Did you know 75 percent of job seekers research a company’s reputation before applying? If your employer brand isn’t strong, you could be losing top talent before they even hit “Apply.”

A clear mission, positive employee testimonials, and a strong online presence all influence candidate decisions. Want to attract the best talent? Start by building a brand they can’t resist.

Candidates research companies just as much as companies research candidates. Ensure your careers page, social media, and employee reviews reflect a strong, positive employer brand. Highlight your company culture, values, and employee success stories to attract top talent who align with your mission.

As a marketing professional with a background in branding, I’ve always believed that how you present your company matters — not just to customers, but also to potential employees.

That’s why I couldn’t agree more with this advice. Employer branding isn’t just an HR function; it’s a strategic marketing effort that shapes how talent perceives your company. A strong, authentic employer brand helps attract the right people, just like strong consumer branding attracts the right customers.

Businesses that invest in their careers page, showcase employee experiences, and tell a compelling brand story will stand out in today’s competitive hiring market.

Are you thinking about employer branding in your hiring strategy?      

Alexa Lange is the talent & strategy advisor at Empower Business Strategies. Contact her at alexa@gowithempower.com