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Rx for marketing to older, wiser consumers

How is corporate America marketing to its burgeoning 55+ demographic? Generally, not well. Here’s my take on why that is, and how communicators might improve it. As a marketing strategist, integrator, writer, and someone knocking on the door of this often-overlooked demographic group, I wanted to look at the question from the perspective of the ranks […]

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Community Foundation announces $50K Community Choice Awards

UTICA — The Community Foundation of Herkimer and Oneida Counties announced it is hosting its first Community Choice Awards, a $50,000 grantmaking contest that incorporates public voting to help determine the recipients of five $10,000 grants to local nonprofits. Nonprofit organizations in Herkimer and Oneida counties are invited to submit grant proposals for projects in

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This Nation is Trying Some Very New Strategies

Let’s objectively see if they work For this discussion, let us set Donald Trump aside. Let us ignore him. It’s not easy, because he seems to be everywhere. Let us look at the latest U.S. policies. He will get credit for all. But the policies are really created by many people. They have been itching for

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Property Taxes, Public Trust, Education Among Public Concerns

People are concerned about the direction our state is headed. We have some of the highest property taxes in the U.S., a sluggish economy, and an onslaught of corruption cases and other scandals involving taxpayer dollars. The following are some questions I am frequently asked on these important issues and some ideas on how to

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The Martin J. Whitman School of Management at Syracuse University

The Martin J. Whitman School of Management at Syracuse University has created a new leadership position, executive director of administration and strategic initiatives, appointing KEVIN COATES, formerly director of budget, finance and business analytics, to the role. The new position is intended to advance the implementation of the Whitman School’s strategic plan. Coates came to

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HEIDI HIGGINS

HEIDI HIGGINS, a resident of Tioga County for more than 30 years, recently joined the Waverly office of the financial services firm Edward Jones as a branch office administrator trainee. 

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NICOLE ROGERS

NICOLE ROGERS, a family nurse practitioner (FNP), has joined the staff of Oswego Health’s PrimeCare office in Fulton. She recently completed the family nurse practitioner program at Upstate Medical University and earned her FNP certification from the American Association of Nurse Practitioners. After earning her certification, Rogers delivered primary care services at the Oswego office

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HCR Home Care

ALIVIA JENNINGS, home health aide and JENNIFER TOPER, care transitions manager have joined HCR Home Care’s Onondaga County operations.

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Nascentia Health

Nascentia Health has added the following individuals to its team. The Certified Home Health Agency (CHHA) has added KEISHA BOYD, licensed practical nurse; AMY ERNST, registered nurse; DIANA FARNETI, quality assurance coordinator; RACHAEL GROSVENOR, registered nurse; ANNMARIE MESICK, home care coordinator; LAURA ROBERTS, home health aide training coordinator; DANIELLE SHERIFF, registered nurse; JUSTIN WATERS, physical

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Bankers Healthcare Group (BHG)

Bankers Healthcare Group (BHG) recently hired two new employees in its Syracuse office. PATRICK THOMAS has joined as an art director. Prior to BHG, he worked as a creative services manager at Potratz Partners Advertising. TYLER HERRMAN has come aboard as a front-end web developer. Most recently, he worked as a web developer for Mindshare

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