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The network I watched took us into the Spin Room after a recent presidential debate. There, a few dozen spin doctors bobbed and weaved and chattered like robots. Each was programed to dodge, elude, evade, change the subject, “reframe” the question, and misdirect. Your candidate said there is no problem raising taxes by a trillion […]
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The network I watched took us into the Spin Room after a recent presidential debate. There, a few dozen spin doctors bobbed and weaved and chattered like robots. Each was programed to dodge, elude, evade, change the subject, “reframe” the question, and misdirect.
Your candidate said there is no problem raising taxes by a trillion per year. Is that an official position now? “Actually, the question should be whether our opponents believe in the tooth fairy…”
You know their tactics. Here, I will switch analogies. Imagine the slippery running back who spins and spurts, sidesteps, shoots, and slithers down the football field. That’s the Spin Doctor.
Of course, their candidates won the debate. Of course, theirs made the most telling points. And struck the knockout blows. And all that.
Lately, candidates have deployed their spin doctors during the debate — to Tweet out the spin instantly, minute-by-minute. Blow-by-blow.
We are not the only country where this species breeds. But we have certainly encouraged it to proliferate. Just think, some folks spend their entire careers “spinning” for political candidates. Or for companies or causes. That is called PR. Or messaging. Or massaging the message.
Spin doctors prize the jewels they discover in the language. They take credit for coming up with phrases and words that soften the reality. A good example is: “undocumented worker” to replace “illegal alien.”
As for political spinmeisters, the television industry ought to have an Emmy Award for “Best Performance By A Spin Doctor.” Business schools should offer courses in spinning. Perhaps they do. Maybe there should be a Spin Hall of Fame.
I bet you don’t envy the spin doctors their work. It is a form of make-believe. Like having to come up with a good excuse for why you forgot your mate’s birthday. But having to do this every day and no duplicating.
Spin docs have to babble about how powerful their awful candidate was in the big debate. He got bloodied and decked a few times. “But we feel his plan to tax shoelaces absolutely dominated this evening’s debate and will prove a winner come November.”
Part of the spinners’ job is to interpret what their candidates said. “She grunted and smiled during that question. Most viewers will know that those gestures clearly conveyed that…”
“When I was a wee boy, most neighborhood kids couldn’t understand me. So my older brother interpreted for me. He was my spin doctor. I would mumble something the other kids couldn’t possibly make out.
Kids would ask what’d he say, what’d he say? My brother replied, “He said you stepped in dog doo.”
I also acted as a spin doctor when I was a young executive. Harry owned our company. I had to explain to our employees why the company was making “cost adjustments”.
I spun out a dozen reasons and excuses. And I loaded up for another half-dozen. I was rolling along like a pro. When one of our managers, June, shouted from the back of the room. “Cut the crap. The only reason we’re cutting is because Harry is the cheapest SOB this side of Glasgow!”
As a roar went up, I knew that I would never make a career as a spinmeister.
Imagine you live with a professional spin doctor. Suppose you demand to know how he could blow $20,000 in Vegas.
He’d say: “Actually, that figure is exaggerated. We should first look into why you insist on exaggerating. I’ve told you a million times not to exaggerate. As for the money, philosophers assure us that we are enriched by our experiences. Tonight’s experience has enriched me beyond anything I could have imagined. Why, if experiences enrich us, we have become millionaires in terms of experiences. Why don’t we celebrate!”
Imagine a spin doctor visits you in the hospital. “You know, two weeks to live is just a figure of speech. It can mean any number of things. And that word ‘terminal’? A terminal is where you start out on a journey, am I right? And disease is a relative term. It combines ‘dis’ with ‘ease’. And you know that ‘ease’ is a description of comfort. So I think what your doctors are trying to say is…”
By the way, like all serious professions, spin doctoring boasts its own list of fancy terms, like misdirection, framing, impression management, truthiness, limited hangout, non-denial denial, and non-apology apology. That’s when the spin doctor spoon feeds the candidate to say: “If there is anyone who takes offense at my remarks I want to assure them it was never my intention to…”
Communists call spin propaganda. The regulars in my father’s saloon called it bull-tweedie. Actually I had to spin that into a word this newspaper would allow. The regulars weren’t that good with massaging the message.
From Tom…as in Morgan.
Tom Morgan writes about political, financial, and other subjects from his home in upstate New York. Write Tom at tomasinmorgan@yahoo.com or read more of his writing at tomasinmorgan.com.

ALISON MONDO has joined Fust Charles Chambers LLP as an audit associate. She received her bachelor’s degree and master’s degree in accounting from SUNY Oswego. Mondo is currently working to complete the examination requirements to earn her CPA license. ERIN PATENAUDE joins Fust Charles as a tax associate. She received her bachelor’s degree in business
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ALISON MONDO has joined Fust Charles Chambers LLP as an audit associate. She received her bachelor’s degree and master’s degree in accounting from SUNY Oswego. Mondo is currently working to complete the examination requirements to earn her CPA license.
ERIN PATENAUDE joins Fust Charles as a tax associate. She received her bachelor’s degree in business management from Niagara University and an MBA, with a specialization in accounting and finance, from Utica College. Patenaude is currently working to complete the examination requirements to earn her CPA license.
JACK RAGONESE joins the firm as a data analyst. He received his bachelor’s degree from Le Moyne College in business administration, where he majored in finance, business analytics, and MIS.
JAMES TERZIAN, JR. joins Fust Charles as a data analyst. He received his bachelor’s degree in economics from SUNY Oswego and his master’s degree in econometrics and quantitative economics from SUNY Buffalo.

LAUREN ANDERSON has joined Mower in its Syracuse office as senior project supervisor. She returns to Mower after serving as an account supervisor with Mindshare LLC for more than seven years. Over her previous six years with Mower, Anderson worked on clients such as NYSERDA and Fisher-Price/Mattel. She is a graduate of Ithaca College, where
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LAUREN ANDERSON has joined Mower in its Syracuse office as senior project supervisor. She returns to Mower after serving as an account supervisor with Mindshare LLC for more than seven years. Over her previous six years with Mower, Anderson worked on clients such as NYSERDA and Fisher-Price/Mattel. She is a graduate of Ithaca College, where she earned her bachelor’s degree in television – radio with a specialty in advertising and public relations.
DAN LUX joins the firm as media supervisor. Lux comes to Mower after previously serving as media director with both Mindshare LLC and MRA Group for more than 10 years. Lux is a graduate of Clarkson University.
VALERIE RADOS joins Mower as project manager. She brings 14 years of marketing experience, joining the agency after most recently serving as a digital account planner with LP&M Advertising, where she managed a variety of digital and traditional campaigns. A graduate of the College of Saint Rose, Rados earned her master’s degree in advertising from the S.I. Newhouse School of Public Communications at Syracuse University.

MICHAEL GRAVES as a wealth manager in its Syracuse office. He comes to S.E.E.D. with more than 20 years of experience in the financial services industry. Graves received his bachelor’s degree in business management and accounting from Hartwick University. He is a certified financial planner, or CFP.
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MICHAEL GRAVES as a wealth manager in its Syracuse office. He comes to S.E.E.D. with more than 20 years of experience in the financial services industry. Graves received his bachelor’s degree in business management and accounting from Hartwick University. He is a certified financial planner, or CFP.

Syracuse Mayor Ben Walsh has appointed RICHARD DEVESTY as citywide director of fleet operations. He will be responsible for managing the maintenance and acquisition of all city vehicles and truck equipment, and in upgrading the city’s existing fleet of vehicles. As a former service manager for ABF Freight Systems Inc., Devesty has more than 28
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Syracuse Mayor Ben Walsh has appointed RICHARD DEVESTY as citywide director of fleet operations. He will be responsible for managing the maintenance and acquisition of all city vehicles and truck equipment, and in upgrading the city’s existing fleet of vehicles. As a former service manager for ABF Freight Systems Inc., Devesty has more than 28 years of experience in LTL (less-than-truckload) freight, logistics, and supply chain management. In his previous role, he oversaw planning for all ABF facilities. He was also responsible for fleet-maintenance repairs, and preventative maintenance of ABF’s equipment. Devesty will manage the fleet operations program across six city departments (Fire, Water, Public Works, Parks, Engineering, and Police).

CHAIRELINE LUNDI has joined the medical staff of Geneva General Hospital, specializing in the field of anesthesiology. She received her doctorate of nursing practice in nurse anesthesia and her bachelor’s degree in nursing from the University of Miami in Florida. Lundi completed her post-baccalaureate for pre-medicine from Florida Atlantic University. Most recently, she worked for
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CHAIRELINE LUNDI has joined the medical staff of Geneva General Hospital, specializing in the field of anesthesiology. She received her doctorate of nursing practice in nurse anesthesia and her bachelor’s degree in nursing from the University of Miami in Florida. Lundi completed her post-baccalaureate for pre-medicine from Florida Atlantic University. Most recently, she worked for Maple-Gate Anesthesiologists in Buffalo as well as Erie County Medical Center in Buffalo. She will be working in the Surgical Services department at Geneva General Hospital and the Finger Lakes Surgery Center.
HCR Home Care has promoted five company executives. ANDREW BASCOM has been promoted to chief operating officer, having previously served as senior VP. SUZANNE TURCHETTI has been promoted to chief administrative officer, after previously serving as VP of administration. KAREN BONOMO, RN BSN C.D.S., has been promoted to executive director of LHCSA/administrator/outreach, after previously serving
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HCR Home Care has promoted five company executives. ANDREW BASCOM has been promoted to chief operating officer, having previously served as senior VP. SUZANNE TURCHETTI has been promoted to chief administrative officer, after previously serving as VP of administration. KAREN BONOMO, RN BSN C.D.S., has been promoted to executive director of LHCSA/administrator/outreach, after previously serving as director of patient services licensed agency. RUI VENTURA has been promoted to executive director of patient-care coordination and care management. He was formerly senior director of HCR Care Management. LAURA BARTOLOTTI has been promoted to director of administrative operations & communications, having previously served as procurement manager.

DR. NICOLE GRASSI has joined Advanced Dental Arts (ADA) as an associate. She earned her DDS degree from SUNY Buffalo School of Dental Medicine, and completed an oral and maxillofacial fellowship/internship at the Montefiore Medical Center. In addition to general dentistry, Grassi is proficient at treating patients for crowns, bridges, veneers, inlays, onlays, surgical extraction,
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DR. NICOLE GRASSI has joined Advanced Dental Arts (ADA) as an associate. She earned her DDS degree from SUNY Buffalo School of Dental Medicine, and completed an oral and maxillofacial fellowship/internship at the Montefiore Medical Center. In addition to general dentistry, Grassi is proficient at treating patients for crowns, bridges, veneers, inlays, onlays, surgical extraction, root canals and implant placement. She is also Invisalign certified.

JOHN D. CLOPPER has joined Bond, Schoeneck & King’s Syracuse office as senior counsel in its litigation practice. He will advise clients on commercial and tort litigation, regulatory issues, and cybersecurity and privacy law. Clopper has worked on a variety of matters. Prior to joining Bond, he was an assistant U.S. attorney in the U.S.
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JOHN D. CLOPPER has joined Bond, Schoeneck & King’s Syracuse office as senior counsel in its litigation practice. He will advise clients on commercial and tort litigation, regulatory issues, and cybersecurity and privacy law. Clopper has worked on a variety of matters. Prior to joining Bond, he was an assistant U.S. attorney in the U.S. Attorney’s Office for the Southern District of New York, representing the federal government in civil litigation and investigations. Clopper is a certified information privacy professional/United States (CIPP/US). He is a graduate of The George Washington University Law School and Connecticut College.

JILLIAN DILAURA MCGUIRE has been elected to the partnership at Mackenzie Hughes LLP. Since joining the firm in 2013, her practice has focused primarily on family and matrimonial law. McGuire received her juris doctorate from Washington and Lee University School of Law in Virginia and a bachelor’s degree from the College of the Holy Cross
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JILLIAN DILAURA MCGUIRE has been elected to the partnership at Mackenzie Hughes LLP. Since joining the firm in 2013, her practice has focused primarily on family and matrimonial law. McGuire received her juris doctorate from Washington and Lee University School of Law in Virginia and a bachelor’s degree from the College of the Holy Cross in Massachusetts.
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