year. The IRS will also receive a copy and check that the amount matches what is reported on the driver’s tax return. There are two variations of the 1099 form depending on how much was earned:
1. Form 1099K will be provided if both 200 ride transactions occurred and earnings exceeded $20,000.
2. Form 1099-Misc will be provided for earnings greater than $600, but less than $20,000. If earnings were below the $600 threshold, drivers will not receive a 1099 form, but are still required to report any income on their tax return.
The amount on the 1099 may be higher than expected because it will include the fees that Uber takes as its cut from each rider’s fare. The amount of Uber’s fees will be shown on a year-end tax summary that Uber will provide, and can be deducted as an expense on the driver’s return, along with other business-related expenses.
Expenses
The costs for operating their vehicles for business is another significant deduction that drivers can claim. Generally, the greater of two calculations can be deducted, but a few exceptions apply. Drivers should check with a tax professional if their vehicles are leased or if they previously claimed depreciation on them for a different business. The two methods for calculating vehicle expenses are:
1. Standard mileage: Deduct 53.5 cents per mile (2017 rate) for every business mile driven. This method is the simplest and often results in the highest deduction.
2. Actual expenses: Expenses include gas, oil, tires, insurance, registration, lease payments, depreciation, maintenance, and repairs. If the vehicle is used for personal and business use, expenses are prorated to the business amount by applying the percentage of business miles divided by the total miles driven during the year. This method requires more documentation and tracking of expenses, but if major repairs were made, it may result in a higher deduction.
For either method, the driver must know the number of miles driven for business. Uber will track the miles driven with passengers in the car, but drivers can also count the distance driven to pick up riders, the fuel used while waiting for riders, and the miles driven toward a pickup that gets canceled. It is important to keep a mileage log to have as support for the number of business miles claimed in the event of an IRS audit. There are several apps you can use to track mileage — standard paper and pencil will work, too.
In addition to vehicle expenses, drivers can deduct other costs associated with operating their ride-sharing business. It is important to document and claim only expenses incurred for the business. Personal expenses cannot be deducted. For mixed-use items, only the portion used for the business can be claimed. Examples of other operating expenses are: parking fees; tolls; cell phone/data plans; additional liability insurance; AAA memberships; safety equipment and tools; car washes; tax preparation fees; and items for customers such as food, beverages, and charging cables for electronic devices.
Self-employed individuals can also deduct the cost of health-insurance premiums, and can reduce their tax bill even more by making contributions to qualified retirement plans. There are several types of plans to choose from including traditional and Roth IRAs, SEP and SIMPLE IRAs, and individual 401(k) accounts. Drivers should speak with a tax or financial advisor regarding retirement options.
Estimated taxes
Uber does not withhold and remit Social Security, Medicare, or income tax for drivers. As independent contractors, drivers are on their own to timely pay federal and state income taxes, as well as a self-employment tax for their business. Self-employment tax takes the place of traditional payroll taxes and is calculated on the net income of the business after deductions at a rate of 15.3 percent. Half of the self-employment tax can be deducted on the driver’s income tax return. Depending on the driver’s situation, quarterly estimated income tax payments to the IRS and New York State may be required. Drivers should set aside a portion of their earnings for self-employment and income taxes in order to avoid an unwanted surprise at tax time.
Starting your own business can be a rewarding endeavor, but also one that creates many tax complexities. Uber drivers should consult with a tax professional regarding actions to take to correctly report and minimize their tax liability.
Kristin Hohn, CPA, MTAX, (khohn@bonadio.com) is a senior accountant, and Andrea Steciuk (asteciuk@bonadio.com) is an in-charge accountant on the tax team in the Bonadio Group’s Syracuse office.
Meet Kanu, the immigrant who says he’s lucky to be swabbing floors
It is we who are lucky he came here His name is Kanu. He was swabbing the floor at a Dunkin’ Donuts just before closing. I kidded him. And he hit me with a comment and a look on his face that nearly knocked me off my stool. I had watched him pluck donuts from
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It is we who are lucky he came here
His name is Kanu. He was swabbing the floor at a Dunkin’ Donuts just before closing. I kidded him. And he hit me with a comment and a look on his face that nearly knocked me off my stool.
I had watched him pluck donuts from racks and wrap them. I saw him prepare sandwiches and cash out the customers.
Then I watched him clean the kitchen. And finally, there he was, bundling the trash and swabbing the deck.
“They have you doing everything, don’t they?” I asked.
Kanu eyed me and leaned on his mop handle. His eyes grew wide, and he beamed. “I am so fortunate,” he said. “I am just so fortunate to be doing this work.”
What did he mean by that?
“I have recently received my degree in industrial engineering and management. Some day I will be managing people. Some of them will have low-paying jobs. Some will have to work two jobs. It’s good for me to work the way some of them will have to work. It is good for me to experience some of the things they will experience. Good for me to learn their side of life,” Kanu explained.
We talked. Then we exchanged emails. Kanu came to the U.S. from Bangladesh nearly seven years ago. For two years, he did nothing but work. Seven days a week. Doing anything and everything. Not a single day off in two years.
The money he saved was enough to pay for two years of community college. He earned a computer science degree. Next came RPI, the major engineering school. After two years more, Kanu emerged with his degree in industrial management and engineering.
When I pressed him, Kanu admitted it was extremely hard work. “I have no one here, in this country. I took a big chance going to RPI with its great expense,” he noted.
To get through that tough school, he needed total dedication. And a generous dollop of confidence in himself.
He dove into extra-curricular work. In subjects too complicated for me to describe or understand.
I don’t know how he found spare time. But he also worked as a mentor with Asian students. He helped develop a webpage for the local Bangladeshi Hindu community.
“My goal is to get a good position,” Kanu says. “But it is also to be in a position where I can help others.”
I offer Kanu’s story to you. Remember him the next time you — with a knee-jerk reaction — get down on young people. Remember him if ever you question the value of immigrants to this country. Remember him if you ever you doubt that hard work and perseverance are given too much credit.
Maybe it was appropriate we met on the weekend of the 4th of July. To me, Kanu is the story of America.
He comes here from an impoverished country — brimming with enthusiasm and dreams. Kanu works, works, works. Saves money. Sacrifices to do so. Uses the money to acquire education and skills. Lends a helping hand to others. Makes plans to help more. He brims with confidence. He cherishes ideals we all can admire. To him the glass is more than half-full. It will soon overflow, of that he is certain.
My guess is that whoever hires him will remember the day they did. And will remember the years he works for them. For a person with such optimism, work ethic, and drive will be worth more than gold and silver to them.
He swabs floors until a lucky employer finds him.
“I believe in working both hard and smart. And in trying to make my own luck,” he said.
When we spoke, he said he was honored to talk with me. Oh Kanu, Kanu, it is me who is honored. I don’t deserve to hold your mop.
He says he is lucky to be swabbing floors at 10 at night. It is me who is lucky to have met him and learned his story. It is America that is lucky he has come to our shores. He will inspire many people.
From Tom … as in Morgan
Tom Morgan writes about political, financial, and other subjects from his home near Oneonta. Several upstate radio stations carry his daily commentary, Tom Morgan’s Money Talk. Contact him at tomasinmorgan@yahoo.com
New York’s Small Businesses Are Economic Engines
It is critical that state government supports New York’s small businesses. They make up the backbone of New York state by creating jobs and driving their respective local economies. According to information from the U.S. Small Business Association in Forbes, small businesses generate 54 percent of all U.S. sales. That’s a huge portion of all sales
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It is critical that state government supports New York’s small businesses. They make up the backbone of New York state by creating jobs and driving their respective local economies.
According to information from the U.S. Small Business Association in Forbes, small businesses generate 54 percent of all U.S. sales. That’s a huge portion of all sales considering the stiff competition from large national chains and the Internet.
Sadly, small businesses have not received anywhere near the help they need and deserve. Onerous regulations and an unfriendly tax climate make doing business in New York difficult. According to the Tax Foundation, New York state has the ninth-highest sales tax in the nation, and CNBC ranked New York 12th on its list of the worst states in which to conduct business. Neither statistic is very uplifting. Year after year, New York continues to lead from behind despite its enormous natural and human-resource potential.
This toxic climate drives away consumers and owners — only compounding New York’s economic woes. The New York Assembly Minority (Republican conference), though, has fought hard for policies that will, instead, draw small businesses back and retain them. We must make conducting business easier and more affordable in New York state. That starts with eliminating needless regulations and broadly overhauling New York’s sky-high taxes.
July is “Independent Retailer Month”
July, dedicated as Independent Retailer Month, celebrates and promotes independent retail businesses around the nation and the state. The summertime offers a great opportunity to visit New York’s many great Main Street businesses and shop local while the weather is warm. Supporting small and independent businesses helps create strong communities, keeps tax dollars invested in our localities, and provides much-needed job opportunities.
Every dollar invested in our local shops multiplies over time in our communities. And shopping local is a great way to support our hard-working friends and neighbors. This summer, when shopping for recreational needs like sports equipment or daily necessities like back-to-school supplies and clothing, please consider doing so at the many great local businesses that call New York state home. The benefits are endless.
Brian M. Kolb (R,I,C–Canandaigua), a former small-business owner, is the New York Assembly Minority Leader and represents the 131st Assembly District, which encompasses all of Ontario County and parts of Seneca County. Contact him at kolbb@nyassembly.gov
Sciarabba Walker & Co., LLP has promoted ELYSE EDDY and SVETLANA SVETLICHNAYA to senior accountants. Eddy graduated with an MBA in professional accountancy from Ithaca College and joined the firm in 2015. Svetlichnaya joined the firm in 2014 after graduating with an MBA in professional accountancy from Ithaca College.
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Sciarabba Walker & Co., LLP has promoted ELYSE EDDY and SVETLANA SVETLICHNAYA to senior accountants. Eddy graduated with an MBA in professional accountancy from Ithaca College and joined the firm in 2015. Svetlichnaya joined the firm in 2014 after graduating with an MBA in professional accountancy from Ithaca College.
The Bonadio Group has appointed JAMIE KEISER, CPA, partner, as financial institutions team leader within Bonadio’s Commercial division. She is a seasoned expert in the field, and a practitioner in New York and Pennsylvania’s financial sector for more than 15 years. Keiser began her career with KPMG in Harrisburg, Pennsylvania. Following her tenure with KPMG,
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The Bonadio Group has appointed JAMIE KEISER, CPA, partner, as financial institutions team leader within Bonadio’s Commercial division. She is a seasoned expert in the field, and a practitioner in New York and Pennsylvania’s financial sector for more than 15 years. Keiser began her career with KPMG in Harrisburg, Pennsylvania. Following her tenure with KPMG, she served as a business and corporate financial analyst for a Pennsylvania–based global manufacturer. Keiser also served as CFO and comptroller for Vartan National Bank, a community bank and most recently, as senior manager of audit and accounting services in the Syracuse office of ParenteBeard LLC, according to her LinkedIn profile. She is a graduate of Shippensburg University and the Stonier Graduate School of Banking.
ABC Creative Group recently hired BRENNA VALLAR as content developer. She graduated from St. John’s University with a bachelor’s degree in public relations.
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ABC Creative Group recently hired BRENNA VALLAR as content developer. She graduated from St. John’s University with a bachelor’s degree in public relations.
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