Berkshire Bank, a Massachusetts–based regional bank that has a major presence in the Mohawk Valley area, recently announced the promotion of Jeannine Cimino to regional president of its Mid-Atlantic region. 

Cimino previously served as senior VP of the retail market at Berkshire Bank. In her new role, she will work to drive brand awareness, increase market share, and identify and pursue business opportunities throughout the Mid-Atlantic region, according to a bank news release. She will also lead the expansion of the corporate banking concierge program to execute the Berkshire Bank@Work strategy that provides “comprehensive financial services and resources as an employee benefit at no cost to the business.”

“Jeannine’s vision, passion, and commitment to her customers and community have contributed greatly to the success of Berkshire,” Tami M. Gunsch, senior executive VP and director of relationship banking of Berkshire Bank and president of First Choice Loan Services, Inc., a subsidiary of Berkshire Bank, said in the release. “Her experience and strong relationships will be invaluable as we continue to grow and differentiate ourselves in the Mid-Atlantic region.”

Boston–based Berkshire Hills Bancorp (NYSE: BHLB), the bank’s parent company, has $12.2 billion in total assets and 115 branches in Massachusetts, New York, Connecticut, Vermont, New Jersey, and Pennsylvania, providing personal and business banking, insurance, and wealth-management services. The company also offers mortgages and specialized commercial-lending services in select national markets.

Berkshire Bank has $649.5 million in deposits in the Utica–Rome metro area through its 13 branches, which gives it a 15 percent share of all deposits in the market, according to FDIC data as of June 30, 2018. It ranks No. 3 in market share in the region. Berkshire Bank has 10 branches in Oneida County and three branches in Herkimer County.