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Destiny USA, Syracuse Athletics partner on tourism promotion
SYRACUSE. — Destiny USA and Syracuse University Athletics are hoping they can attract a lot of visitors to Central New York. The organizations on Sept. 10 announced a “multi-year strategic tourism partnership designed to drive travel and tourism to Central New York and Onondaga County.” The partnership involves what the participants contend are “two of […]
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SYRACUSE. — Destiny USA and Syracuse University Athletics are hoping they can attract a lot of visitors to Central New York.
The organizations on Sept. 10 announced a “multi-year strategic tourism partnership designed to drive travel and tourism to Central New York and Onondaga County.”
The partnership involves what the participants contend are “two of the region’s largest travel and tourism destinations — Destiny USA and Syracuse University,” per a Destiny USA news release.
Both organizations say they’re “joining efforts to bring in millions of travelers and tourists from around the world to experience the best of Central New York.”
Under the partnership, Destiny USA’s Embassy Suites hotel becomes the “Official Hotel of Syracuse Athletics” through the 2021 sports season.
The designation seeks to help “enhance the guest experience” for traveling shoppers, Orange fans, alumni, and visiting sports teams. It includes “exclusive” ticket bundles; special Destiny USA attraction packages; and game-day amenities like shuttle rides to and from the Carrier Dome for hotel guests.
“I think what we did is combine two great brands that are vital to this region,” John Wildhack, Syracuse University Director of Athletics, said in speaking with reporters after the event at Destiny USA.
He noted that 26 million people visit Destiny USA annually and “part of their experience” can be attending athletic events at Syracuse University.
Under the partnership, both sides can reach out to Orange fans and fans of visiting teams to make them aware of the Embassy Suites hotel and Destiny USA.
“It’s a marketing partnership that I think both parties will benefit from and I really think the region will benefit from this as well,” said Wildhack.
When CNYBJ asked Wildhack how long both sides had discussed the partnership, he noted that the discussion continued for a couple months and it became evident that both organizations wanted to move forward with it.
“It really wasn’t that hard from there to get it done,” said Wildhack.
Their partnership also “enhances” cross-collaborative marketing efforts both on and off the field to “package and market” Syracuse Athletics game-day events with Destiny USA activities. Those include the summer and winter fun pass, Tykes Tuesday events, and holiday shopping.
Stephen Congel, CEO of Pyramid Management Group, LLC, told CNYBJ the partnership includes benefits for hotel guests, such as ticket packages, and transportation to and from the Carrier Dome, and for attracting guests to Syracuse and Onondaga County.
Destiny will be “leveraging their marketing platform and our marketing platform to reach out to alumni, to visiting fans, to visiting schools, visiting teams, and figure out how we can better package and market to get people to come from further away and stay longer,” says Congel.
The new partnership also involves working with Visit Syracuse to sell the Central New York region to outer markets and with travel and tourism partners both in New York, the U.S., Canada, and worldwide.
Onondaga County Executive Joanie Mahoney says that any effort that attracts more tourists and economic activity will generate more sales-tax revenue for the county and can help keep a lid on property-tax bills for Onondaga County residents. The county uses both property taxes and sales taxes to fund the budget, and Mahoney’s latest budget proposal projects a 9 percent increase in sales-tax revenue compared to a year ago.
“It’s really an economic-development project for us because the money that spins off from all the tourists that come that are shopping here and dining here and attending a game here, those sales-tax dollars go in to fund your county budget and prevent you from having to pay more property taxes,” Mahoney told CNYBJ after the event.

Barton & Loguidice is hiring at new Buffalo–area office
Salina–based Barton & Loguidice, D.P.C. (B&L) is looking to hire employees for its new office in suburban Buffalo. B&L has two employees who were working from their homes in servicing the firm’s clients in the Buffalo area, says John Brusa, Jr., president of Barton & Loguidice. “They both have stepped up and they’re going to
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Salina–based Barton & Loguidice, D.P.C. (B&L) is looking to hire employees for its new office in suburban Buffalo.
B&L has two employees who were working from their homes in servicing the firm’s clients in the Buffalo area, says John Brusa, Jr., president of Barton & Loguidice.
“They both have stepped up and they’re going to help us move forward with managing that office,” says Brusa, who spoke with CNYBJ on Sept. 7. “We’ve always wanted to make the commitment to the area.”
The new office is located in the Riverview Solar Technology Park in the town of Tonawanda, B&L said in a news release.
B&L is an engineering, planning, environmental, and landscape architecture firm.
A space with a little more than 2,000 square feet, the office “will be able to accommodate the anticipated staff growth” as the firm looks to recruit technical professionals.
The new space can accommodate up to 10 employees. The firm has open positions now for civil environmental engineers, landscape architects and planners, and those are positions the company wants to fill for the Tonawanda office.
“Basically, over the next few years … [we’ll] ramp that [figure] up to 8-10 employees to cover clientele in the Western New York area,” says Brusa.
B&L currently employs about 250 people overall. Besides its Salina headquarters and the new office in Tonawanda, the firm has offices in Binghamton, Albany, Rochester, Watertown, Ellenville, New Paltz, Newburgh, and Somers, New York, along with Camp Hill, Pennsylvania and Lanham, Maryland.
B&L has a five-year lease for the Tonawanda space. Aside from the build-out cost that was incorporated into the lease agreement, Brusa says Barton & Loguidice spent about $40,000 for technology and furnishings in the office.
“We fit all the offices with video screens and all of our inner-office video equipment so we can do all of our meetings and share information,” he adds.
A real-estate firm in the area helped Barton & Loguidice find the space, according to Brusa.
B&L services about 20 clients in the Buffalo area, including municipal clients. “We have some industrial [clients],” says Brusa, noting his firm provides environmental-engineering services for those customers.
The idea for a Buffalo–area office was part of a strategic-planning session the firm conducted in the spring of 2017. B&L wanted to study “geographic growth” within New York, specifically in Western New York and the Southern Tier. It developed a plan for “expansion possibilities” and what they could mean for the firm.
“After the study was done, the decision was made to move forward about a year ago … late summer of 2017,” says Brusa.

St. Camillus to use $200K state grant for capital improvements
GEDDES — The Centers at St. Camillus on Sept. 10 announced that it has received a $200,000 New York State legislative grant for capital improvements to its health-care facility that was “championed and secured” by New York State Senator John A. DeFrancisco, who is retiring at the end of this year. St. Camillus said in
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GEDDES — The Centers at St. Camillus on Sept. 10 announced that it has received a $200,000 New York State legislative grant for capital improvements to its health-care facility that was “championed and secured” by New York State Senator John A. DeFrancisco, who is retiring at the end of this year.
St. Camillus said in a release that it will use the funding to help fund three primary capital-improvement projects at its facility: repair a portion of the existing roof, buy a new boiler, and purchase a new resident call system for one of its residential skilled-nursing care units.
The Centers at St. Camillus, located at 813 Fay Road in Geddes, first opened in 1969 as a residential skilled-nursing facility and has grown to now include specialized short-term and brain-injury rehabilitation, adult day health-care programs, medical-transportation services, and home care, along with its affiliate Integrity Home Care Services.
To thank Sen. DeFrancisco (R–DeWitt) for his help in obtaining the grant, St. Camillus residents, staff, and board members and trustees invited him to the Geddes facility on Sept. 10 for a reception where they “surprised and honored” him for his 26-year tenure as the 50th State Senate District representative with an official certificate of recognition and honor.
In their remarks, James D. Spencer, chairman of St. Camillus’ board members and trustees, and Aileen Balitz, president and CEO of The Centers at St. Camillus, stated that DeFrancisco has provided critical support to the organization over the years in the following ways.
• y “vigorously fighting” against cuts in funding to long-term care providers in state-budget talks each year, “thereby preserving access to high quality long term care services for the people in our community.”
• e secured $200,000 in grant funding in 2007 to help St. Camillus upgrade its facilities and provide a “better care environment for its residents.” That grant enabled St. Camillus to upgrade its heating system and convert from electric to hydronic heat.
• en. DeFrancisco also has written many letters in support of grant requests on behalf of The Centers at St. Camillus, which have been awarded and “significantly enhanced and expanded the service offerings it is able to provide.” For example, a HEAL NY Grant of $1.2 million in 2006 allowed St. Camillus to expand and upgrade its adult day health and outpatient programs. More recently, he supported the New York State Unified Funding application for Christopher Community’s Harborbrook Apartments project, which was funded and opened in August 2018. Christopher Community partnered with St. Camillus to provide service coordination and health-care services to 20 of the residents in this project in need of accessible housing, the release stated.
All work & no play can hurt you
Raise your hand if you can’t stop looking at your email when you are supposed to be on vacation. As we all become addicted to our electronic devices and constant need for instant information, are we making things better or worse? There is no doubt that being a small-business owner you probably put in more
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Raise your hand if you can’t stop looking at your email when you are supposed to be on vacation. As we all become addicted to our electronic devices and constant need for instant information, are we making things better or worse?
There is no doubt that being a small-business owner you probably put in more hours than the average 9-to-5 worker, but that is exactly why it is more important to be aware of the benefits of striking a work-life balance. According to a survey by the Harvard Business School, 94 percent of working professionals reported working more than 50 hours per week, and half said they worked more than 65 hours a week. Does this sound like your typical week as a small-business owner, or are you even working more hours than that? Experts agree that the compounding stress from a never-ending workday can damage relationships, health, and overall happiness.
In a recent article, author and award-winning freelance journalist Deborah Jian Lee provides these six tips for achieving a better work-life balance:
– Let go of perfectionism
– Unplug
– Exercise and meditate
– Limit time-wasting activities and people
– Change the structure of your life
– Start small. Build from there
Let’s face it — no one is perfect. Trying to be perfect is going to add stress to your already stressful life. Practice good habits and realize mistakes will be made and nothing is as easy as it looks. Don’t beat yourself up when things go wrong; instead, feel a sense of accomplishment when you fix them.
Unplugging may be viewed as a “time-out” or a penance, but it can also save you from non-stop work. If you don’t have a distraction or time to yourself, then you will not stop the work treadmill that you are on. Read a book, watch television, go on a date, visit a relative, and do anything but constantly look at your computer, cell phone, or email.
Exercise should be part of your daily routine. Walking is a good exercise if you do it regularly. Fitbit devices help track your progress and you can add your friends’ progress to make it more fun. Meditation relieves tension and is good for the overall health of your mind and body.
Try to avoid activities and people that waste your time. Replace that with fun activities and people with whom you enjoy spending time. Take time to relax with folks that make you laugh.
If you realize you need to declutter, or simplify your life, then get help from experts that offer those services, unless you can do it yourself.
Finally — thinking about all of these things that balance your life is stressful itself and can be overwhelming. Start small — one step at a time, pick one thing you can change that frees you from work, and build from there. Work hard, but don’t forget to play hard too. It just may be what the doctor ordered.
Michael Cartini is a state-certified business advisor at the Small Business Development Center (SBDC) at Onondaga Community College. Contact him at m.j.cartini@sunyocc.edu
Packaging company settles into new Dryden headquarters
DRYDEN — Ongweoweh Corp., a growing pallet and packaging management company, recently relocated its headquarters to a larger facility at 5 Barr Road in the town of Dryden from its previous smaller home on Warren Road in Lansing. Ongweoweh bought the three-story, 49,673-square-foot manufacturing/office facility, located on nearly 5 acres, on Barr Road for $3.5
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DRYDEN — Ongweoweh Corp., a growing pallet and packaging management company, recently relocated its headquarters to a larger facility at 5 Barr Road in the town of Dryden from its previous smaller home on Warren Road in Lansing.
Ongweoweh bought the three-story, 49,673-square-foot manufacturing/office facility, located on nearly 5 acres, on Barr Road for $3.5 million. Michael Finn, managing partner of CBRE/Syracuse, and Bill Anninos, senior broker at CBRE/Syracuse, exclusively brokered the sale, according to a news release from the real-estate firm. Ongweoweh was represented by Robert R. Colbert, Jr. in the acquisition.
The building previously served as a location for Mettler-Toledo Hi-Speed, which designs and manufactures check-weighing systems, material-handling equipment, and robotic case-packing machines for the packaging industry. That company closed the Barr Road facility on July 1 and has consolidated its Ithaca operations at its newly built facility in Florida, per the release.
Ongweoweh says it is a Native American–owned company providing pallet and packaging procurement, recycling services, and supply chain optimization programs. It services a variety of industries, including food and beverage, pharmaceuticals, grains, chemicals, automotive components, oil, technology, corrugate, and retail.
Frank Bonamie, an enrolled member of the Cayuga Indian Nation of New York, founded Ongweoweh in 1998. Justin Bennett, also a Cayuga Native American, is the company president.
Ongweoweh also has locations in Georgia (2), Tennessee, Virginia, Missouri, Mexico, and Canada, per its website.
7 Secret Weapons for Entrepreneurial Success
Rarely do entrepreneurs launch businesses without intending to succeed. Starting a business is more than “just business.” It’s personal, too. As business owners, we often look at our company’s ascent to profitability and popularity as a direct reflection of our own worth. There’s a lot at stake, and entrepreneurs need to build an arsenal of
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Rarely do entrepreneurs launch businesses without intending to succeed. Starting a business is more than “just business.” It’s personal, too. As business owners, we often look at our company’s ascent to profitability and popularity as a direct reflection of our own worth. There’s a lot at stake, and entrepreneurs need to build an arsenal of techniques to fight adversity and overcome the challenges that stand in the way of their success.
To help you in your uphill battle, here are seven tactics (secret weapons for entrepreneurial success) that work:
1. Stay centered by upholding your core values. Your company’s core values are the heart of your business, and you should use them as guideposts to keep you on the right path. Sometimes, potential customers or existing clients might request you to change your processes or provide services in a way that does not align with your core values. Altering your M.O. for one customer, unless there’s a very distinct advantage in doing so, could have a snowball effect. Ultimately, it could diminish your productivity and detract from your ability to serve other customers effectively.
And usually customers that ask you to compromise your values are generally not the right customers for your business. So, stay true to your core values under all circumstances.
“When your values are clear to you, making decisions becomes easier.” — Roy E. Disney
2. Spend time “on” not just “in” your business. Many business owners get so wrapped up in doing the work — i.e., “working in” their business — that they neglect “working on” their business. That’s unfortunate because planning is integral to business success.
Have a game plan for strategizing goals and objectives for your business. Make planning a priority. Start small to make it manageable, setting aside as little as 15-20 uninterrupted minutes each day or a few days each week for planning. Set up a support network of business peers that will be willing to serve as a sounding board for your ideas. Finally, enlist the help of a business coach or mentor for guidance and feedback.
“Leaders establish the vision for the future and set the strategy for getting there.” — John P. Kotter
3. Exercise patience and persistence when landing those “big fish.” You cannot force trust. Sometimes it can require months — or even longer — of relationship-building to acquire major clients with large-scale revenue possibilities.
Let’s talk social media for example. Many prospects need a great deal of time and information before they decide to entrust others with managing their social-media channels. Often, there are multiple levels of vetting and approval before contractual decisions are made. Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social-media front.
Of course, merely waiting won’t turn ideal prospects into ideal customers. You need to put your best foot forward from the start and follow through. Put in the effort to understand prospects’ needs. Respond to questions quickly and thoroughly. Identify and address objections or concerns promptly. Finally, don’t leave a meeting, conference call, or email conversation without establishing a follow-up plan.
“Patience, persistence and perspiration make an unbeatable combination for success.” — Napoleon Hill
4. Put laser focus on running your own race rather than dwelling on where your competition is placing. Awareness of your competition is healthy, but don’t let it distract you from developing your business and delivering excellence to your customers. Your company has unique qualities and strengths, and nurturing those characteristics will serve your brand better than trying to emulate a competitor.
“Be yourself because an original is worth more than just a copy.” — Suzy Kassem, Rise Up and Salute the Sun
5. Create content that continually builds your brand reputation. Content doesn’t have to “go viral” to benefit your business. However, it does need to be relevant and deliver something of value to your audience. If you create quality content consistently and share it through your blog, social-media channels, and email, over time you will see sustainable results.
According to Demand Metric, “Content marketing generates approximately three times as many leads as traditional marketing and costs 62 percent less.” Invest in producing and distributing content; it pays off.
Years of consistent blogging have grown my business in ways I never thought possible. In fact, four of our five top clients found us because of my company’s blog.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” — Bruce Springsteen
6. Set clear expectations to facilitate desired results. Without a clear definition of desired outcomes, how can you know if your business’ efforts are meeting your customers’ needs? Without that clarity, how can you determine the strategies and tactics you must use?
You can’t. That’s why, from the very start, it’s crucial to establish expectations regarding what your company’s responsibilities are, what your client’s responsibilities are, and what results will be considered successful outcomes
Besides getting initial understanding and buy-in from your customers, also revisit expectations often to reinforce them and make adjustments when needed.
“If you align expectations with reality, you will never be disappointed.” — Terrell Owens
7. Accept that there are no shortcuts. Success requires sweat. We live in a magic-pill society. We want results, and we want them now.
Many business owners believe there exists some sure-fire formula for succeeding and others who expect they can become multi-millionaires by working just four hours a day.
That’s not realistic, and it’s a dangerous mindset. While there are best business practices that may universally apply to most startups, there is no one-size-fits-all plan to ensure success. Moreover, most have never met a successful entrepreneur who only worked half days while launching a company.
If you want a profitable business, you need to work for it. There will be long hours, sweat, and tears.
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” — Dwayne Johnson
Rachel Strella is founder of Strella Social Media (www.strellasocialmedia.com), a social-media management company serving dozens of clients nationally. She is a regular contributor to “Small Business Trends” and “Social Media Today” and has been featured in Forbes, ABWA Magazine, PR Daily, SmallBizDaily, Business Insanity Radio, and other major publications.

Oswego Health to use $250K Pathfinder donation for “important initiative”
OSWEGO — Oswego–based Pathfinder Bank recently donated $250,000 to the Oswego Health Foundation. Oswego Health said in a Sept. 6 news release that it plans to use Pathfinder’s donation to support one of its “important health-care initiatives,” which it will announce “in the near future.” “Pathfinder Bank recognizes the impact that Oswego Health has on
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OSWEGO — Oswego–based Pathfinder Bank recently donated $250,000 to the Oswego Health Foundation.
Oswego Health said in a Sept. 6 news release that it plans to use Pathfinder’s donation to support one of its “important health-care initiatives,” which it will announce “in the near future.”
“Pathfinder Bank recognizes the impact that Oswego Health has on our community, including its commitment to continuously invest in ways to improve health and wellness for all residents,” Thomas Schneider, president & CEO of Pathfinder Bank, said in the release. “Our healthcare infrastructure is a basic foundation for economic development in Oswego County. We are pleased to assist Oswego Health with funding major projects and initiatives that will continue to provide accessible and high quality care to best serve our community.”
“Oswego Health is most appreciative of Pathfinder’s gift,” Michael Harlovic, president and CEO of Oswego Health, said. “Tom, his board and bank employees, recognize the significance of ensuring exceptional local health-care services. Thanks to Pathfinder’s support, Oswego Health can continue to invest in new facilities and services, such as our new Behavioral Health Services location on Cayuga Street in Oswego, and our plans to completely upgrade Oswego Hospital’s third and fourth floors to offer private patient rooms, as well as other enhancements. In addition to these projects, this year we have updated many of our public areas and we are currently in the midst of an emergency-department renovation project. Pathfinder’s substantial gift and the health system’s own sound financial management will allow these projects to continue.”
Pathfinder Bank currently has eight full-service branches in Oswego and Onondaga Counties. The bank is a wholly owned subsidiary of Pathfinder Bancorp, Inc. (NASDAQ: PBHC).
Oswego Health is a nonprofit health-care system that includes Oswego Hospital, a 164-bed community hospital providing acute medical, emergency, surgical, maternity and behavioral health care. The health system employs more than 1,200 people, with about 85 percent of its staff residing in Oswego County.
It also operates outpatient centers located throughout Oswego County, including the Fulton Medical Center, offering urgent care, lab, medical imaging, physical therapy and occupational health services; and the Central Square Medical Center, offering urgent care, lab, medical imaging and physical therapy services.
Additionally, the health system operates The Manor at Seneca Hill, a skilled-nursing facility that provides complete rehabilitation services and an adult day health services program; Springside at Seneca Hill, an independent retirement community, and Oswego Health Home Care, a hospital-based certified home health-care agency in Oswego County.
Oswego Health also includes the Oswego Health captive professional corporation, Physician Care P.C., providing physician services in orthopedics, cardiology, otolaryngology (ear, nose and throat), general surgery, bariatrics and primary care.
Outmigration is Draining New York’s Valuable Human Resources
Student enrollment in public schools in New York state is down to nearly its lowest point in close to 30 years. The reason for the drastic drop shouldn’t come as a surprise to anyone living through our state’s appalling economic conditions — people are fleeing in droves to escape sky-high taxes and the cost of
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Student enrollment in public schools in New York state is down to nearly its lowest point in close to 30 years. The reason for the drastic drop shouldn’t come as a surprise to anyone living through our state’s appalling economic conditions — people are fleeing in droves to escape sky-high taxes and the cost of living. Further compounding this unfortunate reality, education costs in the state continue to rise.
For those of us still here, the shrinking population yields enormous fiscal pressure. Losing taxpayers is a problem unto itself, but the ripple effect of the state’s abysmal rankings is forcing our future business leaders, public servants, and entrepreneurs elsewhere. This fact is especially troublesome. New York state’s greatest asset is its youngest residents; they are our future engineers, construction workers, teachers, innovators, and lawmakers. And they’re leaving.
New York has experienced a 10 percent decrease in school enrollment since 2000, while national enrollment during that same span has risen 7 percent, according to a report from the Empire Center. In the last decade, only 100 of the state’s nearly 700 school districts have experienced net enrollment growth. As is often the case, Upstate suffered the greatest blow.
Legislative solutions could stop the bleeding
The Assembly Minority Conference has presented proposal after proposal to make living in New York easier. However, our calls have fallen on deaf ears as other states are welcoming our disenchanted taxpayers and their families.
Reducing spending, cutting taxes, and providing mandate relief are but a few ways our conference has suggested we address this spiraling problem. We have proposed bills A.5942-A and A.9901 to help promote true economic growth and alleviate the tax and mandate burdens crushing New Yorkers in communities across the state. And yet, the Assembly Majority Conference and Gov. Andrew Cuomo have done next to nothing to bring about real reform.
This problem will not go away on its own. We are trending in the wrong direction and there is no end in sight. We need legislative solutions, now, to fix this problem before it gets any worse. Its effects are impacting every facet of our communities, with a dwindling student population being no exception. I call upon the Assembly Majority and the governor to start taking action to move this state in a positive direction; they can no longer continue to allow New York’s population to erode.
Brian M. Kolb (R,I,C–Canandaigua), a former small-business owner, is the New York Assembly Minority Leader and represents the 131st Assembly District, which encompasses all of Ontario County and parts of Seneca County. Contact him at kolbb@nyassembly.gov
Businesses Should Stick to Business, Stay Out of Politics
Suppose you run a small business, maybe a diner, or a shop, or a repair service. And suppose you hold strong political and social views. You hate this candidate and love his opponent. You hate — or love — gun laws. You love — or hate — Planned Parenthood. You think climate-change deniers are idiots —
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Suppose you run a small business, maybe a diner, or a shop, or a repair service.
And suppose you hold strong political and social views. You hate this candidate and love his opponent. You hate — or love — gun laws. You love — or hate — Planned Parenthood. You think climate-change deniers are idiots — or heroes.
Question: Does it make business sense for you to ram your views down your customers’ throats?
This question is pertinent today. For large businesses it certainly is. Nike chooses to feature a rebel from the NFL in its ads. The guy who started the circus of kneeling during the national anthem.
Starbucks waded into the political and social fray. Certainly big media have also done so. Not just in their opinion pages and segments, but also their news coverage. The New York Times proclaimed that slanting its news was just fine in the last election campaign. Hundreds of newspapers have proclaimed, together, they are part of the political opposition to our current president.
Social-media companies inflict their political and social biases on customers. By skewing their search engines. (This morning I Googled a controversial subject that has dominated the news lately. Every article it served up was on the left side of the fence. I gave up after about 50 articles.)
Many publicly traded companies declare their political allegiances. They openly send big contributions to candidates who share their views. This is different than lobbying for laws that will favor them. This is virtually campaigning for a party or candidates.
Does this make good business sense? After all, the companies’ politicking will probably alienate a lot of their customers — or keep people from becoming such. Suddenly, many folks will never buy a Nike product again. Many already boycott companies that boast of views they cannot stomach. Remember the Chick-fil-A brouhaha? Remember how ratings have fallen for the Academy Awards gala?
You would think the guys who run the big companies have thought these policies through. I wonder if they have. Especially when it comes to shareholders. Many companies have angered millions of shareholders. The shareholders are saying, “Stick to business. Conduct your politics outside of this business. Instead of using our money to express your views.”
Big media companies have not thought this through. Not in the business sense. The older major networks took strong political stances on the left — in news and opinion segments. They catered to roughly half the American news-viewing market. This left huge opportunities in the other half of the market. Rupert Murdoch could hardly believe his eyes. He ordered his Fox News to step in and take advantage. This left several networks fighting each other for mere slices of the other half.
This was and is strange behavior by these companies. Their executives would not do this with products like toothpaste and cars. They would not ignore half a market that has no competitors — in favor of a half that is crowded with competitors.
Traditional marketers do not distinguish customers as left or right, Democrat or Republican. They reckon customers are customers. Their receipts do not show for whom people voted. They don’t segregate their bank accounts into left, right, and center money.
But maybe traditional marketing is out of vogue. If so, does the new marketing make good business sense? Thus far, it has not worked well for the NFL.
How would it come down in your favorite supermarket? Suppose it draped big political banners in all the aisles — Vote for Candidate A.
Would you frequent the restaurant that served up political brochures with its burgers? If you disagreed with the brochures, that is.
Call me a traditionalist. Views are views. Opinions are opinions. Free speech is free speech. And most business ought to be business. But what do I know?
From Tom…as in Morgan.
Tom Morgan writes about political, financial, and other subjects from his home in upstate New York. Contact him at tomasinmorgan@yahoo.com and read more of his writing at tomasinmorgan.com.
HOLT Architects has hired seven new employees for its health care, higher education, and housing design teams. BRIGITTE ROTKER, a project designer, joins HOLT with more than 15 years of international design and project-management experience from her practice in Venezuela, Switzerland, and Spain. Previously a junior partner at a firm in Barcelona, she holds a
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HOLT Architects has hired seven new employees for its health care, higher education, and housing design teams. BRIGITTE ROTKER, a project designer, joins HOLT with more than 15 years of international design and project-management experience from her practice in Venezuela, Switzerland, and Spain. Previously a junior partner at a firm in Barcelona, she holds a master’s degree of architecture from the Polytechnic University of Catalonia UPC. LACEY BOLTON, a project manager and designer, has 12 years of health-care experience. Her portfolio includes numerous hospital and medical university projects throughout New York. Bolton holds a bachelor’s degree of architecture from the Syracuse University School of Architecture. JUSTIN HICKS, a project designer, has more than 10 years of international design experience from his tenure at firms in Chicago and Washington, D.C. He holds a bachelor’s degree in architecture from the Virginia Tech College of Architecture and Urban Studies. CAROL HONG, an interior architect and project manager, has 15 years of housing and commercial-design experience. She has spent her career working in New York City, San Francisco, and Shanghai, and holds a master’s degree in infrastructure planning, a master’s degree of architecture from the New Jersey Institute of Technology, and a BFA in interior design from the New York School of Interior Design. CHARLOTTE GUYON, project designer, brings eight years of international experience, most recently from Paris, France. Her focus includes housing, education, and commercial work. Guyon holds a master’s degree in architecture from the Brittany National School of Architecture in Rennes, France. MONICA GNYP joins HOLT as a project designer with more than 10 years of experience with educational, municipal, and historic projects. Her work encompasses projects in the local Central New York market, as well as urban jobs completed while working in Boston, Massachusetts. ABBEY WOODS, an architect, joins from Colorado where she has spent the past four years working in housing, higher education, and hospitality. She earned a master’s degree in architecture from the University of Oregon and a bachelor’s degree in environmental design from the University of Colorado.
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