SYRACUSE — Syracuse Behavioral Healthcare (SBH) has changed its name to Helio Health as part of an organization-wide rebrand.

“We’re really excited because this new name, this new identity … better reflects for everyone who we are and what we do,” Jeremy Klemanski, president and CEO of Helio Health, said in his remarks at the June 26 announcement.

Klemanski announced the rebranding to Helio Health at its office located at 329 N. Salina St. in Syracuse.

In a news release issued that day, Klemanski noted that “the SBH name has become outdated.”

The organization has clinics, treatment services, and other community-support services in Rochester and in Binghamton. Helio Health also treated people in 60 different New York counties last year. 

“We need a name that reflects that, so that the people in Rochester and Binghamton and all those other counties aren’t confused and think they’re all going to Syracuse for treatment,” Klemanski told CNYBJ after the formal announcement.

The name change to Helio Health won’t alter any of its current services, and its relationships with referral partners will remain the same, the organization contends. The rebrand also won’t result in any change to staffing, leadership, or current locations.

During his remarks, Klemanski played a short video of an advertisement campaign that will be seen “primarily” in the Syracuse, Binghamton, and Rochester markets so the organization can inform the public about itself and its services. The ads will show “that if they are experiencing a substance abuse or mental health or some other type of mental-health related disorder, that we’re that place that they can go,” he adds.

The process

The organization had been thinking about a rebrand “for a couple of years,” says Klemanski.

It resulted from feedback from “friends and colleagues” in Rochester and became a priority once it moved into the Binghamton market.

Helio Health worked with Mower, a Syracuse–based advertising and marketing agency, on its rebrand. 

The new name, inspired by an ancient Greek term relating to the sun, reflects the organization’s “mission to be a patient-centric and innovative bright spot in the recovery landscape with a continuum of care patients need to reach their full potential,” according to its release. 

The organization’s new tagline, “Where hope meets healing,” expresses its goal to improve patient outcomes “through a balance of compassionate care and clinical excellence.”

About Helio Health

Helio Health provides clinical programs for people of all ages with substance-use problems and/or mental-health disorders. 

It has 509 beds and more than 360 employees located at treatment facilities in Syracuse, Binghamton, and Rochester that serve seven counties and treat people from more than 40 counties in New York. 

Helio Health provides programs that seek to support individuals in detox, inpatient rehabilitation, and outpatient or residential treatment who “want their lives back.” The services include its 24/7 regional open access center for addiction, center of treatment innovation to meet the needs of opioid addiction in remote areas, certified community behavioral health clinic, and a training institute for continuing education and public training.

Founded in 1920 as the Syracuse Brick House, a residential-rehabilitation facility for men struggling with alcoholism, the organization says it grew to “meet the demand” for services to treat substance use and mental-health disorders in areas throughout Central New York.

Klemanski made the rebranding announcement in Helio Health’s children and adolescent clinic that it opened in 2017, which he said is now serving more than 400 area children. 

“It’s just one example of all the really cool things that Helio Health is doing,” Klemanski told those gathered for the announcement.