Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.

Aster Weddings & Events: A Marriage of Small Biz & Family Ownership
Have you ever thought of doing something that feeds your soul, allowing you to live the life you’ve always dreamed of? The owners of Aster Weddings & Events sought to create that kind of ideal lifestyle for themselves when they started to build their small business. Shannon Pratten dreamed of working with brides and their families during […]
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
Have you ever thought of doing something that feeds your soul, allowing you to live the life you’ve always dreamed of? The owners of Aster Weddings & Events sought to create that kind of ideal lifestyle for themselves when they started to build their small business.
Shannon Pratten dreamed of working with brides and their families during what she recalls as “the happiest time of her life.” Her sister, Jessica Nagy, wanted to give couples the opportunity to create a personalized outdoor experience for a day that they would always cherish. Together, they knew that they had to make their business showcase the beauty that Skaneateles and the surrounding area had to offer.
With the support of Richard Pratten and Steven Nagy, (their husbands, business partners, and carpenters) the sisters started to plan the overall look of their event space. But they soon hit a roadblock. Although Shannon and Jessica had dedication and vision, they needed funding to get their small business off the ground.
In September 2017, they turned to the Onondaga Small Business Development Center (SBDC) for assistance. While working with me, they were able to create a business plan that clearly defined their business’s vision. From there, they created an action plan with specific strategies, market research, statistics, and financial projections. With their plan in place, Shannon and Jessica finally started to see that their daydreams were going to become a profitable reality.
With a creative combination of funding (including personal investment, loans, and credit cards) they were able to develop a breathtaking, one of a kind, outdoor seasonal event center.
Aster Weddings & Events is appropriately named after a wildflower that blooms in late-summer and early-fall, as their first wedding in the space was held in September 2018. And business keeps booming and blooming. It is completely booked for the upcoming season, and now booking into 2021, which represents a 400-percent growth rate.
This venue is situated on 3.7 acres of land, just four miles outside of the village of Skaneateles, at 2595 Benson Road. The business owners take pride in supporting the Skaneateles community as a small, family owned business. While they currently have no employees, many local vendors have profited from collaboration with the unique event location.

At Aster Weddings & Events , clients have the freedom to choose their own vendors and create the event that they have always dreamed of hosting. Aster is a blank slate. Whether clients want simple elegance, natural garden, artsy bohemian, or chic rustic, Aster is the space for any event. The business owners and their husbands work just as hard to make their clients’ dreams come true as they did for their own. After all, they are in the business of creating memories that last a lifetime.
Advisor Tip: Financing a startup may mean pulling money from multiple resources, including your own assets and personal credit resources. Be prepared to have 10-20 percent of the money you ask a lender for coming from your personal resources.
Keyona Kelly is a certified business advisor at the SBDC, located at Onondaga Community College. Contact her at k.r.kelly@sunyocc.edu

Utica law firm, Passalacqua & Associates, readies Syracuse office
SYRACUSE — The Utica–based law firm Passalacqua & Associates, LLC is opening a Syracuse office in the former Lakeland Boat Works building. The office, located at 499 S. Warren St., will help the firm handle its growing Syracuse–area caseload, says Managing Attorney Nicholas Passalacqua. He spoke with CNYBJ on Aug. 22. Online marketing efforts in
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
SYRACUSE — The Utica–based law firm Passalacqua & Associates, LLC is opening a Syracuse office in the former Lakeland Boat Works building.
The office, located at 499 S. Warren St., will help the firm handle its growing Syracuse–area caseload, says Managing Attorney Nicholas Passalacqua. He spoke with CNYBJ on Aug. 22. Online marketing efforts in recent months have helped the firm grow, he says, and the next logical step was to set up a physical presence in the Salt City.
Passalacqua & Associates (www.cnytriallaw.com) focuses on litigation and trial work, primarily personal injury, criminal defense, and DWI defense work.
Passalacqua says that when he began looking at properties nothing felt like quite the right fit. “The more I looked at space in downtown Syracuse, the more I realized we’d be nothing more than a name on a directory,” he says.
Passalacqua wanted a building that gave the firm some prominent exposure. “I remember seeing this Lakeland Boat Works [property] as vacant a number of times,” he says. The building, at the corner of South Warren and East Onondaga streets provided just what he was looking for — a prime spot on a busy corner with plenty of foot and vehicle traffic. In addition, the building is within walking distance of the courts.
An entity called 499 Syracuse City Centre, LLC, based in Brooklyn, owns the property. Passalacqua declined to disclose the specifics, but says he was able to negotiate a favorable lease for just over 4,300 square feet of ground floor, corner space.
“I love the exposure,” he says. He’s already installed some signage and plans to add more. The site is still under construction with Diesel Construction of Utica as the general contractor. Passalacqua has invested about $40,000 in renovations including dividing the space into two conference rooms, three offices, and a reception area. With a bit more work to go, he hopes to open the office in early September.
Passalacqua hired one full-time receptionist/paralegal and plans to add more staff as the practice grows. He declined to provide revenue figures, but says the firm has grown 100 percent year-over-year from when he founded it in May 2013 through 2018.
Ultimately, Passalacqua sees a roster of 10 attorneys for the firm, with primary markets in Utica, Syracuse, and Albany.
Passalacqua says the firm is already marketing online in the Albany area. He plans to have at least a rented conference room and a post office box in the Albany area within the next year, as a precursor to opening a full-service office there.
Currently, the firm has three attorneys, including Passalacqua, and three support staff at its 5,000-square-foot Utica office at 612 Charlotte St.
Prior to founding his firm, Passalacqua was an attorney at Getnick, Livingston, Atkinson & Priore, LLP in Utica. His practice areas at the firm include criminal defense, DWI defense, and personal-injury law. In addition, he is a licensed real-estate broker and property/casualty insurance broker.
Christopher Hameline joined Passalacqua & Associates, LLC in July 2017. His practice areas include criminal defense, DWI defense, and Department of Motor Vehicle hearings.
The firm’s third attorney, Mark Chieco, came on board in January 2018. His practice areas include personal injury law, civil litigation, medical malpractice, and DWI defense.
The firm’s three lawyers have more than 30 years of combined experience.

Fed report finds nonemployer small businesses struggle with profitability
Just over half of the nation’s nonemployer firms were either unprofitable or broke even in 2017, with a majority also reporting rising costs, according to a new report. Nonemployer firms are those without employees on the payroll. The report also finds racial disparities in reported access to funding and highlights financing challenges faced by firms
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
Just over half of the nation’s nonemployer firms were either unprofitable or broke even in 2017, with a majority also reporting rising costs, according to a new report.
Nonemployer firms are those without employees on the payroll.
The report also finds racial disparities in reported access to funding and highlights financing challenges faced by firms looking to hire employees in the near future.
That’s according to the 2019 “Small Business Credit Survey Report on Nonemployer Firms,” which the Federal Reserve Bank of New York (New York Fed) issued on Aug. 14.
It examines the business conditions and the credit environment of small businesses with no employees other than the business’s owners.
The report is based on the Small Business Credit Survey that was fielded in 2018. It offers a “deep dive” into the characteristics, performance, prospects and challenges of nonemployer firms nationwide, the New York Fed said.
Nonemployer firms can include gig workers, startups that are planning to hire employees, and mature businesses that rely on contract workers as their workforce, among others.
“Nonemployer firms — which represent 81 percent of all small businesses — are an increasingly important part of our economy, and [the] report highlights how their performance has a real impact on American households,” Claire Kramer Mills, assistant VP at the New York Fed, said. “A majority of these firms struggle with making a profit, facing both rising costs and limits in passing on those costs to consumers. The data also underscore financing challenges for non-white business owners, echoing similar findings for employer firms.”
Findings
The report found 34 percent of nonemployers operated at a loss at the end of 2017. Firms with non-Hispanic, black ownership were more likely to report losses.
In addition, a majority of nonemployers reported an increase in their input costs over the prior 12 months. However, only 34 percent of nonemployers increased the prices they charged, “suggesting challenges” with passing on these heightened costs, the New York Fed said.
The report also found that nearly three-quarters of nonemployers (72 percent) earn $100,000 or less in annual revenue. Lower annual revenues were more common among firms with younger decision-makers, firms with non-Hispanic, black owners, and women-owned firms.
At the same time, 15 percent of nonemployers leverage an app or online marketplace for the majority of their sales. This is more common among firms with younger decision-makers (18 percent) than with older decision-makers (13 percent)
The report found that nearly two-thirds of nonemployers reported having financial challenges in the prior 12 months. This was more common for firms with non-Hispanic, black ownership (76 percent).
In addition, 39 percent of all nonemployer firms reported their funding needs met, but only 17 percent of firms with non-Hispanic, black owners reported their funding needs were satisfied.
About the report
The Small Business Credit Survey, a national collaboration of the 12 Federal Reserve banks, provides an “in-depth look” at the revenue and profitability of these firms and their owners, including financing needs, decisions, and overall success, per the report.
Fielded in the third and fourth quarters of 2018, the survey yielded 5,841 responses from nonemployer firms, which are defined as businesses in the 50 states and the District of Columbia that have no full- or part-time employees.

Express Computer Service moves to Fayetteville Commons
FAYETTEVILLE — Express Computer Service recently moved to the Fayetteville Commons shopping center at 511 East Genesee St. in the village of Fayetteville, from its prior location at 301 E. Seneca St. in the village of Manlius. Express Computer Service leased about 1,100 square feet of retail space at Fayetteville Commons, according to a news
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
FAYETTEVILLE — Express Computer Service recently moved to the Fayetteville Commons shopping center at 511 East Genesee St. in the village of Fayetteville, from its prior location at 301 E. Seneca St. in the village of Manlius.
Express Computer Service leased about 1,100 square feet of retail space at Fayetteville Commons, according to a news release from Cushman & Wakefield/Pyramid Brokerage Company. It is located in Suite 8A. William Evertz and Christopher Savage of Cushman & Wakefield/Pyramid Brokerage exclusively marketed the property and facilitated the lease. An entity called Fayetteville Commons LLC owns the property — encompassing 23,500 square feet of buildings on just over two acres — according to Onondaga County’s online property records.
Express Computer Service, founded in 2005, says it offers businesses and residential customers an array of services to assist them with their IT needs from basic technical support to full server rollouts and maintenance plans. Specifically, its business services include network security, managed services, website development, and on-site service, according to the company’s website.

Ezra’s Energy formally opens in downtown Utica
UTICA — Ezra’s Energy Metaphysical Crystal Shop formally opened in downtown Utica’s Franklin Square area on the afternoon of Aug. 23 with a ribbon-cutting event with the Greater Utica Chamber of Commerce. Ezra’s Energy is a gift shop that says it focuses on the metaphysical healing energies, and tries to bring that to life with
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
UTICA — Ezra’s Energy Metaphysical Crystal Shop formally opened in downtown Utica’s Franklin Square area on the afternoon of Aug. 23 with a ribbon-cutting event with the Greater Utica Chamber of Commerce.
Ezra’s Energy is a gift shop that says it focuses on the metaphysical healing energies, and tries to bring that to life with its collection of crystals of many different varieties, sizes, shapes, and prices. The store opened to customers on June 7, according to the Ezra’s Energy Facebook profile.
Although crystals are the shop’s main focus, it also offers many minerals, gems, fossils, jewelry, tapestries, tarot cards, sage, homemade soap, and many more products involving the metaphysical world.
“We also love to work with local artists, and businesses, and always have at least one local artist’s art available to view and purchase. Our main goal is to create a welcoming space that makes you feel at peace,” the business said in a Greater Utica Chamber news release.
The chamber added that Ezra’s Energy “is bringing a new kind of fun, unique energy to Utica.”

NFIB: new state law prohibiting salary history question will hurt small firms
The New York office of the National Federation of Independent Business (NFIB) is concerned about the new state law that forbids employers from asking prospective employees about their salary history. The new law, which Gov. Andrew Cuomo signed July 10, expands equal-pay laws to “prohibit unequal pay on the basis of a protected class for
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
The New York office of the National Federation of Independent Business (NFIB) is concerned about the new state law that forbids employers from asking prospective employees about their salary history.
The new law, which Gov. Andrew Cuomo signed July 10, expands equal-pay laws to “prohibit unequal pay on the basis of a protected class for all substantially similar work,” Cuomo’s office said.
Supporters argue that the measure will benefit the push for pay equality, the NFIB noted. But the organization is against the new law, saying small-business owners “will likely face” the financial burden.
“It’s just another administrative mandate complete with additional frictional costs that will make it that much more difficult for small businesses to hire the talent they need,” Greg Biryla, NFIB’s New York State director, said in a July 16 statement posted on the organization’s website.
The new law takes effect in early 2020, the NFIB added.
Cuomo signed the law, “a key component of his “2019 women’s justice agenda,” at the ticker-tape parade celebrating the World Cup champion U.S. women’s soccer team.
The legislation prohibits all employers, public and private, who do business in New York state, from asking prospective employees about their salary history and compensation, and expands the definition of “equal pay for equal work.”
The state law builds on two executive orders that Cuomo signed last year to eliminate the wage gap by prohibiting state entities from evaluating candidates based on wage history and requiring state contractors to disclose data on the gender, race and ethnicity of employees, “leveraging taxpayer dollars to drive transparency and advance pay equity statewide,” Cuomo’s office said.
Cuomo in 2017 directed the New York State Department of Labor to issue a report on the gender pay gap in New York and provide recommendations to “break the cycle of unfair, unequal compensation.”
After holding pay equity hearings across the state, the state Labor Department released its report last spring, Cuomo’s office said.

NY House of Hair formally opens in New Hartford following renovations
NEW HARTFORD — NY House of Hair formally opened its “new and improved” salon in New Hartford on Aug. 17 with a ribbon-cutting and grand-opening event with the New Hartford Chamber of Commerce The salon, located at 8469 Seneca Turnpike, offers a full line of hair, skincare, nail, and eyelash and eyebrow services, according to
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
NEW HARTFORD — NY House of Hair formally opened its “new and improved” salon in New Hartford on Aug. 17 with a ribbon-cutting and grand-opening event with the New Hartford Chamber of Commerce
The salon, located at 8469 Seneca Turnpike, offers a full line of hair, skincare, nail, and eyelash and eyebrow services, according to its website.
NY House of Hair underwent renovations earlier this summer, according to its Facebook page. It was closed June 26 to July 7.
Melisa Kudic is the owner and founder of NY House of Hair. She started her beauty career at age 16 and opened her first salon at 21, according to the salon website. She became a 3D eyebrow-embroidery specialist and lash-extension expert with a business degree. Kudic says she has clients across the east coast. ν
New York milk production inches higher in July
New York dairy farmers produced 1.288 billion pounds of milk in July, up 0.3 percent from 1.284 billion pounds in the year-earlier period, the USDA’s National Agricultural Statistics Service (NASS) recently reported. Production per cow in the state averaged 2,055 pounds in July, down 0.5 percent from 2,065 pounds a year prior. The number of
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
New York dairy farmers produced 1.288 billion pounds of milk in July, up 0.3 percent from 1.284 billion pounds in the year-earlier period, the USDA’s National Agricultural Statistics Service (NASS) recently reported.
Production per cow in the state averaged 2,055 pounds in July, down 0.5 percent from 2,065 pounds a year prior.
The number of milk cows on farms in New York state totaled 627,000 head in July, up 0.8 percent from 622,000 head in July 2018, NASS reported.
On the milk price front, New York farmers in June were paid an average of $18.60 per hundredweight, up 20 cents from May, and up $1.70 from June 2018.
In neighboring Pennsylvania, dairy farms produced 832 million pounds of milk in July, down 7.6 percent from 900 million pounds a year ago, according to the USDA.
19 Nudges to Move Your Career in the Right Direction
When you’re asked to explain why you should be promoted, get a raise, or have a new job, it can make you feel uncomfortable. Why? Because you’re forced to talk about yourself — something mother told you never to do. Besides, who will believe you? Well, there is a better way to get noticed without
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
When you’re asked to explain why you should be promoted, get a raise, or have a new job, it can make you feel uncomfortable. Why? Because you’re forced to talk about yourself — something mother told you never to do. Besides, who will believe you?
Well, there is a better way to get noticed without having to say a word. You can nudge your career in the right direction. Here’s a checklist so you can see how you’re doing — and what you need to do:
• Possess awareness. Be sure your antennae are always up. Never stop observing and gathering information, which allows you to read situations accurately and anticipate outcomes.
• Act honorably. Be known for being candid. If you say you’ll do it, others know they can count on you. You’re open, not guarded, and you don’t come up with excuses.
• Demonstrate confidence. Take time to read yourself accurately, both your strengths and your weaknesses. It’s worth the effort. You’ll avoid the dangers of becoming viewed as overconfident.
• Present effectively. Recognize that nothing can get you more positive feedback than being an effective presenter. Your team will look to you to be persuasive and deliver the goods.
• Express yourself clearly. Dashing off memos, letters, emails, texts, or voice messages has consequences — namely, confusing recipients and earning the right to be ignored. Taking time to frame your thoughts for clarity is a game changer.
• Contribute generously. What you do every day when arriving at work goes beyond your job description. Contributing ideas and making suggestions will improve your performance and help the business succeed.
• Possess an aiding attitude. The workplace is often competitive and everyone plays it cautious and close to the vest. Yet, everyone needs help, so be the outlier and offer it. Don’t look for a “Help Needed” sign; you can sense it. The payback will be instant.
• Show some imagination. Many good ideas get killed before we express them. Why? Because a little voice in our head tells us that others will think we’re stupid. Take a chance. Let your mind play with possibilities and say, “You know, I was thinking….”
• Stay focused. Some call it being mindful; others label it being single-minded. Whatever the word, you’re focused on what you’re doing; neither distracted nor distracting.
• Simplify endlessly. At some point jobs take on a life of their own — and somehow become unnecessarily complicated. It just happens and most people accept it. Don’t be one of them. Ask yourself: “How can I simplify it and get rid of all the stuff that keeps me from being more productive and helpful?”
• See the bigger picture. A career isn’t only about doing quality work. It’s also seeing yourself as part of an organization, recognizing its challenges, opportunities, and where it’s going.
• Be consistent. “Tom, you have some helpful ideas, but you’re unpredictable,” says the boss. “Your work is all over the place. As much as we would like to, we can’t count on you.”
• Avoid jumping to conclusions. Some shortcuts are helpful. But not this one. It keeps us from slowing down long enough so there’s time to accurately evaluate ideas, situations, and people. Distorted judgements result in poor decision making.
• Be a thought leader. It’s easy to spot these people. They are the go-to people, whether on a team or in a department or an office. Others are drawn to them for their knowledge and expertise.
• Celebrate others. It doesn’t need to be something big like getting an award or winning a job promotion. Any act of helpfulness qualifies. Celebrating others sends the message that those around us matter.
• Recognize the blind spots. We all have them. Make a “What I need to know” list if you want to get ahead. Then, tackle them one at a time; you’ll stand out from your co-workers.
• Welcome new challenges. Many people like working in a “groove” where the routine never changes, there’s little pressure, and few surprises. Be the exception; seek out new opportunities, even when it’s a little scary.
• Stay on top of things. Falling behind can be fatal, so don’t rely on your memory. Use an app to keep track of everything. You’ll get a reputation as someone who has it together.
• Take a stand. There will always be those who go with the flow and keep a low profile. It’s the perfect prescription for being ignored, lost in the crowd, and never missed. Don’t be one of them.
Keep on nudging and you’ll find yourself going in the right direction.
John Graham of GrahamComm is a marketing and sales strategist-consultant and business writer. He is the creator of “Magnet Marketing,” and publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Contact him at jgraham@grahamcomm.com or johnrgraham.com
DRI Funding Supports Private-Dollar Investments
The City of Fulton received some fantastic news in August when it was named the regional winner of this year’s $10 million Downtown Revitalization Initiative (DRI) state grant. This is the second time a community in Oswego County has been awarded the DRI funding in three years. In 2016, the City of Oswego was among
Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.
Click here to purchase a paywall bypass link for this article.
The City of Fulton received some fantastic news in August when it was named the regional winner of this year’s $10 million Downtown Revitalization Initiative (DRI) state grant. This is the second time a community in Oswego County has been awarded the DRI funding in three years. In 2016, the City of Oswego was among the first cities in the state to secure the award. The combined $20 million for these two cities is good news for our whole area and a catalyst for more positive changes on the horizon.
To put the accomplishment into perspective, the DRI competition is highly competitive. This year, 100 communities applied for the DRI in the state and only 10 will be awarded. In 2016, the odds were similar for Oswego. In securing the DRI award, both localities have already proven with their applications that they have what it takes to put forth a vision and plan for an improved future which is not easy. There are several elements to the application including incorporating public input, showing how public grant dollars can be leveraged with private-dollar investment, creating a boundary for the investment money, and proposing projects that will create jobs and spur additional investments. Each should be applauded for setting forth convincing and winning applications for their respective cities.
Oswego, having received it first, has already been through its requisite planning process and has begun building new projects, nearly completed the rehabilitation of historic sites, and has invested in its public spaces within the boundary. The public-space renovations include the construction of its downtown streetscape on West Bridge Street and the creation of a new park next to the river on Water Street — both of which lead to other city parks and complement the ongoing improvements at the Marina and at Brietbeck Park. Other DRI projects include the newly renovated children’s museum, demolition and redevelopment of the Midtown Plaza to create new apartments, and an indoor water park on the east side that is expected to open in December 2020. It is estimated that the private-project investors will infuse $60 million into the city. It has been exciting to see the improvements be unveiled by Oswego Mayor Billy Barlow and local developers.
As part of its DRI initiative, Fulton plans to update its canal marina, invest in trails along the Oswego River, welcome an assisted-living facility where Michaud used to be on South 4th Street, support Huhtamaki in its goal of investing in new equipment to maintain and create jobs, and support manufacturing and continued redevelopment at the former Nestle site. Several small businesses including a drone business, a new café, an indoor sports center, a micro-brewery, and health services are also part of the proposal. Fulton still has to go through a state planning process as part of the DRI, which could alter the proposed projects some but in total, the plan proposes $75 million worth of total-dollar investment in the city. This kind of investment and economic activity has the potential to revitalize the whole city.
Having the two communities so close to each other receive this award will have a synergistic effect that has the potential to help Oswego County and the CNY region. Revitalization efforts are ongoing and take long-term commitment from everyone —families, homeowners, schools, nonprofits, local businesses, and local leaders. But our region has so much and there is no reason why we can’t be more — a region that provides more services to people, provides more of a place in which people want to live and work, and allows us to become more of an attraction for tourists. I am proud to live where people have proven they are ready to invest in and revitalize our communities. I thank all those involved in the DRI application project and congratulate the teams on the successful outcome.
William (Will) A. Barclay is the Republican representative of the 120th New York Assembly District, which encompasses most of Oswego County, including the cities of Oswego and Fulton, as well as the town of Lysander in Onondaga County and town of Ellisburg in Jefferson County. Contact him at barclaw@assembly.state.ny.us or (315) 598-5185.
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.